HOK and SAP envision 'esports venue of the future' in new report
POSTED 30 May 2019 . BY Andrew Manns
Total revenue for the esports market is expected to reach US$1bn (€892.6m, £792.5m) this year. Credit: HOK/SAP
Esports have a unique audience that seeks more connected, hands-on experiences. – Nuno Guerreiro
Architectural design and planning firm Hellmuth, Obata & Kassabaum (HOK) and software company SAP have released their joint report on the future of esports design.
According to their white paper, esports – the fastest growing industry in the entertainment sector – will soon require specially designed facilities to accommodate the unique needs of spectators and competitors.
"As technology helps break down cultural barriers," reads the report, "esports are redefining fan expectations and experiences, leading to the development of new entertainment ecosystems with distinct values."
The report also states that future venues could feature a number of non-traditional elements, including integrated arenas and concourses, immersive hospitality offerings, and data-driven spaces shaped to cultivate "microambiences" (socialising outside game days).
Speaking on the report, Nuno Guerreiro, an architect with HOK’s Sports + Recreation + Entertainment division, said: "Purpose-built venues have historically had a significant impact in establishing a sport in a culture and community.
"Because of the length of these events and technological requirements, esports have a unique audience seeking more connected, hands-on experiences.
"Architects and designers have an opportunity to rethink every aspect of the traditional sports and entertainment environment – from a building's location and form down to the seat."
Total revenue for the esports market is expected to reach US$1bn (€892.6m, £792.5m) this year and exceed US$1.8bn by 2022.
Future venues could feature a number of non-traditional elements including integrated bowls and concourses. Credit: HOK/SAP
Arenas of the future may also offer a variety of hospitality-driven experiences. Credit: HOK/SAP
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HOK and SAP envision 'esports venue of the future' in new report
POSTED 30 May 2019 . BY Andrew Manns
Total revenue for the esports market is expected to reach US$1bn (€892.6m, £792.5m) this year. Credit: HOK/SAP
Esports have a unique audience that seeks more connected, hands-on experiences. – Nuno Guerreiro
Architectural design and planning firm Hellmuth, Obata & Kassabaum (HOK) and software company SAP have released their joint report on the future of esports design.
According to their white paper, esports – the fastest growing industry in the entertainment sector – will soon require specially designed facilities to accommodate the unique needs of spectators and competitors.
"As technology helps break down cultural barriers," reads the report, "esports are redefining fan expectations and experiences, leading to the development of new entertainment ecosystems with distinct values."
The report also states that future venues could feature a number of non-traditional elements, including integrated arenas and concourses, immersive hospitality offerings, and data-driven spaces shaped to cultivate "microambiences" (socialising outside game days).
Speaking on the report, Nuno Guerreiro, an architect with HOK’s Sports + Recreation + Entertainment division, said: "Purpose-built venues have historically had a significant impact in establishing a sport in a culture and community.
"Because of the length of these events and technological requirements, esports have a unique audience seeking more connected, hands-on experiences.
"Architects and designers have an opportunity to rethink every aspect of the traditional sports and entertainment environment – from a building's location and form down to the seat."
Total revenue for the esports market is expected to reach US$1bn (€892.6m, £792.5m) this year and exceed US$1.8bn by 2022.
Future venues could feature a number of non-traditional elements including integrated bowls and concourses. Credit: HOK/SAP
Arenas of the future may also offer a variety of hospitality-driven experiences. Credit: HOK/SAP
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Populous designs largest esports venue in Southern Hemisphere POSTED 27 Sep 2019. BY Stu Robarts Sports stadium and events venue experts Populous have unveiled designs for the largest
video gaming and esports complex in the Southern Hemisphere.
Experience design company, BRC Imagination Arts, has completed a transition that sees founder
Bob Rogers pass ownership of the business to four long-serving senior executives, while
remaining actively involved with the company.
Movie Park Germany has opened a new Paramount Pictures-themed attraction as part of its 30th
anniversary celebrations, using immersive storytelling and adaptive reuse to reinforce the park’s
longstanding “Hollywood in Germany” positioning.
Therme Manchester’s 28-acre development, which will include interconnected glass pavilions
that measure 65,000sq m, will be the largest bathing and wellbeing attraction in the world once
complete, according to prof David Russell, CEO of Therme UK.
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