Thierry Coup reveals new details about Super Nintendo World as Universal launches new music video | attractionsmanagement.com news
POST YOUR JOB ONLINE
Free ezine/digital edition sign up
Jobs   News   Features   Video    Products   Profiles   Magazine   Handbook   Advertise  
NEWS
Thierry Coup reveals new details about Super Nintendo World as Universal launches new music video
POSTED 14 Jan 2020 . BY Tom Anstey
The music video shows a sneak peek of the upcoming Mario Kart attraction Credit: Nintendo
"Super Nintendo World is a life-sized living videogame. We created a whole new level of play by creating the Power Up Band, which will connect guests to dozens of iconic Nintendo items throughout the world in a truly seamless and innovative way."
– Thierry Coup
Thierry Coup, senior vice president of Universal Creative, has revealed new details for Super Nintendo World alongside the release of a music video to promote the soon-to-debut attraction at Universal Studios Japan.

Opening this summer ahead of 2020 Olympic Games in Tokyo, Coup revealed new attractions and locations inside the immersive Super Mario attraction, including Mushroom Kingdom, Peach's Castle, Bowser's Fortress and Mario Kart.

Super Nintendo World will introduce wearable tech in the form of Power Up Bands – a smart-phone powered technology that allows guests to interact with the world around them.

"Super Nintendo World is a life-sized living videogame," said Coup. "We created a whole new level of play by creating the Power Up Band, which will connect guests to dozens of iconic Nintendo items throughout the world in a truly seamless and innovative way.

"The app will keep track of their adventures and any items earned along the way such as coins. There are many many items in the land to play and interact with."

Power Up was demonstrated during the announcement, with someone wearing the technology 'punching' a question mark block, which lit up and made the iconic coin noise.

"Super Nintendo World will be filled with interactivity and play," said Coup. "It's truly one of the most innovative experiences we've ever created at Universal."

Laid out in the form of a music video, 'We Are Born' to Play by Galantis featuring Charli XCX, showed a sneak peek of the land and some of the features that would be included.


The wristband will be paired with a specially designed app Credit: Nintendo
Visitors will be able to enjoy rides, shops, restaurants and interactive gameplay Credit: Nintendo
The wearable wrist band will allow visitors to interact with their surroundings Credit: Nintendo
Visitors will need to make use of their arms, hands and entire bodies as they explore the new area Credit: Nintendo
The theme park land has been conceived for visitors to feel as if they are playing inside their favourite Nintendo video games Credit: Nintendo
The theme park land will feature Nintendo’s well-known worlds, characters and adventures Credit: Nintendo
RELATED STORIES
Universal releases new image of Super Nintendo World


Universal Studios Japan in Osaka has released a new conceptual visual of its Super Nintendo World attraction, which is due to open next year, before the start of the Tokyo Olympic Games in July.
Interactive scorekeeping wristbands planned for Super Nintendo World


Interactive wristbands that interface back to a user's Nintendo game console look to be part of plans for Super Nintendo World, which is due to open at Universal Studios Japan theme park in Q2 2020.
Super Nintendo World project remains on course, according to Nintendo’s Miyamoto


The joint ¥60bn (US$540m, €480m, £420m) Nintendo and Universal Super Nintendo World project remains on track for a 2020 launch, according to Nintendo representative director Shigeru Miyamoto, who has released some comments on the proposed Japanese and US theme parks.
Universal breaks ground on Super Nintendo World, confirms Mario Kart plans


Universal has shed more light on its upcoming Super Nintendo World in Japan, hosting a groundbreaking ceremony and confirming that Mario Kart will be brought to life as part of the highly-anticipated immersive attraction.
MORE NEWS
OdySea Aquarium entertains quarantined guests with new online initiatives
OdySea Aquarium in Scottsdale, Arizona, has launched two online initiatives to help keep guests entertained and engaged with the aquarium during its enforced closure.
National parks in Africa close down to protect endangered gorillas and chimpanzees from coronavirus
All of the national parks in Congo and Rwanda featuring primates have closed their doors to visitors in an effort to avoid Africa's endangered mountain gorillas and chimpanzees from contracting COVID-19.
Public comes to zoo's aid following call for animal food donations
Local residents and businesses have come to the aid of a zoo which said it might have to euthanise animals after panic buying disrupted its supply feed.
BALPPA moves annual expo to November
The British Association of Leisure Parks, Piers and Attractions (BALPPA) has postponed its upcoming expo and tradeshow in the wake of the COVID-19 pandemic.
+ More news   
LATEST JOBS
Duty Manager - Retail
Legoland Discovery Centre
Salary: Competitive
Job location: Concord, Vaughan, Ontario, Canada
Head Aquarist
Sea Life
Salary: Competitive
Job location: Mooloolaba QLD, Australia
Technical Manager
Madame Tussauds
Salary: Competitive
Job location: New York, NY, USA
General Manager
Legoland Discovery Centre
Salary: Competitive
Job location: Atlanta, Georgia, USA
Social Media Manager
Legoland
Salary: Competitive
Job location: Winter Haven, FL, USA
+ More jobs  

COMPANY PROFILES
QubicaAMF UK

QubicaAMF is the largest and most innovative bowling equipment provider with 600 employees worldwi [more...]
Gantner Ticketing

GANTNER Ticketing was established in 1990. [more...]
Painting With Light

By combining lighting, video, scenic and architectural elements, sound and special effects we tell s [more...]
Red Raion

Founded in 2014, Red Raion is the CGI studio specialized in media based attractions. [more...]
+ More profiles  
FEATURED SUPPLIER

Healthy appetite for investment at EAG International 2020
A buoyant EAG International has welcomed in the new decade as a well-rounded event with high levels of optimism and positivity on the show floor. [more...]
VIDEO GALLERY

Polin Waterparks & Pool Systems - Experience the experience
Have you ever wondered how the fun is created? Polin Waterparks is a global market leader in the design, manufacture and installation of waterparks and water play attractions. Find out more...
More videos:
Online Print Made Easy! – instantprint
Trailer Pinocchio - A Modern Tale VR – Red Raion
Red Raion: Meet the Team - Introduction – Red Raion
+ More videos  

CATALOGUE GALLERY
 

+ More catalogues  
DIRECTORY
+ More directory  
DIARY

 

31 Mar - 02 Apr 2020

World Travel Market Latin America

Expo Center Norte, Sao Paulo, Brazil
08 Oct 2020

VAC 2020 (The Annual National Conference of Visitor Attractions)

Queen Elizabeth II Conference Centre, London, United Kingdom
+ More diary  
LATEST ISSUES
+ View Magazine Archive

Attractions Management

2020 issue 1


View issue contents
View on turning pages
Download PDF
FREE digital subscription
Print subscription

Attractions Management

2019 issue 4


View issue contents
View on turning pages
Download PDF
FREE digital subscription
Print subscription

Attractions Management

2019 issue 3


View issue contents
View on turning pages
Download PDF
FREE digital subscription
Print subscription

Attractions Management

2019 issue 2


View issue contents
View on turning pages
Download PDF
FREE digital subscription
Print subscription

Attractions Management News

18 Mar 2020 issue 152


View on turning pages
Download PDF
View archive
FREE digital subscription
Print subscription

Attractions Handbook

2019


View issue contents
View on turning pages
Download PDF
FREE digital subscription
Print subscription
 
ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
LEISURE MEDIA HANDBOOKS
LEISURE MEDIA WEBSITES
LEISURE MEDIA PRODUCT SEARCH
 
ATTRACTIONS MANAGEMENT
ATTRACTIONS MANAGEMENT NEWS
ATTRACTIONS HANDBOOK
PRINT SUBSCRIPTIONS
FREE DIGITAL SUBSCRIPTIONS
ADVERTISE . CONTACT US

Leisure Media, Portmill House, Portmill Lane,
Hitchin, Hertfordshire SG5 1DJ Tel: +44 (0)1462 431385

©Cybertrek 2020
Jobs   News   Products   Magazine
NEWS
Thierry Coup reveals new details about Super Nintendo World as Universal launches new music video
POSTED 14 Jan 2020 . BY Tom Anstey
The music video shows a sneak peek of the upcoming Mario Kart attraction Credit: Nintendo
Super Nintendo World is a life-sized living videogame. We created a whole new level of play by creating the Power Up Band, which will connect guests to dozens of iconic Nintendo items throughout the world in a truly seamless and innovative way.
– Thierry Coup
Thierry Coup, senior vice president of Universal Creative, has revealed new details for Super Nintendo World alongside the release of a music video to promote the soon-to-debut attraction at Universal Studios Japan.

Opening this summer ahead of 2020 Olympic Games in Tokyo, Coup revealed new attractions and locations inside the immersive Super Mario attraction, including Mushroom Kingdom, Peach's Castle, Bowser's Fortress and Mario Kart.

Super Nintendo World will introduce wearable tech in the form of Power Up Bands – a smart-phone powered technology that allows guests to interact with the world around them.

"Super Nintendo World is a life-sized living videogame," said Coup. "We created a whole new level of play by creating the Power Up Band, which will connect guests to dozens of iconic Nintendo items throughout the world in a truly seamless and innovative way.

"The app will keep track of their adventures and any items earned along the way such as coins. There are many many items in the land to play and interact with."

Power Up was demonstrated during the announcement, with someone wearing the technology 'punching' a question mark block, which lit up and made the iconic coin noise.

"Super Nintendo World will be filled with interactivity and play," said Coup. "It's truly one of the most innovative experiences we've ever created at Universal."

Laid out in the form of a music video, 'We Are Born' to Play by Galantis featuring Charli XCX, showed a sneak peek of the land and some of the features that would be included.


The wristband will be paired with a specially designed app Credit: Nintendo
Visitors will be able to enjoy rides, shops, restaurants and interactive gameplay Credit: Nintendo
The wearable wrist band will allow visitors to interact with their surroundings Credit: Nintendo
Visitors will need to make use of their arms, hands and entire bodies as they explore the new area Credit: Nintendo
The theme park land has been conceived for visitors to feel as if they are playing inside their favourite Nintendo video games Credit: Nintendo
The theme park land will feature Nintendo’s well-known worlds, characters and adventures Credit: Nintendo
RELATED STORIES
Universal releases new image of Super Nintendo World


Universal Studios Japan in Osaka has released a new conceptual visual of its Super Nintendo World attraction, which is due to open next year, before the start of the Tokyo Olympic Games in July.
Interactive scorekeeping wristbands planned for Super Nintendo World


Interactive wristbands that interface back to a user's Nintendo game console look to be part of plans for Super Nintendo World, which is due to open at Universal Studios Japan theme park in Q2 2020.
Super Nintendo World project remains on course, according to Nintendo’s Miyamoto


The joint ¥60bn (US$540m, €480m, £420m) Nintendo and Universal Super Nintendo World project remains on track for a 2020 launch, according to Nintendo representative director Shigeru Miyamoto, who has released some comments on the proposed Japanese and US theme parks.
Universal breaks ground on Super Nintendo World, confirms Mario Kart plans


Universal has shed more light on its upcoming Super Nintendo World in Japan, hosting a groundbreaking ceremony and confirming that Mario Kart will be brought to life as part of the highly-anticipated immersive attraction.
MORE NEWS
OdySea Aquarium entertains quarantined guests with new online initiatives
OdySea Aquarium in Scottsdale, Arizona, has launched two online initiatives to help keep guests entertained and engaged with the aquarium during its enforced closure.
National parks in Africa close down to protect endangered gorillas and chimpanzees from coronavirus
All of the national parks in Congo and Rwanda featuring primates have closed their doors to visitors in an effort to avoid Africa's endangered mountain gorillas and chimpanzees from contracting COVID-19.
Public comes to zoo's aid following call for animal food donations
Local residents and businesses have come to the aid of a zoo which said it might have to euthanise animals after panic buying disrupted its supply feed.
BALPPA moves annual expo to November
The British Association of Leisure Parks, Piers and Attractions (BALPPA) has postponed its upcoming expo and tradeshow in the wake of the COVID-19 pandemic.
Feilden Fowles to create National Railway Museum's Central Hall
A team led by Feilden Fowles has won the National Railway Museum's competition to design its new Central Hall with an elegant timber-frame rotunda.
PETA wins court case banning Florida zoo from owning endangered tigers
Dade City's Wild Things (DCWT), a privately-owned animal park in Dade, Florida, has been banned from possessing endangered tigers, a court has ruled.
+ More news   
 
COMPANY PROFILES
QubicaAMF UK

QubicaAMF is the largest and most innovative bowling equipment provider with 600 employees worldwi [more...]
Gantner Ticketing

GANTNER Ticketing was established in 1990. [more...]
Painting With Light

By combining lighting, video, scenic and architectural elements, sound and special effects we tell s [more...]
Red Raion

Founded in 2014, Red Raion is the CGI studio specialized in media based attractions. [more...]
+ More profiles  
FEATURED SUPPLIER

Healthy appetite for investment at EAG International 2020
A buoyant EAG International has welcomed in the new decade as a well-rounded event with high levels of optimism and positivity on the show floor. [more...]
VIDEO GALLERY

Polin Waterparks & Pool Systems - Experience the experience
Have you ever wondered how the fun is created? Polin Waterparks is a global market leader in the design, manufacture and installation of waterparks and water play attractions. Find out more...
More videos:
Online Print Made Easy! – instantprint
Trailer Pinocchio - A Modern Tale VR – Red Raion
Red Raion: Meet the Team - Introduction – Red Raion
+ More videos  

CATALOGUE GALLERY
+ More catalogues  
DIRECTORY
+ More directory  
DIARY

 

31 Mar - 02 Apr 2020

World Travel Market Latin America

Expo Center Norte, Sao Paulo, Brazil
08 Oct 2020

VAC 2020 (The Annual National Conference of Visitor Attractions)

Queen Elizabeth II Conference Centre, London, United Kingdom
+ More diary  
 


ADVERTISE . CONTACT US

Leisure Media, Portmill House, Portmill Lane,
Hitchin, Hertfordshire SG5 1DJ Tel: +44 (0)1462 431385

©Cybertrek 2020

ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
LEISURE MEDIA HANDBOOKS
LEISURE MEDIA WEBSITES
LEISURE MEDIA PRODUCT SEARCH
ATTRACTIONS MANAGEMENT NEWS
ATTRACTIONS HANDBOOK
PRINT SUBSCRIPTIONS
FREE DIGITAL SUBSCRIPTIONS