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Fiat Chrysler Automobiles creates new heritage centre for vintage Italian cars
POSTED 26 Apr 2019 . BY Luke Cloherty
Car manufacturing group Fiat Chrysler Automobiles (FCA) has opened a new heritage centre in its famous Mirafiori plant in Turin, Italy, showcasing vintage models from its leading brands.

Called the Heritage Hub, the new centre showcases 258 antique, vintage and rare Fiat, Abarth, Lancia and Alfa Romeo lines, including some that have never before been shown to the public.

The heritage centre offers a guided educational tour, taking visitors through eight different exhibitions where FCA has chosen different eras and concepts of its history and the cars that reflect them. Among the eight are motor architecture, the rally era and eco and sustainable cars.

Ranging from the famous Fiat rally model, replete with Martini branding emblazoned on its sides and hood, through to prototype models through to cars dating back to some of the first produced in Italy, the collection gives visitors the chance to get up close to some of the cars that made Italian car manufacturing world-famous.

It's located in a huge former mechanical manufacturing factory within the Mirafiori plant and also has a function called ‘Reloaded by Creators’ where FCA Heritage – for whom the centre is also now the service and sales headquarters – restores and sells rare and classic vehicles.

"This recreated site is not simply intended to provide a modern and stimulating work setting," said an FCA statement.

"It works as a multi-purpose space designed to offer a narration linked to a historic territory, where FCA Heritage can best express its mission – the preservation and promotion of FCA’s heritage of classic Italian brands."
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NEWS
Fiat Chrysler Automobiles creates new heritage centre for vintage Italian cars
POSTED 26 Apr 2019 . BY Luke Cloherty
Car manufacturing group Fiat Chrysler Automobiles (FCA) has opened a new heritage centre in its famous Mirafiori plant in Turin, Italy, showcasing vintage models from its leading brands.

Called the Heritage Hub, the new centre showcases 258 antique, vintage and rare Fiat, Abarth, Lancia and Alfa Romeo lines, including some that have never before been shown to the public.

The heritage centre offers a guided educational tour, taking visitors through eight different exhibitions where FCA has chosen different eras and concepts of its history and the cars that reflect them. Among the eight are motor architecture, the rally era and eco and sustainable cars.

Ranging from the famous Fiat rally model, replete with Martini branding emblazoned on its sides and hood, through to prototype models through to cars dating back to some of the first produced in Italy, the collection gives visitors the chance to get up close to some of the cars that made Italian car manufacturing world-famous.

It's located in a huge former mechanical manufacturing factory within the Mirafiori plant and also has a function called ‘Reloaded by Creators’ where FCA Heritage – for whom the centre is also now the service and sales headquarters – restores and sells rare and classic vehicles.

"This recreated site is not simply intended to provide a modern and stimulating work setting," said an FCA statement.

"It works as a multi-purpose space designed to offer a narration linked to a historic territory, where FCA Heritage can best express its mission – the preservation and promotion of FCA’s heritage of classic Italian brands."
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iPlayCo was established in 1999. [more...]
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Founded in 2014, Red Raion is the CGI studio specialized in media based attractions. [more...]
Vekoma Rides Manufacturing B.V.

Vekoma Rides has a large variety of coasters and attractions. [more...]
FORREC Ltd

We create guest experiences others don’t, masterplan like no one else can, and give the world’s bi [more...]
+ More profiles  
VIDEO GALLERY

Red Raion TV - Opening Event: FICO Eataly World
Last July 7th, Red Raion took part in the opening event of FICO Eataly World, the Italian theme park dedicated to food - the only one worldwide! Find out more...
More videos:
Red Raion TV - Testimonial: Leolandia – Red Raion
Red Raion Showreel 2021 – Red Raion
Keynote | Moby Dick - Friends to the rescue! – Red Raion
+ More videos  

CATALOGUE GALLERY
+ More catalogues  
DIRECTORY
+ More directory  
DIARY

 

03-04 Sep 2022

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Pine Cliff Resort, Portugal
27-29 Sep 2022

International Congress on Thermal Tourism

Ourense, Ourense, Spain
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