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NEWS
SEVEN to invest US$13bn in developing entertainment destinations across Saudi Arabia
POSTED 21 Dec 2022 . BY Tom Walker
Construction has now begun on SEVEN’s first entertainment destination, in the Al Hamra district of capital city Riyadh Credit: SEVEN
Saudi Entertainment Ventures (SEVEN), a wholly-owned subsidiary of the Kingdom's Public Investment Fund (PIF), is to invest SAR50bn (US$13.3bn) to develop 21 integrated entertainment destinations across 14 cities in Saudi Arabia.

Developed in partnership with a range of international brands, the destinations are set to feature more than 150 "innovative attractions".

SEVEN has so far signed deals with Warner Bros., Discovery, Clip ‘n Climb and toy giants Mattel (for its Hot Wheels brand) and Hasbro (for its Transformers and Play-Doh brands).

Construction has now begun on SEVEN’s first entertainment destination, in the Al Hamra district of capital city Riyadh.

Estimated to cost around SAR3bn (US$800m), the Al Hamra project is set on a land area of ​​more than 90,000sq m and is expected to attract 6 million visitors per year by providing "world-leading entertainment attractions".

SEVEN has appointed engineering, procurement, and construction conglomerate Shapoorji Pallonji to undertake the construction and management of the project.

The agreement was signed by Abdullah AlDawood, chair of SEVEN, and Vidya Sagar, VP of Shapoorji Pallonji.

Abdullah AlDawood, chair, SEVEN, said: “We are redefining the future of entertainment in Saudi Arabia through our 21 entertainment destinations across 14 cities with more than 150 world-class attractions that enhance the quality of life for the people of Saudi Arabia.

"The ground-breaking of our first destination in Al Hamra is a pivotal milestone and we are excited to bring unparalleled experiences to the people and visitors of the Kingdom.

“We believe that the entertainment sector in Saudi Arabia is full of opportunities and plays an important role in the growth of the local economy.

"It also forms a strong basis for creating jobs and is a strong driver for a large number of other economic sectors including the local tourism sector. We will provide opportunities for local SMEs, develop Saudi talent, localise technical expertise and transfer knowledge through our global partnerships.”
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Jobs    News   Products   Magazine
NEWS
SEVEN to invest US$13bn in developing entertainment destinations across Saudi Arabia
POSTED 21 Dec 2022 . BY Tom Walker
Construction has now begun on SEVEN’s first entertainment destination, in the Al Hamra district of capital city Riyadh Credit: SEVEN
Saudi Entertainment Ventures (SEVEN), a wholly-owned subsidiary of the Kingdom's Public Investment Fund (PIF), is to invest SAR50bn (US$13.3bn) to develop 21 integrated entertainment destinations across 14 cities in Saudi Arabia.

Developed in partnership with a range of international brands, the destinations are set to feature more than 150 "innovative attractions".

SEVEN has so far signed deals with Warner Bros., Discovery, Clip ‘n Climb and toy giants Mattel (for its Hot Wheels brand) and Hasbro (for its Transformers and Play-Doh brands).

Construction has now begun on SEVEN’s first entertainment destination, in the Al Hamra district of capital city Riyadh.

Estimated to cost around SAR3bn (US$800m), the Al Hamra project is set on a land area of ​​more than 90,000sq m and is expected to attract 6 million visitors per year by providing "world-leading entertainment attractions".

SEVEN has appointed engineering, procurement, and construction conglomerate Shapoorji Pallonji to undertake the construction and management of the project.

The agreement was signed by Abdullah AlDawood, chair of SEVEN, and Vidya Sagar, VP of Shapoorji Pallonji.

Abdullah AlDawood, chair, SEVEN, said: “We are redefining the future of entertainment in Saudi Arabia through our 21 entertainment destinations across 14 cities with more than 150 world-class attractions that enhance the quality of life for the people of Saudi Arabia.

"The ground-breaking of our first destination in Al Hamra is a pivotal milestone and we are excited to bring unparalleled experiences to the people and visitors of the Kingdom.

“We believe that the entertainment sector in Saudi Arabia is full of opportunities and plays an important role in the growth of the local economy.

"It also forms a strong basis for creating jobs and is a strong driver for a large number of other economic sectors including the local tourism sector. We will provide opportunities for local SMEs, develop Saudi talent, localise technical expertise and transfer knowledge through our global partnerships.”
RELATED STORIES
Nohlab's 'Everything' installation among Noor Riyadh festival highlights


An immersive audiovisual experience that "observes everything as it is" was a among the highlights of this year's Noor Riyadh festival in Saudi Arabia.
Dave & Buster's to enter Middle East with Al Hokair partnership


US-based amusement franchise Dave & Buster’s has revealed plans to launch sites across the Middle East.
MORE NEWS
Carowinds expands to year-round opening, confirms Aeronautica opening for 2023
Carowinds theme park in North Carolina, US, has launched year-round operations this month (January 2023).
Disney hints at new gate for Walt Disney World as part of Lake Nona campus development
Disney has filed a planning application that kickstarts the group's plans to create a future regional campus and HQ in Florida, US.
London's Natural History Museum works with Thoughtworks and Amazon Web Services on Urban Nature project
Natural History Museum has embarked on a project which will turn the iconic museum's London location into a biologically diverse green space.
London to get its own "Garden in the sky", as Camden Highline gets green light
Planning approval has been granted for Camden Highline, a project to transform a section of disused railway into a new elevated urban park for London.
Continuum Attractions takes over Loch Ness attraction and pledge £1.5m investment
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Esbjerg’s landmark maritime center, designed by WERK Arkitekter and Snøhetta, opens to the public
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COMPANY PROFILES
IAAPA EMEA

IAAPA Expo Europe was established in 2006 and has grown to the largest international conference and [more...]
instantprint

We’re a Yorkshire-based online printer, founded in 2009 by Adam Carnell and James Kinsella. [more...]
TechnoAlpin

TechnoAlpin is the world leader for snowmaking systems. Our product portfolio includes all different [more...]
Holovis

Holovis is a privately owned company established in 2004 by CEO Stuart Hetherington. [more...]
+ More profiles  
FEATURED SUPPLIER

Attractions industry to reunite this September at IAAPA Expo Europe in London
For the first time in more than a decade, industry leaders from across the global attractions industry will once again gather in London as part of the annual IAAPA Expo Europe, the sector’s premier international event. [more...]
VIDEO GALLERY

Red Raion - Keynote | Moby Dick - Friends to the rescue!
It’s extremely important for us to show you the process behind every content we produce. Each of our titles stems from deep research, focused on giving you the kinds of content that best fit your venues and target audience. Find out more...
More videos:
Red Raion Showreel 2022 – Red Raion
ProSlide's all-in-one waterplay entertainment center – Proslide Tech Inc
Red Raion TV - Testimonial: Leolandia – Red Raion
+ More videos  

CATALOGUE GALLERY
+ More catalogues  
DIRECTORY
+ More directory  
DIARY

 

05-06 Mar 2023

CryoCON 2023

Renaissance at Plano Legacy West Hotel, Dallas, United States
10-12 May 2023

Asia Pool & Spa Expo

China Import & Export Fair Complex, China
+ More diary  
 


ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2023

ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
LEISURE MEDIA HANDBOOKS
LEISURE MEDIA WEBSITES
LEISURE MEDIA PRODUCT SEARCH
ATTRACTIONS MANAGEMENT NEWS
ATTRACTIONS HANDBOOK
PRINT SUBSCRIPTIONS
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