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NEWS
Silverstone Experience delayed after contractor enters administration
POSTED 03 Jul 2019 . BY Tom Anstey
The opening has been pushed back until at least September Credit: The Silverstone Experience
The Silverstone Experience – a new visitor attraction coming to the home of the British Formula One Grand Prix – has had its opening pushed back until at least September after its main contractor went into administration.

The new attraction was set to open its doors on 9 July, however, the Shaylor Group – a Walsall-based construction firm – entered administration on 17 June temporarily halting the development process.

"The Silverstone Experience project will still go ahead but this development will inevitably cause some delay to the public opening date, previously planned for 9 July and the preview weekend planned for 6 and 7 July," said the group in a statement to Attractions Management.

"We apologise for the inconvenience this causes our visitors. We will confirm a new opening date as soon as we can and we thank everyone for their continued support. Due to the complex logistical and legal challenges caused by Shaylor Group going into administration, it is unlikely that we will be able to open before 1 September."

When open, stories of human endeavour, great sporting rivalries and engineering innovation will be told using interactive displays and iconic imagery at the Silverstone Experience, which has been financed by the National Lottery Heritage Fund to the tune of £9.1m (US$12m, €10.7m).

At the end of the three-hour experience, visitors will watch a unique immersive show, ‘The ultimate lap of Silverstone’, with commentary from British racing legend Murray Walker.

Mather and Co has refurbished and re-clad the hangar for the project, while a second new building houses the archives of the British Racing Drivers’ Club (BRDC).

Other features at the experience, located in Towcester, Northamptonshire, will include a specialist library and a learning space for school groups.
RELATED STORIES
  Silverstone Experience gearing up for June opening


A new visitor attraction at the home of the British Formula One Grand Prix is on track to open in early June 2019, providing visitors with a three-hour journey through the past, present and future of British motor racing.
  Home of British motor racing to get permanent museum as Silverstone Heritage Experience gets green flag


The Heritage Lottery Fund (HLF) has awarded £9.1m (US$11.5m, €10.7m) to the Silverstone Heritage Experience, guaranteeing development of a new permanent exhibition at the home of British motor racing.
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NEWS
Silverstone Experience delayed after contractor enters administration
POSTED 03 Jul 2019 . BY Tom Anstey
The opening has been pushed back until at least September Credit: The Silverstone Experience
The Silverstone Experience – a new visitor attraction coming to the home of the British Formula One Grand Prix – has had its opening pushed back until at least September after its main contractor went into administration.

The new attraction was set to open its doors on 9 July, however, the Shaylor Group – a Walsall-based construction firm – entered administration on 17 June temporarily halting the development process.

"The Silverstone Experience project will still go ahead but this development will inevitably cause some delay to the public opening date, previously planned for 9 July and the preview weekend planned for 6 and 7 July," said the group in a statement to Attractions Management.

"We apologise for the inconvenience this causes our visitors. We will confirm a new opening date as soon as we can and we thank everyone for their continued support. Due to the complex logistical and legal challenges caused by Shaylor Group going into administration, it is unlikely that we will be able to open before 1 September."

When open, stories of human endeavour, great sporting rivalries and engineering innovation will be told using interactive displays and iconic imagery at the Silverstone Experience, which has been financed by the National Lottery Heritage Fund to the tune of £9.1m (US$12m, €10.7m).

At the end of the three-hour experience, visitors will watch a unique immersive show, ‘The ultimate lap of Silverstone’, with commentary from British racing legend Murray Walker.

Mather and Co has refurbished and re-clad the hangar for the project, while a second new building houses the archives of the British Racing Drivers’ Club (BRDC).

Other features at the experience, located in Towcester, Northamptonshire, will include a specialist library and a learning space for school groups.
RELATED STORIES
Silverstone Experience gearing up for June opening


A new visitor attraction at the home of the British Formula One Grand Prix is on track to open in early June 2019, providing visitors with a three-hour journey through the past, present and future of British motor racing.
Home of British motor racing to get permanent museum as Silverstone Heritage Experience gets green flag


The Heritage Lottery Fund (HLF) has awarded £9.1m (US$11.5m, €10.7m) to the Silverstone Heritage Experience, guaranteeing development of a new permanent exhibition at the home of British motor racing.
MORE NEWS
Rainer Maelzer joins Therme Group as chief entertainment officer
Rainer Maelzer, an experiential entertainment innovator, has been appointed chief entertainment officer by Therme Group.
Movie Park Germany reveals new Paramount attraction as part of its 30th anniversary celebrations
Movie Park Germany has opened a new Paramount Pictures-themed attraction as part of its 30th anniversary celebrations, using immersive storytelling and adaptive reuse to reinforce the park’s longstanding “Hollywood in Germany” positioning.
Therme Manchester reveals 90:90 strategy – 90 per cent of the UK population within a 90-minute drive of a Therme
Therme Manchester’s 28-acre development, which will include interconnected glass pavilions that measure 65,000sq m, will be the largest bathing and wellbeing attraction in the world once complete, according to prof David Russell, CEO of Therme UK. 
Efteling expands family offer with new Hooghmoed drop tower
Efteling has opened Hooghmoed, a new family drop tower designed to broaden the appeal of its recently launched Sirene Island themed area and introduce younger visitors to thrill attractions.
Universal and Puy du Fou projects point to rise of Oxford–Cambridge corridor
A proposed Puy du Fou development near Bicester and Universal Destinations and Experiences’ planned resort in Bedford are emerging as part of a wider transformation of the Oxford– Cambridge Growth Corridor into a major centre for UK leisure and tourism inv
Shedd Aquarium upgrades its visitor experience with new Immersion Theater
Shedd Aquarium has opened the Immersion Theater developed in partnership with SimEx- Iwerks, as part of a wider strategy to enhance the guest experience and create additional revenue opportunities.
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COMPANY PROFILES
Alterface

Alterface’s Creative Division team is seasoned in concept and ride development, as well as storyte [more...]
Simworx Ltd

The company was initially established in 1997. Terry Monkton and Andrew Roberts are the key stakeh [more...]
DJW

David & Lynn Willrich started the Company over thirty years ago, from the Audio Visual Department [more...]
iPlayCO

iPlayCo was established in 1999. [more...]
+ More profiles  
FEATURED SUPPLIER

Iconic Liverpool attraction opens door to new operators
An opportunity to reimagine one of the UK’s most recognisable towers has been formally opened by Rivington Hark, as St Johns Beacon invites operators and partners to shape its next phase. [more...]
CATALOGUE GALLERY
+ More catalogues  
DIRECTORY
+ More directory  
DIARY

 

09-11 Jun 2026

World Sauna Forum 2026

Savutuvan Apaja, Haapaniemi, Finland
23-26 Aug 2026

Elevate Spa Riviera Maya Edition

The Riviera Maya Edition Kanai, Playa del Carmen, Mexico
+ More diary  
 


ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2026

ABOUT LEISURE MEDIA
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