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Reopening gyms: four-stage strategy revealed for UK fitness sector
POSTED 23 Apr 2020 . BY Tom Walker
The strategy looks to enable a safe return to business for the thousands of facilities which have been closed since 20 March Credit: Shutterstock

Our message to the government is that our sector will show it is ready to reopen when called upon
– Huw Edwards
Plans have been revealed for a four-stage strategy to reopen the UK's physical activity sector, once the government begins to ease the COVID-19 lockdown restrictions.

Published by industry body ukactive, the strategy looks to enable a safe return to business for the thousands of gyms, leisure centres and other facilities, which were forced to close their doors on 20 March.

The strategy has four key stages:

1. Research on business modelling

Stage one of the strategy will use new research, currently being undertaken by ukactive and DataHub, to provide business modelling which ensures that decisions by operators are informed by the latest intelligence and provide financial viability to reopen safely.

2. Framework for operators

Stage two will provide a clear framework for fitness and leisure operators to guide their operational plans for reopening. The framework is currently under review by public health experts and ukactive’s councils and forums, which represent operators of all types and sizes across the physical activity sector.

3. Public information campaign

Stage three will see a public information campaign which includes the dissemination of guidelines to operators and provides them with assets to engage and reassure their customers, while inspiring the public to step back into gyms and leisure centres.

4. Policy support

Stage four will be driven by the continued policy support of ukactive in its conversations with the Government, ensuring that policy decisions deliver what is needed to support the sector through additional or extended financial measures, and regulatory and taxation changes, once the sector is allowed to reopen.

Commenting on the strategy, Huw Edwards, CEO of ukactive, said: "Our priority remains securing the financial support and guarantees urgently required for the sector.

"We have, however, also been planning for the future milestones in the management of the COVID-19 crisis.

“Today, we set out a four-stage strategy that will ensure a coordinated and consistent approach to the reopening of gyms, leisure centres, outdoor fitness and other facilities, based on putting the safety of customers and staff first.

“Our message to the Government is that our sector will show it is ready to reopen when called upon.

“In order for the sector to reopen, two major milestones must be met: firstly, our operators must meet future public health recommendations in relation to combatting COVID-19, and secondly, any phased opening with ongoing restrictions must be accompanied by additional Government support that makes it financially viable for our members to reopen.

“Our sector puts the nation’s health at the very heart of its mission. We must act now to ensure that the organisations and workforce behind our nation’s activity levels are fully prepared to reopen in a safe and swift manner to ensure they can continue to serve our communities in future.

“Daily physical activity has been playing a vital role in the resilience of people in homes across the UK during this crisis, and it will be critical for our mental and physical recovery once the current restrictions are lifted.

“Our nation’s gyms and leisure centres form the fabric of our society, contributing £7.7bn to the economy annually and £3.3bn in social value from public leisure alone, as well as employing one of the most passionate and dedicated workforces in the world."

The UK's leisure and fitness facilities employ around 189,000 staff.

Earlier this month, ukactive said many sites are at risk of permanent closure, as organisations with zero income struggle to access loan support, face threats of eviction and are crippled by ongoing utility fees, delayed furloughing funds and failed insurance claims.
RELATED STORIES
  IHRSA publishes gym reopening checklist


As gyms and health clubs around the world begin to consider their plans for reopening over the next weeks and months, the International Health Racquet & Sportsclub Association (IHRSA) has provided a checklist for operators to consider.
  UK government 'stepping up plans' for the return of sport


The UK government has begun stepping up its plans for the return of sport, according to culture secretary Oliver Dowden.
  ukactive members and stakeholders join forces to create reopening framework for health clubs


ukactive has published an operational framework for gyms, leisure centres and the wider fitness industry to reopen safely in the UK – once they are permitted to do so by the government.
  Health club landlords advised to hold their nerve over non-payment of rent


Ross Kirton, head of leisure agency at Colliers International says landlords with portfolios containing gyms should hold their nerve in the current climate when it comes to rent payments, or risk long term damage to relationships with their tenants.
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NEWS
Reopening gyms: four-stage strategy revealed for UK fitness sector
POSTED 23 Apr 2020 . BY Tom Walker
The strategy looks to enable a safe return to business for the thousands of facilities which have been closed since 20 March Credit: Shutterstock
Our message to the government is that our sector will show it is ready to reopen when called upon
– Huw Edwards
Plans have been revealed for a four-stage strategy to reopen the UK's physical activity sector, once the government begins to ease the COVID-19 lockdown restrictions.

Published by industry body ukactive, the strategy looks to enable a safe return to business for the thousands of gyms, leisure centres and other facilities, which were forced to close their doors on 20 March.

The strategy has four key stages:

1. Research on business modelling

Stage one of the strategy will use new research, currently being undertaken by ukactive and DataHub, to provide business modelling which ensures that decisions by operators are informed by the latest intelligence and provide financial viability to reopen safely.

2. Framework for operators

Stage two will provide a clear framework for fitness and leisure operators to guide their operational plans for reopening. The framework is currently under review by public health experts and ukactive’s councils and forums, which represent operators of all types and sizes across the physical activity sector.

3. Public information campaign

Stage three will see a public information campaign which includes the dissemination of guidelines to operators and provides them with assets to engage and reassure their customers, while inspiring the public to step back into gyms and leisure centres.

4. Policy support

Stage four will be driven by the continued policy support of ukactive in its conversations with the Government, ensuring that policy decisions deliver what is needed to support the sector through additional or extended financial measures, and regulatory and taxation changes, once the sector is allowed to reopen.

Commenting on the strategy, Huw Edwards, CEO of ukactive, said: "Our priority remains securing the financial support and guarantees urgently required for the sector.

"We have, however, also been planning for the future milestones in the management of the COVID-19 crisis.

“Today, we set out a four-stage strategy that will ensure a coordinated and consistent approach to the reopening of gyms, leisure centres, outdoor fitness and other facilities, based on putting the safety of customers and staff first.

“Our message to the Government is that our sector will show it is ready to reopen when called upon.

“In order for the sector to reopen, two major milestones must be met: firstly, our operators must meet future public health recommendations in relation to combatting COVID-19, and secondly, any phased opening with ongoing restrictions must be accompanied by additional Government support that makes it financially viable for our members to reopen.

“Our sector puts the nation’s health at the very heart of its mission. We must act now to ensure that the organisations and workforce behind our nation’s activity levels are fully prepared to reopen in a safe and swift manner to ensure they can continue to serve our communities in future.

“Daily physical activity has been playing a vital role in the resilience of people in homes across the UK during this crisis, and it will be critical for our mental and physical recovery once the current restrictions are lifted.

“Our nation’s gyms and leisure centres form the fabric of our society, contributing £7.7bn to the economy annually and £3.3bn in social value from public leisure alone, as well as employing one of the most passionate and dedicated workforces in the world."

The UK's leisure and fitness facilities employ around 189,000 staff.

Earlier this month, ukactive said many sites are at risk of permanent closure, as organisations with zero income struggle to access loan support, face threats of eviction and are crippled by ongoing utility fees, delayed furloughing funds and failed insurance claims.
RELATED STORIES
IHRSA publishes gym reopening checklist


As gyms and health clubs around the world begin to consider their plans for reopening over the next weeks and months, the International Health Racquet & Sportsclub Association (IHRSA) has provided a checklist for operators to consider.
UK government 'stepping up plans' for the return of sport


The UK government has begun stepping up its plans for the return of sport, according to culture secretary Oliver Dowden.
ukactive members and stakeholders join forces to create reopening framework for health clubs


ukactive has published an operational framework for gyms, leisure centres and the wider fitness industry to reopen safely in the UK – once they are permitted to do so by the government.
Health club landlords advised to hold their nerve over non-payment of rent


Ross Kirton, head of leisure agency at Colliers International says landlords with portfolios containing gyms should hold their nerve in the current climate when it comes to rent payments, or risk long term damage to relationships with their tenants.
MORE NEWS
Rainer Maelzer joins Therme Group as chief entertainment officer
Rainer Maelzer, an experiential entertainment innovator, has been appointed chief entertainment officer by Therme Group.
Movie Park Germany reveals new Paramount attraction as part of its 30th anniversary celebrations
Movie Park Germany has opened a new Paramount Pictures-themed attraction as part of its 30th anniversary celebrations, using immersive storytelling and adaptive reuse to reinforce the park’s longstanding “Hollywood in Germany” positioning.
Therme Manchester reveals 90:90 strategy – 90 per cent of the UK population within a 90-minute drive of a Therme
Therme Manchester’s 28-acre development, which will include interconnected glass pavilions that measure 65,000sq m, will be the largest bathing and wellbeing attraction in the world once complete, according to prof David Russell, CEO of Therme UK. 
Efteling expands family offer with new Hooghmoed drop tower
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Taylor Made Designs

Founded in 1993, Taylor Made Designs supply corporate clothing and brand-enhancing merchandise to [more...]
RMA Ltd

RMA Ltd is a one-stop global company that can design, build and produce from a greenfield site upw [more...]
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We’re a Yorkshire-based online printer, founded in 2009 by Adam Carnell and James Kinsella. [more...]
Polin Waterparks

Polin was founded in Istanbul in 1976. Polin has since grown into a leading company in the waterpa [more...]
+ More profiles  
FEATURED SUPPLIER

Iconic Liverpool attraction opens door to new operators
An opportunity to reimagine one of the UK’s most recognisable towers has been formally opened by Rivington Hark, as St Johns Beacon invites operators and partners to shape its next phase. [more...]
CATALOGUE GALLERY
+ More catalogues  
DIRECTORY
+ More directory  
DIARY

 

09-11 Jun 2026

World Sauna Forum 2026

Savutuvan Apaja, Haapaniemi, Finland
23-26 Aug 2026

Elevate Spa Riviera Maya Edition

The Riviera Maya Edition Kanai, Playa del Carmen, Mexico
+ More diary  
 


ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2026

ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
LEISURE MEDIA HANDBOOKS
LEISURE MEDIA WEBSITES
LEISURE MEDIA PRODUCT SEARCH
ATTRACTIONS MANAGEMENT NEWS
ATTRACTIONS HANDBOOK
PRINT SUBSCRIPTIONS
FREE DIGITAL SUBSCRIPTIONS