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Bjarke Ingels and Marc Lore reveal plans for Telosa, 'world's most sustainable city'
POSTED 22 Sep 2021 . BY Tom Walker
The US$400bn city could be home for up to 5 million people Credit: Telosa/Junto Group/Bjarke Ingels/Marc Lore

Once I thought through the Equitism model, I realized there was an opportunity to build a new city from scratch to demonstrate how that model could work
– Marc Lore
Serial entrepreneur Marc Lore has revealed plans for a new US$400bn city
He is partnered by architect Bjarke Ingels for the project
Lore said the project was based on a new model which he has dubbed "Equitism"
Lore is currently looking for potential sites for Telosa
Plans have been revealed for a US$400bn city which could be the home for up to 5 million people in the US.

Billionaire investor Marc Lore and architect Bjarke Ingels have teamed up for the ambitious Telosa project, which is being touted as a sustainable metropolis in the desert.

Lore – a serial entrepreneur who also served as president and CEO of Walmart US eCommerce until January 2021 – has set up a company called Junto Group to drive the project.

Junto consists of a team of urban planners, designers, historians, community engagement experts, economists, financial managers, scientists, and engineers from a variety of backgrounds.

As well as Bjarke Ingels, partners in the Telosa project include real estate consultants RCLCO, engineering giant Buro Happold and Archer, a firm developing electric vertical takeoff and landing aircraft.

Lore said the project was based on a new model which he has dubbed "Equitism", where the land on which a city rests would be owned by the community living there.

"Capitalism has been an incredible economic model, but there are significant flaws, especially around income and wealth inequality," Lore said.

"Many of these flaws are a result of the land ownership model that America was built on.

"There’s a finite amount of land and that land was claimed generations ago — communities were created, tax dollars were used to invest in the land, and therefore the land increased in value over time with landowners not having to produce anything or take any risk.

"Land could essentially go from a barren piece of desert to a modern-day city worth billions – or even trillions.

"So what if that land had been owned by a community endowment?

"There’s plenty of land left – what if we had a clean slate to demonstrate this new model?

"Once I thought through the Equitism model, I realized there was an opportunity to build a new city from scratch to demonstrate how that model could work."

He also wants to make Telosa the most sustainable city in the world.

"From equitism, my focus turned to making Telosa the most sustainable city in the world," he added.

"From global warming to water and energy – how can we do better for future generations?

"And what technology and other innovations in policy and design can we embed in the city that is only possible because of the fact that we’re building it from scratch?

"Just imagine what’s possible with sustainable building materials, autonomous
vehicles, electric aircraft, and underground movement of materials.

Our vision is big. It’s not only about creating the city of Telosa itself – one that sets the standard for urban, big city living.

"It’s also about the people – creating opportunity and equality, celebrating diversity and inclusion, and establishing a sense of pride for where we live.

"In the end, if we get Equitism right, it could serve as the blueprint for a new economic model that the world can learn and benefit from."

Lore is now looking for potential sites for Telosa.
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NEWS
Bjarke Ingels and Marc Lore reveal plans for Telosa, 'world's most sustainable city'
POSTED 22 Sep 2021 . BY Tom Walker
The US$400bn city could be home for up to 5 million people Credit: Telosa/Junto Group/Bjarke Ingels/Marc Lore
Once I thought through the Equitism model, I realized there was an opportunity to build a new city from scratch to demonstrate how that model could work
– Marc Lore
Serial entrepreneur Marc Lore has revealed plans for a new US$400bn city
He is partnered by architect Bjarke Ingels for the project
Lore said the project was based on a new model which he has dubbed "Equitism"
Lore is currently looking for potential sites for Telosa
Plans have been revealed for a US$400bn city which could be the home for up to 5 million people in the US.

Billionaire investor Marc Lore and architect Bjarke Ingels have teamed up for the ambitious Telosa project, which is being touted as a sustainable metropolis in the desert.

Lore – a serial entrepreneur who also served as president and CEO of Walmart US eCommerce until January 2021 – has set up a company called Junto Group to drive the project.

Junto consists of a team of urban planners, designers, historians, community engagement experts, economists, financial managers, scientists, and engineers from a variety of backgrounds.

As well as Bjarke Ingels, partners in the Telosa project include real estate consultants RCLCO, engineering giant Buro Happold and Archer, a firm developing electric vertical takeoff and landing aircraft.

Lore said the project was based on a new model which he has dubbed "Equitism", where the land on which a city rests would be owned by the community living there.

"Capitalism has been an incredible economic model, but there are significant flaws, especially around income and wealth inequality," Lore said.

"Many of these flaws are a result of the land ownership model that America was built on.

"There’s a finite amount of land and that land was claimed generations ago — communities were created, tax dollars were used to invest in the land, and therefore the land increased in value over time with landowners not having to produce anything or take any risk.

"Land could essentially go from a barren piece of desert to a modern-day city worth billions – or even trillions.

"So what if that land had been owned by a community endowment?

"There’s plenty of land left – what if we had a clean slate to demonstrate this new model?

"Once I thought through the Equitism model, I realized there was an opportunity to build a new city from scratch to demonstrate how that model could work."

He also wants to make Telosa the most sustainable city in the world.

"From equitism, my focus turned to making Telosa the most sustainable city in the world," he added.

"From global warming to water and energy – how can we do better for future generations?

"And what technology and other innovations in policy and design can we embed in the city that is only possible because of the fact that we’re building it from scratch?

"Just imagine what’s possible with sustainable building materials, autonomous
vehicles, electric aircraft, and underground movement of materials.

Our vision is big. It’s not only about creating the city of Telosa itself – one that sets the standard for urban, big city living.

"It’s also about the people – creating opportunity and equality, celebrating diversity and inclusion, and establishing a sense of pride for where we live.

"In the end, if we get Equitism right, it could serve as the blueprint for a new economic model that the world can learn and benefit from."

Lore is now looking for potential sites for Telosa.
RELATED STORIES
MORE NEWS
Liseberg's Grand Curiosa Hotel to open in 2023
Liseberg theme park in Sweden has confirmed the opening date for its new Grand Curiosa hotel.
London's Harry Potter studio tour to open Professor Sprout’s Greenhouse
Warner Bros. Studio Tour London will launch a new area on 1 July, further expanding the popular Harry Potter-themed visitor attraction in Leavesden.
Juneteenth Museum by Bjarke Ingels Group has been designed to inspire spiritual uplift
Detailed plans have been revealed for the National Juneteenth Museum in Fort Worth, Texas, US.
Jorvik's digital strategy described as 'leading light' after gaining international audience
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Clip ‘n Climb currently offers facility owners and investors more than 40 colourful and unique Cha [more...]
ProSlide Technology, Inc.

A former national ski team racer, ProSlide® CEO Rick Hunter’s goal has been to integrate the smoot [more...]
QubicaAMF UK

QubicaAMF is the largest and most innovative bowling equipment provider with 600 employees worldwi [more...]
IAAPA EMEA

IAAPA Expo Europe was established in 2006 and has grown to the largest international conference and [more...]
+ More profiles  
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Red Raion - Keynote | Moby Dick - Friends to the rescue!
It’s extremely important for us to show you the process behind every content we produce. Each of our titles stems from deep research, focused on giving you the kinds of content that best fit your venues and target audience. Find out more...
More videos:
Red Raion Showreel 2021 – Red Raion
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+ More videos  

CATALOGUE GALLERY
+ More catalogues  
DIRECTORY
+ More directory  
DIARY

 

03-04 Sep 2022

HEALING SUMMIT 2022 - The Healing of Everything

Pine Cliff Resort, Portugal
27-29 Sep 2022

International Congress on Thermal Tourism

Ourense, Ourense, Spain
+ More diary  
 


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Tel: +44 (0)1462 431385

©Cybertrek 2022

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