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Attractions Management 2025 issue 1

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5 Editor's letter

A fresh perspective

As a new report argues that silence can help visitors better appreciate zoos, Magali Robathan explores a different way of operating

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10 People

Marian Lee

As Netflix announces the launch of immersive attraction Netflix House, we hear about the plans from the company’s CMO

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14 People

Frida Escobedo

The first woman to design a wing at the Metropolitan Museum of Art shares her vision for a more usable and welcoming space for modern and contemporary art

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20 People

Delta Kay

Indigenous experiences are important for fostering respect, and must not be co-opted by non Indigenous operators, says Aboriginal tour guide Delta Kay

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22 AM News

The top international news stories curated from the Attractions Management news feed

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30 Theme parks

Bob Weis

The former president of Imagineering pulls back the curtain to give a behind the scenes look at how some of Disney’s biggest projects took shape

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38 Museums

Space to learn

From the world’s first AI art museum to the latest cultural institution transforming a rural Japanese island... We check out some intriguing museums taking shape across the globe

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52 Technology

Guiding light

Genell Zuciya, creator of attractions for Disney and Meow Wolf, explores the transformative power of lighting

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58 Immersive attractions

The magic ingredient

With its ability to transform visitors’ emotions, music is key to creating powerful experiences, says composer Dom James

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On the cover | Making history: Frida Escobedo on her bold new vision for The met

66 Theme parks

Block party

Merlin meets Minecraft in a $85m deal set to bring the world’s biggest selling video game to life. Could this be Merlin’s most significant partnership?

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70 Museums

A new dawn

The first phase of a ground-breaking new museum campus has opened in Benin City, Nigeria. Is this the future for post-colonial institutions?

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76 Theme parks

Universal Epic Universe: countdown to opening

Billed as the most ambitious theme park Universal has ever created, Epic Universe is taking shape in Florida. We check it out

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82 Research

Quiet zoos

Could a quieter zoo environment restore zoos’ original purpose as restorative retreats for overstimulated minds? The authors of a new research paper certainly think so

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86 Attractions-kit.net

Product innovation

A new water show designed to be more climate friendly, an observation tower/swing mash up and a new rollercoaster inspired by 16th century trading cities... We check out the launches shaking up the attractions industry

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COMPANY PROFILES

Vekoma Rides Manufacturing B.V.

Vekoma Rides has a large variety of coasters and attractions. [more...]

instantprint

We’re a Yorkshire-based online printer, founded in 2009 by Adam Carnell and James Kinsella. [more...]

TechnoAlpin Indoor

TechnoAlpin is the world leader for snowmaking systems. With the Indoor snow division, TechnoAlpin c [more...]

Taylor Made Designs

Founded in 1993, Taylor Made Designs supply corporate clothing and brand-enhancing merchandise to [more...]

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FEATURED SUPPLIER

Iconic Liverpool attraction opens door to new operators

An opportunity to reimagine one of the UK’s most recognisable towers has been formally opened by Rivington Hark, as St Johns Beacon invites operators and partners to shape its next phase. [more...]

CATALOGUE GALLERY

Polin

TechnoAlpin Indoor: The power of the cold

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LATEST NEWS

Warner Bros Discovery collaborates on upcoming Pompeii attraction

A new immersive attraction designed to transport visitors into the final hours of ancient Pompeii is preparing to open near the world-famous archaeological site in southern Italy.

Bob Rogers hands BRC to long-serving leadership team

Experience design company, BRC Imagination Arts, has completed a transition that sees founder Bob Rogers pass ownership of the business to four long-serving senior executives, while remaining actively involved with the company.

Rainer Maelzer joins Therme Group as chief entertainment officer

Rainer Maelzer, an experiential entertainment innovator, has been appointed chief entertainment officer by Therme Group.

Movie Park Germany reveals new Paramount attraction as part of its 30th anniversary celebrations

Movie Park Germany has opened a new Paramount Pictures-themed attraction as part of its 30th anniversary celebrations, using immersive storytelling and adaptive reuse to reinforce the park’s longstanding “Hollywood in Germany” positioning.

Therme Manchester reveals 90:90 strategy – 90 per cent of the UK population within a 90-minute drive of a Therme

Therme Manchester’s 28-acre development, which will include interconnected glass pavilions that measure 65,000sq m, will be the largest bathing and wellbeing attraction in the world once complete, according to prof David Russell, CEO of Therme UK.

Efteling expands family offer with new Hooghmoed drop tower

Efteling has opened Hooghmoed, a new family drop tower designed to broaden the appeal of its recently launched Sirene Island themed area and introduce younger visitors to thrill attractions.

Universal and Puy du Fou projects point to rise of Oxford–Cambridge corridor

A proposed Puy du Fou development near Bicester and Universal Destinations and Experiences’ planned resort in Bedford are emerging as part of a wider transformation of the Oxford– Cambridge Growth Corridor into a major centre for UK leisure and tourism inv

Shedd Aquarium upgrades its visitor experience with new Immersion Theater

Shedd Aquarium has opened the Immersion Theater developed in partnership with SimEx- Iwerks, as part of a wider strategy to enhance the guest experience and create additional revenue opportunities.

UK government cuts VAT on attractions to boost summer visitor economy

The UK government has announced a temporary reduction in VAT on visitor attractions and children’s meals as part of a summer cost-of-living support package designed to stimulate the visitor economy and encourage family days out.

Joy as a radical act: Yinka Ilori launches solo exhibition celebrating the rebellious power of spreading happiness

As designer Yinka Ilori prepares for his first solo gallery show in London, he speaks exclusively to CLADmag about his mission to spread joy, the power of play, and his bold approach to using colour (including the colours you won’t see in his work).

Government of Thailand reveals it is courting major theme park operators

The government of Thailand is exploring plans for a THB300bn (£6.3bn, US$8.3bn) entertainment complex in the country’s Eastern Economic Corridor (EEC), with officials proposing a large-scale theme park and sports destination as part of a broader tourism and economic development strategy.

Hainan Science Museum by Ma Yansong, opens in China

A new science museum has opened to the public in Haikou after attracting more than 350,000 visitors during a four-month soft opening period.

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