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Holovis creates AR app to enhance Royal Liver Building experience
15 Jul 2019 . BY Lauren Heath-Jones
The app is designed to enhance the visitor experience using AR
Holovis has created an augmented reality (AR) app for the new 360-degree experience at the Royal Liver Building in Liverpool, UK.

A Liverpool icon, the Royal Liver Building has undergone a virtual transformation to immerse visitors in the city's rich culture and history. It now features a visitor centre offering visitors a stunning 360-degree view of the Liverpool city scape, as well a projection mapped show, designed by Holovis' in-house studio Holovis Creative, which utilises the building's Clock Tower and features 270-degree visuals. Surround audio, with original scoring and sound effects, delivered through a 5:1 solution completes the experience.

The app, designed to extend and enhance the guest experience, acts as a guide with guests simply holding their phone over the city scape to reveal information about local landmarks in their view.

It also offers 20 interactive 'moments', starting in the visitor centre and then placed throughout the entire experience, that transform photos into videos, unlock voice over narratives and showcase images from key periods in history.

Additionally, the app users AR to bring the two Liver Birds - a mythical hybrid of eagle and cormorant - to life. Visitors will be able to interact with the birds and immediately share their images and videos on social media.

Peter Cliff, creative director at Holovis, said: "The discoveries that guests make in the visitor centre allow them to customise their vist, by unlocking more secrets that are akin to their interests. As they progress on the 360 experience, the moments from the app perfectly compliment the narrative of their guide, which is as entertaining as it is educational."

"We have added a layer of adventure and gamification to the experience, which encourafges visitors to further engage. It has also given the attraction an exciting digital platform, without the need for expensive and sometimes impractical screens, especially when working in a Grade I-listed building."

"The app is a great addition to the experience that is helping guests get more immersed into the history of the building and the wider story of the glorious city of Liverpool."
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Jobs   News   Products   Magazine
PRODUCT NEWS
Holovis creates AR app to enhance Royal Liver Building experience
15 Jul 2019 . BY Lauren Heath-Jones
The app is designed to enhance the visitor experience using AR
Holovis has created an augmented reality (AR) app for the new 360-degree experience at the Royal Liver Building in Liverpool, UK.

A Liverpool icon, the Royal Liver Building has undergone a virtual transformation to immerse visitors in the city's rich culture and history. It now features a visitor centre offering visitors a stunning 360-degree view of the Liverpool city scape, as well a projection mapped show, designed by Holovis' in-house studio Holovis Creative, which utilises the building's Clock Tower and features 270-degree visuals. Surround audio, with original scoring and sound effects, delivered through a 5:1 solution completes the experience.

The app, designed to extend and enhance the guest experience, acts as a guide with guests simply holding their phone over the city scape to reveal information about local landmarks in their view.

It also offers 20 interactive 'moments', starting in the visitor centre and then placed throughout the entire experience, that transform photos into videos, unlock voice over narratives and showcase images from key periods in history.

Additionally, the app users AR to bring the two Liver Birds - a mythical hybrid of eagle and cormorant - to life. Visitors will be able to interact with the birds and immediately share their images and videos on social media.

Peter Cliff, creative director at Holovis, said: "The discoveries that guests make in the visitor centre allow them to customise their vist, by unlocking more secrets that are akin to their interests. As they progress on the 360 experience, the moments from the app perfectly compliment the narrative of their guide, which is as entertaining as it is educational."

"We have added a layer of adventure and gamification to the experience, which encourafges visitors to further engage. It has also given the attraction an exciting digital platform, without the need for expensive and sometimes impractical screens, especially when working in a Grade I-listed building."

"The app is a great addition to the experience that is helping guests get more immersed into the history of the building and the wider story of the glorious city of Liverpool."
PRODUCT NEWS
Robe lights up Puy Du Fou España
Independent French theme park operator Puy Du Fou has revealed details of its latest outdoor spectacular, El Sueño de Toledo at Puy Du Fou España.
Triotech opens three attractions at Resorts World Genting's Skytropolis indoor theme park
Triotech has installed three new attractions, at Resorts World Genting's Skytropolis indoor theme park in Malaysia.
Painting With Light brings Het Kunstuur gallery concept to life
A new interactive gallery concept has opened in Mechelen, Belgium.
Global Solutions for Clothing creates award-winning costumes
Global Solutions for Clothing (GSC) is a multi-award winning costume specialist that has been creating high quality costume for more than 60 years.
EAG International Expo 2020 to showcase breakthrough technology for coin-operated visitor attractions
This year's EAG International Expo, which will take place between 14 and 16 January at ExCeL London.
Holovis to offer Gyro VR experiences following new Sangwha partnership
Holovis has announced a new distribution partnership with Sangwha, a digital agency and manufacturer based in Korea.
Triotech's Fear The Walking Dead Survival opens at Trans Studio Bali
Fear The Walking Dead Survival, an immersive walk-through experience has opened at the newly- opened Trans Studio Bali theme park in Bali, Indonesia.
Squint/Opera completes final phase of digital exhibit at the Empire State Building
Squint/Opera, a London- and New York-based creative digital studio, has completed the final phase of a new immersive digital exhibition at the Empire State Building.
Digital Projection brings history to life at St Stephan's Cathedral
St Stephan's, a Baroque cathedral in Passau, Germany, has celebrated its 350-year history with Symphony of Light and Sound a spectacular videotaped show.
Reeses Cupfusion opens at Hersheypark
Alterface has partnered with Sally Dark Rides and Raven Sun Creative to create a new dark ride experience at the Hersheypark in Pennsylvania, US.
Triotech reimagines Knott's Bear-y Tales as new 4D dark ride
Triotech, a supplier and designer of interactive and immersive attractions, has announced a new partnership with Knott's Berry Farm
Geoff Chutter wins EY Entrepreneur of the Year award
Geoff Chutter, CEO of WhiteWater, has won Ernst & Young's EY Entrepreneur of the Year 2019, beating out competition from more than 300 entrants.
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COMPANY PROFILES
Sally Corporation

Our services include: Dark ride design & build; Redevelopment of existing attractions; High-quality [more...]
IDEATTACK

IDEATTACK is a full-service planning and design company with headquarters in Los Angeles. [more...]
QubicaAMF UK

QubicaAMF is the largest and most innovative bowling equipment provider with 600 employees worldwi [more...]
Triotech

Triotech was established in 1999. The company is based in Montreal, Canada and has additional offi [more...]
+ More profiles  
VIDEO GALLERY

Red Raion - Jurassic War - Immersive tunnel movie trailer
Red Raion is the CGI studio specialized in media based attraction. Find out more...
More videos:
Simworx - The power to move you… – Simworx
Online Print Made Easy! – instantprint
Miko and the Spell of the Stone - Movie Trailer – Red Raion
+ More videos  

CATALOGUE GALLERY
 

+ More catalogues  
DIRECTORY
+ More directory  
DIARY

 

23-25 Mar 2020

MuseumNext Europe

Edinburgh Festival Hub, Edinburgh,
23-25 Mar 2020

Dubai Entertainment Amusement and Leisure Exhibition (DEAL)

Dubai World Trade Centre, Dubai, United Arab Emirates
+ More diary  
 


ADVERTISE . CONTACT US

Leisure Media, Portmill House, Portmill Lane,
Hitchin, Hertfordshire SG5 1DJ Tel: +44 (0)1462 431385

©Cybertrek 2020

ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
LEISURE MEDIA HANDBOOKS
LEISURE MEDIA WEBSITES
LEISURE MEDIA PRODUCT SEARCH
ATTRACTIONS MANAGEMENT NEWS
ATTRACTIONS HANDBOOK
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