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NEWS
Gympass secures Softbank investment – company now 'valued at US$1bn'
POSTED 21 Jun 2019 . BY Tom Walker
Gympass operates in 14 countries and offers corporate fitness deals through a partnership network of gyms and health clubs

We believe this partnership will enable us to bring our solution to more organisations around the world
– Cesar Carvalho
Corporate fitness sales specialist Gympass has secured additional financial backing believed to be around US$300m (€265m, £237m).

Led by Japan-based SoftBank Vision Fund and its SoftBank Latin America Fund, the funds will be used to further grow the business – including "major enhancements in product and technology" for a "more personalised user experience".

Gympass, which was founded in 2012, currently works with more than 2,000 corporations across 14 countries, providing staff with monthly fitness passes to a partnership network of 47,000 gyms and health clubs.

"We believe this partnership will enable us to bring our solution to more organisations around the world, revolutionising the way that employees engage in physical activity," said Cesar Carvalho, co-founder and CEO of Gympass.

Speaking to media, Carvalho said that, following the latest investment, the Brazil-based business – which is backed by the likes of General Atlantic, Atomico, and Valor Capital Group – will be valued at more than US$1bn (€885, £789m).
RELATED STORIES
  FEATURE: Promotional feature: Gympass


Gympass and Bannatyne extend their partnership
  Gympass signs deal to provide fitness to workspace giant IWG


Corporate fitness sales specialist Gympass has secured a partnership deal with IWG, one of the world’s largest workspace providers.
  Gympass secures three-year Bannatyne extension – expands reach to all 72 clubs


Corporate fitness sales specialist Gympass has secured a three-year extension to its deal with premium fitness operator Bannatyne.
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Bob Rogers hands BRC to long-serving leadership team
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COMPANY PROFILES
Sally Corporation

Our services include: Dark ride design & build; Redevelopment of existing attractions; High-quality [more...]
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RMA Ltd is a one-stop global company that can design, build and produce from a greenfield site upw [more...]
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TechnoAlpin is the world leader for snowmaking systems. With the Indoor snow division, TechnoAlpin c [more...]
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IAAPA Expo Europe was established in 2006 and has grown to the largest international conference and [more...]
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FEATURED SUPPLIER

Iconic Liverpool attraction opens door to new operators
An opportunity to reimagine one of the UK’s most recognisable towers has been formally opened by Rivington Hark, as St Johns Beacon invites operators and partners to shape its next phase. [more...]
CATALOGUE GALLERY
 

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23-26 Aug 2026

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NEWS
Gympass secures Softbank investment – company now 'valued at US$1bn'
POSTED 21 Jun 2019 . BY Tom Walker
Gympass operates in 14 countries and offers corporate fitness deals through a partnership network of gyms and health clubs
We believe this partnership will enable us to bring our solution to more organisations around the world
– Cesar Carvalho
Corporate fitness sales specialist Gympass has secured additional financial backing believed to be around US$300m (€265m, £237m).

Led by Japan-based SoftBank Vision Fund and its SoftBank Latin America Fund, the funds will be used to further grow the business – including "major enhancements in product and technology" for a "more personalised user experience".

Gympass, which was founded in 2012, currently works with more than 2,000 corporations across 14 countries, providing staff with monthly fitness passes to a partnership network of 47,000 gyms and health clubs.

"We believe this partnership will enable us to bring our solution to more organisations around the world, revolutionising the way that employees engage in physical activity," said Cesar Carvalho, co-founder and CEO of Gympass.

Speaking to media, Carvalho said that, following the latest investment, the Brazil-based business – which is backed by the likes of General Atlantic, Atomico, and Valor Capital Group – will be valued at more than US$1bn (€885, £789m).
RELATED STORIES
FEATURE: Promotional feature: Gympass


Gympass and Bannatyne extend their partnership
Gympass signs deal to provide fitness to workspace giant IWG


Corporate fitness sales specialist Gympass has secured a partnership deal with IWG, one of the world’s largest workspace providers.
Gympass secures three-year Bannatyne extension – expands reach to all 72 clubs


Corporate fitness sales specialist Gympass has secured a three-year extension to its deal with premium fitness operator Bannatyne.
MORE NEWS
Butterfly sanctuary to host hot yoga during retreat at Jersey Zoo for Hotel de France
Hotel de France, located on the British Isle of Jersey, has created a wellness retreat package that includes a hot yoga session that will take place in Jersey Zoo’s butterfly sanctuary.
Warner Bros Discovery collaborates on upcoming Pompeii attraction
A new immersive attraction designed to transport visitors into the final hours of ancient Pompeii is preparing to open near the world-famous archaeological site in southern Italy.
Bob Rogers hands BRC to long-serving leadership team
Experience design company, BRC Imagination Arts, has completed a transition that sees founder Bob Rogers pass ownership of the business to four long-serving senior executives, while remaining actively involved with the company.
Rainer Maelzer joins Therme Group as chief entertainment officer
Rainer Maelzer, an experiential entertainment innovator, has been appointed chief entertainment officer by Therme Group.
Movie Park Germany reveals new Paramount attraction as part of its 30th anniversary celebrations
Movie Park Germany has opened a new Paramount Pictures-themed attraction as part of its 30th anniversary celebrations, using immersive storytelling and adaptive reuse to reinforce the park’s longstanding “Hollywood in Germany” positioning.
Therme Manchester reveals 90:90 strategy – 90 per cent of the UK population within a 90-minute drive of a Therme
Therme Manchester’s 28-acre development, which will include interconnected glass pavilions that measure 65,000sq m, will be the largest bathing and wellbeing attraction in the world once complete, according to prof David Russell, CEO of Therme UK. 
+ More news   
 
COMPANY PROFILES
Sally Corporation

Our services include: Dark ride design & build; Redevelopment of existing attractions; High-quality [more...]
RMA Ltd

RMA Ltd is a one-stop global company that can design, build and produce from a greenfield site upw [more...]
TechnoAlpin Indoor

TechnoAlpin is the world leader for snowmaking systems. With the Indoor snow division, TechnoAlpin c [more...]
IAAPA EMEA

IAAPA Expo Europe was established in 2006 and has grown to the largest international conference and [more...]
+ More profiles  
FEATURED SUPPLIER

Iconic Liverpool attraction opens door to new operators
An opportunity to reimagine one of the UK’s most recognisable towers has been formally opened by Rivington Hark, as St Johns Beacon invites operators and partners to shape its next phase. [more...]
CATALOGUE GALLERY
+ More catalogues  
DIRECTORY
+ More directory  
DIARY

 

23-26 Aug 2026

Elevate Spa Riviera Maya Edition

The Riviera Maya Edition Kanai, Playa del Carmen, Mexico
29 Sep - 02 Oct 2026

Synergy - The Retreat Show

Pical Resort, Valamar Collection, Porec, Croatia
+ More diary  
 


ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2026

ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
LEISURE MEDIA HANDBOOKS
LEISURE MEDIA WEBSITES
LEISURE MEDIA PRODUCT SEARCH
ATTRACTIONS MANAGEMENT NEWS
ATTRACTIONS HANDBOOK
PRINT SUBSCRIPTIONS
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