Promotional feature - Whitewater | attractionsmanagement.com
GET ATTRACTIONS MANAGEMENT
magazine
Yes! Send me the FREE digital edition of Attractions Management and the FREE weekly Attractions Management ezines and breaking news alerts!
Not right now, thanksclose this window
POST YOUR JOB ONLINE
Free ezine/digital edition sign up
Jobs   News   Features   Video    Products   Profiles   Magazine   Handbook   Advertise  
Promotional feature
Whitewater

WhiteWater thinks outside the box to create memorable, immersive experiences that go beyond the thrill


When Hagrid’s Magical Creatures Motorbike Adventure opened at The Wizarding World of Harry Potter, the rollercoaster garnered rave reviews from industry veterans who were used to riding ever bigger, taller, and scarier rides. They were thrilled to experience a ride that went above and beyond superlatives and theming, which, in The Wizarding World of Harry Potter, is an incredible feat indeed.

Dubbed a “story coaster” by Universal Studios – emphasising the focus on the storyline and journey that riders take – this ride is not so much a rollercoaster as it is an experience. From the get-go, riders are drawn into the story within an intricate setting, immersive visuals, and thrilling twists and turns. It’s been lauded as the best ride in the entire park, and not because it’s the tallest or fastest, but the most immersive one of them all.

The success of Hagrid’s Magical Creatures Motorbike Adventure follows a trend in recent years, which is seeing the industry move towards not only adding theming and more narratives to their rides but also offering an additional dimension that enhances the experience riders get. In short, bigger, taller, and faster isn’t synonymous with “better” anymore. What makes a ride truly memorable is the unique experience that a guest had being on it.

How tech can add to the experience
At WhiteWater, we’ve sought to think outside the box to create experiences that go beyond the thrill, so guests can look forward to an experience that they’ll remember for years to come.

With the leaps in technology in the past few decades, we’ve been able to create our latest product, Vantage, which benefits both the operator and park guests. It used to be that park operators would build rides that they think guests would enjoy, and guests would visit and pick the rides that looked most fun to them. Now, with Vantage, operators can actually see how well a ride is performing at any time, figure out exactly who enjoys them, and deploy their resources accordingly. This enables them to deliver more tailored, personalised experiences to their guests while using relevant data to make strategic decisions.

Guests, on the other hand, can create their own in-park experiences with customisable themes and playlists while on attractions, share memorable moments on social media instantly, earn points for park perks, locate their friends, find out which attractions have shorter queue lines, and much more. Vantage offers a rare win-win scenario for both operator and guest by creating an additional layer of immersion and interactivity for both parties.

Putting pretty to use
AquaLucent has long been an integral part of our slides, but far from being just pretty it can also be designed to create an enhanced experience for guests. Because of the shapes and colours we can create with AquaLucent, it can be used in so many unique ways to alter a rider’s perception. One of our newest installations, Infinity Racers at Schlitterbahn Galveston Island – which is two AquaTube mat racers side-by-side – features vertical dashes of multi-coloured AquaLucent on one slide that, when riders go down, make them feel like they are travelling through space. On the other slide, we installed AquaLucent rings instead, making it seem as though riders are going through a portal into deep space. It’s a surreal experience that elevates the ride.

It’s all about interactivity
With families and friends visiting parks to spend quality time with each other, we try to focus on interactivity. This is reflected in one of our rides, Raft Battle, on which guests can engage in epic water battles either with occupants of another raft or as spectators watching from the sidelines.

Slides can also be gamified, as can be seen in the newly installed Over/Under Slideboarding raft ride at Wuxi Sunac Water World at the Wuxi Resort in China.

A first-of-its-kind fusion waterslide, the Over/Under is the world’s first interactive multi-player gaming waterslide. Featuring WhiteWater’s first installations of Team Slideboarding and Double Exit Manta, the attraction challenges teams to work together in order to score enough points to be rewarded with a thrilling victory lap and avoid the shame of the losers’ exit.

The Selector raft ride at Guangzhou Sunac Water World allows guests to select unique slide paths and combinations. The ride gives guests control over which combinations of four paths they want to go down. Each path was designed to provide a different ride experience, encouraging repeat rides by enabling guests to experience each of the four combinations.

Groups of up to six riders vote on which path they want to try out because each path offers a different combination of thrilling, high-speed sections with more relaxed, less intense sections.

Looking beyond traditional superlatives is the way of the future – after all, one can only be the biggest, tallest, and longest for a short time before being eclipsed. Creating a memorable ride experience that someone treasures eternally, however, is something that stands the test of time.

The Over/Under raft ride at Wuxi Sunac Water World
COMPANY PROFILES
RMA Ltd

RMA Ltd is a one-stop global company that can design, build and produce from a greenfield site upw [more...]
Triotech

Triotech was established in 1999. The company is based in Montreal, Canada and has additional offi [more...]
Sally Corporation

Our services include: Dark ride design & build; Redevelopment of existing attractions; High-quality [more...]
ProSlide Technology, Inc.

A former national ski team racer, ProSlide® CEO Rick Hunter’s goal has been to integrate the smoot [more...]
+ More profiles  
FEATURED SUPPLIER

Triotech and Benoit Cornet’s Bold Move to collaborate on breakthrough innovative media-based attractions
Triotech has announced a breakthrough alliance with Benoit Cornet and Bold Move to bring a new collaborative approach to the design of media-based attractions – with an emphasis on adding value for operators. [more...]
VIDEO GALLERY

Animalive - Introducing AnimaChat!
Introducing AnimaChat, one operator can live-stream into multiple venues. Find out more...
More videos:
+ More videos  

CATALOGUE GALLERY
 
+ More catalogues  
DIRECTORY
+ More directory  
DIARY

 

05-07 May 2021

TEA SATE Europe 2020

PortAventura World, Tarragona, Spain
09 Jun 2021

IAAPA Expo Asia 2021

The Venetian Macao, Macao, China
+ More diary  
LATEST ISSUES
+ View Magazine Archive

Attractions Management

2021 issue 1


View issue contents
View on turning pages
Download PDF
FREE digital subscription
Print subscription

Attractions Management

2020 issue 1


View issue contents
View on turning pages
Download PDF
FREE digital subscription
Print subscription

Attractions Management

2019 issue 4


View issue contents
View on turning pages
Download PDF
FREE digital subscription
Print subscription

Attractions Management

2019 issue 3


View issue contents
View on turning pages
Download PDF
FREE digital subscription
Print subscription

Attractions Management News

06 Apr 2020 issue 153


View on turning pages
Download PDF
View archive
FREE digital subscription
Print subscription

Attractions Handbook

2019


View issue contents
View on turning pages
Download PDF
FREE digital subscription
Print subscription
 
ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
LEISURE MEDIA HANDBOOKS
LEISURE MEDIA WEBSITES
LEISURE MEDIA PRODUCT SEARCH
 
ATTRACTIONS MANAGEMENT
ATTRACTIONS MANAGEMENT NEWS
ATTRACTIONS HANDBOOK
PRINT SUBSCRIPTIONS
FREE DIGITAL SUBSCRIPTIONS
ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2021
Jobs   News   Products   Magazine
Promotional feature
Whitewater

WhiteWater thinks outside the box to create memorable, immersive experiences that go beyond the thrill


When Hagrid’s Magical Creatures Motorbike Adventure opened at The Wizarding World of Harry Potter, the rollercoaster garnered rave reviews from industry veterans who were used to riding ever bigger, taller, and scarier rides. They were thrilled to experience a ride that went above and beyond superlatives and theming, which, in The Wizarding World of Harry Potter, is an incredible feat indeed.

Dubbed a “story coaster” by Universal Studios – emphasising the focus on the storyline and journey that riders take – this ride is not so much a rollercoaster as it is an experience. From the get-go, riders are drawn into the story within an intricate setting, immersive visuals, and thrilling twists and turns. It’s been lauded as the best ride in the entire park, and not because it’s the tallest or fastest, but the most immersive one of them all.

The success of Hagrid’s Magical Creatures Motorbike Adventure follows a trend in recent years, which is seeing the industry move towards not only adding theming and more narratives to their rides but also offering an additional dimension that enhances the experience riders get. In short, bigger, taller, and faster isn’t synonymous with “better” anymore. What makes a ride truly memorable is the unique experience that a guest had being on it.

How tech can add to the experience
At WhiteWater, we’ve sought to think outside the box to create experiences that go beyond the thrill, so guests can look forward to an experience that they’ll remember for years to come.

With the leaps in technology in the past few decades, we’ve been able to create our latest product, Vantage, which benefits both the operator and park guests. It used to be that park operators would build rides that they think guests would enjoy, and guests would visit and pick the rides that looked most fun to them. Now, with Vantage, operators can actually see how well a ride is performing at any time, figure out exactly who enjoys them, and deploy their resources accordingly. This enables them to deliver more tailored, personalised experiences to their guests while using relevant data to make strategic decisions.

Guests, on the other hand, can create their own in-park experiences with customisable themes and playlists while on attractions, share memorable moments on social media instantly, earn points for park perks, locate their friends, find out which attractions have shorter queue lines, and much more. Vantage offers a rare win-win scenario for both operator and guest by creating an additional layer of immersion and interactivity for both parties.

Putting pretty to use
AquaLucent has long been an integral part of our slides, but far from being just pretty it can also be designed to create an enhanced experience for guests. Because of the shapes and colours we can create with AquaLucent, it can be used in so many unique ways to alter a rider’s perception. One of our newest installations, Infinity Racers at Schlitterbahn Galveston Island – which is two AquaTube mat racers side-by-side – features vertical dashes of multi-coloured AquaLucent on one slide that, when riders go down, make them feel like they are travelling through space. On the other slide, we installed AquaLucent rings instead, making it seem as though riders are going through a portal into deep space. It’s a surreal experience that elevates the ride.

It’s all about interactivity
With families and friends visiting parks to spend quality time with each other, we try to focus on interactivity. This is reflected in one of our rides, Raft Battle, on which guests can engage in epic water battles either with occupants of another raft or as spectators watching from the sidelines.

Slides can also be gamified, as can be seen in the newly installed Over/Under Slideboarding raft ride at Wuxi Sunac Water World at the Wuxi Resort in China.

A first-of-its-kind fusion waterslide, the Over/Under is the world’s first interactive multi-player gaming waterslide. Featuring WhiteWater’s first installations of Team Slideboarding and Double Exit Manta, the attraction challenges teams to work together in order to score enough points to be rewarded with a thrilling victory lap and avoid the shame of the losers’ exit.

The Selector raft ride at Guangzhou Sunac Water World allows guests to select unique slide paths and combinations. The ride gives guests control over which combinations of four paths they want to go down. Each path was designed to provide a different ride experience, encouraging repeat rides by enabling guests to experience each of the four combinations.

Groups of up to six riders vote on which path they want to try out because each path offers a different combination of thrilling, high-speed sections with more relaxed, less intense sections.

Looking beyond traditional superlatives is the way of the future – after all, one can only be the biggest, tallest, and longest for a short time before being eclipsed. Creating a memorable ride experience that someone treasures eternally, however, is something that stands the test of time.

The Over/Under raft ride at Wuxi Sunac Water World
LATEST NEWS
Disney to open Avengers Campus at Disneyland California on 4 June
Disney has confirmed that it will open its long-awaited Avengers Campus at the Disneyland California resort in Anaheim on 4 June 2021.
World's top 100 museums and galleries suffer 77 per cent fall in visits during pandemic
The coronavirus pandemic has resulted in visits to the world's top 100 museums and galleries falling by three quarters.
Chinese attractions industry entering 'growth phase'
The Chinese visitor attractions market is set to bounce back from the pandemic with significant growth over the coming years.
BRC founder Bob Rogers: '2021 will see a surge in our industry'
Bob Rogers, the founder of BRC Imagination Arts, has predicted that the visitor attraction industry will see a "surge in interest" during 2021, as the global tourism industry begins its slow journey to recovery.
REVEALED: IMG to operate 'glass elevator' chimney lift experience at Battersea in 2022
Global entertainments and events firm IMG has signed a contract to operate the Chimney Lift Experience at the Battersea Power Station.
Visits to leading UK attractions fell by 70 per cent in 2020
The UK's major visitor attractions recorded just 45.4 million visits during 2020 – a 70 per cent fall from the 151.3 million visits they received in 2019.
Warner Bros will tap into Japan's 'intense fandom' when Harry Potter tour opens in 2023
In August 2020, Warner Bros announced plans to open a Harry Potter Studio Tour in Japan – the second such attraction following the hugely popular studio experience in London, UK.
Christian Lachel appointed chief creative officer at BRC Imagination Arts
Global design and production agency BRC Imagination Arts has appointed Christian Lachel as chief creative officer, taking over the role from BRC founder Bob Rogers.
Work completed on iconic M+ museum designed by Herzog & de Meuron’s in Hong Kong
Construction work has been completed on the M+ museum building in Hong Kong, ahead of its grand opening later this year.
First images revealed of David Walliams' Gangsta Granny ride at Alton Towers
Merlin Entertainments has revealed images of the new Gangsta Granny: The Ride at its Alton Towers theme park in Staffordshire, UK.
International design challenge offers US$20k prize
A new international design challenge has been launched this month, inviting freelance designers in the themed entertainment to pitch their concepts for the next immersive, story-based experience.
'Oscars Museum' to host programme of virtual events ahead of September 2021 opening
The Academy Museum of Motion Pictures in Los Angeles has announced a busy programme of virtual events ahead of its grand opening later this year.
+ More news   
 
COMPANY PROFILES
RMA Ltd

RMA Ltd is a one-stop global company that can design, build and produce from a greenfield site upw [more...]
Triotech

Triotech was established in 1999. The company is based in Montreal, Canada and has additional offi [more...]
Sally Corporation

Our services include: Dark ride design & build; Redevelopment of existing attractions; High-quality [more...]
ProSlide Technology, Inc.

A former national ski team racer, ProSlide® CEO Rick Hunter’s goal has been to integrate the smoot [more...]
+ More profiles  
FEATURED SUPPLIER

Triotech and Benoit Cornet’s Bold Move to collaborate on breakthrough innovative media-based attractions
Triotech has announced a breakthrough alliance with Benoit Cornet and Bold Move to bring a new collaborative approach to the design of media-based attractions – with an emphasis on adding value for operators. [more...]
VIDEO GALLERY

Animalive - Introducing AnimaChat!
Introducing AnimaChat, one operator can live-stream into multiple venues. Find out more...
More videos:
+ More videos  

CATALOGUE GALLERY
+ More catalogues  
DIRECTORY
+ More directory  
DIARY

 

05-07 May 2021

TEA SATE Europe 2020

PortAventura World, Tarragona, Spain
09 Jun 2021

IAAPA Expo Asia 2021

The Venetian Macao, Macao, China
+ More diary  
 


ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2021

ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
LEISURE MEDIA HANDBOOKS
LEISURE MEDIA WEBSITES
LEISURE MEDIA PRODUCT SEARCH
ATTRACTIONS MANAGEMENT NEWS
ATTRACTIONS HANDBOOK
PRINT SUBSCRIPTIONS
FREE DIGITAL SUBSCRIPTIONS