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NEWS
Merlin expands into Australia and NZ
POSTED 17 Dec 2010 . BY Tom Walker
UK-based Merlin Entertainments Group has acquired the tourism and attractions arm of Australia-based Village Roadshow (VRL) in a deal worth AU$115m (US$114m, £73m, €85m).

The deal includes the Sydney Attractions Group and Kelly Tarlton's Underwater World and marks Merlin's entry into the Australian and New Zealand leisure markets.

Following the deal, Merlin will operate three of Sydney's top tourist attractions - Sydney Aquarium, Sydney Wildlife World and the Sydney Tower Observatory and Skywalk.

The assets also include Manly Oceanworld in Sydney, the Hamilton Island Wildlife Park in Queensland, and Kelly Tarlton's Antarctic Encounter and Underwater World in Auckland, New Zealand.

The deal is set to be completed in early 2011 and a spokesperson for Merlin said the group will look to initiate a "multi-million dollar" investment programme which includes rebranding the assets.

The aquarium assets will eventually be operated as Sea Life centres and the Sydney Tower Observatory will become the first "Eye" branded attraction outside the UK.

Plans are also in place to develop two more of the company's "Midway" attractions - a Madame Tussauds and a Legoland Discovery Centre.

"This is an important step for Merlin", said Nick Varney, chief executive of Merlin.

"This will be the perfect springboard as we work to continue the roll out of the Sea Life, Madame Tussauds, Eye and Legoland brands in the Asia Pacific region, complementing our existing strength in Western Europe and North America."

Merlin's existing sites in the Asia Pacific region include Madame Tussauds attractions in Hong Kong, Shanghai and most recently in Bangkok, which opened earlier this month.

The group will also be opening a large Legoland Park in Malaysia in 2012, in partnership with Iskandar Investment Behar.

As part of the deal, Merlin and VRL have also entered into an understanding to explore further attraction developments in the Australian and wider Asia pacific markets.

Graham Burke, chief executive of VRL, said: "This transaction also includes an understanding to consider developing brands such as Legoland Discovery Centres in partnership in Australia and Asia.

"We are very excited to form a strategic alliance with Merlin because they are both entrepreneurial and have some outstanding brands."

MORE NEWS
Merlin unveils record-breaking Hyperia coaster at Thorpe Park
Merlin Entertainments has launched its new Hyperia rollercoaster at Thorpe Park to celebrate its 45th year.
Second Chaos Karts launches in Dubai
Live action video game experience Chaos Karts has launched in a 15,000sq ft arena in Al Quoz, Dubai.
Vietnam Van Gogh exhibition uses VIOSO-powered immersive installations
Twenty-five cameras, nine servers, 70 projectors and a range of AV technologies are being used to bring the art of Van Gogh to life in Ho Chi Minh City, Vietnam.
Use of cinematography techniques significantly increases engagement with VR
A study has found that the use of cinematic and video editing techniques can drastically increase the aesthetic appeal and user engagement of virtual reality environments.
+ More news   

COMPANY PROFILES
Holovis

Holovis is a privately owned company established in 2004 by CEO Stuart Hetherington. [more...]
IDEATTACK

IDEATTACK is a full-service planning and design company with headquarters in Los Angeles. [more...]
Taylor Made Designs

Taylor Made Designs (TMD) has been supplying the Attractions, Holiday Park, Zoos and Theme Park mark [more...]
Sally Corporation

Our services include: Dark ride design & build; Redevelopment of existing attractions; High-quality [more...]
+ More profiles  
FEATURED SUPPLIER

National Attractions Marketing Conference – an injection of adrenaline for UK attractions
The National Attractions Marketing Conference will see speakers representing some of the UK’s top visitor attractions and best-in-class marketing agencies gather on 6 June at Drayton Manor Theme Park & Resort in Staffordshire. [more...]
CATALOGUE GALLERY
 

+ More catalogues  
DIRECTORY
+ More directory  
DIARY

 

06-06 Jun 2024

National Attractions Marketing Conference

Drayton Manor Theme Park & Resort, Tamworth, United Kingdom
06-07 Jun 2024

World Sauna Forum 2024

Sataman Viilu , Jyväskylä, Finland
+ More diary  
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©Cybertrek 2024
Get Attractions Management digital magazine FREE
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Jobs    News   Products   Magazine   Subscribe
NEWS
Merlin expands into Australia and NZ
POSTED 17 Dec 2010 . BY Tom Walker
UK-based Merlin Entertainments Group has acquired the tourism and attractions arm of Australia-based Village Roadshow (VRL) in a deal worth AU$115m (US$114m, £73m, €85m).

The deal includes the Sydney Attractions Group and Kelly Tarlton's Underwater World and marks Merlin's entry into the Australian and New Zealand leisure markets.

Following the deal, Merlin will operate three of Sydney's top tourist attractions - Sydney Aquarium, Sydney Wildlife World and the Sydney Tower Observatory and Skywalk.

The assets also include Manly Oceanworld in Sydney, the Hamilton Island Wildlife Park in Queensland, and Kelly Tarlton's Antarctic Encounter and Underwater World in Auckland, New Zealand.

The deal is set to be completed in early 2011 and a spokesperson for Merlin said the group will look to initiate a "multi-million dollar" investment programme which includes rebranding the assets.

The aquarium assets will eventually be operated as Sea Life centres and the Sydney Tower Observatory will become the first "Eye" branded attraction outside the UK.

Plans are also in place to develop two more of the company's "Midway" attractions - a Madame Tussauds and a Legoland Discovery Centre.

"This is an important step for Merlin", said Nick Varney, chief executive of Merlin.

"This will be the perfect springboard as we work to continue the roll out of the Sea Life, Madame Tussauds, Eye and Legoland brands in the Asia Pacific region, complementing our existing strength in Western Europe and North America."

Merlin's existing sites in the Asia Pacific region include Madame Tussauds attractions in Hong Kong, Shanghai and most recently in Bangkok, which opened earlier this month.

The group will also be opening a large Legoland Park in Malaysia in 2012, in partnership with Iskandar Investment Behar.

As part of the deal, Merlin and VRL have also entered into an understanding to explore further attraction developments in the Australian and wider Asia pacific markets.

Graham Burke, chief executive of VRL, said: "This transaction also includes an understanding to consider developing brands such as Legoland Discovery Centres in partnership in Australia and Asia.

"We are very excited to form a strategic alliance with Merlin because they are both entrepreneurial and have some outstanding brands."

MORE NEWS
Merlin unveils record-breaking Hyperia coaster at Thorpe Park
Merlin Entertainments has launched its new Hyperia rollercoaster at Thorpe Park to celebrate its 45th year.
Second Chaos Karts launches in Dubai
Live action video game experience Chaos Karts has launched in a 15,000sq ft arena in Al Quoz, Dubai.
Vietnam Van Gogh exhibition uses VIOSO-powered immersive installations
Twenty-five cameras, nine servers, 70 projectors and a range of AV technologies are being used to bring the art of Van Gogh to life in Ho Chi Minh City, Vietnam.
Use of cinematography techniques significantly increases engagement with VR
A study has found that the use of cinematic and video editing techniques can drastically increase the aesthetic appeal and user engagement of virtual reality environments.
Disneyland Paris renames theme park as part of $2 billion transformation
Disneyland Paris has unveiled a new name for Walt Disney Studios Park as part of the park’s US$2 billion transformation.
UK's Royal attractions had a bumper year in 2023
Numbers from the Association of Leading Visitor Attractions, (ALVA) show that Royal attractions saw a huge increase in visitor numbers during 2023 – the coronation year of King Charles III.
+ More news   
 
COMPANY PROFILES
Holovis

Holovis is a privately owned company established in 2004 by CEO Stuart Hetherington. [more...]
IDEATTACK

IDEATTACK is a full-service planning and design company with headquarters in Los Angeles. [more...]
Taylor Made Designs

Taylor Made Designs (TMD) has been supplying the Attractions, Holiday Park, Zoos and Theme Park mark [more...]
Sally Corporation

Our services include: Dark ride design & build; Redevelopment of existing attractions; High-quality [more...]
+ More profiles  
FEATURED SUPPLIER

National Attractions Marketing Conference – an injection of adrenaline for UK attractions
The National Attractions Marketing Conference will see speakers representing some of the UK’s top visitor attractions and best-in-class marketing agencies gather on 6 June at Drayton Manor Theme Park & Resort in Staffordshire. [more...]
CATALOGUE GALLERY
+ More catalogues  
DIRECTORY
+ More directory  
DIARY

 

06-06 Jun 2024

National Attractions Marketing Conference

Drayton Manor Theme Park & Resort, Tamworth, United Kingdom
06-07 Jun 2024

World Sauna Forum 2024

Sataman Viilu , Jyväskylä, Finland
+ More diary  
 


ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2024

ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
LEISURE MEDIA HANDBOOKS
LEISURE MEDIA WEBSITES
LEISURE MEDIA PRODUCT SEARCH
ATTRACTIONS MANAGEMENT NEWS
ATTRACTIONS HANDBOOK
PRINT SUBSCRIPTIONS
FREE DIGITAL SUBSCRIPTIONS