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Holovis creates AR app to enhance Royal Liver Building experience
15 Jul 2019 . BY Lauren Heath-Jones
The app is designed to enhance the visitor experience using AR
Holovis has created an augmented reality (AR) app for the new 360-degree experience at the Royal Liver Building in Liverpool, UK.

A Liverpool icon, the Royal Liver Building has undergone a virtual transformation to immerse visitors in the city's rich culture and history. It now features a visitor centre offering visitors a stunning 360-degree view of the Liverpool city scape, as well a projection mapped show, designed by Holovis' in-house studio Holovis Creative, which utilises the building's Clock Tower and features 270-degree visuals. Surround audio, with original scoring and sound effects, delivered through a 5:1 solution completes the experience.

The app, designed to extend and enhance the guest experience, acts as a guide with guests simply holding their phone over the city scape to reveal information about local landmarks in their view.

It also offers 20 interactive 'moments', starting in the visitor centre and then placed throughout the entire experience, that transform photos into videos, unlock voice over narratives and showcase images from key periods in history.

Additionally, the app users AR to bring the two Liver Birds - a mythical hybrid of eagle and cormorant - to life. Visitors will be able to interact with the birds and immediately share their images and videos on social media.

Peter Cliff, creative director at Holovis, said: "The discoveries that guests make in the visitor centre allow them to customise their vist, by unlocking more secrets that are akin to their interests. As they progress on the 360 experience, the moments from the app perfectly compliment the narrative of their guide, which is as entertaining as it is educational."

"We have added a layer of adventure and gamification to the experience, which encourafges visitors to further engage. It has also given the attraction an exciting digital platform, without the need for expensive and sometimes impractical screens, especially when working in a Grade I-listed building."

"The app is a great addition to the experience that is helping guests get more immersed into the history of the building and the wider story of the glorious city of Liverpool."
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Jobs   News   Products   Magazine
PRODUCT NEWS
Holovis creates AR app to enhance Royal Liver Building experience
15 Jul 2019 . BY Lauren Heath-Jones
The app is designed to enhance the visitor experience using AR
Holovis has created an augmented reality (AR) app for the new 360-degree experience at the Royal Liver Building in Liverpool, UK.

A Liverpool icon, the Royal Liver Building has undergone a virtual transformation to immerse visitors in the city's rich culture and history. It now features a visitor centre offering visitors a stunning 360-degree view of the Liverpool city scape, as well a projection mapped show, designed by Holovis' in-house studio Holovis Creative, which utilises the building's Clock Tower and features 270-degree visuals. Surround audio, with original scoring and sound effects, delivered through a 5:1 solution completes the experience.

The app, designed to extend and enhance the guest experience, acts as a guide with guests simply holding their phone over the city scape to reveal information about local landmarks in their view.

It also offers 20 interactive 'moments', starting in the visitor centre and then placed throughout the entire experience, that transform photos into videos, unlock voice over narratives and showcase images from key periods in history.

Additionally, the app users AR to bring the two Liver Birds - a mythical hybrid of eagle and cormorant - to life. Visitors will be able to interact with the birds and immediately share their images and videos on social media.

Peter Cliff, creative director at Holovis, said: "The discoveries that guests make in the visitor centre allow them to customise their vist, by unlocking more secrets that are akin to their interests. As they progress on the 360 experience, the moments from the app perfectly compliment the narrative of their guide, which is as entertaining as it is educational."

"We have added a layer of adventure and gamification to the experience, which encourafges visitors to further engage. It has also given the attraction an exciting digital platform, without the need for expensive and sometimes impractical screens, especially when working in a Grade I-listed building."

"The app is a great addition to the experience that is helping guests get more immersed into the history of the building and the wider story of the glorious city of Liverpool."
PRODUCT NEWS
Technically Creative launches three new immersive attractions
Integrated technology specialist Technically Creative has launched three new immersive products, targeting the visitor attraction market.
Painting with Light pushes boundaries to create unforgettable visual concepts
Belgium-based light and video design studio, Painting with Light, will translate the story of your location into a visual experience, using the art of light architecture.
Satisfi Labs launches COVID-19 Assistant to streamline emergency communications about the coronavirus
Satisfi Labs, an AI-powered knowledge management platform, has announced the launch of its COVID-19 Assistant.
Polin encourages teamwork with new Splash Course
Polin Waterparks has launched the Splash Course, a new water playground solution that encourages team-building.
Red Raion to offer new immersive experiences in partnership with D-Box
Red Raion, an Italy-based CGI studio specialising in movies for media-based attractions, has announced a new partnership with D-Box.
AnimaLive launches AR app for FECs
AnimaLive, a UK-based live character animation specialist, has launched Anima-AR, a new system that integrates computer-generated images into real-world environments.
Rafael Pavón brings history to life with HTC Vive
HTC Vive has partnered with Rafael Pavón to develop Memoria: Stories of La Garma, a new interactive VR documentary experience in Santander, Spain.
Papillon launches translation app to improve visitor experiences
A new translation app, aimed at the tourism and attractions industries, has launched.
New Triotech launch goes down a Storm
Triotech, a Canada-based developer of media-based attractions based, has announced that it's new attraction, The Storm, has already sold more than 200 units.
Digital Projection revamps The Habitat Museum with new colour-boost technology
Digital Projection (DP), a UK-based projection specialist, has completed an installation on an exisiting exhibit at The Habitat Museum in Kuwait City, Kuwait.
Gatemaster to offer new guest-facing app following new Attractions.io partnership
Gatemaster Ticketing, a software company specialising in ticketing and point-of-sale solutions, has announced a new partnership with Attractions.io.
Storm combines amazing guest experience with strong ROI says Triotech CEO
Storm, the new interactive VR coin-op simulator ride from Triotech, is ready to ship the company has announced.
+ More products   
 
COMPANY PROFILES
Antonio Zamperla Spa

Founded in 1966, the Antonio Zamperla SPA is privately owned by Mr Alberto Zamperla. Located in Vi [more...]
iPlayCO

iPlayCo was established in 1999. [more...]
IAAPA EMEA

IAAPA Expo Europe is owned and produced by IAAPA, The Global Association for the Attractions Industr [more...]
FORREC Ltd

We create guest experiences others don’t, masterplan like no one else can, and give the world’s bi [more...]
+ More profiles  
VIDEO GALLERY

Animalive - Introducing AnimaChat!
Introducing AnimaChat, one operator can live-stream into multiple venues. Find out more...
More videos:
Experience the experience – Polin Waterparks & Pool Systems
+ More videos  

CATALOGUE GALLERY
+ More catalogues  
DIRECTORY
+ More directory  
DIARY

 

08 Oct 2020

VAC 2020 VIRTUAL (The Annual National Conference of Visitor Attractions)

Online, United Kingdom
17-23 Oct 2020

World Leisure Congress 2020

Pinggu, Beijing, China
+ More diary  
 


ADVERTISE . CONTACT US

Leisure Media, Portmill House, Portmill Lane,
Hitchin, Hertfordshire SG5 1DJ Tel: +44 (0)1462 431385

©Cybertrek 2020

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