BIG creates spiral museum for Swiss watchmaker Audemars Piguet | attractionsmanagement.com news
POST YOUR JOB ONLINE
Free ezine/digital edition sign up
Jobs   News   Features   Video    Products   Profiles   Magazine   Handbook   Advertise  
NEWS
BIG creates spiral museum for Swiss watchmaker Audemars Piguet
POSTED 07 May 2020 . BY Tom Walker
The museum has been designed as a spiral-shaped glass pavilion Credit: Audemars Piguet/Iwan Baan
"Watchmaking, like architecture, is the art and science of imbuing metals and minerals with energy, movement, intelligence and measure to bring them to life in the form of telling time"
– Bjarke Ingels
Swiss luxury watchmaker Audemars Piguet will open a museum celebrating the company history next month (June 2020).

Located next to the company HQ in the village of Le Brassus in the Vallée de Joux in Switzerland, the museum has been designed by Bjarke Ingels Group (BIG) and will immerse visitors in the manufacturer’s "cultural universe past, present and future".

BIG won an architectural competition to design the Musée Atelier Audemars Piguet in 2014.

The firm's design is based on a contemporary spiral-shaped glass pavilion, complementing Audemars Piguet's oldest building, where Jules Louis Audemars and Edward Auguste Piguet first opened their workshop in 1875.

The combination of the two spaces has been designed to symbolise the blend of tradition and forward-thinking at the heart of Audemars Piguet’s craftsmanship, while honouring the historic company's deep-rooted origins in the Vallée de Joux.

Realised by the Swiss architecture office CCHE, the glass pavilion rises on walls of structural curved glass and is the first construction of its kind to be built at such altitude – the village of Le Brassus is located on a mountain at an altitude of around 1,023m.

The curved glazing entirely supports the steel roof, while a brass mesh runs along the external surface to regulate light and temperature. The green roof further helps regulate temperature, while also absorbing water.

BIG designed the spiral to integrate the surrounding landscape, while the floors follow different slants to adapt to the natural gradient of the land – and provide the basis of the museum’s inner layout, which is stretched into a linear, continuous spatial experience.

Inside, the curved glass walls converge clockwise towards the spiral’s centre, before moving in the opposite direction.

As a result, visitors travel through the building as they would through the spring of a timepiece.

“Watchmaking, like architecture, is the art and science of imbuing metals and minerals with energy, movement, intelligence and measure to bring them to life in the form of telling time," Bjarke Ingels said.

Jasmine Audemars, chair of Audemars Piguet’s Board of Directors, added: "Musée Atelier Audemars Piguet offers a unique perspective of the Vallée de Joux and of the history of watchmaking.

“We wanted visitors to experience our heritage, savoir-faire, cultural origins and openness to the world in a building that would reflect both our rootedness and forward-thinking spirit.

"But, before all, we wanted to pay tribute to the watchmakers and craftspeople who have made what Audemars Piguet is today, generation after generation.”

German museum designer Atelier Brückner has created the exhibition space as a "musical score".

It features sculptures, automata, kinetic installations and mock-ups of intricate mechnical movements as "interludes", designed to "give life and rhythm to various aspects of horological technique and design". The museums showcases more than 300 watches, spanning the company's two centuries of craftsmanship.

Visitors are also invited to try their hands at some of the ancestral techniques perpetuated by Audemars Piguet’s finishing experts, such as satin brushing and circular graining.

The visit culminates at the centre of the spiral with the display of Grandes Complications.

“The Musée Atelier Audemars Piguet is a unique place of discovery, learning and conviviality where knowledge and savoir-faire are passed on to the next generation," said Sébastian Vivas, Audemars Piguet’s heritage and museum director

"The technical complexity of its architecture and scenography connects it to the highly complicated movement of a Grande Complication.”

Musée Atelier Audemars Piguet is set to open its doors on 25 June 2020.
Credit: Audemars Piguet/Iwan Baan
The pavilion was designed to complement Audemars Piguet's oldest building Credit: Audemars Piguet/Iwan Baan
BIG's designs for the museum were realised by the Swiss architecture office CCHE Credit: Audemars Piguet/Iwan Baan
Credit: Audemars Piguet/Iwan Baan
BIG won an architectural competition to design the Musée Atelier Audemars Piguet in 2014 Credit: Audemars Piguet/Iwan Baan
RELATED STORIES
BIG's ribbon-like building will feature a linear park on its roof


Bjarke Ingels Group (BIG) have designed an office building for Newcastle, UK, that will curve back on itself like a ribbon as it rises and feature a linear park on its roof.
BIG and Toyota to build prototype city of the future


Bjarke Ingels Group (BIG) and Toyota have unveiled plans for a prototype city of the future designed to be a living laboratory for testing new technologies, ways of living and approaches for sustainability.
MORE NEWS
Tourism minister and former google travel exec, Nigel Huddleston, to deliver keynote speech at VAC 2020
UK tourism and heritage minister, Nigel Huddleston, will deliver a keynote speech during this year's Annual National Conference of Visitor Attractions (VAC) – which will be held this week (Wednesday 7 and Thursday 8 October) as a virtual event.
Triotech's Ernest Yale and BoldMove' Benoit Cornet announce collaboration
Ride specialist BoldMove and Triotech, a developer of multi-sensory interactive attractions, have announced a partnership which looks to create a "refreshing collaborative approach to the design of media-based attractions".
Pinewood Studios, home to James Bond and Star Wars, set to house major visitor attraction
The UK's best-known film studio, used for the filming of blockbusters such as the James Bond and Star Wars franchises, is set to house a major new visitor attraction.
Bletchley Park and Eltham Palace's immersive LGBTQ+ show among winners of UK Heritage Awards
The home of British codebreaking, Bletchley Park has been named among the winners of this year's UK Heritage Awards – alongside an immersive performance charting LGBTQ+ heritage.
+ More news   
LATEST JOBS
Visitor services officer
Forestry England
Salary: £20,752pa
Job location: Wendover, Aylesbury, UK
Visitor services assistant
Forestry England
Salary: £18,235pa FTE
Job location: Wendover, Aylesbury, UK
+ More jobs  

COMPANY PROFILES
Painting With Light

By combining lighting, video, scenic and architectural elements, sound and special effects we tell s [more...]
Red Raion

Founded in 2014, Red Raion is the CGI studio specialized in media based attractions. [more...]
Triotech

Triotech was established in 1999. The company is based in Montreal, Canada and has additional offi [more...]
Holovis

Holovis is a privately owned company established in 2004 by CEO Stuart Hetherington. [more...]
+ More profiles  
FEATURED SUPPLIER

Triotech and Benoit Cornet’s Bold Move to collaborate on breakthrough innovative media-based attractions
Triotech has announced a breakthrough alliance with Benoit Cornet and Bold Move to bring a new collaborative approach to the design of media-based attractions – with an emphasis on adding value for operators. [more...]
VIDEO GALLERY

Polin Waterparks & Pool Systems - Experience the experience
Have you ever wondered how the fun is created? Polin Waterparks is a global market leader in the design, manufacture and installation of waterparks and water play attractions. Find out more...
More videos:
Introducing AnimaChat! – Animalive
+ More videos  

CATALOGUE GALLERY
 

+ More catalogues  
DIRECTORY
+ More directory  
DIARY

 

17-23 Oct 2020

World Leisure Congress 2020

Pinggu, Beijing, China
03-06 Nov 2020

Piscina & Wellness Forum

Online,
+ More diary  
LATEST ISSUES
+ View Magazine Archive

Attractions Management

2020 issue 1


View issue contents
View on turning pages
Download PDF
FREE digital subscription
Print subscription

Attractions Management

2019 issue 4


View issue contents
View on turning pages
Download PDF
FREE digital subscription
Print subscription

Attractions Management

2019 issue 3


View issue contents
View on turning pages
Download PDF
FREE digital subscription
Print subscription

Attractions Management

2019 issue 2


View issue contents
View on turning pages
Download PDF
FREE digital subscription
Print subscription

Attractions Management News

06 Apr 2020 issue 153


View on turning pages
Download PDF
View archive
FREE digital subscription
Print subscription

Attractions Handbook

2019


View issue contents
View on turning pages
Download PDF
FREE digital subscription
Print subscription
 
ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
LEISURE MEDIA HANDBOOKS
LEISURE MEDIA WEBSITES
LEISURE MEDIA PRODUCT SEARCH
 
ATTRACTIONS MANAGEMENT
ATTRACTIONS MANAGEMENT NEWS
ATTRACTIONS HANDBOOK
PRINT SUBSCRIPTIONS
FREE DIGITAL SUBSCRIPTIONS
ADVERTISE . CONTACT US

Leisure Media, Portmill House, Portmill Lane,
Hitchin, Hertfordshire SG5 1DJ Tel: +44 (0)1462 431385

©Cybertrek 2020
Jobs   News   Products   Magazine
NEWS
BIG creates spiral museum for Swiss watchmaker Audemars Piguet
POSTED 07 May 2020 . BY Tom Walker
The museum has been designed as a spiral-shaped glass pavilion Credit: Audemars Piguet/Iwan Baan
Watchmaking, like architecture, is the art and science of imbuing metals and minerals with energy, movement, intelligence and measure to bring them to life in the form of telling time
– Bjarke Ingels
Swiss luxury watchmaker Audemars Piguet will open a museum celebrating the company history next month (June 2020).

Located next to the company HQ in the village of Le Brassus in the Vallée de Joux in Switzerland, the museum has been designed by Bjarke Ingels Group (BIG) and will immerse visitors in the manufacturer’s "cultural universe past, present and future".

BIG won an architectural competition to design the Musée Atelier Audemars Piguet in 2014.

The firm's design is based on a contemporary spiral-shaped glass pavilion, complementing Audemars Piguet's oldest building, where Jules Louis Audemars and Edward Auguste Piguet first opened their workshop in 1875.

The combination of the two spaces has been designed to symbolise the blend of tradition and forward-thinking at the heart of Audemars Piguet’s craftsmanship, while honouring the historic company's deep-rooted origins in the Vallée de Joux.

Realised by the Swiss architecture office CCHE, the glass pavilion rises on walls of structural curved glass and is the first construction of its kind to be built at such altitude – the village of Le Brassus is located on a mountain at an altitude of around 1,023m.

The curved glazing entirely supports the steel roof, while a brass mesh runs along the external surface to regulate light and temperature. The green roof further helps regulate temperature, while also absorbing water.

BIG designed the spiral to integrate the surrounding landscape, while the floors follow different slants to adapt to the natural gradient of the land – and provide the basis of the museum’s inner layout, which is stretched into a linear, continuous spatial experience.

Inside, the curved glass walls converge clockwise towards the spiral’s centre, before moving in the opposite direction.

As a result, visitors travel through the building as they would through the spring of a timepiece.

“Watchmaking, like architecture, is the art and science of imbuing metals and minerals with energy, movement, intelligence and measure to bring them to life in the form of telling time," Bjarke Ingels said.

Jasmine Audemars, chair of Audemars Piguet’s Board of Directors, added: "Musée Atelier Audemars Piguet offers a unique perspective of the Vallée de Joux and of the history of watchmaking.

“We wanted visitors to experience our heritage, savoir-faire, cultural origins and openness to the world in a building that would reflect both our rootedness and forward-thinking spirit.

"But, before all, we wanted to pay tribute to the watchmakers and craftspeople who have made what Audemars Piguet is today, generation after generation.”

German museum designer Atelier Brückner has created the exhibition space as a "musical score".

It features sculptures, automata, kinetic installations and mock-ups of intricate mechnical movements as "interludes", designed to "give life and rhythm to various aspects of horological technique and design". The museums showcases more than 300 watches, spanning the company's two centuries of craftsmanship.

Visitors are also invited to try their hands at some of the ancestral techniques perpetuated by Audemars Piguet’s finishing experts, such as satin brushing and circular graining.

The visit culminates at the centre of the spiral with the display of Grandes Complications.

“The Musée Atelier Audemars Piguet is a unique place of discovery, learning and conviviality where knowledge and savoir-faire are passed on to the next generation," said Sébastian Vivas, Audemars Piguet’s heritage and museum director

"The technical complexity of its architecture and scenography connects it to the highly complicated movement of a Grande Complication.”

Musée Atelier Audemars Piguet is set to open its doors on 25 June 2020.
Credit: Audemars Piguet/Iwan Baan
The pavilion was designed to complement Audemars Piguet's oldest building Credit: Audemars Piguet/Iwan Baan
BIG's designs for the museum were realised by the Swiss architecture office CCHE Credit: Audemars Piguet/Iwan Baan
Credit: Audemars Piguet/Iwan Baan
BIG won an architectural competition to design the Musée Atelier Audemars Piguet in 2014 Credit: Audemars Piguet/Iwan Baan
RELATED STORIES
BIG's ribbon-like building will feature a linear park on its roof


Bjarke Ingels Group (BIG) have designed an office building for Newcastle, UK, that will curve back on itself like a ribbon as it rises and feature a linear park on its roof.
BIG and Toyota to build prototype city of the future


Bjarke Ingels Group (BIG) and Toyota have unveiled plans for a prototype city of the future designed to be a living laboratory for testing new technologies, ways of living and approaches for sustainability.
MORE NEWS
Tourism minister and former google travel exec, Nigel Huddleston, to deliver keynote speech at VAC 2020
UK tourism and heritage minister, Nigel Huddleston, will deliver a keynote speech during this year's Annual National Conference of Visitor Attractions (VAC) – which will be held this week (Wednesday 7 and Thursday 8 October) as a virtual event.
Triotech's Ernest Yale and BoldMove' Benoit Cornet announce collaboration
Ride specialist BoldMove and Triotech, a developer of multi-sensory interactive attractions, have announced a partnership which looks to create a "refreshing collaborative approach to the design of media-based attractions".
Pinewood Studios, home to James Bond and Star Wars, set to house major visitor attraction
The UK's best-known film studio, used for the filming of blockbusters such as the James Bond and Star Wars franchises, is set to house a major new visitor attraction.
Bletchley Park and Eltham Palace's immersive LGBTQ+ show among winners of UK Heritage Awards
The home of British codebreaking, Bletchley Park has been named among the winners of this year's UK Heritage Awards – alongside an immersive performance charting LGBTQ+ heritage.
IAAPA cancels Attractions EXPO – pivots to virtual event
IAAPA has cancelled this year's Attractions Expo in Orlando and pivoted to a digital event, announcing a new virtual conference will take place on the same dates – 16-18 November.
Warner Bros. to open Harry Potter studio attraction in Japan
Warner Bros. has revealed plans to develop a Harry Potter studio tour attraction in Japanese capital Tokyo.
+ More news   
 
COMPANY PROFILES
Painting With Light

By combining lighting, video, scenic and architectural elements, sound and special effects we tell s [more...]
Red Raion

Founded in 2014, Red Raion is the CGI studio specialized in media based attractions. [more...]
Triotech

Triotech was established in 1999. The company is based in Montreal, Canada and has additional offi [more...]
Holovis

Holovis is a privately owned company established in 2004 by CEO Stuart Hetherington. [more...]
+ More profiles  
FEATURED SUPPLIER

Triotech and Benoit Cornet’s Bold Move to collaborate on breakthrough innovative media-based attractions
Triotech has announced a breakthrough alliance with Benoit Cornet and Bold Move to bring a new collaborative approach to the design of media-based attractions – with an emphasis on adding value for operators. [more...]
VIDEO GALLERY

Polin Waterparks & Pool Systems - Experience the experience
Have you ever wondered how the fun is created? Polin Waterparks is a global market leader in the design, manufacture and installation of waterparks and water play attractions. Find out more...
More videos:
Introducing AnimaChat! – Animalive
+ More videos  

CATALOGUE GALLERY
+ More catalogues  
DIRECTORY
+ More directory  
DIARY

 

17-23 Oct 2020

World Leisure Congress 2020

Pinggu, Beijing, China
03-06 Nov 2020

Piscina & Wellness Forum

Online,
+ More diary  
 


ADVERTISE . CONTACT US

Leisure Media, Portmill House, Portmill Lane,
Hitchin, Hertfordshire SG5 1DJ Tel: +44 (0)1462 431385

©Cybertrek 2020

ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
LEISURE MEDIA HANDBOOKS
LEISURE MEDIA WEBSITES
LEISURE MEDIA PRODUCT SEARCH
ATTRACTIONS MANAGEMENT NEWS
ATTRACTIONS HANDBOOK
PRINT SUBSCRIPTIONS
FREE DIGITAL SUBSCRIPTIONS