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Warner Bros. to open Harry Potter studio attraction in Japan
POSTED 25 Aug 2020 . BY Tom Walker
Set to open in the first half of 2023, Warner Bros. Studio Tour Tokyo will feature sets used in the popular Harry Potter movies Credit: Shutterstock.com/COO7
"It is important to us that the local community is involved in the development process and we are looking forward to creating something very special"
– Ann Sarnoff
Warner Bros. has revealed plans to develop a Harry Potter studio tour attraction in Japanese capital Tokyo.

To be located on the grounds of the Toshimaen Amusement Park in the city's Nerima ward, the attraction will become the second Harry Potter studio site, following the opening of the inaugural Warner Bros. Studios in Leavesden, UK.

Since its launch in 2012, the Warner Bros. Studio Tour London – The Making of Harry Potter has welcomed more than 14 million visitors

Set to open in the first half of 2023, Warner Bros. Studio Tour Tokyo: The Making of Harry Potter will form part of The Tokyo Metropolitan Government's (TMG) plans to develop a new public park on the grounds of Toshimaen Amusement Park.

The historic Toshimaen park – owned by the Seibu Group – first opened in 1926 and is scheduled to close at the end of August 2020.

The new Harry Potter attraction will be developed in partnership between Warner Bros. Studio Tours – which operates the London site – Warner Bros. Japan, Seibu Railway Co, Itochu Corporation and Fuyo General Lease.

The parties will work in cooperation with TGM on the plans.

Spread across 30,000sq m, Studio Tour Tokyo is set to offer a new type of experiential entertainment for Japan.

Like its counterpart in the UK, the indoor attraction will take visitors on a behind the scenes tour of the Wizarding World series and enable visitors to deepen their knowledge of the Harry Potter universe.

Visitors can also explore a number of the iconic movie sets used in the blockbuster movies. Showcasing original costumes and props, the visitors can experience scenes from the films firsthand and discover how the world's favorite book series was brought to life on the screen.

The exhibition space within the “sound stage” and “backlot” (outdoor filming area) zones will take approximately half a day to walk through.

"Toshimaen is the perfect environment for this attraction," said Warner Bros. chair and CEO Ann Sarnoff.

"It is important to us that the local community is involved in the development process and we are looking forward to creating something very special."

Seibu Railway CEO Kimio Kitamura added: "We shall work in close co-operation with our partners on the construction of Studio Tour Tokyo for its scheduled opening in the first half of 2023.

"We will also work with Warner Bros. Japan and the Seibu Group companies to consider various promotional plans, which will include renovation of the Toshimaen rail station, so as to further attract people to the areas surrounding the Seibu Railway lines, and thereby offer further value."
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Jobs   News   Products   Magazine
NEWS
Warner Bros. to open Harry Potter studio attraction in Japan
POSTED 25 Aug 2020 . BY Tom Walker
Set to open in the first half of 2023, Warner Bros. Studio Tour Tokyo will feature sets used in the popular Harry Potter movies Credit: Shutterstock.com/COO7
It is important to us that the local community is involved in the development process and we are looking forward to creating something very special
– Ann Sarnoff
Warner Bros. has revealed plans to develop a Harry Potter studio tour attraction in Japanese capital Tokyo.

To be located on the grounds of the Toshimaen Amusement Park in the city's Nerima ward, the attraction will become the second Harry Potter studio site, following the opening of the inaugural Warner Bros. Studios in Leavesden, UK.

Since its launch in 2012, the Warner Bros. Studio Tour London – The Making of Harry Potter has welcomed more than 14 million visitors

Set to open in the first half of 2023, Warner Bros. Studio Tour Tokyo: The Making of Harry Potter will form part of The Tokyo Metropolitan Government's (TMG) plans to develop a new public park on the grounds of Toshimaen Amusement Park.

The historic Toshimaen park – owned by the Seibu Group – first opened in 1926 and is scheduled to close at the end of August 2020.

The new Harry Potter attraction will be developed in partnership between Warner Bros. Studio Tours – which operates the London site – Warner Bros. Japan, Seibu Railway Co, Itochu Corporation and Fuyo General Lease.

The parties will work in cooperation with TGM on the plans.

Spread across 30,000sq m, Studio Tour Tokyo is set to offer a new type of experiential entertainment for Japan.

Like its counterpart in the UK, the indoor attraction will take visitors on a behind the scenes tour of the Wizarding World series and enable visitors to deepen their knowledge of the Harry Potter universe.

Visitors can also explore a number of the iconic movie sets used in the blockbuster movies. Showcasing original costumes and props, the visitors can experience scenes from the films firsthand and discover how the world's favorite book series was brought to life on the screen.

The exhibition space within the “sound stage” and “backlot” (outdoor filming area) zones will take approximately half a day to walk through.

"Toshimaen is the perfect environment for this attraction," said Warner Bros. chair and CEO Ann Sarnoff.

"It is important to us that the local community is involved in the development process and we are looking forward to creating something very special."

Seibu Railway CEO Kimio Kitamura added: "We shall work in close co-operation with our partners on the construction of Studio Tour Tokyo for its scheduled opening in the first half of 2023.

"We will also work with Warner Bros. Japan and the Seibu Group companies to consider various promotional plans, which will include renovation of the Toshimaen rail station, so as to further attract people to the areas surrounding the Seibu Railway lines, and thereby offer further value."
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Warner Bros announces Harry Potter retailtainment store in New York


Interactive experiences and photo opportunities will be part of the offering, when the world's largest dedicated Harry Potter store opens in New York City later this year.
Harry Potter studio tour opens largest-ever expansion – Gringotts Bank


The Harry Potter studio tour outside London, UK has opened its biggest expansion to date, with the launch of the iconic Gringotts Wizarding Bank.
Harry Potter goes Hollywood as Universal plans new Wizarding World in California for 2016


Hogwarts is on its way to California after Universal announced plans for its hugely successful Wizarding World of Harry Potter attraction to feature in its Hollywood theme park.
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The home of British codebreaking, Bletchley Park has been named among the winners of this year's UK Heritage Awards – alongside an immersive performance charting LGBTQ+ heritage.
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Reykjavik city centre set to welcome ocean-side geo-thermal wellness lagoon in 2021
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IDEATTACK is a full-service planning and design company with headquarters in Los Angeles. [more...]
Vekoma Rides Manufacturing B.V.

Vekoma Rides has a large variety of coasters and attractions. [more...]
ProSlide Technology, Inc.

A former national ski team racer, ProSlide® CEO Rick Hunter’s goal has been to integrate the smoot [more...]
Simworx Ltd

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FEATURED SUPPLIER

Painting with Light pushes boundaries to create unforgettable visual concepts
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CATALOGUE GALLERY
+ More catalogues  
DIRECTORY
+ More directory  
DIARY

 

08 Oct 2020

VAC 2020 VIRTUAL (The Annual National Conference of Visitor Attractions)

Online, United Kingdom
17-23 Oct 2020

World Leisure Congress 2020

Pinggu, Beijing, China
+ More diary  
 


ADVERTISE . CONTACT US

Leisure Media, Portmill House, Portmill Lane,
Hitchin, Hertfordshire SG5 1DJ Tel: +44 (0)1462 431385

©Cybertrek 2020

ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
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LEISURE MEDIA WEBSITES
LEISURE MEDIA PRODUCT SEARCH
ATTRACTIONS MANAGEMENT NEWS
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