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NEWS
Fiat Chrysler Automobiles creates new heritage centre for vintage Italian cars
POSTED 26 Apr 2019 . BY Luke Cloherty
Car manufacturing group Fiat Chrysler Automobiles (FCA) has opened a new heritage centre in its famous Mirafiori plant in Turin, Italy, showcasing vintage models from its leading brands.

Called the Heritage Hub, the new centre showcases 258 antique, vintage and rare Fiat, Abarth, Lancia and Alfa Romeo lines, including some that have never before been shown to the public.

The heritage centre offers a guided educational tour, taking visitors through eight different exhibitions where FCA has chosen different eras and concepts of its history and the cars that reflect them. Among the eight are motor architecture, the rally era and eco and sustainable cars.

Ranging from the famous Fiat rally model, replete with Martini branding emblazoned on its sides and hood, through to prototype models through to cars dating back to some of the first produced in Italy, the collection gives visitors the chance to get up close to some of the cars that made Italian car manufacturing world-famous.

It's located in a huge former mechanical manufacturing factory within the Mirafiori plant and also has a function called ‘Reloaded by Creators’ where FCA Heritage – for whom the centre is also now the service and sales headquarters – restores and sells rare and classic vehicles.

"This recreated site is not simply intended to provide a modern and stimulating work setting," said an FCA statement.

"It works as a multi-purpose space designed to offer a narration linked to a historic territory, where FCA Heritage can best express its mission – the preservation and promotion of FCA’s heritage of classic Italian brands."
MORE NEWS
Excurio and The Muséum National d'Histoire Naturelle create evolutionary VR experience
Virtual reality creators Excurio has teamed up with experts from The Muséum National d'Histoire Naturelle to create Life Chronicles London, a free-roaming VR experience.
The Park Playground opens first immersive VR franchise in Porto
The Park Playground, has opened its first Immersive VR franchise in Porto, Portugal.
Bridgerton Season three – most Instagrammed locations
Following the release of season three Of Bridgerton, a study reveals its ten most Instagrammable filming locations.
Getty Museum refuses to surrender prized Greek bronze to Italy
The European Court of Human Rights has recognised Italy’s claim to a prized Greek antiquity.
+ More news   
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Salary: £Competitive + fabulous benefits package
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COMPANY PROFILES
Red Raion

Founded in 2014, Red Raion is the CGI studio for media-based attractions. [more...]
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Taylor Made Designs (TMD) has been supplying the Attractions, Holiday Park, Zoos and Theme Park mark [more...]
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iPlayCo was established in 1999. [more...]
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Holovis is a privately owned company established in 2004 by CEO Stuart Hetherington. [more...]
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03-05 Sep 2024

ASEAN Patio Pool Spa Expo

IMPACT Exhibition Center, Bangkok, Thailand
03-08 Sep 2024

Spa Peeps International Corporate Cruise

Cruise London, Amsterdam, Zeebrugge, United States
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NEWS
Fiat Chrysler Automobiles creates new heritage centre for vintage Italian cars
POSTED 26 Apr 2019 . BY Luke Cloherty
Car manufacturing group Fiat Chrysler Automobiles (FCA) has opened a new heritage centre in its famous Mirafiori plant in Turin, Italy, showcasing vintage models from its leading brands.

Called the Heritage Hub, the new centre showcases 258 antique, vintage and rare Fiat, Abarth, Lancia and Alfa Romeo lines, including some that have never before been shown to the public.

The heritage centre offers a guided educational tour, taking visitors through eight different exhibitions where FCA has chosen different eras and concepts of its history and the cars that reflect them. Among the eight are motor architecture, the rally era and eco and sustainable cars.

Ranging from the famous Fiat rally model, replete with Martini branding emblazoned on its sides and hood, through to prototype models through to cars dating back to some of the first produced in Italy, the collection gives visitors the chance to get up close to some of the cars that made Italian car manufacturing world-famous.

It's located in a huge former mechanical manufacturing factory within the Mirafiori plant and also has a function called ‘Reloaded by Creators’ where FCA Heritage – for whom the centre is also now the service and sales headquarters – restores and sells rare and classic vehicles.

"This recreated site is not simply intended to provide a modern and stimulating work setting," said an FCA statement.

"It works as a multi-purpose space designed to offer a narration linked to a historic territory, where FCA Heritage can best express its mission – the preservation and promotion of FCA’s heritage of classic Italian brands."
MORE NEWS
Excurio and The Muséum National d'Histoire Naturelle create evolutionary VR experience
Virtual reality creators Excurio has teamed up with experts from The Muséum National d'Histoire Naturelle to create Life Chronicles London, a free-roaming VR experience.
The Park Playground opens first immersive VR franchise in Porto
The Park Playground, has opened its first Immersive VR franchise in Porto, Portugal.
Bridgerton Season three – most Instagrammed locations
Following the release of season three Of Bridgerton, a study reveals its ten most Instagrammable filming locations.
Getty Museum refuses to surrender prized Greek bronze to Italy
The European Court of Human Rights has recognised Italy’s claim to a prized Greek antiquity.
Merlin unveils record-breaking Hyperia coaster at Thorpe Park
Merlin Entertainments has launched its new Hyperia rollercoaster at Thorpe Park to celebrate its 45th year.
Second Chaos Karts launches in Dubai
Live action video game experience Chaos Karts has launched in a 15,000sq ft arena in Al Quoz, Dubai.
+ More news   
 
COMPANY PROFILES
Red Raion

Founded in 2014, Red Raion is the CGI studio for media-based attractions. [more...]
Taylor Made Designs

Taylor Made Designs (TMD) has been supplying the Attractions, Holiday Park, Zoos and Theme Park mark [more...]
iPlayCO

iPlayCo was established in 1999. [more...]
Holovis

Holovis is a privately owned company established in 2004 by CEO Stuart Hetherington. [more...]
+ More profiles  
CATALOGUE GALLERY
+ More catalogues  
DIRECTORY
+ More directory  
DIARY

 

03-05 Sep 2024

ASEAN Patio Pool Spa Expo

IMPACT Exhibition Center, Bangkok, Thailand
03-08 Sep 2024

Spa Peeps International Corporate Cruise

Cruise London, Amsterdam, Zeebrugge, United States
+ More diary  
 


ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2024

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