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Warwick Castle to launch Merlin attraction
POSTED 04 Feb 2011 . BY Pete Hayman
Warwick Castle has announced that a new attraction inspired by the BBC television show, Merlin, is to launch in April.

The Merlin Entertainments Group-operated castle is working in partnership with show creators and executive producers Johnny Capps and Julian Murphy from Shine TV and FreemantleMedia Enterprises (FME) to create the themed experience.

Merlin: The Dragon Tower is to be the first attraction to be inspired by the drama and will feature a magical mirror at the heart of the space to allow visitors to interact with The Great Dragon.

Warwick Castle general manager Tim Harrison-Jones said: "This will be an exceptional visitor attraction, completely in keeping with our reputation as Britain's ultimate castle and designed to wow visitors young and old.

"We are the first attraction globally to have the rights to use the Merlin brand and it will be perfectly executed."

FME vice president of brand licensing and retail Pindy O'Brien added: "We're delighted to be working with Warwick Castle to give fans a whole new way to engage with Merlin off screen."

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Jobs   News   Products   Magazine
NEWS
Warwick Castle to launch Merlin attraction
POSTED 04 Feb 2011 . BY Pete Hayman
Warwick Castle has announced that a new attraction inspired by the BBC television show, Merlin, is to launch in April.

The Merlin Entertainments Group-operated castle is working in partnership with show creators and executive producers Johnny Capps and Julian Murphy from Shine TV and FreemantleMedia Enterprises (FME) to create the themed experience.

Merlin: The Dragon Tower is to be the first attraction to be inspired by the drama and will feature a magical mirror at the heart of the space to allow visitors to interact with The Great Dragon.

Warwick Castle general manager Tim Harrison-Jones said: "This will be an exceptional visitor attraction, completely in keeping with our reputation as Britain's ultimate castle and designed to wow visitors young and old.

"We are the first attraction globally to have the rights to use the Merlin brand and it will be perfectly executed."

FME vice president of brand licensing and retail Pindy O'Brien added: "We're delighted to be working with Warwick Castle to give fans a whole new way to engage with Merlin off screen."

MORE NEWS
Bletchley Park and Eltham Palace's immersive LGBTQ+ show among winners of UK Heritage Awards
The home of British codebreaking, Bletchley Park has been named among the winners of this year's UK Heritage Awards – alongside an immersive performance charting LGBTQ+ heritage.
IAAPA cancels Attractions EXPO – pivots to virtual event
IAAPA has cancelled this year's Attractions Expo in Orlando and pivoted to a digital event, announcing a new virtual conference will take place on the same dates – 16-18 November.
Warner Bros. to open Harry Potter studio attraction in Japan
Warner Bros. has revealed plans to develop a Harry Potter studio tour attraction in Japanese capital Tokyo.
Reykjavik city centre set to welcome ocean-side geo-thermal wellness lagoon in 2021
Attractions and hospitality brand, Pursuit, has unveiled plans to develop a premium oceanfront geothermal lagoon in Iceland.
Therme Group announces development plans to roll out wellbeing resorts across UK
Following approval to build a £250mn wellbeing resort in Manchester, Therme Group has revealed plans to develop and expand its concept in other major UK cities.
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The hospitality and attractions sectors will benefit from a temporary cut to VAT as part of stimulus measures announced by chancellor Rishi Sunak.
+ More news   
 
COMPANY PROFILES
WhiteWater

WhiteWater was born in 1980 to create places where families unite and make joyful lasting memories [more...]
RMA Ltd

RMA Ltd is a one-stop global company that can design, build and produce from a greenfield site upw [more...]
IAAPA EMEA

IAAPA Expo Europe is owned and produced by IAAPA, The Global Association for the Attractions Industr [more...]
FORREC Ltd

We create guest experiences others don’t, masterplan like no one else can, and give the world’s bi [more...]
+ More profiles  
FEATURED SUPPLIER

Painting with Light pushes boundaries to create unforgettable visual concepts
Belgium-based light and video design studio, Painting with Light, will translate the story of your location into a visual experience, using the art of light architecture. [more...]
VIDEO GALLERY

Polin Waterparks & Pool Systems - Experience the experience
Have you ever wondered how the fun is created? Polin Waterparks is a global market leader in the design, manufacture and installation of waterparks and water play attractions. Find out more...
More videos:
Introducing AnimaChat! – Animalive
+ More videos  

CATALOGUE GALLERY
+ More catalogues  
DIRECTORY
+ More directory  
DIARY

 

08 Oct 2020

VAC 2020 VIRTUAL (The Annual National Conference of Visitor Attractions)

Online, United Kingdom
17-23 Oct 2020

World Leisure Congress 2020

Pinggu, Beijing, China
+ More diary  
 


ADVERTISE . CONTACT US

Leisure Media, Portmill House, Portmill Lane,
Hitchin, Hertfordshire SG5 1DJ Tel: +44 (0)1462 431385

©Cybertrek 2020

ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
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ATTRACTIONS MANAGEMENT NEWS
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PRINT SUBSCRIPTIONS
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