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NEWS
South African Breweries' World of Beer
POSTED 07 Jun 2010 . BY Sarah Todd
In November 2007, creative consultancy Mather & Co completed a R23m redevelopment of one of South Africa's top visitor attractions - the SAB World of Beer in Johannesburg.

"The aim was to provide a multimedia extravaganza, complete with special effects, video, music and theatrical lighting, telling the story of beer to visitors," said Chris Mather, managing director of Mather Co. "The design needed to have lasting appeal and also confi rm SAB as the authority in brewing."

The centerpiece of the project is a panoramic film shown in a 180-degree theatre on a 9m-wide wrap-around screen. Mather & Co commissioned Manchester-based Graham English and Co to create the eight minute film celebrating South African culture and the SAB brand.

The theatre is part of the attraction's Brands Centre, where visitors can access facts and TV commercials for their favourite brands on 11 interactive stations.

In another exhibit, 3D-lenticular graphics were used to create massive walls of liquid beer to explain the brewing process.

Elsewhere in the venue, Peppers Ghosts, animation and animatronics are used to bring a mining scene to life, and 3D rear projection video to creates an Indiana Jones-style show in the depths of an ancient Egyptian tomb.

"Each scene throughout the attraction has been treated as a one-off show to enhance the impact and experience for each visitor," Mather concluded.
MORE NEWS
Excurio and The Muséum National d'Histoire Naturelle create evolutionary VR experience
Virtual reality creators Excurio has teamed up with experts from The Muséum National d'Histoire Naturelle to create Life Chronicles London, a free-roaming VR experience.
The Park Playground opens first immersive VR franchise in Porto
The Park Playground, has opened its first Immersive VR franchise in Porto, Portugal.
Bridgerton Season three – most Instagrammed locations
Following the release of season three Of Bridgerton, a study reveals its ten most Instagrammable filming locations.
Getty Museum refuses to surrender prized Greek bronze to Italy
The European Court of Human Rights has recognised Italy’s claim to a prized Greek antiquity.
+ More news   
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03-05 Sep 2024

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03-08 Sep 2024

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NEWS
South African Breweries' World of Beer
POSTED 07 Jun 2010 . BY Sarah Todd
In November 2007, creative consultancy Mather & Co completed a R23m redevelopment of one of South Africa's top visitor attractions - the SAB World of Beer in Johannesburg.

"The aim was to provide a multimedia extravaganza, complete with special effects, video, music and theatrical lighting, telling the story of beer to visitors," said Chris Mather, managing director of Mather Co. "The design needed to have lasting appeal and also confi rm SAB as the authority in brewing."

The centerpiece of the project is a panoramic film shown in a 180-degree theatre on a 9m-wide wrap-around screen. Mather & Co commissioned Manchester-based Graham English and Co to create the eight minute film celebrating South African culture and the SAB brand.

The theatre is part of the attraction's Brands Centre, where visitors can access facts and TV commercials for their favourite brands on 11 interactive stations.

In another exhibit, 3D-lenticular graphics were used to create massive walls of liquid beer to explain the brewing process.

Elsewhere in the venue, Peppers Ghosts, animation and animatronics are used to bring a mining scene to life, and 3D rear projection video to creates an Indiana Jones-style show in the depths of an ancient Egyptian tomb.

"Each scene throughout the attraction has been treated as a one-off show to enhance the impact and experience for each visitor," Mather concluded.
MORE NEWS
Excurio and The Muséum National d'Histoire Naturelle create evolutionary VR experience
Virtual reality creators Excurio has teamed up with experts from The Muséum National d'Histoire Naturelle to create Life Chronicles London, a free-roaming VR experience.
The Park Playground opens first immersive VR franchise in Porto
The Park Playground, has opened its first Immersive VR franchise in Porto, Portugal.
Bridgerton Season three – most Instagrammed locations
Following the release of season three Of Bridgerton, a study reveals its ten most Instagrammable filming locations.
Getty Museum refuses to surrender prized Greek bronze to Italy
The European Court of Human Rights has recognised Italy’s claim to a prized Greek antiquity.
Merlin unveils record-breaking Hyperia coaster at Thorpe Park
Merlin Entertainments has launched its new Hyperia rollercoaster at Thorpe Park to celebrate its 45th year.
Second Chaos Karts launches in Dubai
Live action video game experience Chaos Karts has launched in a 15,000sq ft arena in Al Quoz, Dubai.
+ More news   
 
COMPANY PROFILES
Clip 'n Climb

Clip ‘n Climb currently offers facility owners and investors more than 40 colourful and unique Cha [more...]
Alterface

Alterface’s Creative Division team is seasoned in concept and ride development, as well as storyte [more...]
ProSlide Technology, Inc.

A former national ski team racer, ProSlide® CEO Rick Hunter’s goal has been to integrate the smoot [more...]
Painting With Light

By combining lighting, video, scenic and architectural elements, sound and special effects we tell s [more...]
+ More profiles  
CATALOGUE GALLERY
+ More catalogues  
DIRECTORY
+ More directory  
DIARY

 

03-05 Sep 2024

ASEAN Patio Pool Spa Expo

IMPACT Exhibition Center, Bangkok, Thailand
03-08 Sep 2024

Spa Peeps International Corporate Cruise

Cruise London, Amsterdam, Zeebrugge, United States
+ More diary  
 


ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2024

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