Pandemic having 'massive impact' on US attractions – losses estimated at US$23bn | attractionsmanagement.com news
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NEWS
Pandemic having 'massive impact' on US attractions – losses estimated at US$23bn
POSTED 25 Feb 2021 . BY Tom Walker
US theme parks and visitor attractions were forced to close for months during 2020 Credit: Shutterstock/Flystock
The pandemic cost the US visitor attractions an estimated US$23bn in economic losses during 2020, while the sector also suffered job losses five times larger than the average loss across all other US industries.

The figures come from a report, called The Employment Impact of
COVID-19 on the U.S. Attractions Industry
, published by industry body, IAAPA, which charts the "devastating effect" the pandemic has had on the attraction industry.

In the report, IAAPA states the industry is in "dire need of support" from elected officials and policymakers who would play a key role in facilitating the safe reopening of attractions – as well as spearhead COVID-19 relief legislation.

"The economic impact of the pandemic on the attractions industry has been devastating," IAAPA said.

"Some attractions closed and were not allowed to reopen – even with COVID-19 safety protocols in place. Some closed for several months in 2020, while others remained open, but at limited capacities.

"Many of these businesses will never reopen again; the effects of lost revenue and business for such an extended time left an irrevocable impact.

"Response by elected officials and policymakers has had a measurable effect on how regional attractions have weathered this challenging time.

"A comparison found that the recovery in Florida, which worked quickly to reopen facilities with safety protocols in place, is coming swifter than in states such as California, Massachusetts, Illinois and New York, which have largely kept their attractions facilities closed."

The report also notes that even after reopening, attractions business will face a challenge in building up attendance levels back to normal levels.

“While IAAPA members that have reopened have proven they can do so safely, these businesses continue to struggle due to consumer reluctance and guest capacity limitations, severely affecting revenue and the ability to bring back and rehire staff to previous levels," the report states.

John Hallenbeck, vice president, North America, IAAPA, said: "On behalf of our industry and the thousands of people who rely upon it, I strongly urge Congress to pass additional relief legislation that includes attractions industry-specific support.

"This should include additional PPP funding, extension of the employee retention tax credit through 2021, and financial aid to state and local governments to allow for the creation of grant and loan programs specific to our industry and liability protection for businesses that can safely reopen.

"And I encourage elected officials to continue to work on reopening businesses in their states. Safety has always been the attractions industry’s number-one priority. That will never change. Parks and attractions are ready to reopen responsibly and can do so with guidance and regional support.”

• To read the full IAAPA report, click here.
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Jobs   News   Products   Magazine
NEWS
Pandemic having 'massive impact' on US attractions – losses estimated at US$23bn
POSTED 25 Feb 2021 . BY Tom Walker
US theme parks and visitor attractions were forced to close for months during 2020 Credit: Shutterstock/Flystock
The pandemic cost the US visitor attractions an estimated US$23bn in economic losses during 2020, while the sector also suffered job losses five times larger than the average loss across all other US industries.

The figures come from a report, called The Employment Impact of
COVID-19 on the U.S. Attractions Industry
, published by industry body, IAAPA, which charts the "devastating effect" the pandemic has had on the attraction industry.

In the report, IAAPA states the industry is in "dire need of support" from elected officials and policymakers who would play a key role in facilitating the safe reopening of attractions – as well as spearhead COVID-19 relief legislation.

"The economic impact of the pandemic on the attractions industry has been devastating," IAAPA said.

"Some attractions closed and were not allowed to reopen – even with COVID-19 safety protocols in place. Some closed for several months in 2020, while others remained open, but at limited capacities.

"Many of these businesses will never reopen again; the effects of lost revenue and business for such an extended time left an irrevocable impact.

"Response by elected officials and policymakers has had a measurable effect on how regional attractions have weathered this challenging time.

"A comparison found that the recovery in Florida, which worked quickly to reopen facilities with safety protocols in place, is coming swifter than in states such as California, Massachusetts, Illinois and New York, which have largely kept their attractions facilities closed."

The report also notes that even after reopening, attractions business will face a challenge in building up attendance levels back to normal levels.

“While IAAPA members that have reopened have proven they can do so safely, these businesses continue to struggle due to consumer reluctance and guest capacity limitations, severely affecting revenue and the ability to bring back and rehire staff to previous levels," the report states.

John Hallenbeck, vice president, North America, IAAPA, said: "On behalf of our industry and the thousands of people who rely upon it, I strongly urge Congress to pass additional relief legislation that includes attractions industry-specific support.

"This should include additional PPP funding, extension of the employee retention tax credit through 2021, and financial aid to state and local governments to allow for the creation of grant and loan programs specific to our industry and liability protection for businesses that can safely reopen.

"And I encourage elected officials to continue to work on reopening businesses in their states. Safety has always been the attractions industry’s number-one priority. That will never change. Parks and attractions are ready to reopen responsibly and can do so with guidance and regional support.”

• To read the full IAAPA report, click here.
Sign up here to get the Attractions Management weekly ezine and every issue of Attractions Management magazine free on digital.
RELATED STORIES
Industry icons Mats Wedin, Tony Baxter and Greg Hale inducted into IAAPA Hall of Fame


Three visitor attraction industry veterans – Tony Baxter, Greg Hale and Mats Wedin – have been inducted into the IAAPA Hall of Fame, regarded as the highest and most prestigious honour in the industry.
IAAPA cancels Attractions EXPO – pivots to virtual event


IAAPA has cancelled this year's Attractions Expo in Orlando and pivoted to a digital event, announcing a new virtual conference will take place on the same dates – 16-18 November.
FEATURE: Show review: IAAPA Attractions Expo


All the news coming out of the biggest attractions show of 2019
MORE NEWS
Disney to open Avengers Campus at Disneyland California on 4 June
Disney has confirmed that it will open its long-awaited Avengers Campus at the Disneyland California resort in Anaheim on 4 June 2021.
World's top 100 museums and galleries suffer 77 per cent fall in visits during pandemic
The coronavirus pandemic has resulted in visits to the world's top 100 museums and galleries falling by three quarters.
Chinese attractions industry entering 'growth phase'
The Chinese visitor attractions market is set to bounce back from the pandemic with significant growth over the coming years.
BRC founder Bob Rogers: '2021 will see a surge in our industry'
Bob Rogers, the founder of BRC Imagination Arts, has predicted that the visitor attraction industry will see a "surge in interest" during 2021, as the global tourism industry begins its slow journey to recovery.
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DJW

David & Lynn Willrich started the Company over thirty years ago, from the Audio Visual Department [more...]
Antonio Zamperla Spa

Founded in 1966, the Antonio Zamperla SPA is privately owned by Mr Alberto Zamperla. Located in Vi [more...]
Simworx Ltd

The company was initially established in 1997. Terry Monkton and Andrew Roberts are the key stakeh [more...]
IAAPA EMEA

IAAPA Expo Europe is owned and produced by IAAPA, The Global Association for the Attractions Industr [more...]
+ More profiles  
FEATURED SUPPLIER

Triotech and Benoit Cornet’s Bold Move to collaborate on breakthrough innovative media-based attractions
Triotech has announced a breakthrough alliance with Benoit Cornet and Bold Move to bring a new collaborative approach to the design of media-based attractions – with an emphasis on adding value for operators. [more...]
VIDEO GALLERY

Animalive - Introducing AnimaChat!
Introducing AnimaChat, one operator can live-stream into multiple venues. Find out more...
More videos:
+ More videos  

CATALOGUE GALLERY
+ More catalogues  
DIRECTORY
+ More directory  
DIARY

 

05-07 May 2021

TEA SATE Europe 2020

PortAventura World, Tarragona, Spain
09 Jun 2021

IAAPA Expo Asia 2021

The Venetian Macao, Macao, China
+ More diary  
 


ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2021

ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
LEISURE MEDIA HANDBOOKS
LEISURE MEDIA WEBSITES
LEISURE MEDIA PRODUCT SEARCH
ATTRACTIONS MANAGEMENT NEWS
ATTRACTIONS HANDBOOK
PRINT SUBSCRIPTIONS
FREE DIGITAL SUBSCRIPTIONS