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New brand launched at NHM
POSTED 13 Oct 2004 . BY
The Natural History Museum in London has launched a new brand in an attempt to distance itself from a traditional, heritage-based image and move towards a more contemporary, commercial identity.

Created with Hat-trick Design, the brand uses the letter “N” to display a selection of photographic images of nature. The images include a highly magnified image of plankton, an extreme close up of a chameleon’s eye and a view of Earth from space.

Sharon Ament, director of communications and development, said: “We needed to show that the whole essence of what we do at the museum is rooted in the natural world.

“We’re confident that the new expression of our brand will enable us to bring these very diverse elements together to generate powerful messages that truly represent the work if this organisation.”

The new brand will gradually replace the ‘tree of life’ logo, which the museum has been using since 1989.

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08 Oct 2020

VAC 2020 VIRTUAL (The Annual National Conference of Visitor Attractions)

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Pinggu, Beijing, China
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Jobs   News   Products   Magazine
NEWS
New brand launched at NHM
POSTED 13 Oct 2004 . BY
The Natural History Museum in London has launched a new brand in an attempt to distance itself from a traditional, heritage-based image and move towards a more contemporary, commercial identity.

Created with Hat-trick Design, the brand uses the letter “N” to display a selection of photographic images of nature. The images include a highly magnified image of plankton, an extreme close up of a chameleon’s eye and a view of Earth from space.

Sharon Ament, director of communications and development, said: “We needed to show that the whole essence of what we do at the museum is rooted in the natural world.

“We’re confident that the new expression of our brand will enable us to bring these very diverse elements together to generate powerful messages that truly represent the work if this organisation.”

The new brand will gradually replace the ‘tree of life’ logo, which the museum has been using since 1989.

MORE NEWS
Bletchley Park and Eltham Palace's immersive LGBTQ+ show among winners of UK Heritage Awards
The home of British codebreaking, Bletchley Park has been named among the winners of this year's UK Heritage Awards – alongside an immersive performance charting LGBTQ+ heritage.
IAAPA cancels Attractions EXPO – pivots to virtual event
IAAPA has cancelled this year's Attractions Expo in Orlando and pivoted to a digital event, announcing a new virtual conference will take place on the same dates – 16-18 November.
Warner Bros. to open Harry Potter studio attraction in Japan
Warner Bros. has revealed plans to develop a Harry Potter studio tour attraction in Japanese capital Tokyo.
Reykjavik city centre set to welcome ocean-side geo-thermal wellness lagoon in 2021
Attractions and hospitality brand, Pursuit, has unveiled plans to develop a premium oceanfront geothermal lagoon in Iceland.
Therme Group announces development plans to roll out wellbeing resorts across UK
Following approval to build a £250mn wellbeing resort in Manchester, Therme Group has revealed plans to develop and expand its concept in other major UK cities.
COVID-19 stimulus package – VAT cut for hospitality, companies to get apprenticeship funding
The hospitality and attractions sectors will benefit from a temporary cut to VAT as part of stimulus measures announced by chancellor Rishi Sunak.
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COMPANY PROFILES
Sally Corporation

Our services include: Dark ride design & build; Redevelopment of existing attractions; High-quality [more...]
WhiteWater

WhiteWater was born in 1980 to create places where families unite and make joyful lasting memories [more...]
FORREC Ltd

We create guest experiences others don’t, masterplan like no one else can, and give the world’s bi [more...]
TOR Systems Ltd

TOR Systems have been in this business since 1981. [more...]
+ More profiles  
FEATURED SUPPLIER

Painting with Light pushes boundaries to create unforgettable visual concepts
Belgium-based light and video design studio, Painting with Light, will translate the story of your location into a visual experience, using the art of light architecture. [more...]
VIDEO GALLERY

Animalive - Introducing AnimaChat!
Introducing AnimaChat, one operator can live-stream into multiple venues. Find out more...
More videos:
Experience the experience – Polin Waterparks & Pool Systems
+ More videos  

CATALOGUE GALLERY
+ More catalogues  
DIRECTORY
+ More directory  
DIARY

 

08 Oct 2020

VAC 2020 VIRTUAL (The Annual National Conference of Visitor Attractions)

Online, United Kingdom
17-23 Oct 2020

World Leisure Congress 2020

Pinggu, Beijing, China
+ More diary  
 


ADVERTISE . CONTACT US

Leisure Media, Portmill House, Portmill Lane,
Hitchin, Hertfordshire SG5 1DJ Tel: +44 (0)1462 431385

©Cybertrek 2020

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