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NEWS
Attractions.io creates night-time map for Alton Towers
POSTED 27 Oct 2023 . BY Tom Walker
Alton Tower will use the map for its Scarefest and Ultimate Fireworks Spectacular events Credit: Alton Towers/Merlin
Attractions.io has created a bespoke night-time app for UK theme park Alton Towers
The operator will use the ma for its Scarefest and Ultimate Fireworks Spectacular events
The interactive map adjusts – in real time – to mirror the ambient light in the mobile device's environment
For this year's Scarefest, Alton Towers has also partnered with online gaming "influencer" Daz Games
Attractions.io has created a bespoke night-time app for UK theme park Alton Towers, which the operator will use for its Scarefest and Ultimate Fireworks Spectacular events.

Designed to reflect the environment for after-dark events at Alton Towers, the interactive map adjusts – in real time – to mirror the ambient light in the mobile device's environment.

The dynamic lighting map is part of Attractions.io's ongoing collaboration with Alton Towers Resort.

The new map will be made available to visitors as an update to the mobile app created by the tech company for Alton Towers and which is already being used by the operator.

Bianca Sammut, divisional director for Alton Towers Resort, comments: “As a Theme Park Resort we strive to be innovative and love to provide our guests with something unique.

"Thanks to this new feature, Attractions.io has made this possible within our app and I'm excited for our guests to see this update in all its glory.”

For this year's Scarefest, Alton Towers has partnered with online gaming influencer Daz Games.

The immersive Daz Games: Panic! experience combines an escape room with a live action scare maze.

Marketed as a first-of-its-kind scare attraction, guests – or "players" – will be given a wristband and released into the attraction to compete to find two unique symbols and exit within seven minutes.

However, they will not be alone. Daz Games: Panic! will put players through an intense series of tests to challenge the mind and body, as they race against the clock to find the symbols and escape before being trapped in the game forever.

Other attractions at this year's Scarefest include Burial Grounds, a free-flowing outdoor scare zone; Altonville Mine Tours – Tiny’s Revenge, a haunted house experience; and three additional horror-themed mazes.

For smaller guests, there is also the Trick 'O' Treat Town with Haribo.
MORE NEWS
Sony Pictures to launch immersive Wonderverse entertainment destination
Sony Pictures is set to launch an immersive indoor entertainment park at Oakbrook Center in Chicago in December, featuring escape rooms, interactive exhibits, racing simulators, VR attractions, bumper cars and food and drink.
Tourism think tank explores gender equity and male allyship
At a recent think tank, The Tourism Society hosted a panel overseen by its first female chair, Alison Cryer MBE, to discuss the importance of male allyship in the travel and tourism industry.
Shenzhen art museum opens exhibition showcasing work of MAD Architects
Shenzhen Museum of Contemporary Art and Urban Planning (MoCAUP) has opened An exhibition which provides a retrospective of the research and practices of MAD Architects.
Timbaland, music producer to the stars, joins forces with Myndstream to co-create music that improves health and wellbeing
Timbaland, Platinum Grammy Award-winning music producer, who's worked with artists such as Jay-Z, Missy Elliott, Madonna, Rihanna, Justin Timberlake and Drake, has announced a partnership with health and wellbeing music provider, Myndstream.
+ More news   
LATEST JOBS
General Manager - Snowdon Mountain Railway
Heritage Great Britain
Salary: c£70,000 + benefits + relocation support
Job location: Snowdonia, North Wales , United Kingdom
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COMPANY PROFILES
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Holovis is a privately owned company established in 2004 by CEO Stuart Hetherington. [more...]
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DIRECTORY
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04-07 Nov 2024

Global Wellness Summit (GWS)

In person, St Andrews, United Kingdom
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NEWS
Attractions.io creates night-time map for Alton Towers
POSTED 27 Oct 2023 . BY Tom Walker
Alton Tower will use the map for its Scarefest and Ultimate Fireworks Spectacular events Credit: Alton Towers/Merlin
Attractions.io has created a bespoke night-time app for UK theme park Alton Towers
The operator will use the ma for its Scarefest and Ultimate Fireworks Spectacular events
The interactive map adjusts – in real time – to mirror the ambient light in the mobile device's environment
For this year's Scarefest, Alton Towers has also partnered with online gaming "influencer" Daz Games
Attractions.io has created a bespoke night-time app for UK theme park Alton Towers, which the operator will use for its Scarefest and Ultimate Fireworks Spectacular events.

Designed to reflect the environment for after-dark events at Alton Towers, the interactive map adjusts – in real time – to mirror the ambient light in the mobile device's environment.

The dynamic lighting map is part of Attractions.io's ongoing collaboration with Alton Towers Resort.

The new map will be made available to visitors as an update to the mobile app created by the tech company for Alton Towers and which is already being used by the operator.

Bianca Sammut, divisional director for Alton Towers Resort, comments: “As a Theme Park Resort we strive to be innovative and love to provide our guests with something unique.

"Thanks to this new feature, Attractions.io has made this possible within our app and I'm excited for our guests to see this update in all its glory.”

For this year's Scarefest, Alton Towers has partnered with online gaming influencer Daz Games.

The immersive Daz Games: Panic! experience combines an escape room with a live action scare maze.

Marketed as a first-of-its-kind scare attraction, guests – or "players" – will be given a wristband and released into the attraction to compete to find two unique symbols and exit within seven minutes.

However, they will not be alone. Daz Games: Panic! will put players through an intense series of tests to challenge the mind and body, as they race against the clock to find the symbols and escape before being trapped in the game forever.

Other attractions at this year's Scarefest include Burial Grounds, a free-flowing outdoor scare zone; Altonville Mine Tours – Tiny’s Revenge, a haunted house experience; and three additional horror-themed mazes.

For smaller guests, there is also the Trick 'O' Treat Town with Haribo.
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MORE NEWS
Sony Pictures to launch immersive Wonderverse entertainment destination
Sony Pictures is set to launch an immersive indoor entertainment park at Oakbrook Center in Chicago in December, featuring escape rooms, interactive exhibits, racing simulators, VR attractions, bumper cars and food and drink.
Tourism think tank explores gender equity and male allyship
At a recent think tank, The Tourism Society hosted a panel overseen by its first female chair, Alison Cryer MBE, to discuss the importance of male allyship in the travel and tourism industry.
Shenzhen art museum opens exhibition showcasing work of MAD Architects
Shenzhen Museum of Contemporary Art and Urban Planning (MoCAUP) has opened An exhibition which provides a retrospective of the research and practices of MAD Architects.
Timbaland, music producer to the stars, joins forces with Myndstream to co-create music that improves health and wellbeing
Timbaland, Platinum Grammy Award-winning music producer, who's worked with artists such as Jay-Z, Missy Elliott, Madonna, Rihanna, Justin Timberlake and Drake, has announced a partnership with health and wellbeing music provider, Myndstream.
Accenture says AI is bringing on a decade of deconstruction
The rapid advance of technology in all areas of life is putting societies in flux, creating uncertainty and forcing people to reassess their plans for the future, according to a new report from consulting firm Accenture.
Cedar Fair and Six Flags merge – combined company will operate 51 theme parks and resorts
Two iconic theme park operators, Cedar Fair and Six Flags, have confirmed they are merging.
+ More news   
 
COMPANY PROFILES
Holovis

Holovis is a privately owned company established in 2004 by CEO Stuart Hetherington. [more...]
instantprint

We’re a Yorkshire-based online printer, founded in 2009 by Adam Carnell and James Kinsella. [more...]
iPlayCO

iPlayCo was established in 1999. [more...]
Sally Corporation

Our services include: Dark ride design & build; Redevelopment of existing attractions; High-quality [more...]
+ More profiles  
CATALOGUE GALLERY
+ More catalogues  
DIRECTORY
+ More directory  
DIARY

 

04-07 Nov 2024

Global Wellness Summit (GWS)

In person, St Andrews, United Kingdom
+ More diary  
 


ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2023

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