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NEWS
Daan Roosegaarde: "We need to find a new harmony between economic progress and humanity"
POSTED 03 Jan 2020 . BY Stu Robarts
Roosegaarde’s first major solo museum exhibition explores the idea of ‘presence’ Credit: Studio Roosegaarde

There is a big, big problem in this world and it’s not a lack of money, or a lack of technology. It’s a lack of imagination.
– Daan Roosegaarde
Dutch designer Daan Roosegaarde has argued that finding a harmony between economic progress and humanity is crucial for society and that we must embrace creativity to do so.

Speaking to CLAD for an interview, Roosegaarde said: "I want to demonstrate that creativity is our true human capital, because we need to find a new harmony between economic progress and humanity.

"The way we’re doing things now is not sustainable. Instead of embracing the future, we’re too busy being scared of it. We’re scared of robots, we’re scared of China. The question I ask myself is, ‘How do we change that?’”

Roosegarde is known for creating innovative and thought-provoking works like an electricity-generating dance floor, a smog-consuming bicycle and a huge outdoor air purifier, but he recognises that engaging people in a problem that may look insurmountable is a more ambitious challenge.

His current 'Presence' exhibition, which he discussed with CLAD and is currently on display at the Groninger Museum, shows in part how this might be possible by using curiosity to create a collective experience.

Fundamentally, Roosegaarde believes this sort of approach can be used to solve the most major of challenges.

"There is a big, big problem in this world and it’s not a lack of money, or a lack of technology. It’s a lack of imagination."
The challenges of climate change and a desire to improve the landscape inspired ‘Presence’ Credit: Studio Roosegaarde
RELATED STORIES
  Studio Roosegaarde create glowing stone Holocaust memorial


A temporary memorial for victims of the Holocaust, designed by Studio Roosegaarde, is on display in the Netherlands, with 104,000 luminescent stones representing each one of the country's victims.
  FEATURE: Profile: Daan Roosegaarde


Rather than feeling fearful and helpless about the future, we must design a way out of the environmental problems we have created, argues the innovative Dutch designer, artist and inventor Daan Roosegaarde
MORE NEWS
Butterfly sanctuary to host hot yoga during retreat at Jersey Zoo for Hotel de France
Hotel de France, located on the British Isle of Jersey, has created a wellness retreat package that includes a hot yoga session that will take place in Jersey Zoo’s butterfly sanctuary.
Warner Bros Discovery collaborates on upcoming Pompeii attraction
A new immersive attraction designed to transport visitors into the final hours of ancient Pompeii is preparing to open near the world-famous archaeological site in southern Italy.
Bob Rogers hands BRC to long-serving leadership team
Experience design company, BRC Imagination Arts, has completed a transition that sees founder Bob Rogers pass ownership of the business to four long-serving senior executives, while remaining actively involved with the company.
Rainer Maelzer joins Therme Group as chief entertainment officer
Rainer Maelzer, an experiential entertainment innovator, has been appointed chief entertainment officer by Therme Group.
+ More news   

COMPANY PROFILES
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Holovis is a privately owned company established in 2004 by CEO Stuart Hetherington. [more...]
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By combining lighting, video, scenic and architectural elements, sound and special effects we tell s [more...]
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Founded in 1993, Taylor Made Designs supply corporate clothing and brand-enhancing merchandise to [more...]
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FEATURED SUPPLIER

Iconic Liverpool attraction opens door to new operators
An opportunity to reimagine one of the UK’s most recognisable towers has been formally opened by Rivington Hark, as St Johns Beacon invites operators and partners to shape its next phase. [more...]
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NEWS
Daan Roosegaarde: "We need to find a new harmony between economic progress and humanity"
POSTED 03 Jan 2020 . BY Stu Robarts
Roosegaarde’s first major solo museum exhibition explores the idea of ‘presence’ Credit: Studio Roosegaarde
There is a big, big problem in this world and it’s not a lack of money, or a lack of technology. It’s a lack of imagination.
– Daan Roosegaarde
Dutch designer Daan Roosegaarde has argued that finding a harmony between economic progress and humanity is crucial for society and that we must embrace creativity to do so.

Speaking to CLAD for an interview, Roosegaarde said: "I want to demonstrate that creativity is our true human capital, because we need to find a new harmony between economic progress and humanity.

"The way we’re doing things now is not sustainable. Instead of embracing the future, we’re too busy being scared of it. We’re scared of robots, we’re scared of China. The question I ask myself is, ‘How do we change that?’”

Roosegarde is known for creating innovative and thought-provoking works like an electricity-generating dance floor, a smog-consuming bicycle and a huge outdoor air purifier, but he recognises that engaging people in a problem that may look insurmountable is a more ambitious challenge.

His current 'Presence' exhibition, which he discussed with CLAD and is currently on display at the Groninger Museum, shows in part how this might be possible by using curiosity to create a collective experience.

Fundamentally, Roosegaarde believes this sort of approach can be used to solve the most major of challenges.

"There is a big, big problem in this world and it’s not a lack of money, or a lack of technology. It’s a lack of imagination."
The challenges of climate change and a desire to improve the landscape inspired ‘Presence’ Credit: Studio Roosegaarde
RELATED STORIES
Studio Roosegaarde create glowing stone Holocaust memorial


A temporary memorial for victims of the Holocaust, designed by Studio Roosegaarde, is on display in the Netherlands, with 104,000 luminescent stones representing each one of the country's victims.
FEATURE: Profile: Daan Roosegaarde


Rather than feeling fearful and helpless about the future, we must design a way out of the environmental problems we have created, argues the innovative Dutch designer, artist and inventor Daan Roosegaarde
MORE NEWS
Butterfly sanctuary to host hot yoga during retreat at Jersey Zoo for Hotel de France
Hotel de France, located on the British Isle of Jersey, has created a wellness retreat package that includes a hot yoga session that will take place in Jersey Zoo’s butterfly sanctuary.
Warner Bros Discovery collaborates on upcoming Pompeii attraction
A new immersive attraction designed to transport visitors into the final hours of ancient Pompeii is preparing to open near the world-famous archaeological site in southern Italy.
Bob Rogers hands BRC to long-serving leadership team
Experience design company, BRC Imagination Arts, has completed a transition that sees founder Bob Rogers pass ownership of the business to four long-serving senior executives, while remaining actively involved with the company.
Rainer Maelzer joins Therme Group as chief entertainment officer
Rainer Maelzer, an experiential entertainment innovator, has been appointed chief entertainment officer by Therme Group.
Movie Park Germany reveals new Paramount attraction as part of its 30th anniversary celebrations
Movie Park Germany has opened a new Paramount Pictures-themed attraction as part of its 30th anniversary celebrations, using immersive storytelling and adaptive reuse to reinforce the park’s longstanding “Hollywood in Germany” positioning.
Therme Manchester reveals 90:90 strategy – 90 per cent of the UK population within a 90-minute drive of a Therme
Therme Manchester’s 28-acre development, which will include interconnected glass pavilions that measure 65,000sq m, will be the largest bathing and wellbeing attraction in the world once complete, according to prof David Russell, CEO of Therme UK. 
+ More news   
 
COMPANY PROFILES
Holovis

Holovis is a privately owned company established in 2004 by CEO Stuart Hetherington. [more...]
Painting With Light

By combining lighting, video, scenic and architectural elements, sound and special effects we tell s [more...]
Taylor Made Designs

Founded in 1993, Taylor Made Designs supply corporate clothing and brand-enhancing merchandise to [more...]
Alterface

Alterface’s Creative Division team is seasoned in concept and ride development, as well as storyte [more...]
+ More profiles  
FEATURED SUPPLIER

Iconic Liverpool attraction opens door to new operators
An opportunity to reimagine one of the UK’s most recognisable towers has been formally opened by Rivington Hark, as St Johns Beacon invites operators and partners to shape its next phase. [more...]
CATALOGUE GALLERY
+ More catalogues  
DIRECTORY
+ More directory  
DIARY

 

23-26 Aug 2026

Elevate Spa Riviera Maya Edition

The Riviera Maya Edition Kanai, Playa del Carmen, Mexico
29 Sep - 02 Oct 2026

Synergy - The Retreat Show

Pical Resort, Valamar Collection, Porec, Croatia
+ More diary  
 


ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2026

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