Merlin expands into Australia and NZ | attractionsmanagement.com news
GET ATTRACTIONS MANAGEMENT
magazine
Yes! Send me the FREE digital edition of Attractions Management and the FREE weekly Attractions Management ezines and breaking news alerts!
Not right now, thanksclose this window
POST YOUR JOB ONLINE
Free ezine/digital edition sign up
Jobs   News   Features   Video    Products   Profiles   Magazine   Handbook   Advertise  
NEWS
Merlin expands into Australia and NZ
POSTED 17 Dec 2010 . BY Tom Walker
UK-based Merlin Entertainments Group has acquired the tourism and attractions arm of Australia-based Village Roadshow (VRL) in a deal worth AU$115m (US$114m, £73m, €85m).

The deal includes the Sydney Attractions Group and Kelly Tarlton's Underwater World and marks Merlin's entry into the Australian and New Zealand leisure markets.

Following the deal, Merlin will operate three of Sydney's top tourist attractions - Sydney Aquarium, Sydney Wildlife World and the Sydney Tower Observatory and Skywalk.

The assets also include Manly Oceanworld in Sydney, the Hamilton Island Wildlife Park in Queensland, and Kelly Tarlton's Antarctic Encounter and Underwater World in Auckland, New Zealand.

The deal is set to be completed in early 2011 and a spokesperson for Merlin said the group will look to initiate a "multi-million dollar" investment programme which includes rebranding the assets.

The aquarium assets will eventually be operated as Sea Life centres and the Sydney Tower Observatory will become the first "Eye" branded attraction outside the UK.

Plans are also in place to develop two more of the company's "Midway" attractions - a Madame Tussauds and a Legoland Discovery Centre.

"This is an important step for Merlin", said Nick Varney, chief executive of Merlin.

"This will be the perfect springboard as we work to continue the roll out of the Sea Life, Madame Tussauds, Eye and Legoland brands in the Asia Pacific region, complementing our existing strength in Western Europe and North America."

Merlin's existing sites in the Asia Pacific region include Madame Tussauds attractions in Hong Kong, Shanghai and most recently in Bangkok, which opened earlier this month.

The group will also be opening a large Legoland Park in Malaysia in 2012, in partnership with Iskandar Investment Behar.

As part of the deal, Merlin and VRL have also entered into an understanding to explore further attraction developments in the Australian and wider Asia pacific markets.

Graham Burke, chief executive of VRL, said: "This transaction also includes an understanding to consider developing brands such as Legoland Discovery Centres in partnership in Australia and Asia.

"We are very excited to form a strategic alliance with Merlin because they are both entrepreneurial and have some outstanding brands."

Sign up here to get the Attractions Management weekly ezine and every issue of Attractions Management magazine free on digital.
MORE NEWS
Europa Park extends winter opening for the first time as part of Hallowinter celebration
For the first time in its history, Europa-Park has announced it will remain open between Halloween and the start of its winter schedule as part of a ‘HALLOWinter’ offering.
V&A renames childhood museum as part of £13m redevelopment
Construction work has begun on a £13m redevelopment project which will look to transform the V&A Museum of Childhood into the UK’s "premier national museum" entirely dedicated to children.
Tokyo's Harry Potter studio tour will have Fantastic Beasts universe
The Harry Potter studio tour attraction, planned for the Japanese capital city Tokyo, will span a total of 322,000sq ft when it opens to the public in 2023.
Jacksonville Zoo reveals US$50m masterplan
The Jacksonville Zoo and Gardens in Florida, US has launched a fundraising campaign to fund an ambitious US$50m redevelopment and redesign project.
+ More news   
LATEST JOBS
Assistant Premises Managers x 2
Chesterfield Borough Council
Salary: c£25,250 FTE
Job location: Chesterfield, Derbyshire , United Kingdom
+ More jobs  

COMPANY PROFILES
RMA Ltd

RMA Ltd is a one-stop global company that can design, build and produce from a greenfield site upw [more...]
TechnoAlpin

The TechnoAlpin SnowRoom is the most attractive and effective way for customers to cool down from h [more...]
TOR Systems Ltd

TOR Systems have been in this business since 1981. [more...]
Clip 'n Climb

Clip ‘n Climb currently offers facility owners and investors more than 40 colourful and unique Cha [more...]
+ More profiles  
FEATURED SUPPLIER

Future-proofing ticketing solutions with TOR Systems
TOR Systems, the UK’s leading ticketing, booking and CRM solutions provider, is urging tourism and heritage companies to future proof their ticketing solutions when procuring in the wake of the pandemic. [more...]
VIDEO GALLERY

Proslide Tech Inc - ProSlide | Atlantis Dubai
More videos:
+ More videos  

CATALOGUE GALLERY
 
+ More catalogues  
DIRECTORY
+ More directory  
DIARY

 

24-25 Nov 2021

Scotland’s National Tourism Industry Conference

EICC, Edinburgh, United Kingdom
01-07 Dec 2022

World Leisure Congress 2022

tbc, Dunedin, New Zealand
+ More diary  
LATEST ISSUES
+ View Magazine Archive

Attractions Management

2021 issue 3


View issue contents
View on turning pages
Download PDF
FREE digital subscription
Print subscription

Attractions Management

2021 issue 2


View issue contents
View on turning pages
Download PDF
FREE digital subscription
Print subscription

Attractions Management

2021 issue 1


View issue contents
View on turning pages
Download PDF
FREE digital subscription
Print subscription

Attractions Management

2020 issue 1


View issue contents
View on turning pages
Download PDF
FREE digital subscription
Print subscription

Attractions Management News

06 Apr 2020 issue 153


View on turning pages
Download PDF
View archive
FREE digital subscription
Print subscription

Attractions Handbook

2019


View issue contents
View on turning pages
Download PDF
FREE digital subscription
Print subscription
 
ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
LEISURE MEDIA HANDBOOKS
LEISURE MEDIA WEBSITES
LEISURE MEDIA PRODUCT SEARCH
 
ATTRACTIONS MANAGEMENT
ATTRACTIONS MANAGEMENT NEWS
ATTRACTIONS HANDBOOK
PRINT SUBSCRIPTIONS
FREE DIGITAL SUBSCRIPTIONS
ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2021
Jobs    News   Products   Magazine
NEWS
Merlin expands into Australia and NZ
POSTED 17 Dec 2010 . BY Tom Walker
UK-based Merlin Entertainments Group has acquired the tourism and attractions arm of Australia-based Village Roadshow (VRL) in a deal worth AU$115m (US$114m, £73m, €85m).

The deal includes the Sydney Attractions Group and Kelly Tarlton's Underwater World and marks Merlin's entry into the Australian and New Zealand leisure markets.

Following the deal, Merlin will operate three of Sydney's top tourist attractions - Sydney Aquarium, Sydney Wildlife World and the Sydney Tower Observatory and Skywalk.

The assets also include Manly Oceanworld in Sydney, the Hamilton Island Wildlife Park in Queensland, and Kelly Tarlton's Antarctic Encounter and Underwater World in Auckland, New Zealand.

The deal is set to be completed in early 2011 and a spokesperson for Merlin said the group will look to initiate a "multi-million dollar" investment programme which includes rebranding the assets.

The aquarium assets will eventually be operated as Sea Life centres and the Sydney Tower Observatory will become the first "Eye" branded attraction outside the UK.

Plans are also in place to develop two more of the company's "Midway" attractions - a Madame Tussauds and a Legoland Discovery Centre.

"This is an important step for Merlin", said Nick Varney, chief executive of Merlin.

"This will be the perfect springboard as we work to continue the roll out of the Sea Life, Madame Tussauds, Eye and Legoland brands in the Asia Pacific region, complementing our existing strength in Western Europe and North America."

Merlin's existing sites in the Asia Pacific region include Madame Tussauds attractions in Hong Kong, Shanghai and most recently in Bangkok, which opened earlier this month.

The group will also be opening a large Legoland Park in Malaysia in 2012, in partnership with Iskandar Investment Behar.

As part of the deal, Merlin and VRL have also entered into an understanding to explore further attraction developments in the Australian and wider Asia pacific markets.

Graham Burke, chief executive of VRL, said: "This transaction also includes an understanding to consider developing brands such as Legoland Discovery Centres in partnership in Australia and Asia.

"We are very excited to form a strategic alliance with Merlin because they are both entrepreneurial and have some outstanding brands."

Sign up here to get the Attractions Management weekly ezine and every issue of Attractions Management magazine free on digital.
MORE NEWS
Europa Park extends winter opening for the first time as part of Hallowinter celebration
For the first time in its history, Europa-Park has announced it will remain open between Halloween and the start of its winter schedule as part of a ‘HALLOWinter’ offering.
V&A renames childhood museum as part of £13m redevelopment
Construction work has begun on a £13m redevelopment project which will look to transform the V&A Museum of Childhood into the UK’s "premier national museum" entirely dedicated to children.
Tokyo's Harry Potter studio tour will have Fantastic Beasts universe
The Harry Potter studio tour attraction, planned for the Japanese capital city Tokyo, will span a total of 322,000sq ft when it opens to the public in 2023.
Jacksonville Zoo reveals US$50m masterplan
The Jacksonville Zoo and Gardens in Florida, US has launched a fundraising campaign to fund an ambitious US$50m redevelopment and redesign project.
Boris Johnson throws his support behind Eden Project North in Morecambe
British Prime Minister Boris Johnson has thrown his weight behind plans to build an Eden Project North visitor attraction in the Lancashire seaside town of Morecambe.
Liseberg's Underlandet wins Europe's Best New Ride award for 2021
The Underlandet family attraction at Swedish theme park Liseberg has won the European Star Award for Europe’s Best New Ride 2021.
+ More news   
 
COMPANY PROFILES
RMA Ltd

RMA Ltd is a one-stop global company that can design, build and produce from a greenfield site upw [more...]
TechnoAlpin

The TechnoAlpin SnowRoom is the most attractive and effective way for customers to cool down from h [more...]
TOR Systems Ltd

TOR Systems have been in this business since 1981. [more...]
Clip 'n Climb

Clip ‘n Climb currently offers facility owners and investors more than 40 colourful and unique Cha [more...]
+ More profiles  
FEATURED SUPPLIER

Future-proofing ticketing solutions with TOR Systems
TOR Systems, the UK’s leading ticketing, booking and CRM solutions provider, is urging tourism and heritage companies to future proof their ticketing solutions when procuring in the wake of the pandemic. [more...]
VIDEO GALLERY

Proslide Tech Inc - ProSlide | Atlantis Dubai
More videos:
+ More videos  

CATALOGUE GALLERY
+ More catalogues  
DIRECTORY
+ More directory  
DIARY

 

24-25 Nov 2021

Scotland’s National Tourism Industry Conference

EICC, Edinburgh, United Kingdom
01-07 Dec 2022

World Leisure Congress 2022

tbc, Dunedin, New Zealand
+ More diary  
 


ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2021

ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
LEISURE MEDIA HANDBOOKS
LEISURE MEDIA WEBSITES
LEISURE MEDIA PRODUCT SEARCH
ATTRACTIONS MANAGEMENT NEWS
ATTRACTIONS HANDBOOK
PRINT SUBSCRIPTIONS
FREE DIGITAL SUBSCRIPTIONS