Schleich unveils details of Toys "R" Us Adventure installations and other retail experiences | attractionsmanagement.com news
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Schleich unveils details of Toys "R" Us Adventure installations and other retail experiences
POSTED 08 Nov 2019 . BY Andy Knaggs
Schleich's display at FAO Schwarz in New York City Credit: Schleich
An immersive jungle-themed experience including an escape from a T-Rex is among the activities planned for toy maker Schleich's installations at the upcoming Toys "R" Us Adventure indoor "playlands" in Chicago and Atlanta.

As one of three featured partners to the Toys "R" Us Adventure concept, due to open in November, Schleich will have its own experiential installations, giving kids the chance to explore the Schleich jungle, have the aforementioned encounter with the T-Rex, and take an imaginative ride in a Jungle Explorer vehicle. The other featured toy partners at the attractions are Paw Patrol and Melissa & Doug.

The announcement from Schleich is one of several new brand extensions and experiences for the company in the US, including four pop-up holiday-themed retail installations in US shopping malls, and the opening of an immersive retail environment at the FAO Schwarz flagship store in New York.

At the FAO Schwarz store, guests can explore an assortment of Schleich products, examine a Schleich tiger up close, and interact with a mixed-reality rock wall that brings the company's Eldrador Creatures franchise to life. Schleich said this experience is "indicative" of 20 other flagship retail installations it has completed in the US this year.

Through the new pop-up experiences, shoppers in Nashville, Tennessee, Garden City, NY, Frisco, Texas, and Concord, North Carolina, will be able to dive deeply into the variety of toys the company manufactures, including T-Rexes, lions, tigers and unicorns.

"The real gift of our highly-realistic toy figurines and playsets is how they cause children to become lost in the expansiveness of imaginative play," said Annie Laurie Zomermaand, Schleich USA's chief commercial officer.

"These new experiential retail initiatives and our new e-commerce platform help mimic that sense of wonder and magic in the retail environment and bring the Schleich brand to life for customers."
The Toys 'R' Us Adventure play sites will open in November Credit: Toys 'R' Us Adventure via Twitter
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NEWS
Schleich unveils details of Toys "R" Us Adventure installations and other retail experiences
POSTED 08 Nov 2019 . BY Andy Knaggs
Schleich's display at FAO Schwarz in New York City Credit: Schleich
An immersive jungle-themed experience including an escape from a T-Rex is among the activities planned for toy maker Schleich's installations at the upcoming Toys "R" Us Adventure indoor "playlands" in Chicago and Atlanta.

As one of three featured partners to the Toys "R" Us Adventure concept, due to open in November, Schleich will have its own experiential installations, giving kids the chance to explore the Schleich jungle, have the aforementioned encounter with the T-Rex, and take an imaginative ride in a Jungle Explorer vehicle. The other featured toy partners at the attractions are Paw Patrol and Melissa & Doug.

The announcement from Schleich is one of several new brand extensions and experiences for the company in the US, including four pop-up holiday-themed retail installations in US shopping malls, and the opening of an immersive retail environment at the FAO Schwarz flagship store in New York.

At the FAO Schwarz store, guests can explore an assortment of Schleich products, examine a Schleich tiger up close, and interact with a mixed-reality rock wall that brings the company's Eldrador Creatures franchise to life. Schleich said this experience is "indicative" of 20 other flagship retail installations it has completed in the US this year.

Through the new pop-up experiences, shoppers in Nashville, Tennessee, Garden City, NY, Frisco, Texas, and Concord, North Carolina, will be able to dive deeply into the variety of toys the company manufactures, including T-Rexes, lions, tigers and unicorns.

"The real gift of our highly-realistic toy figurines and playsets is how they cause children to become lost in the expansiveness of imaginative play," said Annie Laurie Zomermaand, Schleich USA's chief commercial officer.

"These new experiential retail initiatives and our new e-commerce platform help mimic that sense of wonder and magic in the retail environment and bring the Schleich brand to life for customers."
The Toys 'R' Us Adventure play sites will open in November Credit: Toys 'R' Us Adventure via Twitter
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COMPANY PROFILES
Polin Waterparks

Polin was founded in Istanbul in 1976. Polin has since grown into a leading company in the waterpa [more...]
Clip 'n Climb

Clip ‘n Climb currently offers facility owners and investors more than 40 colourful and unique Cha [more...]
Sally Corporation

Our services include: Dark ride design & build; Redevelopment of existing attractions; High-quality [more...]
iPlayCo

iPlayCo was established in 1999. iPlayCo Corporation Ltd is the owner and key stakeholder. [more...]
+ More profiles  
VIDEO GALLERY

instantprint - Online Print Made Easy!
We're the only online printing company who really gets your business. Find out more...
More videos:
Experience the experience – Polin Waterparks & Pool Systems
Miko and the Spell of the Stone - Movie Trailer – Red Raion
Jurassic War - Immersive tunnel movie trailer – Red Raion
+ More videos  

CATALOGUE GALLERY
 

+ More catalogues  
DIRECTORY
+ More directory  
DIARY

 

14 Jan 2020

BALPPA Annual General Meeting

ExCel, London, United Kingdom
14-16 Jan 2020

EAG International

ExCel London Exhibition Centre, London,
+ More diary  
 


ADVERTISE . CONTACT US

Leisure Media, Portmill House, Portmill Lane,
Hitchin, Hertfordshire SG5 1DJ Tel: +44 (0)1462 431385

©Cybertrek 2019

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