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Alton Towers launches new Dungeon attraction for 2019 season
26 Mar 2019 . BY Lauren Heath-Jones
Alton Towers Dungeons is a new attraction for the 2019 season
Alton Towers has launched a new experience for the 2019 season. Called the Alton Towers Dungeon, the attraction takes guests on a thrilling journey through Staffordshire's darkest moments.

Located on the site of the former Charlie and the Chocolate Factory dark ride, the Alton Towers Dungeon utilises elements from the previous attraction, including the former chocolate river, which now features newly-themed vessels, to transport guests through eight immersive scenes, showcasing the area's dark and gory history.

To create the Dungeons, Merlin partnered with longtime collaborator Holovis, who previously worked on the park's stand out Wicker Man rollercoaster.

Designed to bring the attraction to life, the experiential design firm used multisensory immersive techniques, such as AV, lighting, audio, SFX and projection mapping, to create a sense of unease and discomfort in guests.

Peter Cliff, creative director at Holovis, said: "One of the highlights for me is the zonal audio, where during a blackout scene voices and whispers surround the guests and give the impression that live actors are right behind them, breathing down their necks.

"Audio is something that often isn't used to its full capability within projects so it's great to experience it being used as a key storytelling metric."

"Another striking feature is the talking heads where we've intricately projection mapped on to the three-dimensional theming to make it look like the head is really talking. Details like this make the experience stand out in the minds of guests, whilst the technology remains invisible and frictionless," he added.
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Jobs   News   Products   Magazine
PRODUCT NEWS
Alton Towers launches new Dungeon attraction for 2019 season
26 Mar 2019 . BY Lauren Heath-Jones
Alton Towers Dungeons is a new attraction for the 2019 season
Alton Towers has launched a new experience for the 2019 season. Called the Alton Towers Dungeon, the attraction takes guests on a thrilling journey through Staffordshire's darkest moments.

Located on the site of the former Charlie and the Chocolate Factory dark ride, the Alton Towers Dungeon utilises elements from the previous attraction, including the former chocolate river, which now features newly-themed vessels, to transport guests through eight immersive scenes, showcasing the area's dark and gory history.

To create the Dungeons, Merlin partnered with longtime collaborator Holovis, who previously worked on the park's stand out Wicker Man rollercoaster.

Designed to bring the attraction to life, the experiential design firm used multisensory immersive techniques, such as AV, lighting, audio, SFX and projection mapping, to create a sense of unease and discomfort in guests.

Peter Cliff, creative director at Holovis, said: "One of the highlights for me is the zonal audio, where during a blackout scene voices and whispers surround the guests and give the impression that live actors are right behind them, breathing down their necks.

"Audio is something that often isn't used to its full capability within projects so it's great to experience it being used as a key storytelling metric."

"Another striking feature is the talking heads where we've intricately projection mapped on to the three-dimensional theming to make it look like the head is really talking. Details like this make the experience stand out in the minds of guests, whilst the technology remains invisible and frictionless," he added.
PRODUCT NEWS
Alterface and Avanza partnership will 'lead to exciting new applications' says Avansa CEO
Alterface has announced a new tech partnership with laser projector specialist, Avanza.
MediaMation announces major partnership with B&B Theaters
MediaMation, a supplier of turnkey 4D theatres, has announced a partnership with US cinema chain B&B Theaters.
SimEx-Iwerks to launch Rudyard Kipling-inspired 4D film
SimEx-Iwerks is set to launch a new animated 4D experience based on Rudyard Kipling's iconic children's novel, The Jungle Book.
IEE PREVIEW: Red Raion to showcase new film
At this year's IAAPA Expo Europe (IEE), formerly the Euro Attractions Show, Red Raion will be presenting a new CGI film,
IEE PREVIEW: Huss Park Attractions announces two major installations
At this year's IAAPA Expo Europe (IEE), formerly the Euro Attractions Show, Huss Park Attractions will announce the installation of two major attractions.
IEE PREVIEW: Technical Park exhibiting multiple projects
At this year's IAAPA Expo Europe (IEE), formerly the Euro Attractions Show, Technical Park is presenting several new projects at IAAPA Europe this year.
IEE Preview: Gateway to present Galaxy product suite
At this year's IAAPA Expo Europe (IEE), formerly the Euro Attractions Show, Gateway is offering its Galaxy product suite.
IEE PREVIEW: OpenAire to discuss upcoming waterpark
At this year's IAAPA Expo Europe (IEE), formerly the Euro Attractions Show, OpenAire will be on hand to discuss its newest waterpark.
Simworx to launch new products at IEE
Simworx, a UK-based developer of dynamic media-based attractions, is set to launch two new products, the AGV Dark Ride and the Mini Flying Theatre, at this year's IAAPA Expo Europe.
IEE PREVIEW: Garmendale to unveil major new project
At this year's IAAPA Expo Europe (IEE), formerly the Euro Attractions Show, Garmendale will be revealing details of a major new project.
Jora Vision to create panda museum in China
Jora Vision, a Netherlands-based attractions design firm, has won a competition to develop a museum experience at The Giant Panda Breeding Research Base in Chengdu, China.
IEE PREVIEW: Clip 'n Climb to debut Clip 'n Score technology
At this year's IAAPA Expo Europe (IEE), formerly the Euro Attractions Show, Visitors will get the chance to be the first to try out Clip ‘n Score, the new cutting-edge software from Clip ‘n Climb.
+ More products   
 
COMPANY PROFILES
Simworx Ltd

The company was initially established in 1997. Terry Monkton and Andrew Roberts are the key stakeh [more...]
instantprint

We’re a Yorkshire-based online printer, founded in 2009 by Adam Carnell and James Kinsella. [more...]
Holovis

Holovis is a privately owned company established in 2004 by CEO Stuart Hetherington. [more...]
Red Raion

Founded in 2014, Red Raion is the CGI studio specialized in media based attractions. [more...]
+ More profiles  
VIDEO GALLERY

Animalive - Introducing AnimaChat!
Introducing AnimaChat, one operator can live-stream into multiple venues. Find out more...
More videos:
Trailer Pinocchio - A Modern Tale VR – Red Raion
Miko and the Spell of the Stone - Movie Trailer – Red Raion
Red Raion Showreel 2018 – Red Raion
+ More videos  

CATALOGUE GALLERY
 

+ More catalogues  
DIRECTORY
+ More directory  
DIARY

29-31 Oct 2019

Mediterranean Resort & Hotel Real Estate Forum (MR&H)

Hilton Athens, Athens, Greece
18-22 Nov 2019

IAAPA Expo

Orange County Convention Center, Orlando, United States
+ More diary  
 


ADVERTISE . CONTACT US

Leisure Media, Portmill House, Portmill Lane,
Hitchin, Hertfordshire SG5 1DJ Tel: +44 (0)1462 431385

©Cybertrek 2019

ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
LEISURE MEDIA HANDBOOKS
LEISURE MEDIA WEBSITES
LEISURE MEDIA PRODUCT SEARCH
ATTRACTIONS MANAGEMENT NEWS
ATTRACTIONS HANDBOOK
PRINT SUBSCRIPTIONS
FREE DIGITAL SUBSCRIPTIONS