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Pierre de Coubertin's original Olympics manifesto sold at auction for record US$8m
POSTED 20 Dec 2019 . BY Tom Walker
The hand-written, 14-page document led to the formation of the IOC in 1894 and, ultimately, the first modern Games being held in Athens in 1896 Credit: Sotheby's
The document which set in motion the foundation of the modern Olympic Games has sold for US$8m (€7.2m, £6.1m) at an auction – smashing the record for a piece of sports memorabilia.

The Olympic manifesto, written by International Olympic Committee (IOC) founder Pierre de Coubertin in 1892, outlines detailed plans to revive the ancient Greek Games in a modern format.

De Coubertin’s vision, presented in the document, was that athletic endeavors should no longer exist primarily as military pursuits.

He wanted to draw on the "exceptional educational potential of sport and culture" and strived to promote their virtues in society through the celebration of the Olympic Games.

"(Athletics) opens unexpected prospects to us," de Coubertin wrote in the manifesto.

"There are people whom you call Utopians when they talk to you about the disappearance of war, and you are not altogether wrong; but there are others who believe in the progressive reduction in the chances of war, and I see no Utopia in this.

"It is clear that the telegraph, railways, the telephone, the passionate research in science, congresses and exhibitions have done more for peace than any treaty or diplomatic convention. Well, I hope that athletics will do even more.

"Those who have seen 30,000 people running through the rain to attend a football match will not think that I am exaggerating."

The hand-written, 14-page document led to the formation of the IOC in 1894 and, ultimately, the first modern Games being held in Athens in 1896.

While a high-quality copy of the manifesto was displayed at Copenhagen City Hall during the 2009 Olympic Congress, the original manuscript had never before been exhibited publicly until the auction on 18 December.

The price paid at the Sotheby's auction is significantly higher than the previous record for a piece of shorting history – the US$5.64m paid for a New York Yankees jersey worn by Babe Ruth.

De Coubertin’s vision, presented in the document, was that athletic endeavors should no longer exist primarily as military pursuits Credit: International Olympic Committee
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NEWS
Pierre de Coubertin's original Olympics manifesto sold at auction for record US$8m
POSTED 20 Dec 2019 . BY Tom Walker
The hand-written, 14-page document led to the formation of the IOC in 1894 and, ultimately, the first modern Games being held in Athens in 1896 Credit: Sotheby's
The document which set in motion the foundation of the modern Olympic Games has sold for US$8m (€7.2m, £6.1m) at an auction – smashing the record for a piece of sports memorabilia.

The Olympic manifesto, written by International Olympic Committee (IOC) founder Pierre de Coubertin in 1892, outlines detailed plans to revive the ancient Greek Games in a modern format.

De Coubertin’s vision, presented in the document, was that athletic endeavors should no longer exist primarily as military pursuits.

He wanted to draw on the "exceptional educational potential of sport and culture" and strived to promote their virtues in society through the celebration of the Olympic Games.

"(Athletics) opens unexpected prospects to us," de Coubertin wrote in the manifesto.

"There are people whom you call Utopians when they talk to you about the disappearance of war, and you are not altogether wrong; but there are others who believe in the progressive reduction in the chances of war, and I see no Utopia in this.

"It is clear that the telegraph, railways, the telephone, the passionate research in science, congresses and exhibitions have done more for peace than any treaty or diplomatic convention. Well, I hope that athletics will do even more.

"Those who have seen 30,000 people running through the rain to attend a football match will not think that I am exaggerating."

The hand-written, 14-page document led to the formation of the IOC in 1894 and, ultimately, the first modern Games being held in Athens in 1896.

While a high-quality copy of the manifesto was displayed at Copenhagen City Hall during the 2009 Olympic Congress, the original manuscript had never before been exhibited publicly until the auction on 18 December.

The price paid at the Sotheby's auction is significantly higher than the previous record for a piece of shorting history – the US$5.64m paid for a New York Yankees jersey worn by Babe Ruth.

De Coubertin’s vision, presented in the document, was that athletic endeavors should no longer exist primarily as military pursuits Credit: International Olympic Committee
RELATED STORIES
maison h unveil design for Beijing 2022's Winter Olympics Museum


maison h have unveiled designs for a Winter Olympics Museum to be built in the mountains north of Beijing in Chongli, China, that is aimed at building on the legacy of the Beijing 2008 Olympic Games and will form part of the 2022 Winter Olympics development.
Kengo Kuma-designed New National Stadium completed in Tokyo


Construction of Japan's New National Stadium, which was designed by Kengo Kuma and will be the centrepiece of next year's Olympic Games, has been completed.
New Host Commissions set to play a key role in the awarding of Olympic Games


The International Olympic Committee (IOC) has revealed the makeup of its two Future Host Commissions, which are set to play a pivotal role in the awarding of future Olympic Games.
Architect awarded the IOC Pierre de Coubertin medal


Geraint John, an established senior advisor at Populous, is today (28 November) being awarded the Pierre de Coubertin medal for outstanding services to the Olympic Movement.
MORE NEWS
Rainer Maelzer joins Therme Group as chief entertainment officer
Rainer Maelzer, an experiential entertainment innovator, has been appointed chief entertainment officer by Therme Group.
Movie Park Germany reveals new Paramount attraction as part of its 30th anniversary celebrations
Movie Park Germany has opened a new Paramount Pictures-themed attraction as part of its 30th anniversary celebrations, using immersive storytelling and adaptive reuse to reinforce the park’s longstanding “Hollywood in Germany” positioning.
Therme Manchester reveals 90:90 strategy – 90 per cent of the UK population within a 90-minute drive of a Therme
Therme Manchester’s 28-acre development, which will include interconnected glass pavilions that measure 65,000sq m, will be the largest bathing and wellbeing attraction in the world once complete, according to prof David Russell, CEO of Therme UK. 
Efteling expands family offer with new Hooghmoed drop tower
Efteling has opened Hooghmoed, a new family drop tower designed to broaden the appeal of its recently launched Sirene Island themed area and introduce younger visitors to thrill attractions.
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COMPANY PROFILES
Vekoma Rides Manufacturing B.V.

Vekoma Rides has a large variety of coasters and attractions. [more...]
Painting With Light

By combining lighting, video, scenic and architectural elements, sound and special effects we tell s [more...]
IAAPA EMEA

IAAPA Expo Europe was established in 2006 and has grown to the largest international conference and [more...]
instantprint

We’re a Yorkshire-based online printer, founded in 2009 by Adam Carnell and James Kinsella. [more...]
+ More profiles  
FEATURED SUPPLIER

Iconic Liverpool attraction opens door to new operators
An opportunity to reimagine one of the UK’s most recognisable towers has been formally opened by Rivington Hark, as St Johns Beacon invites operators and partners to shape its next phase. [more...]
CATALOGUE GALLERY
+ More catalogues  
DIRECTORY
+ More directory  
DIARY

 

09-11 Jun 2026

World Sauna Forum 2026

Savutuvan Apaja, Haapaniemi, Finland
23-26 Aug 2026

Elevate Spa Riviera Maya Edition

The Riviera Maya Edition Kanai, Playa del Carmen, Mexico
+ More diary  
 


ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2026

ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
LEISURE MEDIA HANDBOOKS
LEISURE MEDIA WEBSITES
LEISURE MEDIA PRODUCT SEARCH
ATTRACTIONS MANAGEMENT NEWS
ATTRACTIONS HANDBOOK
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