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NEWS
F45 to open franchised studio at Everyone Active centre
POSTED 11 Sep 2019 . BY Tom Walker
F45 will open a studio at an Everyone Active centre in London

We recognised some time ago that the traditional leisure centre model was not future proof
– Duncan Jefford
Fitness Franchise F45 has signed a partnership deal with Everyone Active, which will see an F45-branded studio open at a publicly-owned leisure centre for the first time.

Australia-based F45, which offers functional fitness-based HIIT sessions, sees the deal as a way of expanding into new geographic areas across the UK. It currently has more than 1,700 sites globally and around 75 franchised studios in the UK.

Everyone Active says the deal will form part of its push towards a "boutique in a big box model". The F45 partnership follows a 10-site deal signed with boutique yoga provider MoreYoga in 2018. Earlier this year, the operator also secured a partnership with premium swimming tuition provider Swimming Nature.

The first F45 studio at an Everyone Active site will open at the Little Venice Sports Centre in Maida Vale, London. The site is managed in partnership with Westminster City Council and the F45 studio will be operated under the usual F45 franchise model by franchisee holder, Annie Edmonds.

Duncan Jefford, regional director for Everyone Active, said: "We recognised some time ago that the traditional leisure centre model was not future proof and have been working hard to develop and modernise our offering.

"We are space-rich but also recognise that it’s not always better to create your own products.

"By forming alliances with the right brands we can elevate our proposition and create the most exciting facilities in the country. We’re incredibly excited to be moving forward with F45.

"Their product complements, rather than competes with our own and we share the same values around getting people active. We expect Little Venice Sports Centre to be the first of many sites to house an F45 franchise."
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Jobs    News   Products   Magazine   Subscribe
NEWS
F45 to open franchised studio at Everyone Active centre
POSTED 11 Sep 2019 . BY Tom Walker
F45 will open a studio at an Everyone Active centre in London
We recognised some time ago that the traditional leisure centre model was not future proof
– Duncan Jefford
Fitness Franchise F45 has signed a partnership deal with Everyone Active, which will see an F45-branded studio open at a publicly-owned leisure centre for the first time.

Australia-based F45, which offers functional fitness-based HIIT sessions, sees the deal as a way of expanding into new geographic areas across the UK. It currently has more than 1,700 sites globally and around 75 franchised studios in the UK.

Everyone Active says the deal will form part of its push towards a "boutique in a big box model". The F45 partnership follows a 10-site deal signed with boutique yoga provider MoreYoga in 2018. Earlier this year, the operator also secured a partnership with premium swimming tuition provider Swimming Nature.

The first F45 studio at an Everyone Active site will open at the Little Venice Sports Centre in Maida Vale, London. The site is managed in partnership with Westminster City Council and the F45 studio will be operated under the usual F45 franchise model by franchisee holder, Annie Edmonds.

Duncan Jefford, regional director for Everyone Active, said: "We recognised some time ago that the traditional leisure centre model was not future proof and have been working hard to develop and modernise our offering.

"We are space-rich but also recognise that it’s not always better to create your own products.

"By forming alliances with the right brands we can elevate our proposition and create the most exciting facilities in the country. We’re incredibly excited to be moving forward with F45.

"Their product complements, rather than competes with our own and we share the same values around getting people active. We expect Little Venice Sports Centre to be the first of many sites to house an F45 franchise."
RELATED STORIES
F45 continues UK expansion amid stock market listing rumours


F45 is expanding its UK footprint with the launch of two new studios in Manchester.
MORE NEWS
The Park Playground opens first immersive VR franchise in Porto
The Park Playground, has opened its first Immersive VR franchise in Porto, Portugal.
Bridgerton Season three – most Instagrammed locations
Following the release of season three Of Bridgerton, a study reveals its ten most Instagrammable filming locations.
Getty Museum refuses to surrender prized Greek bronze to Italy
The European Court of Human Rights has recognised Italy’s claim to a prized Greek antiquity.
Merlin unveils record-breaking Hyperia coaster at Thorpe Park
Merlin Entertainments has launched its new Hyperia rollercoaster at Thorpe Park to celebrate its 45th year.
Second Chaos Karts launches in Dubai
Live action video game experience Chaos Karts has launched in a 15,000sq ft arena in Al Quoz, Dubai.
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+ More news   
 
COMPANY PROFILES
Polin Waterparks

Polin was founded in Istanbul in 1976. Polin has since grown into a leading company in the waterpa [more...]
RMA Ltd

RMA Ltd is a one-stop global company that can design, build and produce from a greenfield site upw [more...]
IDEATTACK

IDEATTACK is a full-service planning and design company with headquarters in Los Angeles. [more...]
Simworx Ltd

The company was initially established in 1997. Terry Monkton and Andrew Roberts are the key stakeh [more...]
+ More profiles  
CATALOGUE GALLERY
+ More catalogues  
DIRECTORY
+ More directory  
DIARY

 

03-05 Sep 2024

ASEAN Patio Pool Spa Expo

IMPACT Exhibition Center, Bangkok, Thailand
03-08 Sep 2024

Spa Peeps International Corporate Cruise

Cruise London, Amsterdam, Zeebrugge, United States
+ More diary  
 


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Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2024

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