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Legoland Dubai to open in 2016
POSTED 03 Mar 2014 . BY Kath Hudson
Legoland opened in Florida debuted in October 2011, with a similar attraction now heading to Dubai
Merlin Entertainments has confirmed it will go ahead with developing a Legoland in Dubai, with the park slated to open in 2016.

“Merlin first looked at opening a Legoland in Dubai about five years ago, but then the country went into economic freefall,” media spokesperson Sally-Ann Wilkinson told Attractions Management.

“Merlin held the option open and has now decided that it will proceed with the park, but there are no further details yet.”

At present, 60 per cent of Merlin's revenue comes from Britain and continental Europe, so the company is keen to broaden its global coverage. Part of this strategy involves attracting the growing middle classes in emerging markets.

Six new attractions will open this year, including a Madame Tussauds in Beijing and its first North American Dungeon in San Francisco. It sees the North American market as having strong growth potential.

Merlin is the second-biggest theme park operator in the world, counting among its brands SeaLife, Madame Tussauds and the soon-to-open Shrek’s Far Far Away Adventure.

The Shrek attraction will be an interactive adventure featuring the characters and the first site will launch at London’s County Hall next summer.

This is the first time Merlin has worked with a Hollywood studio to create a scaleable branded entertainment experience based on a globally-recognised entertainment franchise.






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Jobs    News   Products   Magazine
NEWS
Legoland Dubai to open in 2016
POSTED 03 Mar 2014 . BY Kath Hudson
Legoland opened in Florida debuted in October 2011, with a similar attraction now heading to Dubai
Merlin Entertainments has confirmed it will go ahead with developing a Legoland in Dubai, with the park slated to open in 2016.

“Merlin first looked at opening a Legoland in Dubai about five years ago, but then the country went into economic freefall,” media spokesperson Sally-Ann Wilkinson told Attractions Management.

“Merlin held the option open and has now decided that it will proceed with the park, but there are no further details yet.”

At present, 60 per cent of Merlin's revenue comes from Britain and continental Europe, so the company is keen to broaden its global coverage. Part of this strategy involves attracting the growing middle classes in emerging markets.

Six new attractions will open this year, including a Madame Tussauds in Beijing and its first North American Dungeon in San Francisco. It sees the North American market as having strong growth potential.

Merlin is the second-biggest theme park operator in the world, counting among its brands SeaLife, Madame Tussauds and the soon-to-open Shrek’s Far Far Away Adventure.

The Shrek attraction will be an interactive adventure featuring the characters and the first site will launch at London’s County Hall next summer.

This is the first time Merlin has worked with a Hollywood studio to create a scaleable branded entertainment experience based on a globally-recognised entertainment franchise.






Sign up here to get the Attractions Management weekly ezine and every issue of Attractions Management magazine free on digital.
RELATED STORIES
Merlin builds on Lego's popularity in Japan with announcement of Osaka Discovery Centre


Merlin Entertainments and Osaka Aquarium Kaiyukan in Japan have announced plans today (23 July) to open a new Legoland Discovery Centre in Tempozan Market Place Mall, Osaka.
US$12m Legends of Chima waterpark opens its doors at Legoland California           


Legoland California is continuing expansion plans with the opening of a new attraction – the new Legends of Chima waterpark.
MORE NEWS
Themed Entertainment Association sets up presence in China
The Themed Entertainment Association (TEA) has established an official presence in China, with a company registered in Shanghai.
Doctors in Belgium prescribe museum visits for patients struggling with pandemic stress
Patients treated for stress in the Belgian capital Brussels will be offered free visits to museums, as part of a three-month trial designed to rebuild mental health amid the COVID- 19 pandemic.
Universal Resort Beijing welcomes first visitors
Universal Parks & Resorts has opened the first phase of its new Universal Beijing Resort, marking its entry into the fast-growing Chinese attractions market.
Paul Kent joins Simworx
Simworx has appointed Paul Kent as its global business development manager.
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Alterface

Alterface’s Creative Division team is seasoned in concept and ride development, as well as storyte [more...]
IAAPA EMEA

IAAPA Expo Europe was established in 2006 and has grown to the largest international conference and [more...]
Clip 'n Climb

Clip ‘n Climb currently offers facility owners and investors more than 40 colourful and unique Cha [more...]
Polin Waterparks

Polin was founded in Istanbul in 1976. Polin has since grown into a leading company in the waterpa [more...]
+ More profiles  
FEATURED SUPPLIER

IAAPA helps move leisure and attractions industry forward with IAAPA Expo Europe
As the leisure and attractions industry continues to recover and look to the future, IAAPA, the global association for the attractions industry, is moving forward with plans to host IAAPA Expo Europe this September. [more...]
VIDEO GALLERY

Proslide Tech Inc - ProSlide | Atlantis Dubai
More videos:
+ More videos  

CATALOGUE GALLERY
+ More catalogues  
DIRECTORY
+ More directory  
DIARY

 

29-30 Sep 2021

International Wellness Tourism Conference

Virtual conference, United States
01-07 Dec 2022

World Leisure Congress 2022

tbc, Dunedin, New Zealand
+ More diary  
 


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