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Legoland Dubai to open in 2016
POSTED 03 Mar 2014 . BY Kath Hudson
Legoland opened in Florida debuted in October 2011, with a similar attraction now heading to Dubai
Merlin Entertainments has confirmed it will go ahead with developing a Legoland in Dubai, with the park slated to open in 2016.

“Merlin first looked at opening a Legoland in Dubai about five years ago, but then the country went into economic freefall,” media spokesperson Sally-Ann Wilkinson told Attractions Management.

“Merlin held the option open and has now decided that it will proceed with the park, but there are no further details yet.”

At present, 60 per cent of Merlin's revenue comes from Britain and continental Europe, so the company is keen to broaden its global coverage. Part of this strategy involves attracting the growing middle classes in emerging markets.

Six new attractions will open this year, including a Madame Tussauds in Beijing and its first North American Dungeon in San Francisco. It sees the North American market as having strong growth potential.

Merlin is the second-biggest theme park operator in the world, counting among its brands SeaLife, Madame Tussauds and the soon-to-open Shrek’s Far Far Away Adventure.

The Shrek attraction will be an interactive adventure featuring the characters and the first site will launch at London’s County Hall next summer.

This is the first time Merlin has worked with a Hollywood studio to create a scaleable branded entertainment experience based on a globally-recognised entertainment franchise.






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Jobs    News   Products   Magazine
NEWS
Legoland Dubai to open in 2016
POSTED 03 Mar 2014 . BY Kath Hudson
Legoland opened in Florida debuted in October 2011, with a similar attraction now heading to Dubai
Merlin Entertainments has confirmed it will go ahead with developing a Legoland in Dubai, with the park slated to open in 2016.

“Merlin first looked at opening a Legoland in Dubai about five years ago, but then the country went into economic freefall,” media spokesperson Sally-Ann Wilkinson told Attractions Management.

“Merlin held the option open and has now decided that it will proceed with the park, but there are no further details yet.”

At present, 60 per cent of Merlin's revenue comes from Britain and continental Europe, so the company is keen to broaden its global coverage. Part of this strategy involves attracting the growing middle classes in emerging markets.

Six new attractions will open this year, including a Madame Tussauds in Beijing and its first North American Dungeon in San Francisco. It sees the North American market as having strong growth potential.

Merlin is the second-biggest theme park operator in the world, counting among its brands SeaLife, Madame Tussauds and the soon-to-open Shrek’s Far Far Away Adventure.

The Shrek attraction will be an interactive adventure featuring the characters and the first site will launch at London’s County Hall next summer.

This is the first time Merlin has worked with a Hollywood studio to create a scaleable branded entertainment experience based on a globally-recognised entertainment franchise.






Sign up here to get the Attractions Management weekly ezine and every issue of Attractions Management magazine free on digital.
RELATED STORIES
Merlin builds on Lego's popularity in Japan with announcement of Osaka Discovery Centre


Merlin Entertainments and Osaka Aquarium Kaiyukan in Japan have announced plans today (23 July) to open a new Legoland Discovery Centre in Tempozan Market Place Mall, Osaka.
US$12m Legends of Chima waterpark opens its doors at Legoland California           


Legoland California is continuing expansion plans with the opening of a new attraction – the new Legends of Chima waterpark.
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Health clubs, gyms, hotels, pubs and other leisure businesses will receive a 50 per cent cut in business rates over the next year.
Winners of first-ever Surf Park Awards revealed
Australian surf park operator URBNSurf and wave generating specialist Wavegarden are among the winners of the inaugural Surf Park Awards.
Little Amal, a puppet of a refugee girl, has walked 5,000km across Europe
A puppet of a refugee girl has 'walked' across Europe on a 5,000km (3,100m) journey, with the help of eleven puppeteers and is now nearing the end of her journey from Syria to the UK.
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COMPANY PROFILES
TOR Systems Ltd

TOR Systems have been in this business since 1981. [more...]
Polin Waterparks

Polin was founded in Istanbul in 1976. Polin has since grown into a leading company in the waterpa [more...]
TechnoAlpin

The TechnoAlpin SnowRoom is the most attractive and effective way for customers to cool down from h [more...]
FORREC Ltd

We create guest experiences others don’t, masterplan like no one else can, and give the world’s bi [more...]
+ More profiles  
FEATURED SUPPLIER

EMS personal training: shockingly simple
People's fitness goals are extremely diverse – ranging from an elite athlete focused on the next goal to someone who dislikes all activity due to chronic back pain. [more...]
VIDEO GALLERY

Proslide Tech Inc - ProSlide | Atlantis Dubai
More videos:
+ More videos  

CATALOGUE GALLERY
+ More catalogues  
DIRECTORY
+ More directory  
DIARY

 

24-25 Nov 2021

Scotland’s National Tourism Industry Conference

EICC, Edinburgh, United Kingdom
01-07 Dec 2022

World Leisure Congress 2022

tbc, Dunedin, New Zealand
+ More diary  
 


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