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NEWS
Les Mills makes its early years programming available on single license to fight childhood inactivity
POSTED 05 Sep 2019 . BY Tom Walker
The move means that operators who buy the programming gain access to all live and virtual Born to Move content by acquiring a one-time license
Les Mills has made its Born to Move programming – which targets children as young as two – available in box set mode.

The move means that operators who buy the programming gain access to all live and virtual Born to Move content by acquiring a one-time license.

The Born to Move Early Years for 2-3-year-olds engages very young children in an imaginative exploration of movement to music. The 30 or 45-minute class has music specially written for this age group with the instructions sung as lyrics.

Born to Move Early Years for 4-5-year-olds, meanwhile, takes youngsters on "an adventure of discovery using action and song". The 45 or 55-minute classes have been designed to engage children and to explore how their bodies work and develop self-awareness, balance, coordination and concentration skills as they interpret the music and move to the beat.

According to Justine Williams, Les Mills global business development manager, the move will allow more operators to begin offering the Born to Move programme.

“Our mission is to create a fitter planet and to do this we know we have to take on the challenge of getting more kids active from their early years onwards,” Williams said.

“By introducing a one-time payment solution, we can extend the reach of our programmes to those organisations and groups who couldn’t take on a monthly payment. This new structure allows markets to go where the kids are - thus helping protect their future.”

Public Health England recommends children under five are active for at least three hours a day.

“The children’s activity sector has many challenges, which include funding, resources and short-term workforce,” Williams added.

“By making Born to Move more accessible to operators, we hope to play our part in helping in reducing physical inactivity among children.
RELATED STORIES
  Les Mills unveils new studios and "future-focused" training styles at Auckland City Gym


Fitness giant Les Mills has launched three new studio spaces at its iconic Auckland City Gym in New Zealand.
  Les Mills On Demand partners with This Girl Can campaign


Fitness group Les Mills has joined forces with Sport England’s This Girl Can campaign to help break down women’s barriers to fitness.
  Physical activity course launched for early years practitioners


A new training course is looking to equip professionals working with very young children with the skills to confidently deliver physical activity programmes to children as young as two years old.
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NEWS
Les Mills makes its early years programming available on single license to fight childhood inactivity
POSTED 05 Sep 2019 . BY Tom Walker
The move means that operators who buy the programming gain access to all live and virtual Born to Move content by acquiring a one-time license
Les Mills has made its Born to Move programming – which targets children as young as two – available in box set mode.

The move means that operators who buy the programming gain access to all live and virtual Born to Move content by acquiring a one-time license.

The Born to Move Early Years for 2-3-year-olds engages very young children in an imaginative exploration of movement to music. The 30 or 45-minute class has music specially written for this age group with the instructions sung as lyrics.

Born to Move Early Years for 4-5-year-olds, meanwhile, takes youngsters on "an adventure of discovery using action and song". The 45 or 55-minute classes have been designed to engage children and to explore how their bodies work and develop self-awareness, balance, coordination and concentration skills as they interpret the music and move to the beat.

According to Justine Williams, Les Mills global business development manager, the move will allow more operators to begin offering the Born to Move programme.

“Our mission is to create a fitter planet and to do this we know we have to take on the challenge of getting more kids active from their early years onwards,” Williams said.

“By introducing a one-time payment solution, we can extend the reach of our programmes to those organisations and groups who couldn’t take on a monthly payment. This new structure allows markets to go where the kids are - thus helping protect their future.”

Public Health England recommends children under five are active for at least three hours a day.

“The children’s activity sector has many challenges, which include funding, resources and short-term workforce,” Williams added.

“By making Born to Move more accessible to operators, we hope to play our part in helping in reducing physical inactivity among children.
RELATED STORIES
Les Mills unveils new studios and "future-focused" training styles at Auckland City Gym


Fitness giant Les Mills has launched three new studio spaces at its iconic Auckland City Gym in New Zealand.
Les Mills On Demand partners with This Girl Can campaign


Fitness group Les Mills has joined forces with Sport England’s This Girl Can campaign to help break down women’s barriers to fitness.
Physical activity course launched for early years practitioners


A new training course is looking to equip professionals working with very young children with the skills to confidently deliver physical activity programmes to children as young as two years old.
MORE NEWS
Warner Bros Discovery collaborates on upcoming Pompeii attraction
A new immersive attraction designed to transport visitors into the final hours of ancient Pompeii is preparing to open near the world-famous archaeological site in southern Italy.
Bob Rogers hands BRC to long-serving leadership team
Experience design company, BRC Imagination Arts, has completed a transition that sees founder Bob Rogers pass ownership of the business to four long-serving senior executives, while remaining actively involved with the company.
Rainer Maelzer joins Therme Group as chief entertainment officer
Rainer Maelzer, an experiential entertainment innovator, has been appointed chief entertainment officer by Therme Group.
Movie Park Germany reveals new Paramount attraction as part of its 30th anniversary celebrations
Movie Park Germany has opened a new Paramount Pictures-themed attraction as part of its 30th anniversary celebrations, using immersive storytelling and adaptive reuse to reinforce the park’s longstanding “Hollywood in Germany” positioning.
Therme Manchester reveals 90:90 strategy – 90 per cent of the UK population within a 90-minute drive of a Therme
Therme Manchester’s 28-acre development, which will include interconnected glass pavilions that measure 65,000sq m, will be the largest bathing and wellbeing attraction in the world once complete, according to prof David Russell, CEO of Therme UK. 
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COMPANY PROFILES
instantprint

We’re a Yorkshire-based online printer, founded in 2009 by Adam Carnell and James Kinsella. [more...]
QubicaAMF UK

QubicaAMF is the largest and most innovative bowling equipment provider with 600 employees worldwi [more...]
Painting With Light

By combining lighting, video, scenic and architectural elements, sound and special effects we tell s [more...]
IDEATTACK

IDEATTACK is a full-service planning and design company with headquarters in Los Angeles. [more...]
+ More profiles  
FEATURED SUPPLIER

Iconic Liverpool attraction opens door to new operators
An opportunity to reimagine one of the UK’s most recognisable towers has been formally opened by Rivington Hark, as St Johns Beacon invites operators and partners to shape its next phase. [more...]
CATALOGUE GALLERY
+ More catalogues  
DIRECTORY
+ More directory  
DIARY

 

09-11 Jun 2026

World Sauna Forum 2026

Savutuvan Apaja, Haapaniemi, Finland
23-26 Aug 2026

Elevate Spa Riviera Maya Edition

The Riviera Maya Edition Kanai, Playa del Carmen, Mexico
+ More diary  
 


ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2026

ABOUT LEISURE MEDIA
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