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Louvre to open first VR experience in partnership with HTC Vive Arts and Emissive
24 Jun 2019 . BY Lauren Heath-Jones
Mona Lisa: Beyond the Glass is a part of a retrospective of da Vinci's work, commemorating the 500 years since his death
The Louvre Museum in Paris, France, is set to open its first VR experience later this year.

Expected to open on 24 October and run until 24 February 2020, the experience, called Mona Lisa: Beyond the Glass, is billed as an 'immersive experience of a master piece' and enables viewers to experience the iconic painting like never before.

Part of a retrospective exhibit commemorating the 500th anniversary of Leonardo Da Vinci's death, the experience is viewed on a HTC Vive Headset and uses new scientific research to reveal details in the painting previously invisible to the naked eyes. It also provides insight into the techniques Da Vinici would have used and the identity of his sitter, who is widely believed to be Lisa del Giocondo, an Italian noblewoman.

The experience was developed by French VR studio Emissive, who worked closely with the curatorial team at the Louvre, and HTC Vive Arts. It brings visitors face-to-face with the Mona Lisa, by digitally removing the crowds, before drawing them into the painting and allowing them to soar through its mountainous landscape.

Additionally, an extended version of the experiece, which takes guests is available for download via HTC's Viveport platform for audiences across the globe.

Dominique de Font-Réaulx, director of Mediation and Cultural Programming at the Lovure, said: "The public will be able to discover an immersive experience of an extraordinary masterpiece. This collaboration will allow visitors to meet and learn more about the Mona Lisa herself, beyond the myths and legends that have accompanied her for more than 500 years."

Victoria Chang, director of Vive Arts at HTC, said: "We are honoured to be able to work closely with the Louvre to present their first VR experience on an HTC Vive headset as part of this monumental exhibition."

"Through this new experience, global audiences will be able to access the Mona Lisa in virtual space, seeing the work in detail from anywhere in the world. Allowing visitors who may not be able to visit the exhibition in person to access this remarkable masterpiece by Leonardo da Vinci through our home version will give unprecedented access to da Vinci’s most celebrated painting.”
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Jobs   News   Products   Magazine
PRODUCT NEWS
Louvre to open first VR experience in partnership with HTC Vive Arts and Emissive
24 Jun 2019 . BY Lauren Heath-Jones
Mona Lisa: Beyond the Glass is a part of a retrospective of da Vinci's work, commemorating the 500 years since his death
The Louvre Museum in Paris, France, is set to open its first VR experience later this year.

Expected to open on 24 October and run until 24 February 2020, the experience, called Mona Lisa: Beyond the Glass, is billed as an 'immersive experience of a master piece' and enables viewers to experience the iconic painting like never before.

Part of a retrospective exhibit commemorating the 500th anniversary of Leonardo Da Vinci's death, the experience is viewed on a HTC Vive Headset and uses new scientific research to reveal details in the painting previously invisible to the naked eyes. It also provides insight into the techniques Da Vinici would have used and the identity of his sitter, who is widely believed to be Lisa del Giocondo, an Italian noblewoman.

The experience was developed by French VR studio Emissive, who worked closely with the curatorial team at the Louvre, and HTC Vive Arts. It brings visitors face-to-face with the Mona Lisa, by digitally removing the crowds, before drawing them into the painting and allowing them to soar through its mountainous landscape.

Additionally, an extended version of the experiece, which takes guests is available for download via HTC's Viveport platform for audiences across the globe.

Dominique de Font-Réaulx, director of Mediation and Cultural Programming at the Lovure, said: "The public will be able to discover an immersive experience of an extraordinary masterpiece. This collaboration will allow visitors to meet and learn more about the Mona Lisa herself, beyond the myths and legends that have accompanied her for more than 500 years."

Victoria Chang, director of Vive Arts at HTC, said: "We are honoured to be able to work closely with the Louvre to present their first VR experience on an HTC Vive headset as part of this monumental exhibition."

"Through this new experience, global audiences will be able to access the Mona Lisa in virtual space, seeing the work in detail from anywhere in the world. Allowing visitors who may not be able to visit the exhibition in person to access this remarkable masterpiece by Leonardo da Vinci through our home version will give unprecedented access to da Vinci’s most celebrated painting.”
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Satisfi Labs, an AI-powered knowledge management platform, has announced the launch of its COVID-19 Assistant.
Polin encourages teamwork with new Splash Course
Polin Waterparks has launched the Splash Course, a new water playground solution that encourages team-building.
Red Raion to offer new immersive experiences in partnership with D-Box
Red Raion, an Italy-based CGI studio specialising in movies for media-based attractions, has announced a new partnership with D-Box.
AnimaLive launches AR app for FECs
AnimaLive, a UK-based live character animation specialist, has launched Anima-AR, a new system that integrates computer-generated images into real-world environments.
Rafael Pavón brings history to life with HTC Vive
HTC Vive has partnered with Rafael Pavón to develop Memoria: Stories of La Garma, a new interactive VR documentary experience in Santander, Spain.
Papillon launches translation app to improve visitor experiences
A new translation app, aimed at the tourism and attractions industries, has launched.
New Triotech launch goes down a Storm
Triotech, a Canada-based developer of media-based attractions based, has announced that it's new attraction, The Storm, has already sold more than 200 units.
Digital Projection revamps The Habitat Museum with new colour-boost technology
Digital Projection (DP), a UK-based projection specialist, has completed an installation on an exisiting exhibit at The Habitat Museum in Kuwait City, Kuwait.
Gatemaster to offer new guest-facing app following new Attractions.io partnership
Gatemaster Ticketing, a software company specialising in ticketing and point-of-sale solutions, has announced a new partnership with Attractions.io.
Storm combines amazing guest experience with strong ROI says Triotech CEO
Storm, the new interactive VR coin-op simulator ride from Triotech, is ready to ship the company has announced.
Step Inside Productions develops first CBeebie's interactive pop-up experience
Step Inside Productions has partnered with the Live Entertainment arm of BBC Studios to create CBeebies Rainbow Adventure, CBeebie's first ever interactive pop-up experience.
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COMPANY PROFILES
Polin Waterparks

Polin was founded in Istanbul in 1976. Polin has since grown into a leading company in the waterpa [more...]
WhiteWater

WhiteWater was born in 1980 to create places where families unite and make joyful lasting memories [more...]
DJW

David & Lynn Willrich started the Company over thirty years ago, from the Audio Visual Department [more...]
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Founded in 1966, the Antonio Zamperla SPA is privately owned by Mr Alberto Zamperla. Located in Vi [more...]
+ More profiles  
VIDEO GALLERY

Red Raion - Jurassic War - Immersive tunnel movie trailer
Red Raion is the CGI studio specialized in media based attraction. Find out more...
More videos:
Experience the experience – Polin Waterparks & Pool Systems
Trailer Pinocchio - A Modern Tale VR – Red Raion
Trailer Peter Pan - Saving Tinkerbell VR – Red Raion
+ More videos  

CATALOGUE GALLERY
+ More catalogues  
DIRECTORY
+ More directory  
DIARY

 

06-08 Apr 2020

World Travel Market Africa

Cape Town International Convention Centre, Cape Town, South Africa
08 Oct 2020

VAC 2020 (The Annual National Conference of Visitor Attractions)

Queen Elizabeth II Conference Centre, London, United Kingdom
+ More diary  
 


ADVERTISE . CONTACT US

Leisure Media, Portmill House, Portmill Lane,
Hitchin, Hertfordshire SG5 1DJ Tel: +44 (0)1462 431385

©Cybertrek 2020

ABOUT LEISURE MEDIA
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