Skydeck at Chicago's iconic Willis Tower reopens following redevelopment | attractionsmanagement.com news
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NEWS
Skydeck at Chicago's iconic Willis Tower reopens following redevelopment
POSTED 27 Apr 2021 . BY Tom Walker
The Skydeck is located on the 103rd floor of the 110-storey Willis Tower Credit: SOM
The Skydeck attraction at the Willis Tower in Chicago has opened following a redevelopment
Skydeck forms the centrepiece of a visitor experience which also includes a new interactive exhibition showcasing the city's architecture
Along with the views, guests can indulge in informational videos about the city's growth
The Skydeck was developed and led by EQ Office, the operator of Willis Tower
The Skydeck attraction at the Willis Tower in Chicago – which held the title of the world's tallest building for 25 years – has reopened following an extensive redevelopment.

Designed by Skidmore, Owings & Merrill (SOM), Thinc Design, and Chicago Scenic Studios, the Skydeck forms the centrepiece of a visitor experience which also includes a new interactive exhibition showcasing how architecture has shaped Chicago’s history and identity.

On entering the 110-storey Willis Tower, guests are guided through the interactive exhibition, while a fly-through video by Squint/Opera provides an immersive tour of the skyline.

An elevator ride to the 103rd floor then reveals the transformed observation deck.

Interior enhancements, improved lighting and building technology upgrades allow for greatly expanded views across the city, while new interactive screens encourage visitors to learn more about Chicago’s historic architecture.

Along with the views, guests can indulge in informational videos about the city's growth, travel patterns, cultural attractions and the making and history of The Ledge.

Guests are invited to leave a mark on the city by creating drawings or messages on the interactive sequin wall.

The Skydeck was developed and led by EQ Office, the operator of Willis Tower, and constructed by RL Edward Partners and Clark Construction Group.

David Moore, senior VP, portfolio director at EQ Office, said: “Skydeck has always been the best way for locals and visitors to see all of Chicago, and now we have dramatically expanded and elevated the experience beyond what anyone has seen before.

"The new Skydeck experience celebrates hometown traditions and Chicago’s storied history, with incredible views that you can’t find anywhere else."

Randy Stancik, general manager at Skydeck Chicago, said: "With the reimagined attraction, we wanted to take that experience a step further.

"The new Skydeck tells the story of Chicago – from the Great Chicago Fire to iconic city legends – and allows visitors to actively engage with our beloved home in a way that is wholly their own.

"From interactive and educational installations to fun, photo-worthy moments, guests of all ages, backgrounds and geographic locations will leave with a newfound connection to Chicago and the incredible memories of our unparalleled views."
Sign up here to get the Attractions Management weekly ezine and every issue of Attractions Management magazine free on digital.
Skydeck forms the centrepiece of a visitor experience Credit: SOM
Credit: SOM
RELATED STORIES
  Gensler launch $500m revamp of Chicago's Willis Tower to create 'must-visit' attraction


Chicago's mayor, Rahm Emanuel, has announced ambitious plans to transform the city’s famous Willis Tower into a civic destination offering 'unique retail and entertainment experiences.'
  Blackstone buys Chicago's Willis Tower for US$1.3bn – will invest US$150m in leisure elements


Blackstone has announced it will buy Chicago’s Willis Tower, the second-tallest building in the US for US$1.3bn (€1.19bn, £800m).
  Cracks appear in Chicago’s Willis Tower Skydeck


Visitors using Chicago’s Willis Tower Skydeck got more of a thrill than expected when the glass wall – which hangs hundreds of feet above the ground below – started to crack.
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NEWS
Skydeck at Chicago's iconic Willis Tower reopens following redevelopment
POSTED 27 Apr 2021 . BY Tom Walker
The Skydeck is located on the 103rd floor of the 110-storey Willis Tower Credit: SOM
The Skydeck attraction at the Willis Tower in Chicago has opened following a redevelopment
Skydeck forms the centrepiece of a visitor experience which also includes a new interactive exhibition showcasing the city's architecture
Along with the views, guests can indulge in informational videos about the city's growth
The Skydeck was developed and led by EQ Office, the operator of Willis Tower
The Skydeck attraction at the Willis Tower in Chicago – which held the title of the world's tallest building for 25 years – has reopened following an extensive redevelopment.

Designed by Skidmore, Owings & Merrill (SOM), Thinc Design, and Chicago Scenic Studios, the Skydeck forms the centrepiece of a visitor experience which also includes a new interactive exhibition showcasing how architecture has shaped Chicago’s history and identity.

On entering the 110-storey Willis Tower, guests are guided through the interactive exhibition, while a fly-through video by Squint/Opera provides an immersive tour of the skyline.

An elevator ride to the 103rd floor then reveals the transformed observation deck.

Interior enhancements, improved lighting and building technology upgrades allow for greatly expanded views across the city, while new interactive screens encourage visitors to learn more about Chicago’s historic architecture.

Along with the views, guests can indulge in informational videos about the city's growth, travel patterns, cultural attractions and the making and history of The Ledge.

Guests are invited to leave a mark on the city by creating drawings or messages on the interactive sequin wall.

The Skydeck was developed and led by EQ Office, the operator of Willis Tower, and constructed by RL Edward Partners and Clark Construction Group.

David Moore, senior VP, portfolio director at EQ Office, said: “Skydeck has always been the best way for locals and visitors to see all of Chicago, and now we have dramatically expanded and elevated the experience beyond what anyone has seen before.

"The new Skydeck experience celebrates hometown traditions and Chicago’s storied history, with incredible views that you can’t find anywhere else."

Randy Stancik, general manager at Skydeck Chicago, said: "With the reimagined attraction, we wanted to take that experience a step further.

"The new Skydeck tells the story of Chicago – from the Great Chicago Fire to iconic city legends – and allows visitors to actively engage with our beloved home in a way that is wholly their own.

"From interactive and educational installations to fun, photo-worthy moments, guests of all ages, backgrounds and geographic locations will leave with a newfound connection to Chicago and the incredible memories of our unparalleled views."
Sign up here to get the Attractions Management weekly ezine and every issue of Attractions Management magazine free on digital.
Skydeck forms the centrepiece of a visitor experience Credit: SOM
Credit: SOM
RELATED STORIES
Gensler launch $500m revamp of Chicago's Willis Tower to create 'must-visit' attraction


Chicago's mayor, Rahm Emanuel, has announced ambitious plans to transform the city’s famous Willis Tower into a civic destination offering 'unique retail and entertainment experiences.'
Blackstone buys Chicago's Willis Tower for US$1.3bn – will invest US$150m in leisure elements


Blackstone has announced it will buy Chicago’s Willis Tower, the second-tallest building in the US for US$1.3bn (€1.19bn, £800m).
Cracks appear in Chicago’s Willis Tower Skydeck


Visitors using Chicago’s Willis Tower Skydeck got more of a thrill than expected when the glass wall – which hangs hundreds of feet above the ground below – started to crack.
MORE NEWS
Dubai Expo hits 10 million visits
The number of registered visitors to Dubai's Expo 2020 has passed 10 million.
Seoul's Incheon airport reveals plans to host global museum
South Korea's largest airport could host an international museum as early as 2024.
Motiongate Dubai launches first-ever John Wick rollercoaster
Motiongate Dubai in the UAE is launching two new rides this month (January 2022).
Universal Beijing Resort reveals expansion plans for second phase
Universal Beijing Resort in China is preparing to embark on the second phase of its construction programme.
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COMPANY PROFILES
ProSlide Technology, Inc.

A former national ski team racer, ProSlide® CEO Rick Hunter’s goal has been to integrate the smoot [more...]
DJW

David & Lynn Willrich started the Company over thirty years ago, from the Audio Visual Department [more...]
WhiteWater

WhiteWater was born in 1980 to create places where families unite and make joyful lasting memories [more...]
Holovis

Holovis is a privately owned company established in 2004 by CEO Stuart Hetherington. [more...]
+ More profiles  
VIDEO GALLERY

Proslide Tech Inc - Slide effects
Endless creation - the only limit is your imagination. Find out more...
More videos:
ProSlide | Atlantis Dubai – Proslide Tech Inc
Slide Efffects – Proslide Tech Inc
+ More videos  

CATALOGUE GALLERY
+ More catalogues  
DIRECTORY
+ More directory  
DIARY

 

04-04 Feb 2022

Healing Hotels of the World Masterclass

ZOOM Meeting, Germany
03-04 Sep 2022

HEALING SUMMIT 2022 - The Healing of Everything

Pine Cliff Resort, Portugal
+ More diary  
 


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