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NEWS
South African Breweries' World of Beer
POSTED 07 Jun 2010 . BY Sarah Todd
In November 2007, creative consultancy Mather & Co completed a R23m redevelopment of one of South Africa's top visitor attractions - the SAB World of Beer in Johannesburg.

"The aim was to provide a multimedia extravaganza, complete with special effects, video, music and theatrical lighting, telling the story of beer to visitors," said Chris Mather, managing director of Mather Co. "The design needed to have lasting appeal and also confi rm SAB as the authority in brewing."

The centerpiece of the project is a panoramic film shown in a 180-degree theatre on a 9m-wide wrap-around screen. Mather & Co commissioned Manchester-based Graham English and Co to create the eight minute film celebrating South African culture and the SAB brand.

The theatre is part of the attraction's Brands Centre, where visitors can access facts and TV commercials for their favourite brands on 11 interactive stations.

In another exhibit, 3D-lenticular graphics were used to create massive walls of liquid beer to explain the brewing process.

Elsewhere in the venue, Peppers Ghosts, animation and animatronics are used to bring a mining scene to life, and 3D rear projection video to creates an Indiana Jones-style show in the depths of an ancient Egyptian tomb.

"Each scene throughout the attraction has been treated as a one-off show to enhance the impact and experience for each visitor," Mather concluded.
MORE NEWS
Second Chaos Karts launches in Dubai
Live action video game experience Chaos Karts has launched in a 15,000sq ft arena in Al Quoz, Dubai.
Vietnam Van Gogh exhibition uses VIOSO-powered immersive installations
Twenty-five cameras, nine servers, 70 projectors and a range of AV technologies are being used to bring the art of Van Gogh to life in Ho Chi Minh City, Vietnam.
Use of cinematography techniques significantly increases engagement with VR
A study has found that the use of cinematic and video editing techniques can drastically increase the aesthetic appeal and user engagement of virtual reality environments.
Disneyland Paris renames theme park as part of $2 billion transformation
Disneyland Paris has unveiled a new name for Walt Disney Studios Park as part of the park’s US$2 billion transformation.
+ More news   

COMPANY PROFILES
Polin Waterparks

Polin was founded in Istanbul in 1976. Polin has since grown into a leading company in the waterpa [more...]
Taylor Made Designs

Taylor Made Designs (TMD) has been supplying the Attractions, Holiday Park, Zoos and Theme Park mark [more...]
DJW

David & Lynn Willrich started the Company over thirty years ago, from the Audio Visual Department [more...]
Alterface

Alterface’s Creative Division team is seasoned in concept and ride development, as well as storyte [more...]
+ More profiles  
FEATURED SUPPLIER

Red Raion expands global presence with new Riyadh office
Red Raion, the CGI studio for media-based attractions, has announced the opening of its new office in Riyadh, Saudi Arabia. [more...]
CATALOGUE GALLERY
 

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DIARY

 

18-22 May 2024

Eco Resort Network

The Ravenala Attitude Hotel, Mauritius
23-24 May 2024

European Health Prevention Day

Large Hall of the Chamber of Commerce (Erbprinzenpalais), Wiesbaden, Germany
+ More diary  
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NEWS
South African Breweries' World of Beer
POSTED 07 Jun 2010 . BY Sarah Todd
In November 2007, creative consultancy Mather & Co completed a R23m redevelopment of one of South Africa's top visitor attractions - the SAB World of Beer in Johannesburg.

"The aim was to provide a multimedia extravaganza, complete with special effects, video, music and theatrical lighting, telling the story of beer to visitors," said Chris Mather, managing director of Mather Co. "The design needed to have lasting appeal and also confi rm SAB as the authority in brewing."

The centerpiece of the project is a panoramic film shown in a 180-degree theatre on a 9m-wide wrap-around screen. Mather & Co commissioned Manchester-based Graham English and Co to create the eight minute film celebrating South African culture and the SAB brand.

The theatre is part of the attraction's Brands Centre, where visitors can access facts and TV commercials for their favourite brands on 11 interactive stations.

In another exhibit, 3D-lenticular graphics were used to create massive walls of liquid beer to explain the brewing process.

Elsewhere in the venue, Peppers Ghosts, animation and animatronics are used to bring a mining scene to life, and 3D rear projection video to creates an Indiana Jones-style show in the depths of an ancient Egyptian tomb.

"Each scene throughout the attraction has been treated as a one-off show to enhance the impact and experience for each visitor," Mather concluded.
MORE NEWS
Second Chaos Karts launches in Dubai
Live action video game experience Chaos Karts has launched in a 15,000sq ft arena in Al Quoz, Dubai.
Vietnam Van Gogh exhibition uses VIOSO-powered immersive installations
Twenty-five cameras, nine servers, 70 projectors and a range of AV technologies are being used to bring the art of Van Gogh to life in Ho Chi Minh City, Vietnam.
Use of cinematography techniques significantly increases engagement with VR
A study has found that the use of cinematic and video editing techniques can drastically increase the aesthetic appeal and user engagement of virtual reality environments.
Disneyland Paris renames theme park as part of $2 billion transformation
Disneyland Paris has unveiled a new name for Walt Disney Studios Park as part of the park’s US$2 billion transformation.
UK's Royal attractions had a bumper year in 2023
Numbers from the Association of Leading Visitor Attractions, (ALVA) show that Royal attractions saw a huge increase in visitor numbers during 2023 – the coronation year of King Charles III.
Efteling to convert steam trains to electric as part of green drive
+ More news   
 
COMPANY PROFILES
Polin Waterparks

Polin was founded in Istanbul in 1976. Polin has since grown into a leading company in the waterpa [more...]
Taylor Made Designs

Taylor Made Designs (TMD) has been supplying the Attractions, Holiday Park, Zoos and Theme Park mark [more...]
DJW

David & Lynn Willrich started the Company over thirty years ago, from the Audio Visual Department [more...]
Alterface

Alterface’s Creative Division team is seasoned in concept and ride development, as well as storyte [more...]
+ More profiles  
FEATURED SUPPLIER

Red Raion expands global presence with new Riyadh office
Red Raion, the CGI studio for media-based attractions, has announced the opening of its new office in Riyadh, Saudi Arabia. [more...]
CATALOGUE GALLERY
+ More catalogues  
DIRECTORY
+ More directory  
DIARY

 

18-22 May 2024

Eco Resort Network

The Ravenala Attitude Hotel, Mauritius
23-24 May 2024

European Health Prevention Day

Large Hall of the Chamber of Commerce (Erbprinzenpalais), Wiesbaden, Germany
+ More diary  
 


ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2024

ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
LEISURE MEDIA HANDBOOKS
LEISURE MEDIA WEBSITES
LEISURE MEDIA PRODUCT SEARCH
ATTRACTIONS MANAGEMENT NEWS
ATTRACTIONS HANDBOOK
PRINT SUBSCRIPTIONS
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