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NEWS
Merlin teams up with Hasbro and Lego to create Peppa Pig experiences
POSTED 29 Jan 2024 . BY Magali Robathan
Peppa Pig Park is opening this year in Günzburg, Bavaria Credit: Merlin Entertainments
Merlin Entertainments, the LEGO Group and Hasbro have partnered to create Peppa Pig experiences and products
The collaboration will see the launch of Peppa Pig Park in Gunzberg, Germany later this year
The Lego Duplo Peppa Pig area at Legoland Billund Resort in Denmark will also launch in 2024
The partnership will also see Peppa Pig brought life with Lego Duplo products
Merlin Entertainments, the LEGO Group and Hasbro have teamed up to create Peppa Pig experiences.

Timed to coincide with the 20th anniversary of the Peppa Pig preschool brand in 2024, the collaboration will see the launch of Peppa Pig Park in Gunzberg, Germany later this year, as well as the launch of the Lego Duplo Peppa Pig area at Legoland Billund Resort in Denmark.

Mainland Europe’s first standalone Peppa Pig theme park will be situated next to Legoland Deutschland Resort and will feature rides, interactive attractions, themed playscapes and shows based on the brand.

The partnership will also see Peppa Pig brought life with Lego Duplo products.

Scott O’Neil, CEO Merlin Entertainments, said: “This is an exciting step forward for two of our iconic partners, whose purpose is to entertain and educate through creativity and play. We’ve partnered with the LEGO Group for over 18 years, and the power of the brand, across borders and ages, is unparalleled. We’re really proud to bring Hasbro’s Peppa Pig to life with the Duplo brand, beginning with our new Peppa Pig Theme Park in Gunzberg.”
PROJECT PROFILE:

Bear Grylls Adventure
Construction is underway for Birmingham’s Bear Grylls Adventure – with Merlin Entertainments already planning a global rollout after the UK launch.


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Scott O'Neil has revealed that data will play a major role in attractions giant Merlin's plans to both upgrade its existing visitor experiences and further grow its business across global markets.
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Heartbreak for Swedish theme park, Liseberg, as fire breaks out
A fire has destroyed part of the new water world, Oceana, at Liseberg in Sweden, and a construction worker has been reported missing.
Museum director apologises after comparing the city of Florence to a sex worker
Museum director Cecilie Hollberg has come under fire for comparing the city to a sex worker due to uncontrolled mass tourism.
Populous reveals plans for major e-sports arena in Saudi Arabia
Populous have unveiled their plans for a state-of-the-art e-sports arena, designed to stand as a central landmark in Qiddaya City’s gaming and e-sports district, Saudi Arabia.
Raby Castle reveals ambitious plans to become a major visitor destination
Raby Castle, known as one of the finest medieval fortifications in England, is nearing the end of an ambitious two-year renovation project.
+ More news   
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instantprint

We’re a Yorkshire-based online printer, founded in 2009 by Adam Carnell and James Kinsella. [more...]
QubicaAMF UK

QubicaAMF is the largest and most innovative bowling equipment provider with 600 employees worldwi [more...]
IDEATTACK

IDEATTACK is a full-service planning and design company with headquarters in Los Angeles. [more...]
Sally Corporation

Our services include: Dark ride design & build; Redevelopment of existing attractions; High-quality [more...]
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NEWS
Merlin teams up with Hasbro and Lego to create Peppa Pig experiences
POSTED 29 Jan 2024 . BY Magali Robathan
Peppa Pig Park is opening this year in Günzburg, Bavaria Credit: Merlin Entertainments
Merlin Entertainments, the LEGO Group and Hasbro have partnered to create Peppa Pig experiences and products
The collaboration will see the launch of Peppa Pig Park in Gunzberg, Germany later this year
The Lego Duplo Peppa Pig area at Legoland Billund Resort in Denmark will also launch in 2024
The partnership will also see Peppa Pig brought life with Lego Duplo products
Merlin Entertainments, the LEGO Group and Hasbro have teamed up to create Peppa Pig experiences.

Timed to coincide with the 20th anniversary of the Peppa Pig preschool brand in 2024, the collaboration will see the launch of Peppa Pig Park in Gunzberg, Germany later this year, as well as the launch of the Lego Duplo Peppa Pig area at Legoland Billund Resort in Denmark.

Mainland Europe’s first standalone Peppa Pig theme park will be situated next to Legoland Deutschland Resort and will feature rides, interactive attractions, themed playscapes and shows based on the brand.

The partnership will also see Peppa Pig brought life with Lego Duplo products.

Scott O’Neil, CEO Merlin Entertainments, said: “This is an exciting step forward for two of our iconic partners, whose purpose is to entertain and educate through creativity and play. We’ve partnered with the LEGO Group for over 18 years, and the power of the brand, across borders and ages, is unparalleled. We’re really proud to bring Hasbro’s Peppa Pig to life with the Duplo brand, beginning with our new Peppa Pig Theme Park in Gunzberg.”
RELATED STORIES
Merlin Entertainments launches new global conservation initiative


Merlin Entertainments has launched a new global conservation programme across its portfolio of Sea Life aquariums.
New Merlin CEO, Scott O'Neil, reveals his plans for the post-Varney era


Scott O'Neil has revealed that data will play a major role in attractions giant Merlin's plans to both upgrade its existing visitor experiences and further grow its business across global markets.
MORE NEWS
Heartbreak for Swedish theme park, Liseberg, as fire breaks out
A fire has destroyed part of the new water world, Oceana, at Liseberg in Sweden, and a construction worker has been reported missing.
Museum director apologises after comparing the city of Florence to a sex worker
Museum director Cecilie Hollberg has come under fire for comparing the city to a sex worker due to uncontrolled mass tourism.
Populous reveals plans for major e-sports arena in Saudi Arabia
Populous have unveiled their plans for a state-of-the-art e-sports arena, designed to stand as a central landmark in Qiddaya City’s gaming and e-sports district, Saudi Arabia.
Raby Castle reveals ambitious plans to become a major visitor destination
Raby Castle, known as one of the finest medieval fortifications in England, is nearing the end of an ambitious two-year renovation project.
Wake The Tiger launches new 1,000sq m expansion
Wake the Tiger, the Bristol-based immersive art experience, is set to open its 1,000sq m expansion on Friday 2 February.
Tate Modern and Frame collaborate on a mind/body experience
London boutique operator, Frame, has teamed up with the Tate Modern to offer two yin and sound yoga classes, following by a tour of the art gallery.
+ More news   
 
COMPANY PROFILES
instantprint

We’re a Yorkshire-based online printer, founded in 2009 by Adam Carnell and James Kinsella. [more...]
QubicaAMF UK

QubicaAMF is the largest and most innovative bowling equipment provider with 600 employees worldwi [more...]
IDEATTACK

IDEATTACK is a full-service planning and design company with headquarters in Los Angeles. [more...]
Sally Corporation

Our services include: Dark ride design & build; Redevelopment of existing attractions; High-quality [more...]
+ More profiles  
CATALOGUE GALLERY
+ More catalogues  
DIRECTORY
+ More directory  
DIARY

 

08-08 May 2024

Hospitality Design Conference

Hotel Melià , Milano , Italy
04-07 Nov 2024

Global Wellness Summit (GWS)

In person, St Andrews, United Kingdom
+ More diary  
 


ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2024

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