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Holovis creates AR app to enhance Royal Liver Building experience
15 Jul 2019 . BY Lauren Heath-Jones
The app is designed to enhance the visitor experience using AR
Holovis has created an augmented reality (AR) app for the new 360-degree experience at the Royal Liver Building in Liverpool, UK.

A Liverpool icon, the Royal Liver Building has undergone a virtual transformation to immerse visitors in the city's rich culture and history. It now features a visitor centre offering visitors a stunning 360-degree view of the Liverpool city scape, as well a projection mapped show, designed by Holovis' in-house studio Holovis Creative, which utilises the building's Clock Tower and features 270-degree visuals. Surround audio, with original scoring and sound effects, delivered through a 5:1 solution completes the experience.

The app, designed to extend and enhance the guest experience, acts as a guide with guests simply holding their phone over the city scape to reveal information about local landmarks in their view.

It also offers 20 interactive 'moments', starting in the visitor centre and then placed throughout the entire experience, that transform photos into videos, unlock voice over narratives and showcase images from key periods in history.

Additionally, the app users AR to bring the two Liver Birds - a mythical hybrid of eagle and cormorant - to life. Visitors will be able to interact with the birds and immediately share their images and videos on social media.

Peter Cliff, creative director at Holovis, said: "The discoveries that guests make in the visitor centre allow them to customise their vist, by unlocking more secrets that are akin to their interests. As they progress on the 360 experience, the moments from the app perfectly compliment the narrative of their guide, which is as entertaining as it is educational."

"We have added a layer of adventure and gamification to the experience, which encourafges visitors to further engage. It has also given the attraction an exciting digital platform, without the need for expensive and sometimes impractical screens, especially when working in a Grade I-listed building."

"The app is a great addition to the experience that is helping guests get more immersed into the history of the building and the wider story of the glorious city of Liverpool."
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Jobs . News . Products . Magazine
PRODUCT NEWS
Holovis creates AR app to enhance Royal Liver Building experience
15 Jul 2019 . BY Lauren Heath-Jones
The app is designed to enhance the visitor experience using AR
Holovis has created an augmented reality (AR) app for the new 360-degree experience at the Royal Liver Building in Liverpool, UK.

A Liverpool icon, the Royal Liver Building has undergone a virtual transformation to immerse visitors in the city's rich culture and history. It now features a visitor centre offering visitors a stunning 360-degree view of the Liverpool city scape, as well a projection mapped show, designed by Holovis' in-house studio Holovis Creative, which utilises the building's Clock Tower and features 270-degree visuals. Surround audio, with original scoring and sound effects, delivered through a 5:1 solution completes the experience.

The app, designed to extend and enhance the guest experience, acts as a guide with guests simply holding their phone over the city scape to reveal information about local landmarks in their view.

It also offers 20 interactive 'moments', starting in the visitor centre and then placed throughout the entire experience, that transform photos into videos, unlock voice over narratives and showcase images from key periods in history.

Additionally, the app users AR to bring the two Liver Birds - a mythical hybrid of eagle and cormorant - to life. Visitors will be able to interact with the birds and immediately share their images and videos on social media.

Peter Cliff, creative director at Holovis, said: "The discoveries that guests make in the visitor centre allow them to customise their vist, by unlocking more secrets that are akin to their interests. As they progress on the 360 experience, the moments from the app perfectly compliment the narrative of their guide, which is as entertaining as it is educational."

"We have added a layer of adventure and gamification to the experience, which encourafges visitors to further engage. It has also given the attraction an exciting digital platform, without the need for expensive and sometimes impractical screens, especially when working in a Grade I-listed building."

"The app is a great addition to the experience that is helping guests get more immersed into the history of the building and the wider story of the glorious city of Liverpool."
PRODUCT NEWS
Simtec launches Funride 30 attraction
Motion simulator specialist Simtec has expanded its range of Funride product with the launch of the Funride 30.
Technifex announces three major appointments
Technifex, a leading concept design and engineering firm for the attractions industry, has announced the appointment of John Polk, Howard Smith and John Neilson.
Riders experience unprecedented thrills on Wiegand's Slide Coaster
Water slide manufacturer Wiegand.Waterrides has created a new water slide concept in partnership with Up and Down Engineering.
Whitby Abbey project significant milestone for Marcon
Marcon, a fit-out specialist based in Northern Ireland has been appointed by English Heritage to complete a site-wide interpretation scheme at Whitby Abbey, North Yorkshire.
EAS rebrands to IAAPA Expo Europe ahead of 2019 show in Paris
The Euro Attractions Show has been rebranded as the IAAPA Expo Europe ahead of this year's event at the Paris Expo Porte de Versailles exhibition centre.
Picsolve launches innovation hub following Panora.me acquistion
Picsolve, a leader in photo and video capture for the attractions industry, has acquired Belgium- based start-up Panora.me.
Legendary Entertainment brings guests face-to-face with Kaiju in new Pacific Rim immersive dark ride
Legendary Entertainment has partnered with Trans Studio Cibubur to create Pacific Rim: Shatterdome Strike, an immersive theatre dark ride experience for the hotly-anticipated Trans Studio Cibubur theme park in Jakarta, Indonesia.
Gantner to partner with Coventry Transport Museum
The Coventry Transport Museum has announced a new partnership with ticketing software company, Gantner.
Gateway Ticketing Solutions named as partner for The Strong National Museum of Play
The Strong National Museum of Play in Rochester, New York, has announced a new partnership with ticketing and admissions software provider, Gateway Ticketing Systems
Mark Whittaker appointed as sales manager for LBE and FECs at Simworx
Simworx has appointed Mark Whittaker to the role of sales manager for Family Entertainment Centres (FECs) and Location-Based Entertainment (LBE) venues.
Christie brings football history to life at San Mamés Stadium Museum
Erabi, a Spain-based AV integration firm, has completed a major fitout at the San Mamés Stadium Museum in Bilbao, Spain.
Westminster Abbey partners with Avius to improve overall customer experience
London's Westminster Abbey has announced a new partnership with Avius, a provider of survey and customer experience software, to capture and measure customer satisfaction.
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COMPANY PROFILE
ProSlide Technology, Inc.

A former national ski team racer, ProSlide® CEO Rick Hunter’s goal has been to integrate the smoot [more...]
+ More profiles  
VIDEO GALLERY

Red Raion - Trailer Peter Pan - Saving Tinkerbell VR
Red Raion is the CGI studio specialized in media based attraction. Find out more...
More videos:
Trailer Pinocchio - A Modern Tale VR – Red Raion
Red Raion: Meet the Team - Introduction – Red Raion
Experience the experience – Polin Waterparks & Pool Systems
+ More videos  

CATALOGUE GALLERY
 

+ More catalogues  
DIRECTORY
+ More directory  
DIARY

16-19 Sep 2019

IAAPA Expo Europe 2019

Paris Expo Porte de Versailles, Paris, France
21-24 Sep 2019

ASTC 2019 Annual Conference

Ontario Science Centre, Toronto, Canada
+ More diary  
 


ADVERTISE . CONTACT US

Leisure Media, Portmill House, Portmill Lane,
Hitchin, Hertfordshire SG5 1DJ Tel: +44 (0)1462 431385

©Cybertrek 2019

ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
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LEISURE MEDIA PRODUCT SEARCH
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