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NEWS
Legoland Dubai to open in 2016
POSTED 03 Mar 2014 . BY Kath Hudson
Legoland opened in Florida debuted in October 2011, with a similar attraction now heading to Dubai
Merlin Entertainments has confirmed it will go ahead with developing a Legoland in Dubai, with the park slated to open in 2016.

“Merlin first looked at opening a Legoland in Dubai about five years ago, but then the country went into economic freefall,” media spokesperson Sally-Ann Wilkinson told Attractions Management.

“Merlin held the option open and has now decided that it will proceed with the park, but there are no further details yet.”

At present, 60 per cent of Merlin's revenue comes from Britain and continental Europe, so the company is keen to broaden its global coverage. Part of this strategy involves attracting the growing middle classes in emerging markets.

Six new attractions will open this year, including a Madame Tussauds in Beijing and its first North American Dungeon in San Francisco. It sees the North American market as having strong growth potential.

Merlin is the second-biggest theme park operator in the world, counting among its brands SeaLife, Madame Tussauds and the soon-to-open Shrek’s Far Far Away Adventure.

The Shrek attraction will be an interactive adventure featuring the characters and the first site will launch at London’s County Hall next summer.

This is the first time Merlin has worked with a Hollywood studio to create a scaleable branded entertainment experience based on a globally-recognised entertainment franchise.






RELATED STORIES
  Merlin builds on Lego's popularity in Japan with announcement of Osaka Discovery Centre


Merlin Entertainments and Osaka Aquarium Kaiyukan in Japan have announced plans today (23 July) to open a new Legoland Discovery Centre in Tempozan Market Place Mall, Osaka.
  US$12m Legends of Chima waterpark opens its doors at Legoland California           


Legoland California is continuing expansion plans with the opening of a new attraction – the new Legends of Chima waterpark.
MORE NEWS
Carowinds expands to year-round opening, confirms Aeronautica opening for 2023
Carowinds theme park in North Carolina, US, has launched year-round operations this month (January 2023).
Disney hints at new gate for Walt Disney World as part of Lake Nona campus development
Disney has filed a planning application that kickstarts the group's plans to create a future regional campus and HQ in Florida, US.
London's Natural History Museum works with Thoughtworks and Amazon Web Services on Urban Nature project
Natural History Museum has embarked on a project which will turn the iconic museum's London location into a biologically diverse green space.
London to get its own "Garden in the sky", as Camden Highline gets green light
Planning approval has been granted for Camden Highline, a project to transform a section of disused railway into a new elevated urban park for London.
+ More news   
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COMPANY PROFILES
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Holovis is a privately owned company established in 2004 by CEO Stuart Hetherington. [more...]
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Clip ‘n Climb currently offers facility owners and investors more than 40 colourful and unique Cha [more...]
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The company was initially established in 1997. Terry Monkton and Andrew Roberts are the key stakeh [more...]
TechnoAlpin

TechnoAlpin is the world leader for snowmaking systems. Our product portfolio includes all different [more...]
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FEATURED SUPPLIER

Attractions industry to reunite this September at IAAPA Expo Europe in London
For the first time in more than a decade, industry leaders from across the global attractions industry will once again gather in London as part of the annual IAAPA Expo Europe, the sector’s premier international event. [more...]
VIDEO GALLERY

Red Raion TV - Testimonial: Leolandia
When you work in the Attractions Industry, there’s nothing better than seeing that dreamy look in the eyes of the people who have just tried your attraction. Find out more...
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Red Raion Showreel 2022 – Red Raion
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CATALOGUE GALLERY
 

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DIRECTORY
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DIARY

 

05-06 Mar 2023

CryoCON 2023

Renaissance at Plano Legacy West Hotel, Dallas, United States
10-12 May 2023

Asia Pool & Spa Expo

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Jobs    News   Products   Magazine
NEWS
Legoland Dubai to open in 2016
POSTED 03 Mar 2014 . BY Kath Hudson
Legoland opened in Florida debuted in October 2011, with a similar attraction now heading to Dubai
Merlin Entertainments has confirmed it will go ahead with developing a Legoland in Dubai, with the park slated to open in 2016.

“Merlin first looked at opening a Legoland in Dubai about five years ago, but then the country went into economic freefall,” media spokesperson Sally-Ann Wilkinson told Attractions Management.

“Merlin held the option open and has now decided that it will proceed with the park, but there are no further details yet.”

At present, 60 per cent of Merlin's revenue comes from Britain and continental Europe, so the company is keen to broaden its global coverage. Part of this strategy involves attracting the growing middle classes in emerging markets.

Six new attractions will open this year, including a Madame Tussauds in Beijing and its first North American Dungeon in San Francisco. It sees the North American market as having strong growth potential.

Merlin is the second-biggest theme park operator in the world, counting among its brands SeaLife, Madame Tussauds and the soon-to-open Shrek’s Far Far Away Adventure.

The Shrek attraction will be an interactive adventure featuring the characters and the first site will launch at London’s County Hall next summer.

This is the first time Merlin has worked with a Hollywood studio to create a scaleable branded entertainment experience based on a globally-recognised entertainment franchise.






RELATED STORIES
Merlin builds on Lego's popularity in Japan with announcement of Osaka Discovery Centre


Merlin Entertainments and Osaka Aquarium Kaiyukan in Japan have announced plans today (23 July) to open a new Legoland Discovery Centre in Tempozan Market Place Mall, Osaka.
US$12m Legends of Chima waterpark opens its doors at Legoland California           


Legoland California is continuing expansion plans with the opening of a new attraction – the new Legends of Chima waterpark.
MORE NEWS
Carowinds expands to year-round opening, confirms Aeronautica opening for 2023
Carowinds theme park in North Carolina, US, has launched year-round operations this month (January 2023).
Disney hints at new gate for Walt Disney World as part of Lake Nona campus development
Disney has filed a planning application that kickstarts the group's plans to create a future regional campus and HQ in Florida, US.
London's Natural History Museum works with Thoughtworks and Amazon Web Services on Urban Nature project
Natural History Museum has embarked on a project which will turn the iconic museum's London location into a biologically diverse green space.
London to get its own "Garden in the sky", as Camden Highline gets green light
Planning approval has been granted for Camden Highline, a project to transform a section of disused railway into a new elevated urban park for London.
Continuum Attractions takes over Loch Ness attraction and pledge £1.5m investment
Continuum Attractions has acquired The Loch Ness Centre and Exhibition near Inverness, Scotland, UK.
Esbjerg’s landmark maritime center, designed by WERK Arkitekter and Snøhetta, opens to the public
A new landmark maritime centre has opened to the public in Esbjerg, Denmark.
+ More news   
 
COMPANY PROFILES
Holovis

Holovis is a privately owned company established in 2004 by CEO Stuart Hetherington. [more...]
Clip 'n Climb

Clip ‘n Climb currently offers facility owners and investors more than 40 colourful and unique Cha [more...]
Simworx Ltd

The company was initially established in 1997. Terry Monkton and Andrew Roberts are the key stakeh [more...]
TechnoAlpin

TechnoAlpin is the world leader for snowmaking systems. Our product portfolio includes all different [more...]
+ More profiles  
FEATURED SUPPLIER

Attractions industry to reunite this September at IAAPA Expo Europe in London
For the first time in more than a decade, industry leaders from across the global attractions industry will once again gather in London as part of the annual IAAPA Expo Europe, the sector’s premier international event. [more...]
VIDEO GALLERY

Red Raion TV - Testimonial: Leolandia
When you work in the Attractions Industry, there’s nothing better than seeing that dreamy look in the eyes of the people who have just tried your attraction. Find out more...
More videos:
Keynote | Moby Dick - Friends to the rescue! – Red Raion
Red Raion Showreel 2022 – Red Raion
ProSlide's all-in-one waterplay entertainment center – Proslide Tech Inc
+ More videos  

CATALOGUE GALLERY
+ More catalogues  
DIRECTORY
+ More directory  
DIARY

 

05-06 Mar 2023

CryoCON 2023

Renaissance at Plano Legacy West Hotel, Dallas, United States
10-12 May 2023

Asia Pool & Spa Expo

China Import & Export Fair Complex, China
+ More diary  
 


ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2023

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