| Attractions Management 2016 issue 1
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16
People profiles
Nick Gray
Nick Gray tells the story of his guided tour company, Museum Hack, (for people who don't like museums)
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34
Interview
Tony Butler
Tony Butler, executive director of Derby
Museums Trust, on how museums can
be a force for good in their communities
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38
Attractions
Perfect Brew
At 15 years old, the Guinness Storehouse
has been voted Europe’s best-loved
attraction. Manager Paul Carty reveals
the secrets of the Dublin brandland
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52
Profile
John McReynolds
IAAPA’s new chairman reveals his aims
for the year ahead, his vision for a
global association and how his role at
Universal Orlando informs his goals
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54
Analysis
Part 1 - An overview
Business planning consultant
David Camp starts an exclusive eight-part
series, delving into the fine art of attractions
operation from a business perspective
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66
Promotional feature
Simworx Ventures
Simworx Ventures is bringing its expertise in cutting-edge media-based attractions
to a new audience of museums, heritage sites, zoos and aquariums
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68
Technology
Beacons on the Horizon
Beacons have countless applications in
the world of attractions. A case study
from the Cleveland Museum of Art
illustrates the technology’s potential
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72
Museums & Galleries
Art Attack
Some of the most exciting attractions
design is happening in new and
upcoming galleries around the world,
from firms like Kengo Kuma and BIG
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78
Promotional feature
IDEA
2016 is shaping up to be an interesting year for the attractions industry.
IDEA looks at what it takes to win audiences and command attention
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82
Mystery Shopper
Spring in Your Step
We disappear down the rabbit hole as we
pay a mystery shopper visit to Bounce
Below, a unique underground trampolining
attraction in Snowdonia, north Wales
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86
Rides
The Ride Makers
Our ride makers series continues with
water rides, a firm favourite with park
guests. Three leading companies reveal
the latest trends in flumes and chutes
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92
Technology
Tech Check
The industry technology unveiled at
IAAPA 2015: from VR to interactives, and
digital puppets to 20-storey LED giants
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| NBA Experience opens doors at Disney Springs |
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| The NBA Experience, an immersive and interactive new attraction at Disney Springs in Florida, has
celebrated its grand opening, with Disney CEO Bob Iger and NBA commissioner Adam Silver
unveiling the new venture. |
| Matthias Li to step down as Ocean Park CEO in 2020 |
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| Following 25 years of service, Matthias Li, chief executive of Hong Kong attraction Ocean Park, has
announced that he will retire at the start of July 2020, with the operator starting a global search to
identify his successor.
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