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ACE calls on US government to offer financial support to self-employed fitness professionals
POSTED 27 Mar 2020 . BY Tom Walker
The ACE represents 90,000+ certified exercise professionals and health coaches across the US Credit: Shutterstock

These individuals are as essential to local economies as other types of workers and must be considered in well-intentioned legislators’ deployment of needed relief solutions
– Graham Melstrand
American Council on Exercise (ACE) has urged US policymakers to not leave the fitness sector's independent contractors, sole proprietors and small family businesses behind in its efforts to prop up US economy during the Coronavirus outbreak.

Speaking exclusively to HCM, Graham Melstrand​, ACE's executive vice president of engagement, said the organisation was calling on the US Congress and state legislatures to undertake "rapid exploration" of legislative relief for small businesses and their employees, independent contractors and self-employed individuals.

ACE represents 90,000+ certified exercise professionals and health coaches across the US.

"The health and fitness industry is composed primarily of small business owners, independent contractors and employees who are an important driver of the American economy," Melstrand said.

"Health clubs and studios are vital to the US economy. They serve 74 million consumers, generate US$32.3bn in annual revenue and employ more than 800,000 people.

"Many of those employed in the fitness sector are exercise professionals and health coaches who are certified by ACE.

"These are hardworking people whose livelihoods are being severely disrupted as public health authorities urge or require their businesses or employers to shutter and Americans to shelter in place.

"These individuals are as essential to local economies as other types of workers and must be considered in well-intentioned legislators’ deployment of needed relief solutions."

Melstrand added that while ACE welcomed the financial relief measures already provided by the central government, it was looking for reassurance that everyone would be covered by them.

"We are encouraged by the bipartisan commitment to this cause and this week's approval by the US Senate, which sent the relief package to the House of Representatives for consideration," he said.

"The Senate bill would provide a number of critical benefits to assist small business operators, independent contractors and unemployed individuals through the COVID-19 crisis.

"But we urge policymakers to continue supporting the full array of mechanisms and vehicles available to state and federal governments to minimise the impact on all working adults, not just some.

"Those include business-interruption loans as well as expanded unemployment benefits and earned sick-leave.

"This isn’t just an economic investment in a targeted sector: our specific small businesses and this workforce are critical in keeping the economy healthy, both economically and physiologically.

"Without us, the public health initiatives addressing inactivity-related health impacts will be missing one of their most indispensable on-the-ground partners."
RELATED STORIES
  Physical activity sector leaders welcome help for self-employed – but question delay until June


Physical activity sector bodies have welcomed the government's measures to help the UK's self- employed workers during the COVID-19 (Coronavirus) pandemic.
  Huw Edwards: physical activity sector adapting to closures, but reports of eviction threats are shameful


The physical activity sector is adapting to the difficult circumstances caused by COVID-19 (Coronavirus), according to ukactive CEO Huw Edwards.
  US government agrees to include self-employed in financial assistance package


The US government has passed a motion that will see gig workers, independent contractors and the self-employed qualify for financial assistance during the COVID-19 (Coronavirus) outbreak.
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NEWS
ACE calls on US government to offer financial support to self-employed fitness professionals
POSTED 27 Mar 2020 . BY Tom Walker
The ACE represents 90,000+ certified exercise professionals and health coaches across the US Credit: Shutterstock
These individuals are as essential to local economies as other types of workers and must be considered in well-intentioned legislators’ deployment of needed relief solutions
– Graham Melstrand
American Council on Exercise (ACE) has urged US policymakers to not leave the fitness sector's independent contractors, sole proprietors and small family businesses behind in its efforts to prop up US economy during the Coronavirus outbreak.

Speaking exclusively to HCM, Graham Melstrand​, ACE's executive vice president of engagement, said the organisation was calling on the US Congress and state legislatures to undertake "rapid exploration" of legislative relief for small businesses and their employees, independent contractors and self-employed individuals.

ACE represents 90,000+ certified exercise professionals and health coaches across the US.

"The health and fitness industry is composed primarily of small business owners, independent contractors and employees who are an important driver of the American economy," Melstrand said.

"Health clubs and studios are vital to the US economy. They serve 74 million consumers, generate US$32.3bn in annual revenue and employ more than 800,000 people.

"Many of those employed in the fitness sector are exercise professionals and health coaches who are certified by ACE.

"These are hardworking people whose livelihoods are being severely disrupted as public health authorities urge or require their businesses or employers to shutter and Americans to shelter in place.

"These individuals are as essential to local economies as other types of workers and must be considered in well-intentioned legislators’ deployment of needed relief solutions."

Melstrand added that while ACE welcomed the financial relief measures already provided by the central government, it was looking for reassurance that everyone would be covered by them.

"We are encouraged by the bipartisan commitment to this cause and this week's approval by the US Senate, which sent the relief package to the House of Representatives for consideration," he said.

"The Senate bill would provide a number of critical benefits to assist small business operators, independent contractors and unemployed individuals through the COVID-19 crisis.

"But we urge policymakers to continue supporting the full array of mechanisms and vehicles available to state and federal governments to minimise the impact on all working adults, not just some.

"Those include business-interruption loans as well as expanded unemployment benefits and earned sick-leave.

"This isn’t just an economic investment in a targeted sector: our specific small businesses and this workforce are critical in keeping the economy healthy, both economically and physiologically.

"Without us, the public health initiatives addressing inactivity-related health impacts will be missing one of their most indispensable on-the-ground partners."
RELATED STORIES
Physical activity sector leaders welcome help for self-employed – but question delay until June


Physical activity sector bodies have welcomed the government's measures to help the UK's self- employed workers during the COVID-19 (Coronavirus) pandemic.
Huw Edwards: physical activity sector adapting to closures, but reports of eviction threats are shameful


The physical activity sector is adapting to the difficult circumstances caused by COVID-19 (Coronavirus), according to ukactive CEO Huw Edwards.
US government agrees to include self-employed in financial assistance package


The US government has passed a motion that will see gig workers, independent contractors and the self-employed qualify for financial assistance during the COVID-19 (Coronavirus) outbreak.
MORE NEWS
Warner Bros Discovery collaborates on upcoming Pompeii attraction
A new immersive attraction designed to transport visitors into the final hours of ancient Pompeii is preparing to open near the world-famous archaeological site in southern Italy.
Bob Rogers hands BRC to long-serving leadership team
Experience design company, BRC Imagination Arts, has completed a transition that sees founder Bob Rogers pass ownership of the business to four long-serving senior executives, while remaining actively involved with the company.
Rainer Maelzer joins Therme Group as chief entertainment officer
Rainer Maelzer, an experiential entertainment innovator, has been appointed chief entertainment officer by Therme Group.
Movie Park Germany reveals new Paramount attraction as part of its 30th anniversary celebrations
Movie Park Germany has opened a new Paramount Pictures-themed attraction as part of its 30th anniversary celebrations, using immersive storytelling and adaptive reuse to reinforce the park’s longstanding “Hollywood in Germany” positioning.
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RMA Ltd

RMA Ltd is a one-stop global company that can design, build and produce from a greenfield site upw [more...]
Painting With Light

By combining lighting, video, scenic and architectural elements, sound and special effects we tell s [more...]
ProSlide Technology, Inc.

A former national ski team racer, ProSlide® CEO Rick Hunter’s goal has been to integrate the smoot [more...]
IDEATTACK

IDEATTACK is a full-service planning and design company with headquarters in Los Angeles. [more...]
+ More profiles  
FEATURED SUPPLIER

Iconic Liverpool attraction opens door to new operators
An opportunity to reimagine one of the UK’s most recognisable towers has been formally opened by Rivington Hark, as St Johns Beacon invites operators and partners to shape its next phase. [more...]
CATALOGUE GALLERY
+ More catalogues  
DIRECTORY
+ More directory  
DIARY

 

09-11 Jun 2026

World Sauna Forum 2026

Savutuvan Apaja, Haapaniemi, Finland
23-26 Aug 2026

Elevate Spa Riviera Maya Edition

The Riviera Maya Edition Kanai, Playa del Carmen, Mexico
+ More diary  
 


ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2026

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