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Game of Thrones offers Oculus experience in new temporary exhibition
POSTED 10 Feb 2015 . BY Tom Anstey
John Bradley – who plays Sam Tarly in the TV series – was on hand for the exhibition's launch Credit: The O2 Arena/Sky Atlantic
A new exhibition at the O2 Arena is using Oculus Rift to bring the Game of Thrones world to life like never before.

The temporary virtual reality installation at the O2, available for free to Sky customers, lets users ride the Castle Black winch elevator to the top of the 700-foot ice Wall, as seen in Season 1, Episode 3 Lord Snow. The 4D experience "Ascend the Wall" is a 60-second virtual immersion into the world of Westeros. Powered by Oculus Rift, the experience combines the latest in interactive technology and computer graphics generated by Framestore, winner of this year's Academy Award for Best Visual Effects for its work on the film Gravity.

In addition to the VR section, the exhibition offers 28 outfits worn by the show’s characters, as well as weaponry and props from the show, a green screen where fans can be engulfed by a breath of flames from the dragon Drogon and a replica Iron Throne which guests can sit on.

The show, based on the series of books by George RR Martin, is returning for a fifth season in April. The temporary exhibition will be showcased at the O2 until 17 February, before going on an international tour to promote the show.

Following the March 2014 purchase of Oculus Rift by Facebook founder Mark Zuckerberg, Attractions Management looked at what implications this could have for the attractions industry, with Zuckerberg predicting virtual and augmented reality will become part of everyday life in the near future.
Sign up here to get the Attractions Management weekly ezine and every issue of Attractions Management magazine free on digital.
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Jobs   News   Products   Magazine
NEWS
Game of Thrones offers Oculus experience in new temporary exhibition
POSTED 10 Feb 2015 . BY Tom Anstey
John Bradley – who plays Sam Tarly in the TV series – was on hand for the exhibition's launch Credit: The O2 Arena/Sky Atlantic
A new exhibition at the O2 Arena is using Oculus Rift to bring the Game of Thrones world to life like never before.

The temporary virtual reality installation at the O2, available for free to Sky customers, lets users ride the Castle Black winch elevator to the top of the 700-foot ice Wall, as seen in Season 1, Episode 3 Lord Snow. The 4D experience "Ascend the Wall" is a 60-second virtual immersion into the world of Westeros. Powered by Oculus Rift, the experience combines the latest in interactive technology and computer graphics generated by Framestore, winner of this year's Academy Award for Best Visual Effects for its work on the film Gravity.

In addition to the VR section, the exhibition offers 28 outfits worn by the show’s characters, as well as weaponry and props from the show, a green screen where fans can be engulfed by a breath of flames from the dragon Drogon and a replica Iron Throne which guests can sit on.

The show, based on the series of books by George RR Martin, is returning for a fifth season in April. The temporary exhibition will be showcased at the O2 until 17 February, before going on an international tour to promote the show.

Following the March 2014 purchase of Oculus Rift by Facebook founder Mark Zuckerberg, Attractions Management looked at what implications this could have for the attractions industry, with Zuckerberg predicting virtual and augmented reality will become part of everyday life in the near future.
Sign up here to get the Attractions Management weekly ezine and every issue of Attractions Management magazine free on digital.
RELATED STORIES
Game of Thrones at the forefront of Northern Ireland tourism push


Northern ireland’s tourist board is planning to use hit TV show Game of Thrones – which was filmed in the country – in its quest to achieve record visitor numbers.
MORE NEWS
Budget 2021: government earmarks £700m for sports and culture as part of recovery plans
Chancellor Rishi Sunak has unveiled an additional £700m funding boost for sports and culture, as part of plans to help the UK economy recover from the effects of the pandemic.
Longwood Gardens reveals plans for ambitious US$250m expansion
Longwood Gardens, a botanical visitor attraction near Philadelphia, US, has revealed plans for an ambitious, US$250m redevelopment project.
Pandemic having 'massive impact' on US attractions – losses estimated at US$23bn
The pandemic cost the US visitor attractions an estimated US$23bn in economic losses during 2020, while the sector also suffered job losses five times larger than the average loss across all other US industries.
First look: Disney's new Spaceship Earth night-time experience at EPCOT
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COMPANY PROFILES
QubicaAMF UK

QubicaAMF is the largest and most innovative bowling equipment provider with 600 employees worldwi [more...]
instantprint

We’re a Yorkshire-based online printer, founded in 2009 by Adam Carnell and James Kinsella. [more...]
IAAPA EMEA

IAAPA Expo Europe is owned and produced by IAAPA, The Global Association for the Attractions Industr [more...]
Antonio Zamperla Spa

Founded in 1966, the Antonio Zamperla SPA is privately owned by Mr Alberto Zamperla. Located in Vi [more...]
+ More profiles  
FEATURED SUPPLIER

Triotech and Benoit Cornet’s Bold Move to collaborate on breakthrough innovative media-based attractions
Triotech has announced a breakthrough alliance with Benoit Cornet and Bold Move to bring a new collaborative approach to the design of media-based attractions – with an emphasis on adding value for operators. [more...]
VIDEO GALLERY

Animalive - Introducing AnimaChat!
Introducing AnimaChat, one operator can live-stream into multiple venues. Find out more...
More videos:
+ More videos  

CATALOGUE GALLERY
+ More catalogues  
DIRECTORY
+ More directory  
DIARY

 

05-07 May 2021

TEA SATE Europe 2020

PortAventura World, Tarragona, Spain
09 Jun 2021

IAAPA Expo Asia 2021

The Venetian Macao, Macao, China
+ More diary  
 


ADVERTISE . CONTACT US

Leisure Media, Portmill House, Portmill Lane,
Hitchin, Hertfordshire SG5 1DJ Tel: +44 (0)1462 431385

©Cybertrek 2021

ABOUT LEISURE MEDIA
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