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NEWS
F45 enters Iraq and Afghanistan, expands further in Africa
POSTED 24 Jun 2019 . BY Tom Walker
Australian fitness franchise F45 has secured deals to open sites in emerging markets across the Middle East and Africa – taking the number of countries it operates in to more than 40.

The operator has agreed deals to open its first locations in Iraq and Afghanistan, while also securing franchisees in two new African markets – Kenya and Mauritius.

The deals have taken the number of sites it has secured in the Middle East to 19 and to eight in Africa.

In Europe, it has now opened – or has existing deals in place for – 60 locations.

Founded in 2014 by former equities trader Rob Deutsch, the chain has grown exponentially and currently has more than 1,500 studios worldwide.

F45 offers high-intensity interval training (HIIT) consisting of 45-minute workouts featuring a range of 35 different workout programmes.

“We've worked tirelessly to create an innovative brand and proven franchise model that can operate from anywhere in the world," said Luke Armstrong, global sales director of F45.

"This is a truly pivotal moment in our global expansion, and we look forward to entering even more territories in the near future”.

Armstrong added that the company, which recently secured investment from actor Mark Wahlberg, will look to "ramp up" its global expansion.
RELATED STORIES
  F45 to open franchised studio at Everyone Active centre


Fitness Franchise F45 has signed a partnership deal with Everyone Active, which will see F45- branded studios open at publicly-owned leisure centres.
  F45 continues UK expansion amid stock market listing rumours


F45 is expanding its UK footprint with the launch of two new studios in Manchester.
  FEATURE: People profile: Mark Wahlberg


The 47-year-old Hollywood actor and fitness enthusiast has recently invested in Australian fitness concept F45
MORE NEWS
Warner Bros Discovery collaborates on upcoming Pompeii attraction
A new immersive attraction designed to transport visitors into the final hours of ancient Pompeii is preparing to open near the world-famous archaeological site in southern Italy.
Bob Rogers hands BRC to long-serving leadership team
Experience design company, BRC Imagination Arts, has completed a transition that sees founder Bob Rogers pass ownership of the business to four long-serving senior executives, while remaining actively involved with the company.
Rainer Maelzer joins Therme Group as chief entertainment officer
Rainer Maelzer, an experiential entertainment innovator, has been appointed chief entertainment officer by Therme Group.
Movie Park Germany reveals new Paramount attraction as part of its 30th anniversary celebrations
Movie Park Germany has opened a new Paramount Pictures-themed attraction as part of its 30th anniversary celebrations, using immersive storytelling and adaptive reuse to reinforce the park’s longstanding “Hollywood in Germany” positioning.
+ More news   

COMPANY PROFILES
TechnoAlpin Indoor

TechnoAlpin is the world leader for snowmaking systems. With the Indoor snow division, TechnoAlpin c [more...]
ProSlide Technology, Inc.

A former national ski team racer, ProSlide® CEO Rick Hunter’s goal has been to integrate the smoot [more...]
RMA Ltd

RMA Ltd is a one-stop global company that can design, build and produce from a greenfield site upw [more...]
Sally Corporation

Our services include: Dark ride design & build; Redevelopment of existing attractions; High-quality [more...]
+ More profiles  
FEATURED SUPPLIER

Iconic Liverpool attraction opens door to new operators
An opportunity to reimagine one of the UK’s most recognisable towers has been formally opened by Rivington Hark, as St Johns Beacon invites operators and partners to shape its next phase. [more...]
CATALOGUE GALLERY
 

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World Sauna Forum 2026

Savutuvan Apaja, Haapaniemi, Finland
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Elevate Spa Riviera Maya Edition

The Riviera Maya Edition Kanai, Playa del Carmen, Mexico
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NEWS
F45 enters Iraq and Afghanistan, expands further in Africa
POSTED 24 Jun 2019 . BY Tom Walker
Australian fitness franchise F45 has secured deals to open sites in emerging markets across the Middle East and Africa – taking the number of countries it operates in to more than 40.

The operator has agreed deals to open its first locations in Iraq and Afghanistan, while also securing franchisees in two new African markets – Kenya and Mauritius.

The deals have taken the number of sites it has secured in the Middle East to 19 and to eight in Africa.

In Europe, it has now opened – or has existing deals in place for – 60 locations.

Founded in 2014 by former equities trader Rob Deutsch, the chain has grown exponentially and currently has more than 1,500 studios worldwide.

F45 offers high-intensity interval training (HIIT) consisting of 45-minute workouts featuring a range of 35 different workout programmes.

“We've worked tirelessly to create an innovative brand and proven franchise model that can operate from anywhere in the world," said Luke Armstrong, global sales director of F45.

"This is a truly pivotal moment in our global expansion, and we look forward to entering even more territories in the near future”.

Armstrong added that the company, which recently secured investment from actor Mark Wahlberg, will look to "ramp up" its global expansion.
RELATED STORIES
F45 to open franchised studio at Everyone Active centre


Fitness Franchise F45 has signed a partnership deal with Everyone Active, which will see F45- branded studios open at publicly-owned leisure centres.
F45 continues UK expansion amid stock market listing rumours


F45 is expanding its UK footprint with the launch of two new studios in Manchester.
FEATURE: People profile: Mark Wahlberg


The 47-year-old Hollywood actor and fitness enthusiast has recently invested in Australian fitness concept F45
MORE NEWS
Warner Bros Discovery collaborates on upcoming Pompeii attraction
A new immersive attraction designed to transport visitors into the final hours of ancient Pompeii is preparing to open near the world-famous archaeological site in southern Italy.
Bob Rogers hands BRC to long-serving leadership team
Experience design company, BRC Imagination Arts, has completed a transition that sees founder Bob Rogers pass ownership of the business to four long-serving senior executives, while remaining actively involved with the company.
Rainer Maelzer joins Therme Group as chief entertainment officer
Rainer Maelzer, an experiential entertainment innovator, has been appointed chief entertainment officer by Therme Group.
Movie Park Germany reveals new Paramount attraction as part of its 30th anniversary celebrations
Movie Park Germany has opened a new Paramount Pictures-themed attraction as part of its 30th anniversary celebrations, using immersive storytelling and adaptive reuse to reinforce the park’s longstanding “Hollywood in Germany” positioning.
Therme Manchester reveals 90:90 strategy – 90 per cent of the UK population within a 90-minute drive of a Therme
Therme Manchester’s 28-acre development, which will include interconnected glass pavilions that measure 65,000sq m, will be the largest bathing and wellbeing attraction in the world once complete, according to prof David Russell, CEO of Therme UK. 
Efteling expands family offer with new Hooghmoed drop tower
Efteling has opened Hooghmoed, a new family drop tower designed to broaden the appeal of its recently launched Sirene Island themed area and introduce younger visitors to thrill attractions.
+ More news   
 
COMPANY PROFILES
TechnoAlpin Indoor

TechnoAlpin is the world leader for snowmaking systems. With the Indoor snow division, TechnoAlpin c [more...]
ProSlide Technology, Inc.

A former national ski team racer, ProSlide® CEO Rick Hunter’s goal has been to integrate the smoot [more...]
RMA Ltd

RMA Ltd is a one-stop global company that can design, build and produce from a greenfield site upw [more...]
Sally Corporation

Our services include: Dark ride design & build; Redevelopment of existing attractions; High-quality [more...]
+ More profiles  
FEATURED SUPPLIER

Iconic Liverpool attraction opens door to new operators
An opportunity to reimagine one of the UK’s most recognisable towers has been formally opened by Rivington Hark, as St Johns Beacon invites operators and partners to shape its next phase. [more...]
CATALOGUE GALLERY
+ More catalogues  
DIRECTORY
+ More directory  
DIARY

 

09-11 Jun 2026

World Sauna Forum 2026

Savutuvan Apaja, Haapaniemi, Finland
23-26 Aug 2026

Elevate Spa Riviera Maya Edition

The Riviera Maya Edition Kanai, Playa del Carmen, Mexico
+ More diary  
 


ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2026

ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
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