Schleich unveils details of Toys "R" Us Adventure installations and other retail experiences | attractionsmanagement.com news
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Schleich unveils details of Toys "R" Us Adventure installations and other retail experiences
POSTED 08 Nov 2019 . BY Andy Knaggs
Schleich's display at FAO Schwarz in New York City Credit: Schleich
An immersive jungle-themed experience including an escape from a T-Rex is among the activities planned for toy maker Schleich's installations at the upcoming Toys "R" Us Adventure indoor "playlands" in Chicago and Atlanta.

As one of three featured partners to the Toys "R" Us Adventure concept, due to open in November, Schleich will have its own experiential installations, giving kids the chance to explore the Schleich jungle, have the aforementioned encounter with the T-Rex, and take an imaginative ride in a Jungle Explorer vehicle. The other featured toy partners at the attractions are Paw Patrol and Melissa & Doug.

The announcement from Schleich is one of several new brand extensions and experiences for the company in the US, including four pop-up holiday-themed retail installations in US shopping malls, and the opening of an immersive retail environment at the FAO Schwarz flagship store in New York.

At the FAO Schwarz store, guests can explore an assortment of Schleich products, examine a Schleich tiger up close, and interact with a mixed-reality rock wall that brings the company's Eldrador Creatures franchise to life. Schleich said this experience is "indicative" of 20 other flagship retail installations it has completed in the US this year.

Through the new pop-up experiences, shoppers in Nashville, Tennessee, Garden City, NY, Frisco, Texas, and Concord, North Carolina, will be able to dive deeply into the variety of toys the company manufactures, including T-Rexes, lions, tigers and unicorns.

"The real gift of our highly-realistic toy figurines and playsets is how they cause children to become lost in the expansiveness of imaginative play," said Annie Laurie Zomermaand, Schleich USA's chief commercial officer.

"These new experiential retail initiatives and our new e-commerce platform help mimic that sense of wonder and magic in the retail environment and bring the Schleich brand to life for customers."
The Toys 'R' Us Adventure play sites will open in November Credit: Toys 'R' Us Adventure via Twitter
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Jobs   News   Products   Magazine
NEWS
Schleich unveils details of Toys "R" Us Adventure installations and other retail experiences
POSTED 08 Nov 2019 . BY Andy Knaggs
Schleich's display at FAO Schwarz in New York City Credit: Schleich
An immersive jungle-themed experience including an escape from a T-Rex is among the activities planned for toy maker Schleich's installations at the upcoming Toys "R" Us Adventure indoor "playlands" in Chicago and Atlanta.

As one of three featured partners to the Toys "R" Us Adventure concept, due to open in November, Schleich will have its own experiential installations, giving kids the chance to explore the Schleich jungle, have the aforementioned encounter with the T-Rex, and take an imaginative ride in a Jungle Explorer vehicle. The other featured toy partners at the attractions are Paw Patrol and Melissa & Doug.

The announcement from Schleich is one of several new brand extensions and experiences for the company in the US, including four pop-up holiday-themed retail installations in US shopping malls, and the opening of an immersive retail environment at the FAO Schwarz flagship store in New York.

At the FAO Schwarz store, guests can explore an assortment of Schleich products, examine a Schleich tiger up close, and interact with a mixed-reality rock wall that brings the company's Eldrador Creatures franchise to life. Schleich said this experience is "indicative" of 20 other flagship retail installations it has completed in the US this year.

Through the new pop-up experiences, shoppers in Nashville, Tennessee, Garden City, NY, Frisco, Texas, and Concord, North Carolina, will be able to dive deeply into the variety of toys the company manufactures, including T-Rexes, lions, tigers and unicorns.

"The real gift of our highly-realistic toy figurines and playsets is how they cause children to become lost in the expansiveness of imaginative play," said Annie Laurie Zomermaand, Schleich USA's chief commercial officer.

"These new experiential retail initiatives and our new e-commerce platform help mimic that sense of wonder and magic in the retail environment and bring the Schleich brand to life for customers."
The Toys 'R' Us Adventure play sites will open in November Credit: Toys 'R' Us Adventure via Twitter
MORE NEWS
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North American theme park operator Cedar Fair Entertainment Company, which owns and operates 11 amusement parks and five water parks in the territory, has filed Q3 and year- to-date financial results that show increased revenues and Adjusted EBITDA, but reduced net income.
TEA award winner Railton partners with Scott Ault to create RED: Railton Entertainment Design
Entertainment Design Corporation, the design firm run by award-winning designer Jeremy Railton for 25 years, has changed its name to reflect his name and legacy, becoming known as RED (Railton Entertainment Design).
Merlin enters agreement to build a Legoland resort in Shanghai
Shanghai is to become a major theme park destination, with a proposed new Legoland park, expected to open after 2023, projected to be one of the largest Legoland Resorts in the world.
Triple Five eyes 'world's largest' shopping and entertainment complex in Saudi deal
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COMPANY PROFILES
RMA Ltd

RMA Ltd is a one-stop global company that can design, build and produce from a greenfield site upw [more...]
QubicaAMF UK

QubicaAMF is the largest and most innovative bowling equipment provider with 600 employees worldwi [more...]
Clip 'n Climb

Clip ‘n Climb currently offers facility owners and investors more than 40 colourful and unique Cha [more...]
DJW

David & Lynn Willrich started the Company over thirty years ago, from the Audio Visual Department [more...]
+ More profiles  
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ProSlide appoints Chantal Theoret as director of global marketing
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VIDEO GALLERY

Red Raion Showreel 2019
Red Raion is the CGI studio specialized in media based attraction. Find out more...
More videos:
Trailer Pinocchio - A Modern Tale VR – Red Raion
Jurassic War - Immersive tunnel movie trailer – Red Raion
Trailer Peter Pan - Saving Tinkerbell VR – Red Raion
+ More videos  

CATALOGUE GALLERY
 

+ More catalogues  
DIRECTORY
+ More directory  
DIARY

18-22 Nov 2019

IAAPA Expo

Orange County Convention Center, Orlando, United States
14-16 Jan 2020

EAG International

ExCel London Exhibition Centre, London,
+ More diary  
 


ADVERTISE . CONTACT US

Leisure Media, Portmill House, Portmill Lane,
Hitchin, Hertfordshire SG5 1DJ Tel: +44 (0)1462 431385

©Cybertrek 2019

ABOUT LEISURE MEDIA
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