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NEWS
Playfulness to inspire Serenbe’s new wellness community launching in 2023
POSTED 29 Nov 2021 . BY Megan Whitby
Spela will become Serenbe's fifth hamlet and focus on the concepts of play and playfulness Credit: Shutterstock/Vasilyev Alexandr

Play brings out curiosity, adventure, whimsy, movement and risk-taking – all things that are vital to our physical and mental health
– Steve Nygren
Georgia-based wellness community Serenbe is set to gain a brand new wellness community dedicated to play, said co-founder Steve Nygren, speaking to Spa Business.

Named Spela – which means play in Swedish, the new community will open in 2023 and become the community’s fifth hamlet.

With construction in early stages, Nygren revealed plans include a community centred around a 4-acre park designed with both kids and adults in mind. The park will sit on a steep hillside with townhomes and cottages forming the urban wall around the town square.

For Nygren, play and playfulness are a crucial component of wellness and wellbeing:

“Play brings out curiosity, adventure, whimsy, movement and risk-taking,” he says.

“We all need each of these elements in our lives to stay vital and stimulate us mentally and physically at every age.

“The park was envisioned as a mix of the natural forest with organised pocket parks for meditation, gathering spots and play structures for all ages,” he explains, “it will serve as a gathering place with crisscrossing trails that will weave throughout.

“Using the varied topography continues to support Serenbe’s efforts to build with nature rather than imposing a plan on the natural landscape.”

Each hamlet within Serenbe’s master plan has a different centre focused on the elements of a well life: arts for inspiration, agriculture for nourishment, health for wellbeing, education for awareness and now, play.

Serenbe’s earth-friendly community is home to more than 650 people and underpinned by a strong connection to nature, with miles of trails connecting homes and restaurants with arts and businesses, an edible landscape and acres of preserved forests and meadows – all with homes specifically designed for community living.

Nygren said Spela is being conceived with the typical Serenbe customer in mind, but will be differentiated by its emphasis on family and inclusion of larger homes to accommodate families.

The community will be infused with wellness architecture and sustainable operating features such as Earth Craft certification and geothermal and solar power energy.

The total list of architects and designers working with the Serenbe Design team architects to create Spela is yet to be finalised.

RELATED STORIES
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Award-winning US wellness community Serenbe has unveiled a brand new spa and wellness Portal Retreat that accommodates between six to 12 guests.
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NEWS
Playfulness to inspire Serenbe’s new wellness community launching in 2023
POSTED 29 Nov 2021 . BY Megan Whitby
Spela will become Serenbe's fifth hamlet and focus on the concepts of play and playfulness Credit: Shutterstock/Vasilyev Alexandr
Play brings out curiosity, adventure, whimsy, movement and risk-taking – all things that are vital to our physical and mental health
– Steve Nygren
Georgia-based wellness community Serenbe is set to gain a brand new wellness community dedicated to play, said co-founder Steve Nygren, speaking to Spa Business.

Named Spela – which means play in Swedish, the new community will open in 2023 and become the community’s fifth hamlet.

With construction in early stages, Nygren revealed plans include a community centred around a 4-acre park designed with both kids and adults in mind. The park will sit on a steep hillside with townhomes and cottages forming the urban wall around the town square.

For Nygren, play and playfulness are a crucial component of wellness and wellbeing:

“Play brings out curiosity, adventure, whimsy, movement and risk-taking,” he says.

“We all need each of these elements in our lives to stay vital and stimulate us mentally and physically at every age.

“The park was envisioned as a mix of the natural forest with organised pocket parks for meditation, gathering spots and play structures for all ages,” he explains, “it will serve as a gathering place with crisscrossing trails that will weave throughout.

“Using the varied topography continues to support Serenbe’s efforts to build with nature rather than imposing a plan on the natural landscape.”

Each hamlet within Serenbe’s master plan has a different centre focused on the elements of a well life: arts for inspiration, agriculture for nourishment, health for wellbeing, education for awareness and now, play.

Serenbe’s earth-friendly community is home to more than 650 people and underpinned by a strong connection to nature, with miles of trails connecting homes and restaurants with arts and businesses, an edible landscape and acres of preserved forests and meadows – all with homes specifically designed for community living.

Nygren said Spela is being conceived with the typical Serenbe customer in mind, but will be differentiated by its emphasis on family and inclusion of larger homes to accommodate families.

The community will be infused with wellness architecture and sustainable operating features such as Earth Craft certification and geothermal and solar power energy.

The total list of architects and designers working with the Serenbe Design team architects to create Spela is yet to be finalised.

RELATED STORIES
Serenbe wellness community expands with new group wellness retreat


Award-winning US wellness community Serenbe has unveiled a brand new spa and wellness Portal Retreat that accommodates between six to 12 guests.
FEATURE: Living the dream


Eliza Bacot and her husband Benton talk about living at Serenbe with their family
MORE NEWS
London Museum reveals 2026 opening date for new Smithfield home
The London Museum’s new site will open in Smithfield, East London, on 28 November 2026.
Toverland unveils €98m expansion plan as park prepares to launch resort development
The Toverland theme park in the Netherlands has announced a €98m expansion programme that will add a resort, new attractions and staff facilities as it pursues plans to become a multi- day destination.
Butterfly sanctuary to host hot yoga during retreat at Jersey Zoo for Hotel de France
Hotel de France, located on the British Isle of Jersey, has created a wellness retreat package that includes a hot yoga session that will take place in Jersey Zoo’s butterfly sanctuary.
Warner Bros Discovery collaborates on upcoming Pompeii attraction
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QubicaAMF is the largest and most innovative bowling equipment provider with 600 employees worldwi [more...]
TechnoAlpin Indoor

TechnoAlpin is the world leader for snowmaking systems. With the Indoor snow division, TechnoAlpin c [more...]
Sally Corporation

Our services include: Dark ride design & build; Redevelopment of existing attractions; High-quality [more...]
IAAPA EMEA

IAAPA Expo Europe was established in 2006 and has grown to the largest international conference and [more...]
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Iconic Liverpool attraction opens door to new operators
An opportunity to reimagine one of the UK’s most recognisable towers has been formally opened by Rivington Hark, as St Johns Beacon invites operators and partners to shape its next phase. [more...]
CATALOGUE GALLERY
+ More catalogues  
DIRECTORY
+ More directory  
DIARY

 

23-26 Aug 2026

Elevate Spa Riviera Maya Edition

The Riviera Maya Edition Kanai, Playa del Carmen, Mexico
29 Sep - 02 Oct 2026

Synergy - The Retreat Show

Pical Resort, Valamar Collection, Porec, Croatia
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