China Leisure president, Linda Dong, talks to Attractions Management about the new Nickelodeon Playtime attraction in Shenzhen | attractionsmanagement.com news
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China Leisure president, Linda Dong, talks to Attractions Management about the new Nickelodeon Playtime attraction in Shenzhen
POSTED 28 Oct 2020 . BY Tom Walker
The attractions are centred around active and immersive play and include drop slides, themed soft play areas, foam pits, interactive games, climbing walls and playground obstacle courses Credit: Jack Rouse Associates
The Nickelodeon Playtime family attraction in Shenzhen, China is gearing up for its launch in November.

Developed in partnership by ViacomCBS and new leisure group, China Leisure, the family entertainment centre (FEC) will bring the likes of Spongebob Squarepants, Dora the Explorer, PAW Patrol and Teenage Mutant Ninja Turtles to life for the Chinese market.

China Leisure has worked with experience designers JRA and Forrec to create the 1,800sq m attraction, which features more than a dozen attractions across five themed zones and a performance stage.

The attractions are centred around active and immersive play and include drop slides, themed soft play areas, foam pits, interactive games, climbing walls and playground obstacle courses.

Aimed at children aged between two- and eleven-years-old, entry to the attraction costs US$30 for one child and one adult.

Speaking exclusively to Attractions Managementmagazine for an interview in the next edition, China Leisure president Linda Dong said the FEC sector could be "the future" of the attractions sector.

“We see rapid growth in family entertainment spending in China; Children's Entertainment Centres are really gaining a lot of traction here,” she said.

“Malls are actively looking for experience-based tenants right now – it's F&B and children's experiences that are really driving traffic.

“Theme parks are massively capital-intensive and much slower to build out in terms of government permits.

"FECs are very fast to build out and pretty much all the malls want them."

The attractions at Nickelodeon Playtime are child-directed, with no customer journey – families are able to choose how to use the facilities and in which order.

“We're seeing a growing trend for immersive play in China,” Dong said.

“It's not just about telling a really good story and having lots of themed lands and shows, it's about allowing the guest to create their own story.

"Our play is non directed – it's up to the families and kids to decide how they want to use the space. Chidlren have such great imaginations – our goal was to create amazing, immersive lands and zones for the kids to do their own thing in."

Dong was interviewed for the upcoming issue of Attractions Management. To make sure you don't miss out on your free digital edition, click here to sign up.

Sign up here to get the Attractions Management weekly ezine and every issue of Attractions Management magazine free on digital.
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Jobs   News   Products   Magazine
NEWS
China Leisure president, Linda Dong, talks to Attractions Management about the new Nickelodeon Playtime attraction in Shenzhen
POSTED 28 Oct 2020 . BY Tom Walker
The attractions are centred around active and immersive play and include drop slides, themed soft play areas, foam pits, interactive games, climbing walls and playground obstacle courses Credit: Jack Rouse Associates
The Nickelodeon Playtime family attraction in Shenzhen, China is gearing up for its launch in November.

Developed in partnership by ViacomCBS and new leisure group, China Leisure, the family entertainment centre (FEC) will bring the likes of Spongebob Squarepants, Dora the Explorer, PAW Patrol and Teenage Mutant Ninja Turtles to life for the Chinese market.

China Leisure has worked with experience designers JRA and Forrec to create the 1,800sq m attraction, which features more than a dozen attractions across five themed zones and a performance stage.

The attractions are centred around active and immersive play and include drop slides, themed soft play areas, foam pits, interactive games, climbing walls and playground obstacle courses.

Aimed at children aged between two- and eleven-years-old, entry to the attraction costs US$30 for one child and one adult.

Speaking exclusively to Attractions Managementmagazine for an interview in the next edition, China Leisure president Linda Dong said the FEC sector could be "the future" of the attractions sector.

“We see rapid growth in family entertainment spending in China; Children's Entertainment Centres are really gaining a lot of traction here,” she said.

“Malls are actively looking for experience-based tenants right now – it's F&B and children's experiences that are really driving traffic.

“Theme parks are massively capital-intensive and much slower to build out in terms of government permits.

"FECs are very fast to build out and pretty much all the malls want them."

The attractions at Nickelodeon Playtime are child-directed, with no customer journey – families are able to choose how to use the facilities and in which order.

“We're seeing a growing trend for immersive play in China,” Dong said.

“It's not just about telling a really good story and having lots of themed lands and shows, it's about allowing the guest to create their own story.

"Our play is non directed – it's up to the families and kids to decide how they want to use the space. Chidlren have such great imaginations – our goal was to create amazing, immersive lands and zones for the kids to do their own thing in."

Dong was interviewed for the upcoming issue of Attractions Management. To make sure you don't miss out on your free digital edition, click here to sign up.

Sign up here to get the Attractions Management weekly ezine and every issue of Attractions Management magazine free on digital.
RELATED STORIES
Work restarts on Nickelodeon's giant indoor theme park in China


Construction on the Mall of China, a US$750 m (£647m, €688m) development in Chongqing City, China, has recommenced after developers were given the green light to continue.
PAW Patrol-themed area to open at Movie Park Germany


Movie Park Germany has announced an extension of its partnership with Nickelodeon, which will see the opening of a new themed area dedicated to children’s the entertainment brand's PAW Patrol TV series later this quarter.
Viacom abandons plan for underwater Nickelodeon resort and theme park as developer hits out against fake news surrounding project


Viacom has pulled out of controversial plans to create an underwater Nickelodeon resort and theme park in the Philippines, though its developer has announced its intention to push on, hitting out against fake news which has threatened to sink the project.
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MuseumNext launches digital income summit to help attractions tap into new revenue streams
A new event will offer museums and attractions actionable advice on how they can better use technology to boost their income.
Berlin's new Exile Museum set for 2025 opening
A new museum telling the stories of the people exiled from Germany by the Nazi regime is set to open in Berlin in 2025.
Disney reveals concept designs for upcoming Fantasy Springs at Tokyo DisneySea
Disney has unveiled three videos showing parts of the concept model for Fantasy Springs, a new themed port set to open at Tokyo DisneySea Park in 2023.
Therme Group invests in experiential art company Superblue
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COMPANY PROFILES
WhiteWater

WhiteWater was born in 1980 to create places where families unite and make joyful lasting memories [more...]
RMA Ltd

RMA Ltd is a one-stop global company that can design, build and produce from a greenfield site upw [more...]
Polin Waterparks

Polin was founded in Istanbul in 1976. Polin has since grown into a leading company in the waterpa [more...]
DJW

David & Lynn Willrich started the Company over thirty years ago, from the Audio Visual Department [more...]
+ More profiles  
FEATURED SUPPLIER

Triotech and Benoit Cornet’s Bold Move to collaborate on breakthrough innovative media-based attractions
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+ More catalogues  
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+ More directory  
DIARY

 

05-07 May 2021

TEA SATE Europe 2020

PortAventura World, Tarragona, Spain
09 Jun 2021

IAAPA Expo Asia 2021

The Venetian Macao, Macao, China
+ More diary  
 


ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2021

ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
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LEISURE MEDIA PRODUCT SEARCH
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