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NEWS
Elvis Presley Live is rolling out globally
POSTED 24 Jan 2024 . BY Kath Hudson
Elvis Evolution uses many private photos and home video Credit: Elvis Presley Enterprises
Layered Reality is launching an immersive Elvis Presley experience in Tokyo, London, Berlin and Las Vegas
The Elvis Evolution will include a performance from a life-size digital Elvis
Thousands of personal photos and home-video are being used to create the immersion
The first attraction will open in London in November this year
Immersive entertainment specialists, Layered Reality, is creating a tribute to Elvis Presley featuring a concert experience with a life-sized digital Elvis.

The Elvis Evolution will thrill fans of the cultural icon using AI, holographic projection, augmented reality, live theatre and multi-sensory effects to create a fully immersive experience.

Authentic Brands Group, which owns Elvis Presley’s estate, has given Layered Reality access to thousands of personal photos and hours of home-video archive to create brand new AI Elvis performances.

Music, technology and storytelling will give guests a deeper insight into Presley’s life, showing his meteoric rise to fame and the cultural movement he catalysed in the 1950s and 1960s.

There will be an after-party Elvis-themed bar and restaurant on site at the first location in London, with live music, DJs and performances.

The London attraction opens this November, with other major cities to follow, including Las Vegas, Tokyo and Berlin.

“Elvis Evolution is a next generation tribute to the musical legend that is Elvis Presley. Elvis maintains superstar status globally and people around the world no longer want to sit there and passively receive entertainment – they want to be a part of it.” said the founder and CEO of Layered Reality, Andrew McGuinness.

“It’ll be a memory-making experience that will be a bucket list item for Elvis fans and admirers around the world; people can step into the world of Elvis, walk in his shoes and celebrate his extraordinary musical legacy.”

Layered Reality already has two experiences running in London: Jeff Wayne’s The War of The Worlds: The Immersive Experience and The Gunpowder Plot Immersive at Tower of London’s Tower Vaults.

It’s 60 years since Presley made his global debut, yet his fame endures. His Memphis home, Graceland, draws more than 600,000 visitors annually and is the second most-visited home in the United States behind the White House.
MORE NEWS
Excurio and The Muséum National d'Histoire Naturelle create evolutionary VR experience
Virtual reality creators Excurio has teamed up with experts from The Muséum National d'Histoire Naturelle to create Life Chronicles London, a free-roaming VR experience.
The Park Playground opens first immersive VR franchise in Porto
The Park Playground, has opened its first Immersive VR franchise in Porto, Portugal.
Bridgerton Season three – most Instagrammed locations
Following the release of season three Of Bridgerton, a study reveals its ten most Instagrammable filming locations.
Getty Museum refuses to surrender prized Greek bronze to Italy
The European Court of Human Rights has recognised Italy’s claim to a prized Greek antiquity.
+ More news   
LATEST JOBS
General Manager - Snowdon Mountain Railway
Heritage Great Britain
Salary: c£70,000 + benefits + relocation support
Job location: Snowdonia, North Wales , United Kingdom
+ More jobs  

COMPANY PROFILES
Red Raion

Founded in 2014, Red Raion is the CGI studio for media-based attractions. [more...]
Alterface

Alterface’s Creative Division team is seasoned in concept and ride development, as well as storyte [more...]
Vekoma Rides Manufacturing B.V.

Vekoma Rides has a large variety of coasters and attractions. [more...]
Simworx Ltd

The company was initially established in 1997. Terry Monkton and Andrew Roberts are the key stakeh [more...]
+ More profiles  
CATALOGUE GALLERY
 

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DIRECTORY
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DIARY

 

03-05 Sep 2024

ASEAN Patio Pool Spa Expo

IMPACT Exhibition Center, Bangkok, Thailand
03-08 Sep 2024

Spa Peeps International Corporate Cruise

Cruise London, Amsterdam, Zeebrugge, United States
+ More diary  
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Get Attractions Management digital magazine FREE
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Jobs    News   Products   Magazine   Subscribe
NEWS
Elvis Presley Live is rolling out globally
POSTED 24 Jan 2024 . BY Kath Hudson
Elvis Evolution uses many private photos and home video Credit: Elvis Presley Enterprises
Layered Reality is launching an immersive Elvis Presley experience in Tokyo, London, Berlin and Las Vegas
The Elvis Evolution will include a performance from a life-size digital Elvis
Thousands of personal photos and home-video are being used to create the immersion
The first attraction will open in London in November this year
Immersive entertainment specialists, Layered Reality, is creating a tribute to Elvis Presley featuring a concert experience with a life-sized digital Elvis.

The Elvis Evolution will thrill fans of the cultural icon using AI, holographic projection, augmented reality, live theatre and multi-sensory effects to create a fully immersive experience.

Authentic Brands Group, which owns Elvis Presley’s estate, has given Layered Reality access to thousands of personal photos and hours of home-video archive to create brand new AI Elvis performances.

Music, technology and storytelling will give guests a deeper insight into Presley’s life, showing his meteoric rise to fame and the cultural movement he catalysed in the 1950s and 1960s.

There will be an after-party Elvis-themed bar and restaurant on site at the first location in London, with live music, DJs and performances.

The London attraction opens this November, with other major cities to follow, including Las Vegas, Tokyo and Berlin.

“Elvis Evolution is a next generation tribute to the musical legend that is Elvis Presley. Elvis maintains superstar status globally and people around the world no longer want to sit there and passively receive entertainment – they want to be a part of it.” said the founder and CEO of Layered Reality, Andrew McGuinness.

“It’ll be a memory-making experience that will be a bucket list item for Elvis fans and admirers around the world; people can step into the world of Elvis, walk in his shoes and celebrate his extraordinary musical legacy.”

Layered Reality already has two experiences running in London: Jeff Wayne’s The War of The Worlds: The Immersive Experience and The Gunpowder Plot Immersive at Tower of London’s Tower Vaults.

It’s 60 years since Presley made his global debut, yet his fame endures. His Memphis home, Graceland, draws more than 600,000 visitors annually and is the second most-visited home in the United States behind the White House.
MORE NEWS
Excurio and The Muséum National d'Histoire Naturelle create evolutionary VR experience
Virtual reality creators Excurio has teamed up with experts from The Muséum National d'Histoire Naturelle to create Life Chronicles London, a free-roaming VR experience.
The Park Playground opens first immersive VR franchise in Porto
The Park Playground, has opened its first Immersive VR franchise in Porto, Portugal.
Bridgerton Season three – most Instagrammed locations
Following the release of season three Of Bridgerton, a study reveals its ten most Instagrammable filming locations.
Getty Museum refuses to surrender prized Greek bronze to Italy
The European Court of Human Rights has recognised Italy’s claim to a prized Greek antiquity.
Merlin unveils record-breaking Hyperia coaster at Thorpe Park
Merlin Entertainments has launched its new Hyperia rollercoaster at Thorpe Park to celebrate its 45th year.
Second Chaos Karts launches in Dubai
Live action video game experience Chaos Karts has launched in a 15,000sq ft arena in Al Quoz, Dubai.
+ More news   
 
COMPANY PROFILES
Red Raion

Founded in 2014, Red Raion is the CGI studio for media-based attractions. [more...]
Alterface

Alterface’s Creative Division team is seasoned in concept and ride development, as well as storyte [more...]
Vekoma Rides Manufacturing B.V.

Vekoma Rides has a large variety of coasters and attractions. [more...]
Simworx Ltd

The company was initially established in 1997. Terry Monkton and Andrew Roberts are the key stakeh [more...]
+ More profiles  
CATALOGUE GALLERY
+ More catalogues  
DIRECTORY
+ More directory  
DIARY

 

03-05 Sep 2024

ASEAN Patio Pool Spa Expo

IMPACT Exhibition Center, Bangkok, Thailand
03-08 Sep 2024

Spa Peeps International Corporate Cruise

Cruise London, Amsterdam, Zeebrugge, United States
+ More diary  
 


ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2024

ABOUT LEISURE MEDIA
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