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NEWS
Lionsgate Entertainment World opens in China
POSTED 01 Aug 2019 . BY Lauren Heath-Jones
Lionsgate Entertainment World (LEW), Asia's first movie-themed vertical theme park, has opened during the first phase of Novotown, an integrated tourism and entertainment destination on the island of Hengqin in Zhuhai, China.

The 240,000 sq ft (22296 sq m) park, which opened on 31 July 19, was designed by Thinkwell Group, an experience design and production agency based in Los Angeles, and plays host to more than 25 attractions based on several of Lionsgate Films most famous IPs including The Hunger Games, Twilight, Divergent, Gods of Egypt and Now You See Me.

The park partnered with CAVU Designwerks, Dreamcraft Attractions, Framestore and ETF to create the groundbreaking technology behind the new attractions which include a virtual reality (VR) motorbike simulator, an indoor VR roller coaster and a state-of-the-art motion-based 3D cabin simulator experience.

Key attractions include Gods of Egypt - Bettle of Eternity; an indoor VR rollercoaster that takes riders on an epic adventure through Ancient Egypt, Hunger Games - Mockingjay Flight Rebel Escape; a state-of-the-art multiple motion-based cabin 3D simulator which takes guests on an action-packed adventure through Panem during the rebellion.

The Twilight Saga - Midnight Ride is one of the first multiplayer interactive VR motorbike experiences in the world, and takes riders on a moonlit race through the forest with Jacob and the Wolf Pack.

Other attractions include the Divergent Fear Simulator; a VR walk-through experience that tests guests courage and daring, The Escape Plan - Prison Break; a multiplayer interactive escape room where guests have to race against the clock to escape the most secure prison in the world and Now You See Me - Long's Magic Shop, where guests can experience 'mind-bending illusions' performed by live magicians.

In addition to the next generation attractions, LEW will be home to an expansive offering of immersive dining and retail experiences, including the opulent Hunger Games-inspired Capital Club restaurant, Peeta's Bakery and the Lionsgate Cafe. Guests will also be able to shop for memorable souvenirs and merchandise at Capitol Couture; a 'one-stop shop for fabulousness', Dauntless Ink; home of edgy tattoo designs and Long's Magic Shop.

Jenefer Brown, senior vice-president of Global Live & Location Based Entertainment at Lionsgate, said: "From escaping the Capitol, to braving the mental and physical challenges of Dauntless, to taking on a newborn vampire army with Jacob and the Wolf Pack, we can't wait for fans to step into the worlds of their favourite films to create their own authentic adventures."

Selena Magill, general manager of LEW, said: "We are proud to bring this iconic attraction to life at Hengqin, Zhuhai. Lionsgate Entertainment World aims to become a multifaceted destination by engaging guests through storytelling and cutting edge technology. We expect guests in China and all around the world to enjoy sensational experiences here that they won't soon forget."
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NEWS
Lionsgate Entertainment World opens in China
POSTED 01 Aug 2019 . BY Lauren Heath-Jones
Lionsgate Entertainment World (LEW), Asia's first movie-themed vertical theme park, has opened during the first phase of Novotown, an integrated tourism and entertainment destination on the island of Hengqin in Zhuhai, China.

The 240,000 sq ft (22296 sq m) park, which opened on 31 July 19, was designed by Thinkwell Group, an experience design and production agency based in Los Angeles, and plays host to more than 25 attractions based on several of Lionsgate Films most famous IPs including The Hunger Games, Twilight, Divergent, Gods of Egypt and Now You See Me.

The park partnered with CAVU Designwerks, Dreamcraft Attractions, Framestore and ETF to create the groundbreaking technology behind the new attractions which include a virtual reality (VR) motorbike simulator, an indoor VR roller coaster and a state-of-the-art motion-based 3D cabin simulator experience.

Key attractions include Gods of Egypt - Bettle of Eternity; an indoor VR rollercoaster that takes riders on an epic adventure through Ancient Egypt, Hunger Games - Mockingjay Flight Rebel Escape; a state-of-the-art multiple motion-based cabin 3D simulator which takes guests on an action-packed adventure through Panem during the rebellion.

The Twilight Saga - Midnight Ride is one of the first multiplayer interactive VR motorbike experiences in the world, and takes riders on a moonlit race through the forest with Jacob and the Wolf Pack.

Other attractions include the Divergent Fear Simulator; a VR walk-through experience that tests guests courage and daring, The Escape Plan - Prison Break; a multiplayer interactive escape room where guests have to race against the clock to escape the most secure prison in the world and Now You See Me - Long's Magic Shop, where guests can experience 'mind-bending illusions' performed by live magicians.

In addition to the next generation attractions, LEW will be home to an expansive offering of immersive dining and retail experiences, including the opulent Hunger Games-inspired Capital Club restaurant, Peeta's Bakery and the Lionsgate Cafe. Guests will also be able to shop for memorable souvenirs and merchandise at Capitol Couture; a 'one-stop shop for fabulousness', Dauntless Ink; home of edgy tattoo designs and Long's Magic Shop.

Jenefer Brown, senior vice-president of Global Live & Location Based Entertainment at Lionsgate, said: "From escaping the Capitol, to braving the mental and physical challenges of Dauntless, to taking on a newborn vampire army with Jacob and the Wolf Pack, we can't wait for fans to step into the worlds of their favourite films to create their own authentic adventures."

Selena Magill, general manager of LEW, said: "We are proud to bring this iconic attraction to life at Hengqin, Zhuhai. Lionsgate Entertainment World aims to become a multifaceted destination by engaging guests through storytelling and cutting edge technology. We expect guests in China and all around the world to enjoy sensational experiences here that they won't soon forget."
Sign up here to get the Attractions Management weekly ezine and every issue of Attractions Management magazine free on digital.
RELATED STORIES
Lionsgate announces details of rides and VR experiences for Chinese theme park


New information has been released about the rides and virtual reality experiences planned for movie producer Lionsgate's new Chinese theme park, Lionsgate Entertainment World, which is set to open in July.
Lionsgate Entertainment World to open in China next year


The Lionsgate-themed immersive experience planned for China, Lionsgate Entertainment World, is to open next year, its developer has announced.
First rendering revealed for Lionsgate theme park in South Korea


The first rendering of Lionsgate's upcoming theme park at the recently-opened Jeju Shinhwa World has been released.
Lionsgate and Parques Reunidos to open Madrid attraction


Lionsgate and Parques Reunidos have announced plans to open the first European Lionsgate-branded indoor entertainment centre, at the Estación Príncipe Pío in Madrid.
MORE NEWS
Universal Beijing Resort reveals expansion plans for second phase
Universal Beijing Resort in China is preparing to embark on the second phase of its construction programme.
Museum operators using AR to take their exhibits global
Two leading museum operators in the UK have partnered with an augmented reality specialist to present holographic exhibits and experiences for students around the world.
John McAslan + Partners-designed M7 cultural hub and museum opens in Doha
A new creative hub in Doha looks to position itself as the new heart of Qatar’s fashion and design industry – as well as a public showcase for innovation and entrepreneurship in the region.
North American and Japanese attractions dominate 2021 Thea Awards
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Simworx Ltd

The company was initially established in 1997. Terry Monkton and Andrew Roberts are the key stakeh [more...]
Polin Waterparks

Polin was founded in Istanbul in 1976. Polin has since grown into a leading company in the waterpa [more...]
Painting With Light

By combining lighting, video, scenic and architectural elements, sound and special effects we tell s [more...]
Triotech

Triotech was established in 1999. The company is based in Montreal, Canada and has additional offi [more...]
+ More profiles  
VIDEO GALLERY

Proslide Tech Inc - ProSlide | Atlantis Dubai
More videos:
+ More videos  

CATALOGUE GALLERY
+ More catalogues  
DIRECTORY
+ More directory  
DIARY

 

01-07 Dec 2022

World Leisure Congress 2022

tbc, Dunedin, New Zealand
+ More diary  
 


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