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NEWS
Jamaica's Appleton Estate rum tour getting US$7.2m upgrade
POSTED 16 Jan 2017 . BY Tom Anstey
Jack Rouse Associates (JRA) are taking charge of completely redeveloping the visitor experience
Work is progressing on a US$7.2m (€6.8m, £6m) upgrade to Jamaica’s Appleton Estate Rum Tour, with Jack Rouse Associates (JRA) taking charge of completely redeveloping the historic brand’s visitor experience.

Scheduled for completion in October 2017, work will include the renovation of the existing sugar estate and distillery that has been handcrafting rums since 1749, with the addition of modern rum tasting rooms, an expansive retail store, and a new restaurant and lounge offering Appleton-infused traditional Jamaican cuisine.

In addition to renovation work, the estate will receive a 23,000sq ft (2,200sq m) expansion, as well as an expansive outdoor tour of the estate grounds, distillery and ageing house, highlighting the history and process of crafting a premium rum. There is also talk of possible future development of a boutique hotel.

“Appleton has the distinction of being Jamaica’s oldest sugar estate and rum distillery in continuous production,” said Clara Rice, director of communications for JRA, speaking to Attractions Management. “We’ll be building on that history while adding some new experiences as well.”

In addition to renovation work, Attractions Management understands that estate owners J. Wray & Nephew Ltd, are in talks with Jamaica’s government to revive a rail service for the tour, which could potentially triple visitor numbers.

The rail line, which hasn’t been operational since the 1990s, travels between the estate where the rum is distilled and the dock where cruise ship passengers dock. If the train was brought into operation it would cut in half the current three-hour bus ride, with visitors also able to start their rum experience on the train as they travel to their destination.
The tour will highlight the history and process of crafting a premium rum
There will be an expansive outdoor tour of the estate grounds, distillery and ageing house
Work will include the renovation of the existing sugar estate and distillery that has been handcrafting rums since 1749
PROJECT PROFILE:

Appleton Estate Rum Tour
Work is progressing on a US$7.2m (€6.8m, £6m) upgrade to Jamaica’s Appleton Estate Rum Tour, with Jack Rouse Associates (JRA) taking charge of completely redeveloping the historic brand’s visitor experience.


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Jobs    News   Products   Magazine   Subscribe
NEWS
Jamaica's Appleton Estate rum tour getting US$7.2m upgrade
POSTED 16 Jan 2017 . BY Tom Anstey
Jack Rouse Associates (JRA) are taking charge of completely redeveloping the visitor experience
Work is progressing on a US$7.2m (€6.8m, £6m) upgrade to Jamaica’s Appleton Estate Rum Tour, with Jack Rouse Associates (JRA) taking charge of completely redeveloping the historic brand’s visitor experience.

Scheduled for completion in October 2017, work will include the renovation of the existing sugar estate and distillery that has been handcrafting rums since 1749, with the addition of modern rum tasting rooms, an expansive retail store, and a new restaurant and lounge offering Appleton-infused traditional Jamaican cuisine.

In addition to renovation work, the estate will receive a 23,000sq ft (2,200sq m) expansion, as well as an expansive outdoor tour of the estate grounds, distillery and ageing house, highlighting the history and process of crafting a premium rum. There is also talk of possible future development of a boutique hotel.

“Appleton has the distinction of being Jamaica’s oldest sugar estate and rum distillery in continuous production,” said Clara Rice, director of communications for JRA, speaking to Attractions Management. “We’ll be building on that history while adding some new experiences as well.”

In addition to renovation work, Attractions Management understands that estate owners J. Wray & Nephew Ltd, are in talks with Jamaica’s government to revive a rail service for the tour, which could potentially triple visitor numbers.

The rail line, which hasn’t been operational since the 1990s, travels between the estate where the rum is distilled and the dock where cruise ship passengers dock. If the train was brought into operation it would cut in half the current three-hour bus ride, with visitors also able to start their rum experience on the train as they travel to their destination.
The tour will highlight the history and process of crafting a premium rum
There will be an expansive outdoor tour of the estate grounds, distillery and ageing house
Work will include the renovation of the existing sugar estate and distillery that has been handcrafting rums since 1749
RELATED STORIES
Spam gets dedicated brand home with new museum at Minnesota birthplace


A brand museum dedicated to Spam has opened its doors in the US at the home of the product in Austin, Minnesota.
JRA hosts Ohio State students for training day


Jack Rouse Associates (JRA) has welcomed students from the Theme Park Engineering Group (TPEG) at Ohio State University, opening up its headquarters in Cincinnati for an education on how to break into the industry.
LaunchPAD Children's Museum opens to public


Following 13 years of planning and development, the newly christened LaunchPAD Children’s Museum in Iowa, US, has reopened to the public following a multi-million dollar makeover.
Space Center Houston readies new shuttle exhibit for launch


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The Park Playground opens first immersive VR franchise in Porto
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Bridgerton Season three – most Instagrammed locations
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Getty Museum refuses to surrender prized Greek bronze to Italy
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COMPANY PROFILES
Red Raion

Founded in 2014, Red Raion is the CGI studio for media-based attractions. [more...]
Clip 'n Climb

Clip ‘n Climb currently offers facility owners and investors more than 40 colourful and unique Cha [more...]
iPlayCO

iPlayCo was established in 1999. [more...]
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The company was initially established in 1997. Terry Monkton and Andrew Roberts are the key stakeh [more...]
+ More profiles  
CATALOGUE GALLERY
+ More catalogues  
DIRECTORY
+ More directory  
DIARY

 

03-05 Sep 2024

ASEAN Patio Pool Spa Expo

IMPACT Exhibition Center, Bangkok, Thailand
03-08 Sep 2024

Spa Peeps International Corporate Cruise

Cruise London, Amsterdam, Zeebrugge, United States
+ More diary  
 


ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2024

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