PRODUCT NEWS
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| Disney launches wearable MagicBand+ for Disneyland Resort |
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| 25 Jan 2023 . BY Magali Robathan |
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| Guests enter the theme park with a tap of their MagicBand+ / photo: Winston Suk: Disneyland Resort |
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Disney is using wearable technology to provide guests at its Disneyland Resort in Anaheim, California, with “hands-free conveniences and immersive experiences”.
The new MagicBand+ wristband unlocks a new dimension of Disney storytelling and marks the first time guests can utilise a smart device of its kind across the park.
Described as a next-generation wearable, the rechargeable and waterproof band enables guests to see and feel select park experiences through customisable features, from colour-changing LED lights and haptic vibrations to gesture recognition.
The bands create “surprising and magical touches” at certain locations at the resort’s Avengers Campus, for example, while night-time spectaculars become “even more dazzling,” as MagicBand+ illuminates and pulses in sync with special moments.
Disneyland Resort president, Ken Potrock, said: “We’re always looking for innovative ways to make magic.
“MagicBand+ is another way we are leveraging technology to delight our guests and create experiences that are unlike any other.
“This is just the beginning, we have plans to continue to grow MagicBand+ offerings at Disneyland Resort.”
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