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PRODUCT NEWS
Louvre to open first VR experience in partnership with HTC Vive Arts and Emissive
24 Jun 2019 . BY Lauren Heath-Jones
Mona Lisa: Beyond the Glass is a part of a retrospective of da Vinci's work, commemorating the 500 years since his death
The Louvre Museum in Paris, France, is set to open its first VR experience later this year.

Expected to open on 24 October and run until 24 February 2020, the experience, called Mona Lisa: Beyond the Glass, is billed as an 'immersive experience of a master piece' and enables viewers to experience the iconic painting like never before.

Part of a retrospective exhibit commemorating the 500th anniversary of Leonardo Da Vinci's death, the experience is viewed on a HTC Vive Headset and uses new scientific research to reveal details in the painting previously invisible to the naked eyes. It also provides insight into the techniques Da Vinici would have used and the identity of his sitter, who is widely believed to be Lisa del Giocondo, an Italian noblewoman.

The experience was developed by French VR studio Emissive, who worked closely with the curatorial team at the Louvre, and HTC Vive Arts. It brings visitors face-to-face with the Mona Lisa, by digitally removing the crowds, before drawing them into the painting and allowing them to soar through its mountainous landscape.

Additionally, an extended version of the experiece, which takes guests is available for download via HTC's Viveport platform for audiences across the globe.

Dominique de Font-Réaulx, director of Mediation and Cultural Programming at the Lovure, said: "The public will be able to discover an immersive experience of an extraordinary masterpiece. This collaboration will allow visitors to meet and learn more about the Mona Lisa herself, beyond the myths and legends that have accompanied her for more than 500 years."

Victoria Chang, director of Vive Arts at HTC, said: "We are honoured to be able to work closely with the Louvre to present their first VR experience on an HTC Vive headset as part of this monumental exhibition."

"Through this new experience, global audiences will be able to access the Mona Lisa in virtual space, seeing the work in detail from anywhere in the world. Allowing visitors who may not be able to visit the exhibition in person to access this remarkable masterpiece by Leonardo da Vinci through our home version will give unprecedented access to da Vinci’s most celebrated painting.”
PRODUCT NEWS
Gantner rebrands to Vintia, joins Salto Wecosystem
Formerly known as Gantner Ticketing, Vintia is a state-of-the-art ticketing and booking solution for the leisure industry and the newest addition to the Salto Wecosystem.
HYPERVSN holographic display launched at MSG Sphere
Technology company HPERVSN has created its largest ever holographic display for music and entertainment venue MSG Sphere Las Vegas.
Zero Latency launches free roam VR zombie experience
VR technology company Zero Latency has launched its immersive free-roam VR zombie game Outbreak.
Maurer Rides introduces Spike Waterfight
Rollercoaster and ride designer and manufacturer Maurer Rides has announced its latest concept, the Spike Waterfight, which allows spectators and rollercoaster riders to soak one another with water cannons.
Triotech launches new dark ride Primordial
Media based attractions creator Triotech has announced the opening of its latest attraction, a next generation interactive dark coaster installed at Lagoon Park in Salt Lake City, Utah, US.
Maurer Rides presents new Speed Chaser concept
Rollercoaster designer and manufacturer Maurer Rides presented its new Speed Chaser coaster concept at IAAPA Expo Europe.
Merlin Entertainments and Immersive Gamebox announce global partnership
Merlin Entertainments has announced a multi-million pound and multi-territory partnership with immersive group gaming platform Immersive Gamebox. 
Small Footprint, Big Significance: Studio City Water Park
Long known for its fancy casinos, Macau realized within the past decade that it must diversify its tourism scene to attract new crowds. With the ambition of becoming the leisure hub of China’s 72-million strong Greater Bay Area, the city began adding shows, attractions, and family-friendly hotels. But the offering that truly stands out with fun for everyone is Studio City Water Park – Macau’s first stand-alone water park, with all the water slides and aquatic play structures supplied by WhiteWater.
How surf simulators are transforming the experience economy
The experience economy, driven by evolving consumer trends, is poised for continued growth in the coming years. Millennials have been at the forefront of this shift, favouring memorable experiences over material possessions. This preference has extended to other generations as well, indicating a broader adoption of experience-focused spending habits in the attractions sector.
Mather & Co and ITV unite to create Coronation Street Experience
Experience designers, Mather & Co, have orchestrated a remarkable collaboration with ITV to unveil the new Coronation Street Experience, a captivating visitor exhibition at the Trafford Wharf site.
Jump into Summer with Taylor Made Designs’ new grip socks
Taylor Made Designs has developed a range of generic and custom-branded grip socks, perfect for use in trampoline parks and indoor play areas.
How two water rides are creating refreshing adventures in Vietnam’s biggest theme park
Aiming to become a top entertainment destination in southern Vietnam for both domestic and international tourists, VinWonders Phú Quốc opened in 2021 as the biggest theme park in the country.
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Job location: mount batten centre, plymouth , United Kingdom
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COMPANY PROFILES
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Our services include: Dark ride design & build; Redevelopment of existing attractions; High-quality [more...]
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Vekoma Rides has a large variety of coasters and attractions. [more...]
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A former national ski team racer, ProSlide® CEO Rick Hunter’s goal has been to integrate the smoot [more...]
Painting With Light

By combining lighting, video, scenic and architectural elements, sound and special effects we tell s [more...]
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08-08 May 2024

Hospitality Design Conference

Hotel Melià , Milano , Italy
10-12 May 2024

Asia Pool & Spa Expo

China Import & Export Fair Complex, Guangzhou, China
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PRODUCT NEWS
Louvre to open first VR experience in partnership with HTC Vive Arts and Emissive
24 Jun 2019 . BY Lauren Heath-Jones
Mona Lisa: Beyond the Glass is a part of a retrospective of da Vinci's work, commemorating the 500 years since his death
The Louvre Museum in Paris, France, is set to open its first VR experience later this year.

Expected to open on 24 October and run until 24 February 2020, the experience, called Mona Lisa: Beyond the Glass, is billed as an 'immersive experience of a master piece' and enables viewers to experience the iconic painting like never before.

Part of a retrospective exhibit commemorating the 500th anniversary of Leonardo Da Vinci's death, the experience is viewed on a HTC Vive Headset and uses new scientific research to reveal details in the painting previously invisible to the naked eyes. It also provides insight into the techniques Da Vinici would have used and the identity of his sitter, who is widely believed to be Lisa del Giocondo, an Italian noblewoman.

The experience was developed by French VR studio Emissive, who worked closely with the curatorial team at the Louvre, and HTC Vive Arts. It brings visitors face-to-face with the Mona Lisa, by digitally removing the crowds, before drawing them into the painting and allowing them to soar through its mountainous landscape.

Additionally, an extended version of the experiece, which takes guests is available for download via HTC's Viveport platform for audiences across the globe.

Dominique de Font-Réaulx, director of Mediation and Cultural Programming at the Lovure, said: "The public will be able to discover an immersive experience of an extraordinary masterpiece. This collaboration will allow visitors to meet and learn more about the Mona Lisa herself, beyond the myths and legends that have accompanied her for more than 500 years."

Victoria Chang, director of Vive Arts at HTC, said: "We are honoured to be able to work closely with the Louvre to present their first VR experience on an HTC Vive headset as part of this monumental exhibition."

"Through this new experience, global audiences will be able to access the Mona Lisa in virtual space, seeing the work in detail from anywhere in the world. Allowing visitors who may not be able to visit the exhibition in person to access this remarkable masterpiece by Leonardo da Vinci through our home version will give unprecedented access to da Vinci’s most celebrated painting.”
PRODUCT NEWS
Gantner rebrands to Vintia, joins Salto Wecosystem
Formerly known as Gantner Ticketing, Vintia is a state-of-the-art ticketing and booking solution for the leisure industry and the newest addition to the Salto Wecosystem.
HYPERVSN holographic display launched at MSG Sphere
Technology company HPERVSN has created its largest ever holographic display for music and entertainment venue MSG Sphere Las Vegas.
Zero Latency launches free roam VR zombie experience
VR technology company Zero Latency has launched its immersive free-roam VR zombie game Outbreak.
Maurer Rides introduces Spike Waterfight
Rollercoaster and ride designer and manufacturer Maurer Rides has announced its latest concept, the Spike Waterfight, which allows spectators and rollercoaster riders to soak one another with water cannons.
Triotech launches new dark ride Primordial
Media based attractions creator Triotech has announced the opening of its latest attraction, a next generation interactive dark coaster installed at Lagoon Park in Salt Lake City, Utah, US.
Maurer Rides presents new Speed Chaser concept
Rollercoaster designer and manufacturer Maurer Rides presented its new Speed Chaser coaster concept at IAAPA Expo Europe.
Merlin Entertainments and Immersive Gamebox announce global partnership
Merlin Entertainments has announced a multi-million pound and multi-territory partnership with immersive group gaming platform Immersive Gamebox. 
Jump into Summer with Taylor Made Designs’ new grip socks
Taylor Made Designs has developed a range of generic and custom-branded grip socks, perfect for use in trampoline parks and indoor play areas.
Design Silver Fish teams up with Christie to deliver spectacular visuals at immersive South Korea art exhibition
Christie laser projectors have been used at an experiential art exhibition designed by media production firm Design Silver Fish to celebrate the history, culture and ecology of Damyan in South Korea – known for its strawberries and bamboo products.
Eye tracking AI Aquarium from ITRI helps visitors identify fish species
It can take a while for visitors to identify the species of fish they’re looking at in an aquarium – trying to match them up with information on an information panel can take time and isn’t always straightforward. Now a new aquarium by Taiwan’s Industrial Technology Research Institute (ITRI) helps by exhibiting marine life information in real time according to visitors’ line of sight.
Triotech unveils Qube simulator
Triotech revealed its new Qube simulator – an interactive multiplayer coin-op game – at IAAPA Expo in Orlando, Florida.
Disney launches wearable MagicBand+ for Disneyland Resort
+ More products   
 
COMPANY PROFILES
Sally Corporation

Our services include: Dark ride design & build; Redevelopment of existing attractions; High-quality [more...]
Vekoma Rides Manufacturing B.V.

Vekoma Rides has a large variety of coasters and attractions. [more...]
ProSlide Technology, Inc.

A former national ski team racer, ProSlide® CEO Rick Hunter’s goal has been to integrate the smoot [more...]
Painting With Light

By combining lighting, video, scenic and architectural elements, sound and special effects we tell s [more...]
+ More profiles  
CATALOGUE GALLERY
+ More catalogues  
DIRECTORY
+ More directory  
DIARY

 

08-08 May 2024

Hospitality Design Conference

Hotel Melià , Milano , Italy
10-12 May 2024

Asia Pool & Spa Expo

China Import & Export Fair Complex, Guangzhou, China
+ More diary  
 


ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2024

ABOUT LEISURE MEDIA
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LEISURE MEDIA HANDBOOKS
LEISURE MEDIA WEBSITES
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