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Warwick Castle to launch Merlin attraction
POSTED 04 Feb 2011 . BY Pete Hayman
Warwick Castle has announced that a new attraction inspired by the BBC television show, Merlin, is to launch in April.

The Merlin Entertainments Group-operated castle is working in partnership with show creators and executive producers Johnny Capps and Julian Murphy from Shine TV and FreemantleMedia Enterprises (FME) to create the themed experience.

Merlin: The Dragon Tower is to be the first attraction to be inspired by the drama and will feature a magical mirror at the heart of the space to allow visitors to interact with The Great Dragon.

Warwick Castle general manager Tim Harrison-Jones said: "This will be an exceptional visitor attraction, completely in keeping with our reputation as Britain's ultimate castle and designed to wow visitors young and old.

"We are the first attraction globally to have the rights to use the Merlin brand and it will be perfectly executed."

FME vice president of brand licensing and retail Pindy O'Brien added: "We're delighted to be working with Warwick Castle to give fans a whole new way to engage with Merlin off screen."

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Jobs   News   Products   Magazine
NEWS
Warwick Castle to launch Merlin attraction
POSTED 04 Feb 2011 . BY Pete Hayman
Warwick Castle has announced that a new attraction inspired by the BBC television show, Merlin, is to launch in April.

The Merlin Entertainments Group-operated castle is working in partnership with show creators and executive producers Johnny Capps and Julian Murphy from Shine TV and FreemantleMedia Enterprises (FME) to create the themed experience.

Merlin: The Dragon Tower is to be the first attraction to be inspired by the drama and will feature a magical mirror at the heart of the space to allow visitors to interact with The Great Dragon.

Warwick Castle general manager Tim Harrison-Jones said: "This will be an exceptional visitor attraction, completely in keeping with our reputation as Britain's ultimate castle and designed to wow visitors young and old.

"We are the first attraction globally to have the rights to use the Merlin brand and it will be perfectly executed."

FME vice president of brand licensing and retail Pindy O'Brien added: "We're delighted to be working with Warwick Castle to give fans a whole new way to engage with Merlin off screen."

Sign up here to get the Attractions Management weekly ezine and every issue of Attractions Management magazine free on digital.
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World's top 100 museums and galleries suffer 77 per cent fall in visits during pandemic
The coronavirus pandemic has resulted in visits to the world's top 100 museums and galleries falling by three quarters.
Chinese attractions industry entering 'growth phase'
The Chinese visitor attractions market is set to bounce back from the pandemic with significant growth over the coming years.
BRC founder Bob Rogers: '2021 will see a surge in our industry'
Bob Rogers, the founder of BRC Imagination Arts, has predicted that the visitor attraction industry will see a "surge in interest" during 2021, as the global tourism industry begins its slow journey to recovery.
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Holovis is a privately owned company established in 2004 by CEO Stuart Hetherington. [more...]
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TOR Systems Ltd

TOR Systems have been in this business since 1981. [more...]
QubicaAMF UK

QubicaAMF is the largest and most innovative bowling equipment provider with 600 employees worldwi [more...]
+ More profiles  
FEATURED SUPPLIER

Triotech and Benoit Cornet’s Bold Move to collaborate on breakthrough innovative media-based attractions
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Animalive - Introducing AnimaChat!
Introducing AnimaChat, one operator can live-stream into multiple venues. Find out more...
More videos:
+ More videos  

CATALOGUE GALLERY
+ More catalogues  
DIRECTORY
+ More directory  
DIARY

 

05-07 May 2021

TEA SATE Europe 2020

PortAventura World, Tarragona, Spain
09 Jun 2021

IAAPA Expo Asia 2021

The Venetian Macao, Macao, China
+ More diary  
 


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