Latest
issue
GET ATTRACTIONS MANAGEMENT
magazine
Yes! Send me the FREE digital edition of Attractions Management and the FREE weekly Attractions Management ezines and breaking news alerts!
Not right now, thanksclose this window
Get Attractions Management digital magazine FREE
Sign up here ▸
Jobs   News   Features   Products   Company profilesProfiles   Magazine   Handbook   Advertise    Subscribe  
Supplier Showcase
Red Raion: Out of this world

Valeria Rizzo, business development director of Red Raion shares insights into the growth and direction of the business


You exclusively work with digital content. Why is that?
Attraction-goers search for extraordinary experiences that can’t be replicated in real life: they want to dive into the story and be the protagonists.

CGI gives the power to create new worlds by exceeding what’s possible in real life, creating out-of-this-world adventures.

It was the potential of the technology that inspired us to dive into it. That’s how Red Raion was born and found its identity – as a CGI studio specialising in media-based attractions.

What makes you different?
When we stepped into the industry eight years ago, we analysed companies producing digital content for media-based attractions – from generic outfits to Hollywood studios.

They had one thing in common – none were making content exclusively for media-based attractions.

When we started talking to potential clients, we realised this lack of specialisation had led to situations where they sometimes had to carry extra costs and accept content that wasn’t of the quality they expected.

We knew if we wanted to build a brand from scratch, we’d need a skilled team, an exclusive focus on media-based attractions and to always be there for clients to answer questions and anticipate and resolve their doubts.

What’s your delivery process?
We’ve developed a standardised process we call the CGI Magic Chain.
Clients don’t have to deal with distributors, we take care of all aspects of content creation in-house, from pre- and post-production to on-site installation.

We help clients find CGI content that fits their venue and have also created a series of reports that identify common mistakes operators make: it’s free to download at www.bit.ly/am-redraion.

It’s a useful tool for potential clients to understand what they need, even before we meet, so we start our relationship aligned and it goes smoothly from the beginning.

It’s our biggest achievement to have never missed a deadline or gone over budget – even during the worst moments of the pandemic.

Some of your competitors are Hollywood studios. How do you compete?
Hollywood studios are the best at creating top feature films, but the feature film industry is completely different from the attractions sector.

Hollywood studios work on dozens of productions every year, following multiple pipelines, working on films, commercials, TV shows and animated movies. As a consequence, their production times for CGI content for media-based attractions can be long, causing delays and price increases.

It isn’t a question of whether they’re able to do it, but more whether it makes sense to ask Hollywood to do this work, instead of a specialised company focused on this kind of project, that delivers the same results at a reasonable price.

What are your goals?
Besides continuing to improve our processes and technologies, our main goal is to expand more globally.

We already work worldwide, collaborating with hardware manufacturers, such as Triotech, Kraftwerk, Simworx, Brogent and SimEx-werks.

We’ve produced custom CGI content for theme parks all over the world and are currently working on projects including a flying theatre movie commissioned by SimEx-Iwerks, a dark ride in Vietnam, a VR attraction for Loveland Living Planet – the American aquarium that will combine CGI with real footage – and a CGI dining experience on a cruise ship in partnership with Leisure Expert Group.

Another step forward in our expansion has been the addition of content experts to our roster of professionals. Every regional market has distinctive features, so we train these professionals to support clients in choosing the perfect CGI content, with each focusing on the area they know best.

What trends do you see?
Firstly, acquiring Intellectual Property for use in themed venues. This doesn’t mean owners of theme parks or museums have to buy the rights to famous IPs, they can invest a smaller budget in creating their own.

It’s a great way to achieve an identity without relying on already-famous IPs and gives the opportunity for operators to create stories unique to them and create sequels using existing assets, which means they can save money.

We worked on such a project when we created Miko and the Spell of the Stone, a custom CGI movie for Unlimited Snow, based on its Alpine Marmots IP.

Speaking of attractions, one of the most popular emerging formats is flying theatres. This is why we’re building our own ‘fly format’ movie catalogue and have formed a partnership with SimEx-Iwerks – a company that’s been in the industry over 30 years.

The number of licensed fly titles available isn’t as high as with other formats, so SimEx-Iwerks has enriched its offering by pairing its flying theatre experience with Red Raion’s growing catalogue of fly movies.

More: www.redraion.com

"Operators can invest in the creation of their own unique IPs" – Valeria Rizzo, business development director of Red Raion

CGI is created by the in-house team Credit: Red Raion
COMPANY PROFILES
Sally Corporation

Our services include: Dark ride design & build; Redevelopment of existing attractions; High-quality [more...]
TechnoAlpin

TechnoAlpin is the world leader for snowmaking systems. Our product portfolio includes all different [more...]
QubicaAMF UK

QubicaAMF is the largest and most innovative bowling equipment provider with 600 employees worldwi [more...]
iPlayCO

iPlayCo was established in 1999. [more...]
+ More profiles  
CATALOGUE GALLERY
 

+ More catalogues  
DIRECTORY
+ More directory  
DIARY

 

03-05 Sep 2024

ASEAN Patio Pool Spa Expo

IMPACT Exhibition Center, Bangkok, Thailand
03-08 Sep 2024

Spa Peeps International Corporate Cruise

Cruise London, Amsterdam, Zeebrugge, United States
+ More diary  
LATEST ISSUES
+ View Magazine Archive

Attractions Management

2024 issue 2


View issue contents
View on turning pages
Download PDF
FREE digital subscription
Print subscription

Attractions Management

2024 issue 1


View issue contents
View on turning pages
Download PDF
FREE digital subscription
Print subscription

Attractions Management

2023 issue 4


View issue contents
View on turning pages
Download PDF
FREE digital subscription
Print subscription

Attractions Management

2023 issue 3


View issue contents
View on turning pages
Download PDF
FREE digital subscription
Print subscription

Attractions Management News

06 Apr 2020 issue 153


View on turning pages
Download PDF
View archive
FREE digital subscription
Print subscription

Attractions Handbook

2019


View issue contents
View on turning pages
Download PDF
FREE digital subscription
Print subscription
 
ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
LEISURE MEDIA HANDBOOKS
LEISURE MEDIA WEBSITES
LEISURE MEDIA PRODUCT SEARCH
 
ATTRACTIONS MANAGEMENT
ATTRACTIONS MANAGEMENT NEWS
ATTRACTIONS HANDBOOK
PRINT SUBSCRIPTIONS
FREE DIGITAL SUBSCRIPTIONS
ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2024
Get Attractions Management digital magazine FREE
Sign up here ▸
Jobs    News   Products   Magazine   Subscribe
Supplier Showcase
Red Raion: Out of this world

Valeria Rizzo, business development director of Red Raion shares insights into the growth and direction of the business


You exclusively work with digital content. Why is that?
Attraction-goers search for extraordinary experiences that can’t be replicated in real life: they want to dive into the story and be the protagonists.

CGI gives the power to create new worlds by exceeding what’s possible in real life, creating out-of-this-world adventures.

It was the potential of the technology that inspired us to dive into it. That’s how Red Raion was born and found its identity – as a CGI studio specialising in media-based attractions.

What makes you different?
When we stepped into the industry eight years ago, we analysed companies producing digital content for media-based attractions – from generic outfits to Hollywood studios.

They had one thing in common – none were making content exclusively for media-based attractions.

When we started talking to potential clients, we realised this lack of specialisation had led to situations where they sometimes had to carry extra costs and accept content that wasn’t of the quality they expected.

We knew if we wanted to build a brand from scratch, we’d need a skilled team, an exclusive focus on media-based attractions and to always be there for clients to answer questions and anticipate and resolve their doubts.

What’s your delivery process?
We’ve developed a standardised process we call the CGI Magic Chain.
Clients don’t have to deal with distributors, we take care of all aspects of content creation in-house, from pre- and post-production to on-site installation.

We help clients find CGI content that fits their venue and have also created a series of reports that identify common mistakes operators make: it’s free to download at www.bit.ly/am-redraion.

It’s a useful tool for potential clients to understand what they need, even before we meet, so we start our relationship aligned and it goes smoothly from the beginning.

It’s our biggest achievement to have never missed a deadline or gone over budget – even during the worst moments of the pandemic.

Some of your competitors are Hollywood studios. How do you compete?
Hollywood studios are the best at creating top feature films, but the feature film industry is completely different from the attractions sector.

Hollywood studios work on dozens of productions every year, following multiple pipelines, working on films, commercials, TV shows and animated movies. As a consequence, their production times for CGI content for media-based attractions can be long, causing delays and price increases.

It isn’t a question of whether they’re able to do it, but more whether it makes sense to ask Hollywood to do this work, instead of a specialised company focused on this kind of project, that delivers the same results at a reasonable price.

What are your goals?
Besides continuing to improve our processes and technologies, our main goal is to expand more globally.

We already work worldwide, collaborating with hardware manufacturers, such as Triotech, Kraftwerk, Simworx, Brogent and SimEx-werks.

We’ve produced custom CGI content for theme parks all over the world and are currently working on projects including a flying theatre movie commissioned by SimEx-Iwerks, a dark ride in Vietnam, a VR attraction for Loveland Living Planet – the American aquarium that will combine CGI with real footage – and a CGI dining experience on a cruise ship in partnership with Leisure Expert Group.

Another step forward in our expansion has been the addition of content experts to our roster of professionals. Every regional market has distinctive features, so we train these professionals to support clients in choosing the perfect CGI content, with each focusing on the area they know best.

What trends do you see?
Firstly, acquiring Intellectual Property for use in themed venues. This doesn’t mean owners of theme parks or museums have to buy the rights to famous IPs, they can invest a smaller budget in creating their own.

It’s a great way to achieve an identity without relying on already-famous IPs and gives the opportunity for operators to create stories unique to them and create sequels using existing assets, which means they can save money.

We worked on such a project when we created Miko and the Spell of the Stone, a custom CGI movie for Unlimited Snow, based on its Alpine Marmots IP.

Speaking of attractions, one of the most popular emerging formats is flying theatres. This is why we’re building our own ‘fly format’ movie catalogue and have formed a partnership with SimEx-Iwerks – a company that’s been in the industry over 30 years.

The number of licensed fly titles available isn’t as high as with other formats, so SimEx-Iwerks has enriched its offering by pairing its flying theatre experience with Red Raion’s growing catalogue of fly movies.

More: www.redraion.com

"Operators can invest in the creation of their own unique IPs" – Valeria Rizzo, business development director of Red Raion

CGI is created by the in-house team Credit: Red Raion
LATEST NEWS
Getty Museum refuses to surrender prized Greek bronze to Italy
The European Court of Human Rights has recognised Italy’s claim to a prized Greek antiquity.
Merlin unveils record-breaking Hyperia coaster at Thorpe Park
Merlin Entertainments has launched its new Hyperia rollercoaster at Thorpe Park to celebrate its 45th year.
Second Chaos Karts launches in Dubai
Live action video game experience Chaos Karts has launched in a 15,000sq ft arena in Al Quoz, Dubai.
Vietnam Van Gogh exhibition uses VIOSO-powered immersive installations
Twenty-five cameras, nine servers, 70 projectors and a range of AV technologies are being used to bring the art of Van Gogh to life in Ho Chi Minh City, Vietnam.
Use of cinematography techniques significantly increases engagement with VR
A study has found that the use of cinematic and video editing techniques can drastically increase the aesthetic appeal and user engagement of virtual reality environments.
Disneyland Paris renames theme park as part of $2 billion transformation
Disneyland Paris has unveiled a new name for Walt Disney Studios Park as part of the park’s US$2 billion transformation.
UK's Royal attractions had a bumper year in 2023
Numbers from the Association of Leading Visitor Attractions, (ALVA) show that Royal attractions saw a huge increase in visitor numbers during 2023 – the coronation year of King Charles III.
Efteling to convert steam trains to electric as part of green drive
The Everyday Heritage initiative celebrates and preserves working class histories
Off the back of the success of the first round of Everyday Heritage Grants in 2022, Historic England is funding 56 creative projects that honour the heritage of working-class England.
Universal announces long-awaited details of its Epic Universe, set to open in 2025
Universal has revealed it will be adding new Harry Potter attractions, alongside Super Nintendo and How to Train Your Dragon worlds to its Florida resort.
Heartbreak for Swedish theme park, Liseberg, as fire breaks out
A fire has destroyed part of the new water world, Oceana, at Liseberg in Sweden, and a construction worker has been reported missing.
Museum director apologises after comparing the city of Florence to a sex worker
Museum director Cecilie Hollberg has come under fire for comparing the city to a sex worker due to uncontrolled mass tourism.
+ More news   
 
COMPANY PROFILES
Sally Corporation

Our services include: Dark ride design & build; Redevelopment of existing attractions; High-quality [more...]
TechnoAlpin

TechnoAlpin is the world leader for snowmaking systems. Our product portfolio includes all different [more...]
QubicaAMF UK

QubicaAMF is the largest and most innovative bowling equipment provider with 600 employees worldwi [more...]
iPlayCO

iPlayCo was established in 1999. [more...]
+ More profiles  
CATALOGUE GALLERY
+ More catalogues  
DIRECTORY
+ More directory  
DIARY

 

03-05 Sep 2024

ASEAN Patio Pool Spa Expo

IMPACT Exhibition Center, Bangkok, Thailand
03-08 Sep 2024

Spa Peeps International Corporate Cruise

Cruise London, Amsterdam, Zeebrugge, United States
+ More diary  
 


ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2024

ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
LEISURE MEDIA HANDBOOKS
LEISURE MEDIA WEBSITES
LEISURE MEDIA PRODUCT SEARCH
ATTRACTIONS MANAGEMENT NEWS
ATTRACTIONS HANDBOOK
PRINT SUBSCRIPTIONS
FREE DIGITAL SUBSCRIPTIONS