NEWS
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Thomas the Tank Engine worth £1bn a year 70 years after creation |
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POSTED 15 May 2015 . BY Tom Anstey |
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Since its creation in 1945, Thomas the Tank Engine has gone from a series of children's books, to a television series, to a movie, to a number of attractions worldwide Credit: HIT-Entertainment
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The Thomas the Tank Engine IP has been valued at £1bn (US$1.57bn, €1.38bn), 70 years on from the publication of the first book by Reverend W Awdry. Since its creation in 1945, Thomas the Tank Engine has gone from a series of children's books, to a television series, to a movie, to a number of attractions worldwide, with the brand visible in more than 120 countries. In the attractions realm, Drayton Manor recently spent £2.5m (US$3.9m, €3.4m) expanding its Thomas Land attraction, which has gone from strength-to-strength since its launch in 2008. Plans are also in the works for a Thomas theme park in Massachusetts, US, while the IP has been touted as “key” to the survival of heritage railways worldwide. “No fortune teller could ever have predicted how Thomas would come to be loved by so many all around the world,” said Britt Allcroft, the producer who brought Thomas to television. “Thomas’s is a magical world and my one wish is to meet every child for whom the stories have meant so much. He’s grown into a phenomenon.”
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Thomas ‘key’ to the survival of heritage railways
POSTED 20 May 2014. BY Tom Anstey
Thomas the Tank Engine, has been hailed as key to the survival of heritage
railways, with the popular Days Out with Thomas events accounting for a
significant amount of most of the UK's railway’s annual income.
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