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NEWS
Wellness real estate market nearly doubles between 2017-2020, finds new GWI research
POSTED 28 Sep 2021 . BY Megan Whitby
Sustainable wellness community Serenbe in Georgia, US, is focused on healthy living and has become a model for the built environment’s role in a healthy lifestyle Credit: Serenbe

We predicted demand would soon hit like a tsunami and now that moment has arrived
– Ophelia Yeung
Wellness real estate grew 22 per cent during 2020
Wellness real estate is heavily concentrated in North America, Asia-Pacific and Europe
The US, China, Australia, UK, Japan, France and Germany account for 82 per cent of the wellness real estate market
International wellness residential projects grew from 740 in 2017 to an estimated 2,300+ today
From 2017-2020, the global wellness real estate market expanded from US$148bn (€126bn,£109bn) to US$275bn (€235bn, £203bn).

These figures were released today (28 September) in the Global Wellness Institute’s (GWI) new study, called Wellness Real Estate: Looking Beyond COVID-19.

The GWI defines wellness real estate as the construction of residential and commercial/institutional properties that incorporate intentional wellness elements into their design, materials and building, as well as their amenities, services and/or programming.

The report provides market data and growth rates for both 2017-2019 and 2019-2020 – to capture 'the pandemic effect' – for every global region and the top 20 national markets, as well as forecasting key shifts that will define the market post-COVID.

Key findings

  • Prior to the pandemic, the global wellness real estate sector grew 22 per cent on average each year between 2017-2019, compared with 5.4 per cent growth for construction overall.

    • The wellness real estate sector still continued to grow 22 per cent during 2020, despite the pandemic and overall construction shrinking by -2.5 per cent.

    • Wellness real estate is heavily concentrated in North America, Asia-Pacific and Europe. Each market clocked exponential recent growth, with the North American and Asian markets nearly doubling from 2017-2020.

    • The US, China, Australia, UK, Japan, France and Germany account for 82 per cent of the wellness real estate market. The US and China alone comprise roughly 60 per cent.

    • Japan (360 per cent) and Canada (240 per cent) exhibited standout growth in the sector between 2017 and 2020.

    • The US, China, UK, France, Netherlands, Denmark, Switzerland, Singapore, Norway, Italy and Finland nearly all doubled their markets.

    • International wellness residential projects grew from 740 in 2017 to an estimated 2,300+ today.


    These research highlights were presented at the GWI’s inaugural Wellness Real Estate & Communities Symposium.

    The event brought together investors, developers, architects, designers and medical experts to discuss the future of this market. Learn more here about accessing the full day of presentations and research packages.

    “Just three years ago, wellness real estate was a concept not well understood by consumers, builders, developers or investors, but we predicted demand would soon hit like a tsunami,” said Ophelia Yeung, GWI senior research fellow and report co-author, “that moment has arrived.”

    “The pandemic has driven the idea of ‘building for human health’ into the mainstream consumer consciousness, and the recent market growth far exceeded our predictions, as well as general economic growth trends.”

    The GWI first defined and measured this sector in its 2018 Build Well to Live Well report.

    “So many macro forces – our fast-ageing world, our stress and loneliness crises, the rise of remote work and a consumer demanding more sustainable living – means the growth trajectory for wellness homes and building design will only rise,” said Katherine Johnston, GWI senior research fellow and report co-author.

    “But COVID-19 forced us to see our homes and built environment in a radically new light, as the protectors and enablers of our very health and wellbeing.

    “Wellness real estate is now quickly moving from elective to essential.”
    RELATED STORIES
      The convergence of healthcare and wellness: Global Wellness Summit announces key topics for 2021 conference


    The Global Wellness Summit (GWS) has today announced its first round of speakers for the 2021 Summit.
      Global wellness economy will be worth US$7trn by 2025


    The global wellness economy will grow by 9.9 per cent annually and reach nearly US$7trn by 2025, according to new research by the Global Wellness Institute (GWI).
      Report: Leisure shift drives wellness real estate during the pandemic


    Hotels with wellness revenues exceeding US$1m (€852,700, £731,700) generated nearly 75 per cent more in total revenue per available room (TRevPAR) in 2020, compared to locations with wellness revenues of less than US$1m.
      Global Wellness Institute launches new initiative to bring healthy habits and wellness into the classroom


    The Global Wellness Institute (GWI) has launched a new programme to help educators introduce young school kids to the importance and practice of physical and mental wellness.
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    NEWS
    Wellness real estate market nearly doubles between 2017-2020, finds new GWI research
    POSTED 28 Sep 2021 . BY Megan Whitby
    Sustainable wellness community Serenbe in Georgia, US, is focused on healthy living and has become a model for the built environment’s role in a healthy lifestyle Credit: Serenbe
    We predicted demand would soon hit like a tsunami and now that moment has arrived
    – Ophelia Yeung
    Wellness real estate grew 22 per cent during 2020
    Wellness real estate is heavily concentrated in North America, Asia-Pacific and Europe
    The US, China, Australia, UK, Japan, France and Germany account for 82 per cent of the wellness real estate market
    International wellness residential projects grew from 740 in 2017 to an estimated 2,300+ today
    From 2017-2020, the global wellness real estate market expanded from US$148bn (€126bn,£109bn) to US$275bn (€235bn, £203bn).

    These figures were released today (28 September) in the Global Wellness Institute’s (GWI) new study, called Wellness Real Estate: Looking Beyond COVID-19.

    The GWI defines wellness real estate as the construction of residential and commercial/institutional properties that incorporate intentional wellness elements into their design, materials and building, as well as their amenities, services and/or programming.

    The report provides market data and growth rates for both 2017-2019 and 2019-2020 – to capture 'the pandemic effect' – for every global region and the top 20 national markets, as well as forecasting key shifts that will define the market post-COVID.

    Key findings

  • Prior to the pandemic, the global wellness real estate sector grew 22 per cent on average each year between 2017-2019, compared with 5.4 per cent growth for construction overall.

    • The wellness real estate sector still continued to grow 22 per cent during 2020, despite the pandemic and overall construction shrinking by -2.5 per cent.

    • Wellness real estate is heavily concentrated in North America, Asia-Pacific and Europe. Each market clocked exponential recent growth, with the North American and Asian markets nearly doubling from 2017-2020.

    • The US, China, Australia, UK, Japan, France and Germany account for 82 per cent of the wellness real estate market. The US and China alone comprise roughly 60 per cent.

    • Japan (360 per cent) and Canada (240 per cent) exhibited standout growth in the sector between 2017 and 2020.

    • The US, China, UK, France, Netherlands, Denmark, Switzerland, Singapore, Norway, Italy and Finland nearly all doubled their markets.

    • International wellness residential projects grew from 740 in 2017 to an estimated 2,300+ today.


    These research highlights were presented at the GWI’s inaugural Wellness Real Estate & Communities Symposium.

    The event brought together investors, developers, architects, designers and medical experts to discuss the future of this market. Learn more here about accessing the full day of presentations and research packages.

    “Just three years ago, wellness real estate was a concept not well understood by consumers, builders, developers or investors, but we predicted demand would soon hit like a tsunami,” said Ophelia Yeung, GWI senior research fellow and report co-author, “that moment has arrived.”

    “The pandemic has driven the idea of ‘building for human health’ into the mainstream consumer consciousness, and the recent market growth far exceeded our predictions, as well as general economic growth trends.”

    The GWI first defined and measured this sector in its 2018 Build Well to Live Well report.

    “So many macro forces – our fast-ageing world, our stress and loneliness crises, the rise of remote work and a consumer demanding more sustainable living – means the growth trajectory for wellness homes and building design will only rise,” said Katherine Johnston, GWI senior research fellow and report co-author.

    “But COVID-19 forced us to see our homes and built environment in a radically new light, as the protectors and enablers of our very health and wellbeing.

    “Wellness real estate is now quickly moving from elective to essential.”
    RELATED STORIES
    The convergence of healthcare and wellness: Global Wellness Summit announces key topics for 2021 conference


    The Global Wellness Summit (GWS) has today announced its first round of speakers for the 2021 Summit.
    Global wellness economy will be worth US$7trn by 2025


    The global wellness economy will grow by 9.9 per cent annually and reach nearly US$7trn by 2025, according to new research by the Global Wellness Institute (GWI).
    Report: Leisure shift drives wellness real estate during the pandemic


    Hotels with wellness revenues exceeding US$1m (€852,700, £731,700) generated nearly 75 per cent more in total revenue per available room (TRevPAR) in 2020, compared to locations with wellness revenues of less than US$1m.
    Global Wellness Institute launches new initiative to bring healthy habits and wellness into the classroom


    The Global Wellness Institute (GWI) has launched a new programme to help educators introduce young school kids to the importance and practice of physical and mental wellness.
    MORE NEWS
    Warner Bros Discovery collaborates on upcoming Pompeii attraction
    A new immersive attraction designed to transport visitors into the final hours of ancient Pompeii is preparing to open near the world-famous archaeological site in southern Italy.
    Bob Rogers hands BRC to long-serving leadership team
    Experience design company, BRC Imagination Arts, has completed a transition that sees founder Bob Rogers pass ownership of the business to four long-serving senior executives, while remaining actively involved with the company.
    Rainer Maelzer joins Therme Group as chief entertainment officer
    Rainer Maelzer, an experiential entertainment innovator, has been appointed chief entertainment officer by Therme Group.
    Movie Park Germany reveals new Paramount attraction as part of its 30th anniversary celebrations
    Movie Park Germany has opened a new Paramount Pictures-themed attraction as part of its 30th anniversary celebrations, using immersive storytelling and adaptive reuse to reinforce the park’s longstanding “Hollywood in Germany” positioning.
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    QubicaAMF UK

    QubicaAMF is the largest and most innovative bowling equipment provider with 600 employees worldwi [more...]
    Vekoma Rides Manufacturing B.V.

    Vekoma Rides has a large variety of coasters and attractions. [more...]
    Holovis

    Holovis is a privately owned company established in 2004 by CEO Stuart Hetherington. [more...]
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    FEATURED SUPPLIER

    Iconic Liverpool attraction opens door to new operators
    An opportunity to reimagine one of the UK’s most recognisable towers has been formally opened by Rivington Hark, as St Johns Beacon invites operators and partners to shape its next phase. [more...]
    CATALOGUE GALLERY
    + More catalogues  
    DIRECTORY
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    DIARY

     

    09-11 Jun 2026

    World Sauna Forum 2026

    Savutuvan Apaja, Haapaniemi, Finland
    23-26 Aug 2026

    Elevate Spa Riviera Maya Edition

    The Riviera Maya Edition Kanai, Playa del Carmen, Mexico
    + More diary  
     


    ADVERTISE . CONTACT US

    Leisure Media
    Tel: +44 (0)1462 431385

    ©Cybertrek 2026

    ABOUT LEISURE MEDIA
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