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NEWS
EU launches plan to refloat 'vibrant European tourism ecosystem'
POSTED 20 May 2020 . BY Tom Walker
The EU is proposing a series of continent-wide actions Credit: Shutterstock/Yulia Mayorova
The European Union has begun setting out measures to help member nations revive their tourism sectors, as national governments begin easing COVID-19 lockdown measures.

The EU is proposing a series of continent-wide actions, ranging from the lifting of internal border controls and restoration of transport services to a scheme which would see vouchers offered to passengers and travellers as an alternative to reimbursement for cancelled package travel and transport services.

It will also look to offer specific guidance for the resumption of tourism services – and for health protocols in hospitality establishments.

In a document, entitled Tourism and transport in 2020 and beyond, the European Commission sets out the framework for the return of tourism and for the sector to resume businesses "in line with epidemiological and public health criteria".

"The months to come should not be lost for the vibrant European tourism ecosystem covering a range of activities such as travel, transport, accommodation, food, recreation on land and water, culture or nature," the Commission states in the introduction to the document.

"Directly and indirectly, tourism contributes close to 10 per cent to EU GDP and has made the EU the world’s leading tourism destination, with 563 million international arrivals and 30 per cent of global receipts in 2018.

"For many Member States, European regions and cities, tourism is a key contributor to the economic and social fabric.

"But this ecosystem has been hit hard. The World Tourism Organisation (UNWTO) foresees a decline of international tourism of 60 per cent to 80 per cent compared to last year, amounting to losses of between €840bn to €1.1bn in export revenues worldwide.

"The next months are crucial: during an average European summer season (June-August) residents of the EU make 385 million tourism trips and spend €190bn."

The main, lead document is supported by a number of specific initiatives.

"The accompanying initiatives set a coordinated framework to enable all Europe to benefit from a restful and above all, safe tourism season, gradually this summer and into the subsequent winter and beyond.

"In doing so, it also aims to support the sustainability of our valuable tourism ecosystem for generations to come."

The measures introduced by EU are likely to influence those eventually adopted by the UK too – as UK tourists are critical to many EU countries, while Europe remains the largest inbound market for the UK.

To access the main Tourism and transport in 2020 and beyonddocument, click here.

To access the accompanying, individual initiatives, see below:

• A common approach to restoring free movement and lifting restrictions at EU internal borders in a gradual and coordinated way – – click here to read.

• A framework to support the gradual re-establishment of transport whilst ensuring the safety of passengers and personnel – click here to read

• A recommendation aiming to make travel vouchers an "attractive alternative" to cash reimbursement for consumers – click here to read

• Guidance on the criteria for restoring tourism activities safely and gradually and for developing health protocols for hospitality establishments such as hotels – click here to read

RELATED STORIES
  MPs write to chancellor demanding more support for tourism and hospitality


Nearly a hundred members of parliament (MP) have written a letter to chancellor Rishi Sunak, asking the government to "do more" to protect the UK tourism and hospitality industry.
  Israel's tourism industry begins gradual relaunch – some hotels given green light to open


Hotels and accommodations in Israel with ground floor rooms have been given permission to reopen for business – but only for domestic tourism.
  Tourism Society emergency meeting addresses impact of delayed lockdown on tourism industry


The Tourism Society scheduled an emergency meeting on Wednesday 15 April to discuss breaking news relating to lockdown timings.
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NEWS
EU launches plan to refloat 'vibrant European tourism ecosystem'
POSTED 20 May 2020 . BY Tom Walker
The EU is proposing a series of continent-wide actions Credit: Shutterstock/Yulia Mayorova
The European Union has begun setting out measures to help member nations revive their tourism sectors, as national governments begin easing COVID-19 lockdown measures.

The EU is proposing a series of continent-wide actions, ranging from the lifting of internal border controls and restoration of transport services to a scheme which would see vouchers offered to passengers and travellers as an alternative to reimbursement for cancelled package travel and transport services.

It will also look to offer specific guidance for the resumption of tourism services – and for health protocols in hospitality establishments.

In a document, entitled Tourism and transport in 2020 and beyond, the European Commission sets out the framework for the return of tourism and for the sector to resume businesses "in line with epidemiological and public health criteria".

"The months to come should not be lost for the vibrant European tourism ecosystem covering a range of activities such as travel, transport, accommodation, food, recreation on land and water, culture or nature," the Commission states in the introduction to the document.

"Directly and indirectly, tourism contributes close to 10 per cent to EU GDP and has made the EU the world’s leading tourism destination, with 563 million international arrivals and 30 per cent of global receipts in 2018.

"For many Member States, European regions and cities, tourism is a key contributor to the economic and social fabric.

"But this ecosystem has been hit hard. The World Tourism Organisation (UNWTO) foresees a decline of international tourism of 60 per cent to 80 per cent compared to last year, amounting to losses of between €840bn to €1.1bn in export revenues worldwide.

"The next months are crucial: during an average European summer season (June-August) residents of the EU make 385 million tourism trips and spend €190bn."

The main, lead document is supported by a number of specific initiatives.

"The accompanying initiatives set a coordinated framework to enable all Europe to benefit from a restful and above all, safe tourism season, gradually this summer and into the subsequent winter and beyond.

"In doing so, it also aims to support the sustainability of our valuable tourism ecosystem for generations to come."

The measures introduced by EU are likely to influence those eventually adopted by the UK too – as UK tourists are critical to many EU countries, while Europe remains the largest inbound market for the UK.

To access the main Tourism and transport in 2020 and beyonddocument, click here.

To access the accompanying, individual initiatives, see below:

• A common approach to restoring free movement and lifting restrictions at EU internal borders in a gradual and coordinated way – – click here to read.

• A framework to support the gradual re-establishment of transport whilst ensuring the safety of passengers and personnel – click here to read

• A recommendation aiming to make travel vouchers an "attractive alternative" to cash reimbursement for consumers – click here to read

• Guidance on the criteria for restoring tourism activities safely and gradually and for developing health protocols for hospitality establishments such as hotels – click here to read

RELATED STORIES
MPs write to chancellor demanding more support for tourism and hospitality


Nearly a hundred members of parliament (MP) have written a letter to chancellor Rishi Sunak, asking the government to "do more" to protect the UK tourism and hospitality industry.
Israel's tourism industry begins gradual relaunch – some hotels given green light to open


Hotels and accommodations in Israel with ground floor rooms have been given permission to reopen for business – but only for domestic tourism.
Tourism Society emergency meeting addresses impact of delayed lockdown on tourism industry


The Tourism Society scheduled an emergency meeting on Wednesday 15 April to discuss breaking news relating to lockdown timings.
MORE NEWS
Warner Bros Discovery collaborates on upcoming Pompeii attraction
A new immersive attraction designed to transport visitors into the final hours of ancient Pompeii is preparing to open near the world-famous archaeological site in southern Italy.
Bob Rogers hands BRC to long-serving leadership team
Experience design company, BRC Imagination Arts, has completed a transition that sees founder Bob Rogers pass ownership of the business to four long-serving senior executives, while remaining actively involved with the company.
Rainer Maelzer joins Therme Group as chief entertainment officer
Rainer Maelzer, an experiential entertainment innovator, has been appointed chief entertainment officer by Therme Group.
Movie Park Germany reveals new Paramount attraction as part of its 30th anniversary celebrations
Movie Park Germany has opened a new Paramount Pictures-themed attraction as part of its 30th anniversary celebrations, using immersive storytelling and adaptive reuse to reinforce the park’s longstanding “Hollywood in Germany” positioning.
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COMPANY PROFILES
Polin Waterparks

Polin was founded in Istanbul in 1976. Polin has since grown into a leading company in the waterpa [more...]
Taylor Made Designs

Founded in 1993, Taylor Made Designs supply corporate clothing and brand-enhancing merchandise to [more...]
Simworx Ltd

The company was initially established in 1997. Terry Monkton and Andrew Roberts are the key stakeh [more...]
TechnoAlpin Indoor

TechnoAlpin is the world leader for snowmaking systems. With the Indoor snow division, TechnoAlpin c [more...]
+ More profiles  
FEATURED SUPPLIER

Iconic Liverpool attraction opens door to new operators
An opportunity to reimagine one of the UK’s most recognisable towers has been formally opened by Rivington Hark, as St Johns Beacon invites operators and partners to shape its next phase. [more...]
CATALOGUE GALLERY
+ More catalogues  
DIRECTORY
+ More directory  
DIARY

 

09-11 Jun 2026

World Sauna Forum 2026

Savutuvan Apaja, Haapaniemi, Finland
23-26 Aug 2026

Elevate Spa Riviera Maya Edition

The Riviera Maya Edition Kanai, Playa del Carmen, Mexico
+ More diary  
 


ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2026

ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
LEISURE MEDIA HANDBOOKS
LEISURE MEDIA WEBSITES
LEISURE MEDIA PRODUCT SEARCH
ATTRACTIONS MANAGEMENT NEWS
ATTRACTIONS HANDBOOK
PRINT SUBSCRIPTIONS
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