Thierry Coup reveals new details about Super Nintendo World as Universal launches new music video | attractionsmanagement.com news
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Thierry Coup reveals new details about Super Nintendo World as Universal launches new music video
POSTED 14 Jan 2020 . BY Tom Anstey
The music video shows a sneak peek of the upcoming Mario Kart attraction Credit: Nintendo
Super Nintendo World is a life-sized living videogame. We created a whole new level of play by creating the Power Up Band, which will connect guests to dozens of iconic Nintendo items throughout the world in a truly seamless and innovative way.
– Thierry Coup
Thierry Coup, senior vice president of Universal Creative, has revealed new details for Super Nintendo World alongside the release of a music video to promote the soon-to-debut attraction at Universal Studios Japan.

Opening this summer ahead of 2020 Olympic Games in Tokyo, Coup revealed new attractions and locations inside the immersive Super Mario attraction, including Mushroom Kingdom, Peach's Castle, Bowser's Fortress and Mario Kart.

Super Nintendo World will introduce wearable tech in the form of Power Up Bands – a smart-phone powered technology that allows guests to interact with the world around them.

"Super Nintendo World is a life-sized living videogame," said Coup. "We created a whole new level of play by creating the Power Up Band, which will connect guests to dozens of iconic Nintendo items throughout the world in a truly seamless and innovative way.

"The app will keep track of their adventures and any items earned along the way such as coins. There are many many items in the land to play and interact with."

Power Up was demonstrated during the announcement, with someone wearing the technology 'punching' a question mark block, which lit up and made the iconic coin noise.

"Super Nintendo World will be filled with interactivity and play," said Coup. "It's truly one of the most innovative experiences we've ever created at Universal."

Laid out in the form of a music video, 'We Are Born' to Play by Galantis featuring Charli XCX, showed a sneak peek of the land and some of the features that would be included.


The wristband will be paired with a specially designed app Credit: Nintendo
Visitors will be able to enjoy rides, shops, restaurants and interactive gameplay Credit: Nintendo
The wearable wrist band will allow visitors to interact with their surroundings Credit: Nintendo
Visitors will need to make use of their arms, hands and entire bodies as they explore the new area Credit: Nintendo
The theme park land has been conceived for visitors to feel as if they are playing inside their favourite Nintendo video games Credit: Nintendo
The theme park land will feature Nintendo’s well-known worlds, characters and adventures Credit: Nintendo
RELATED STORIES
Universal releases new image of Super Nintendo World


Universal Studios Japan in Osaka has released a new conceptual visual of its Super Nintendo World attraction, which is due to open next year, before the start of the Tokyo Olympic Games in July.
Interactive scorekeeping wristbands planned for Super Nintendo World


Interactive wristbands that interface back to a user's Nintendo game console look to be part of plans for Super Nintendo World, which is due to open at Universal Studios Japan theme park in Q2 2020.
Super Nintendo World project remains on course, according to Nintendo’s Miyamoto


The joint ¥60bn (US$540m, €480m, £420m) Nintendo and Universal Super Nintendo World project remains on track for a 2020 launch, according to Nintendo representative director Shigeru Miyamoto, who has released some comments on the proposed Japanese and US theme parks.
Universal breaks ground on Super Nintendo World, confirms Mario Kart plans


Universal has shed more light on its upcoming Super Nintendo World in Japan, hosting a groundbreaking ceremony and confirming that Mario Kart will be brought to life as part of the highly-anticipated immersive attraction.
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NEWS
Thierry Coup reveals new details about Super Nintendo World as Universal launches new music video
POSTED 14 Jan 2020 . BY Tom Anstey
The music video shows a sneak peek of the upcoming Mario Kart attraction Credit: Nintendo
Super Nintendo World is a life-sized living videogame. We created a whole new level of play by creating the Power Up Band, which will connect guests to dozens of iconic Nintendo items throughout the world in a truly seamless and innovative way.
– Thierry Coup
Thierry Coup, senior vice president of Universal Creative, has revealed new details for Super Nintendo World alongside the release of a music video to promote the soon-to-debut attraction at Universal Studios Japan.

Opening this summer ahead of 2020 Olympic Games in Tokyo, Coup revealed new attractions and locations inside the immersive Super Mario attraction, including Mushroom Kingdom, Peach's Castle, Bowser's Fortress and Mario Kart.

Super Nintendo World will introduce wearable tech in the form of Power Up Bands – a smart-phone powered technology that allows guests to interact with the world around them.

"Super Nintendo World is a life-sized living videogame," said Coup. "We created a whole new level of play by creating the Power Up Band, which will connect guests to dozens of iconic Nintendo items throughout the world in a truly seamless and innovative way.

"The app will keep track of their adventures and any items earned along the way such as coins. There are many many items in the land to play and interact with."

Power Up was demonstrated during the announcement, with someone wearing the technology 'punching' a question mark block, which lit up and made the iconic coin noise.

"Super Nintendo World will be filled with interactivity and play," said Coup. "It's truly one of the most innovative experiences we've ever created at Universal."

Laid out in the form of a music video, 'We Are Born' to Play by Galantis featuring Charli XCX, showed a sneak peek of the land and some of the features that would be included.


The wristband will be paired with a specially designed app Credit: Nintendo
Visitors will be able to enjoy rides, shops, restaurants and interactive gameplay Credit: Nintendo
The wearable wrist band will allow visitors to interact with their surroundings Credit: Nintendo
Visitors will need to make use of their arms, hands and entire bodies as they explore the new area Credit: Nintendo
The theme park land has been conceived for visitors to feel as if they are playing inside their favourite Nintendo video games Credit: Nintendo
The theme park land will feature Nintendo’s well-known worlds, characters and adventures Credit: Nintendo
RELATED STORIES
Universal releases new image of Super Nintendo World


Universal Studios Japan in Osaka has released a new conceptual visual of its Super Nintendo World attraction, which is due to open next year, before the start of the Tokyo Olympic Games in July.
Interactive scorekeeping wristbands planned for Super Nintendo World


Interactive wristbands that interface back to a user's Nintendo game console look to be part of plans for Super Nintendo World, which is due to open at Universal Studios Japan theme park in Q2 2020.
Super Nintendo World project remains on course, according to Nintendo’s Miyamoto


The joint ¥60bn (US$540m, €480m, £420m) Nintendo and Universal Super Nintendo World project remains on track for a 2020 launch, according to Nintendo representative director Shigeru Miyamoto, who has released some comments on the proposed Japanese and US theme parks.
Universal breaks ground on Super Nintendo World, confirms Mario Kart plans


Universal has shed more light on its upcoming Super Nintendo World in Japan, hosting a groundbreaking ceremony and confirming that Mario Kart will be brought to life as part of the highly-anticipated immersive attraction.
MORE NEWS
Sea urchins inspire pod designs for new Buhais Geology Park
The Buhais Geology Park Interpretive Centre, with a Hopkins Architects design inspired by fossilised sea urchins, has opened in the United Arab Emirates.
Parks! America makes play to add Texas safari park Aggieland to its roster
Aggieland Safari Adventure Zoo and Safari Park in Bryan, Texas, is the subject of a potential purchase by Parks! America, which currently owns and operates two regional theme parks, the Wild Animal Safari parks in Georgia and Missouri.
Dr Brian Davis named Georgia Aquarium CEO
The Georgia Aquarium, in Atlanta, US, has appointed Dr Brian Davis as its new president and CEO.
Gardaland announces Legoland Water Park opening date and new attractions
Europe's first Legoland Water Park is set to open at the Gardaland resort in Lake Garda, Italy, later this year.
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COMPANY PROFILES
IDEATTACK

IDEATTACK is a full-service planning and design company with headquarters in Los Angeles. [more...]
IAAPA EMEA

We are pleased to announce that Euro Attractions Show is now IAAPA Expo Europe. [more...]
Holovis

Holovis is a privately owned company established in 2004 by CEO Stuart Hetherington. [more...]
Vekoma Rides Manufacturing B.V.

Vekoma Rides has a large variety of coasters and attractions. [more...]
+ More profiles  
FEATURED SUPPLIER

Triotech reimagines Knott's Bear-y Tales as new 4D dark ride
Triotech, a supplier and designer of interactive and immersive attractions, has announced a new partnership with Knott's Berry Farm [more...]
VIDEO GALLERY

Red Raion - Trailer Peter Pan - Saving Tinkerbell VR
Red Raion is the CGI studio specialized in media based attraction. Find out more...
More videos:
Red Raion Showreel 2019 – Red Raion
Experience the experience – Polin Waterparks & Pool Systems
Online Print Made Easy! – instantprint
+ More videos  

CATALOGUE GALLERY
 

+ More catalogues  
DIRECTORY
+ More directory  
DIARY

 

23-25 Mar 2020

MuseumNext Europe

Edinburgh Festival Hub, Edinburgh,
23-25 Mar 2020

Dubai Entertainment Amusement and Leisure Exhibition (DEAL)

Dubai World Trade Centre, Dubai, United Arab Emirates
+ More diary  
 


ADVERTISE . CONTACT US

Leisure Media, Portmill House, Portmill Lane,
Hitchin, Hertfordshire SG5 1DJ Tel: +44 (0)1462 431385

©Cybertrek 2020

ABOUT LEISURE MEDIA
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