China Leisure president, Linda Dong, talks to Attractions Management about the new Nickelodeon Playtime attraction in Shenzhen | attractionsmanagement.com news
GET ATTRACTIONS MANAGEMENT
magazine
Yes! Send me the FREE digital edition of Attractions Management and the FREE weekly Attractions Management ezines and breaking news alerts!
Not right now, thanksclose this window
POST YOUR JOB ONLINE
Free ezine/digital edition sign up
Jobs   News   Features   Video    Products   Profiles   Magazine   Handbook   Advertise  
NEWS
China Leisure president, Linda Dong, talks to Attractions Management about the new Nickelodeon Playtime attraction in Shenzhen
POSTED 28 Oct 2020 . BY Tom Walker
The attractions are centred around active and immersive play and include drop slides, themed soft play areas, foam pits, interactive games, climbing walls and playground obstacle courses Credit: Jack Rouse Associates
The Nickelodeon Playtime family attraction in Shenzhen, China is gearing up for its launch in November.

Developed in partnership by ViacomCBS and new leisure group, China Leisure, the family entertainment centre (FEC) will bring the likes of Spongebob Squarepants, Dora the Explorer, PAW Patrol and Teenage Mutant Ninja Turtles to life for the Chinese market.

China Leisure has worked with experience designers JRA and Forrec to create the 1,800sq m attraction, which features more than a dozen attractions across five themed zones and a performance stage.

The attractions are centred around active and immersive play and include drop slides, themed soft play areas, foam pits, interactive games, climbing walls and playground obstacle courses.

Aimed at children aged between two- and eleven-years-old, entry to the attraction costs US$30 for one child and one adult.

Speaking exclusively to Attractions Managementmagazine for an interview in the next edition, China Leisure president Linda Dong said the FEC sector could be "the future" of the attractions sector.

“We see rapid growth in family entertainment spending in China; Children's Entertainment Centres are really gaining a lot of traction here,” she said.

“Malls are actively looking for experience-based tenants right now – it's F&B and children's experiences that are really driving traffic.

“Theme parks are massively capital-intensive and much slower to build out in terms of government permits.

"FECs are very fast to build out and pretty much all the malls want them."

The attractions at Nickelodeon Playtime are child-directed, with no customer journey – families are able to choose how to use the facilities and in which order.

“We're seeing a growing trend for immersive play in China,” Dong said.

“It's not just about telling a really good story and having lots of themed lands and shows, it's about allowing the guest to create their own story.

"Our play is non directed – it's up to the families and kids to decide how they want to use the space. Chidlren have such great imaginations – our goal was to create amazing, immersive lands and zones for the kids to do their own thing in."

Dong was interviewed for the upcoming issue of Attractions Management. To make sure you don't miss out on your free digital edition, click here to sign up.

Sign up here to get the Attractions Management weekly ezine and every issue of Attractions Management magazine free on digital.
MORE NEWS
PortAventura, Europa-Park and The Nest among winners of 27th annual TEA Thea Awards
The Themed Entertainment Association (TEA) has revealed the winners of its 2020 Thea Awards.
Industry icons Mats Wedin, Tony Baxter and Greg Hale inducted into IAAPA Hall of Fame
Three visitor attraction industry veterans – Tony Baxter, Greg Hale and Mats Wedin – have been inducted into the IAAPA Hall of Fame, regarded as the highest and most prestigious honour in the industry.
Perth's AU$400m Boola Bardip museum opens to the public
Western Australia's new $400m WA Museum Boola Bardip, in the heart of Perth's Cultural Centre, has officially opened after four years of construction.
New alliance looks to create themed visitor attractions across Europe
Three specialist companies have joined forces to create new development opportunities for themed attractions in Europe.
+ More news   
LATEST JOBS
+ More jobs  

COMPANY PROFILES
FORREC Ltd

We create guest experiences others don’t, masterplan like no one else can, and give the world’s bi [more...]
DJW

David & Lynn Willrich started the Company over thirty years ago, from the Audio Visual Department [more...]
TechnoAlpin

The TechnoAlpin SnowRoom is the most attractive and effective way for customers to cool down from h [more...]
ProSlide Technology, Inc.

A former national ski team racer, ProSlide® CEO Rick Hunter’s goal has been to integrate the smoot [more...]
+ More profiles  
FEATURED SUPPLIER

Triotech and Benoit Cornet’s Bold Move to collaborate on breakthrough innovative media-based attractions
Triotech has announced a breakthrough alliance with Benoit Cornet and Bold Move to bring a new collaborative approach to the design of media-based attractions – with an emphasis on adding value for operators. [more...]
VIDEO GALLERY

Animalive - Introducing AnimaChat!
Introducing AnimaChat, one operator can live-stream into multiple venues. Find out more...
More videos:
Experience the experience – Polin Waterparks & Pool Systems
+ More videos  

CATALOGUE GALLERY
 

+ More catalogues  
DIRECTORY
+ More directory  
DIARY

 

09 Dec 2020

Czech Health 2021 trends webinar

Online (Zoom), United Kingdom
12-14 Jan 2021

EAG International

ExCel London Exhibition Centre, London,
+ More diary  
LATEST ISSUES
+ View Magazine Archive

Attractions Management

2020 issue 1


View issue contents
View on turning pages
Download PDF
FREE digital subscription
Print subscription

Attractions Management

2019 issue 4


View issue contents
View on turning pages
Download PDF
FREE digital subscription
Print subscription

Attractions Management

2019 issue 3


View issue contents
View on turning pages
Download PDF
FREE digital subscription
Print subscription

Attractions Management

2019 issue 2


View issue contents
View on turning pages
Download PDF
FREE digital subscription
Print subscription

Attractions Management News

06 Apr 2020 issue 153


View on turning pages
Download PDF
View archive
FREE digital subscription
Print subscription

Attractions Handbook

2019


View issue contents
View on turning pages
Download PDF
FREE digital subscription
Print subscription
 
ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
LEISURE MEDIA HANDBOOKS
LEISURE MEDIA WEBSITES
LEISURE MEDIA PRODUCT SEARCH
 
ATTRACTIONS MANAGEMENT
ATTRACTIONS MANAGEMENT NEWS
ATTRACTIONS HANDBOOK
PRINT SUBSCRIPTIONS
FREE DIGITAL SUBSCRIPTIONS
ADVERTISE . CONTACT US

Leisure Media, Portmill House, Portmill Lane,
Hitchin, Hertfordshire SG5 1DJ Tel: +44 (0)1462 431385

©Cybertrek 2020
Jobs   News   Products   Magazine
NEWS
China Leisure president, Linda Dong, talks to Attractions Management about the new Nickelodeon Playtime attraction in Shenzhen
POSTED 28 Oct 2020 . BY Tom Walker
The attractions are centred around active and immersive play and include drop slides, themed soft play areas, foam pits, interactive games, climbing walls and playground obstacle courses Credit: Jack Rouse Associates
The Nickelodeon Playtime family attraction in Shenzhen, China is gearing up for its launch in November.

Developed in partnership by ViacomCBS and new leisure group, China Leisure, the family entertainment centre (FEC) will bring the likes of Spongebob Squarepants, Dora the Explorer, PAW Patrol and Teenage Mutant Ninja Turtles to life for the Chinese market.

China Leisure has worked with experience designers JRA and Forrec to create the 1,800sq m attraction, which features more than a dozen attractions across five themed zones and a performance stage.

The attractions are centred around active and immersive play and include drop slides, themed soft play areas, foam pits, interactive games, climbing walls and playground obstacle courses.

Aimed at children aged between two- and eleven-years-old, entry to the attraction costs US$30 for one child and one adult.

Speaking exclusively to Attractions Managementmagazine for an interview in the next edition, China Leisure president Linda Dong said the FEC sector could be "the future" of the attractions sector.

“We see rapid growth in family entertainment spending in China; Children's Entertainment Centres are really gaining a lot of traction here,” she said.

“Malls are actively looking for experience-based tenants right now – it's F&B and children's experiences that are really driving traffic.

“Theme parks are massively capital-intensive and much slower to build out in terms of government permits.

"FECs are very fast to build out and pretty much all the malls want them."

The attractions at Nickelodeon Playtime are child-directed, with no customer journey – families are able to choose how to use the facilities and in which order.

“We're seeing a growing trend for immersive play in China,” Dong said.

“It's not just about telling a really good story and having lots of themed lands and shows, it's about allowing the guest to create their own story.

"Our play is non directed – it's up to the families and kids to decide how they want to use the space. Chidlren have such great imaginations – our goal was to create amazing, immersive lands and zones for the kids to do their own thing in."

Dong was interviewed for the upcoming issue of Attractions Management. To make sure you don't miss out on your free digital edition, click here to sign up.

Sign up here to get the Attractions Management weekly ezine and every issue of Attractions Management magazine free on digital.
RELATED STORIES
Work restarts on Nickelodeon's giant indoor theme park in China


Construction on the Mall of China, a US$750 m (£647m, €688m) development in Chongqing City, China, has recommenced after developers were given the green light to continue.
PAW Patrol-themed area to open at Movie Park Germany


Movie Park Germany has announced an extension of its partnership with Nickelodeon, which will see the opening of a new themed area dedicated to children’s the entertainment brand's PAW Patrol TV series later this quarter.
Viacom abandons plan for underwater Nickelodeon resort and theme park as developer hits out against fake news surrounding project


Viacom has pulled out of controversial plans to create an underwater Nickelodeon resort and theme park in the Philippines, though its developer has announced its intention to push on, hitting out against fake news which has threatened to sink the project.
MORE NEWS
PortAventura, Europa-Park and The Nest among winners of 27th annual TEA Thea Awards
The Themed Entertainment Association (TEA) has revealed the winners of its 2020 Thea Awards.
Industry icons Mats Wedin, Tony Baxter and Greg Hale inducted into IAAPA Hall of Fame
Three visitor attraction industry veterans – Tony Baxter, Greg Hale and Mats Wedin – have been inducted into the IAAPA Hall of Fame, regarded as the highest and most prestigious honour in the industry.
Perth's AU$400m Boola Bardip museum opens to the public
Western Australia's new $400m WA Museum Boola Bardip, in the heart of Perth's Cultural Centre, has officially opened after four years of construction.
New alliance looks to create themed visitor attractions across Europe
Three specialist companies have joined forces to create new development opportunities for themed attractions in Europe.
Work begins on new indoor water park at Liseberg
Building work has begun on a new year-round, indoor water park at Swedish theme park Liseberg in the city of Gothenburg.
Museum devoted to the history of the US Army opens its doors
A museum telling the story of the US Army has opened in close to Newington, close to Washington, D.C.
+ More news   
 
COMPANY PROFILES
FORREC Ltd

We create guest experiences others don’t, masterplan like no one else can, and give the world’s bi [more...]
DJW

David & Lynn Willrich started the Company over thirty years ago, from the Audio Visual Department [more...]
TechnoAlpin

The TechnoAlpin SnowRoom is the most attractive and effective way for customers to cool down from h [more...]
ProSlide Technology, Inc.

A former national ski team racer, ProSlide® CEO Rick Hunter’s goal has been to integrate the smoot [more...]
+ More profiles  
FEATURED SUPPLIER

Triotech and Benoit Cornet’s Bold Move to collaborate on breakthrough innovative media-based attractions
Triotech has announced a breakthrough alliance with Benoit Cornet and Bold Move to bring a new collaborative approach to the design of media-based attractions – with an emphasis on adding value for operators. [more...]
VIDEO GALLERY

Animalive - Introducing AnimaChat!
Introducing AnimaChat, one operator can live-stream into multiple venues. Find out more...
More videos:
Experience the experience – Polin Waterparks & Pool Systems
+ More videos  

CATALOGUE GALLERY
+ More catalogues  
DIRECTORY
+ More directory  
DIARY

 

09 Dec 2020

Czech Health 2021 trends webinar

Online (Zoom), United Kingdom
12-14 Jan 2021

EAG International

ExCel London Exhibition Centre, London,
+ More diary  
 


ADVERTISE . CONTACT US

Leisure Media, Portmill House, Portmill Lane,
Hitchin, Hertfordshire SG5 1DJ Tel: +44 (0)1462 431385

©Cybertrek 2020

ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
LEISURE MEDIA HANDBOOKS
LEISURE MEDIA WEBSITES
LEISURE MEDIA PRODUCT SEARCH
ATTRACTIONS MANAGEMENT NEWS
ATTRACTIONS HANDBOOK
PRINT SUBSCRIPTIONS
FREE DIGITAL SUBSCRIPTIONS