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Australian government pledges AUS$76m to rescue tourism industry following devastating bushfires
POSTED 24 Jan 2020 . BY Lauren Heath-Jones
The wildfires have devasted large parts of the country Credit: Shutterstock.com
Now is the time for clear and demonstrative action. Australia's tourism industry is open for business
– Simon Westaway, executive director of the Australian Tourism Industry Council
The Australian government has pledged AUS$76m (£39.7m, US$52m) to revive its tourism industry in the wake of the bushfires that are currently affecting the country's southeast coast.

The bushfires, which have been raging since the beginning of the year, have wiped out high-season tourism in many coastal areas and are expected to cost Australian tourism up to AUS$4.5bn (£2.35bn, US$3bn), with visitors from the US, UK and China, as well as domestic holidaymakers cancelling their trips over safety concerns.

"The entire industry has been hit," Peter Shelley, director of the Australian Tourism Export Council (ATEC), told The Financial Review.

"Poor air quality, safety concerns, and lack of certainty on recovery are the key culprits," he said.

Simon Westaway, executive director of the Australian Tourism Industry Council told Reuters: "People have basically stopped travel."

The fund will aim to provide support to Australia's local economies, as well as small businesses and people whose jobs have been impacted by the fire, by encouraging tourists, both domestic and overseas, to visit the country.

60 per cent of the budget has been earmarked for both domestic and international marketing campaigns, while the government has promised an additional AUS$10m (£5.2m, US$6.8m) for the promotion of regional tourism events, while a social media campaign, called Stay With Them, urges domestic holidaymakers to vacation at home.

"Now is the time for clear and demonstrative action. Australia's tourism industry is open for business," Westaway told SBS News.

"The early signs around international visitor demand, including cancelled bookings to Australia, are concerning," he added.

Leo Seaton, a senior corporate communications professional at Tourism Australia, said: "Now's the time to kick start the recovery, by holidaying in our own backyard and supporting the many communities and local operators who rely so much upon our patronage."
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Jobs   News   Products   Magazine
NEWS
Australian government pledges AUS$76m to rescue tourism industry following devastating bushfires
POSTED 24 Jan 2020 . BY Lauren Heath-Jones
The wildfires have devasted large parts of the country Credit: Shutterstock.com
Now is the time for clear and demonstrative action. Australia's tourism industry is open for business
– Simon Westaway, executive director of the Australian Tourism Industry Council
The Australian government has pledged AUS$76m (£39.7m, US$52m) to revive its tourism industry in the wake of the bushfires that are currently affecting the country's southeast coast.

The bushfires, which have been raging since the beginning of the year, have wiped out high-season tourism in many coastal areas and are expected to cost Australian tourism up to AUS$4.5bn (£2.35bn, US$3bn), with visitors from the US, UK and China, as well as domestic holidaymakers cancelling their trips over safety concerns.

"The entire industry has been hit," Peter Shelley, director of the Australian Tourism Export Council (ATEC), told The Financial Review.

"Poor air quality, safety concerns, and lack of certainty on recovery are the key culprits," he said.

Simon Westaway, executive director of the Australian Tourism Industry Council told Reuters: "People have basically stopped travel."

The fund will aim to provide support to Australia's local economies, as well as small businesses and people whose jobs have been impacted by the fire, by encouraging tourists, both domestic and overseas, to visit the country.

60 per cent of the budget has been earmarked for both domestic and international marketing campaigns, while the government has promised an additional AUS$10m (£5.2m, US$6.8m) for the promotion of regional tourism events, while a social media campaign, called Stay With Them, urges domestic holidaymakers to vacation at home.

"Now is the time for clear and demonstrative action. Australia's tourism industry is open for business," Westaway told SBS News.

"The early signs around international visitor demand, including cancelled bookings to Australia, are concerning," he added.

Leo Seaton, a senior corporate communications professional at Tourism Australia, said: "Now's the time to kick start the recovery, by holidaying in our own backyard and supporting the many communities and local operators who rely so much upon our patronage."
MORE NEWS
Catherine Toolan to replace departing Paul Carty at Guinness Storehouse
Ireland's top attraction, the Guinness Storehouse, is to come under new leadership from April, with Catherine Toolan replacing Paul Carty as managing director.
Texas Kalahari Water Park scheduled for November 2020 opening
A new US$550m (€509m, £426m) African-themed water park and resort from Kalahari Resorts & Conventions is due to open in Round Rock, Texas, in November 2020.
Northern Ireland's The Gobbins in line for £11m development
Plans for an £11m (US$14.2m, €13m) extension to The Gobbins, a famous cliff-face path at Islandmagee, County Antrim, Northern Ireland, have made significant progress, according to the local borough council.
London's V&A Museum of Childhood to close for two-year redevelopment
Creating an "unforgettable first museum experience for children" is the aim of the V&A Museum of Childhood in London, which has announced it will close in May 2020 to undergo a two-year, £13m (US$16.9m, €15.7m) transformation.
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COMPANY PROFILES
Sally Corporation

Our services include: Dark ride design & build; Redevelopment of existing attractions; High-quality [more...]
Red Raion

Founded in 2014, Red Raion is the CGI studio specialized in media based attractions. [more...]
ProSlide Technology, Inc.

A former national ski team racer, ProSlide® CEO Rick Hunter’s goal has been to integrate the smoot [more...]
Clip 'n Climb

Clip ‘n Climb currently offers facility owners and investors more than 40 colourful and unique Cha [more...]
+ More profiles  
FEATURED SUPPLIER

Global Solutions for Clothing creates award-winning costumes
Global Solutions for Clothing (GSC) is a multi-award winning costume specialist that has been creating high quality costume for more than 60 years. [more...]
VIDEO GALLERY

Animalive - Introducing AnimaChat!
Introducing AnimaChat, one operator can live-stream into multiple venues. Find out more...
More videos:
Experience the experience – Polin Waterparks & Pool Systems
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+ More videos  

CATALOGUE GALLERY
+ More catalogues  
DIRECTORY
+ More directory  
DIARY

 

23-25 Mar 2020

MuseumNext Europe

Edinburgh Festival Hub, Edinburgh,
23-25 Mar 2020

Dubai Entertainment Amusement and Leisure Exhibition (DEAL)

Dubai World Trade Centre, Dubai, United Arab Emirates
+ More diary  
 


ADVERTISE . CONTACT US

Leisure Media, Portmill House, Portmill Lane,
Hitchin, Hertfordshire SG5 1DJ Tel: +44 (0)1462 431385

©Cybertrek 2020

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