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NEWS
Adidas reveals world's first 'fully recyclable' trainer
POSTED 23 Apr 2019 . BY Tom Walker
Sportswear giant Adidas has developed what it calls the world's first "100 per cent recyclable performance running shoe".

Produced under the Futurecraft.Loop brand, all components of the shoe – from the sole and laces to the traditionally woven upper – are made entirely from one single material, called Thermoplastic Polyeutherane (TPU).

Once the shoes come to the end of their "first" life, they can be returned to Adidas where they are washed, ground to pellets and melted into material for components for a new pair of shoes, with zero waste and nothing thrown away.

This is in contrast with the traditional manufacturing methods of sports footwear, which typically include complex material mixes and component glueing, resulting in a shoe which can only be downcycled.

“We set out to create a new type of product that we can take back, grind up and reapply into new Adidas product," said Tanyaradzwa Sahanga, technology and innovation manager at Adidas.

"We knew this was a far-reaching vision in every way; technically and behaviourally.

"There were times when it didn’t seem like we could get over some of the technical hurdles - now we’ve made the first leap, the playing field has changed.

"We cannot create a circular future on our own, we are going to need each other. We’re excited to see this first step come to life as part of the beta launch.”

The first generation of Futurecraft.Loop shoe is now being rolled out as part of a global beta programme across the world’s major cities.

Adidas has recruited 200 testers who will run, return the shoes and share feedback on their experience, ahead of the second-generation product.

The insights will be used to shape the roadmap for the wider consumer release targeted for 2021.

The Futurecraft.Loop project is aimed at tackling the problem of plastic waste, enabling a “closed loop” or circular manufacturing model, where the raw materials can be repurposed again and again.

It is estimated that more than 45 million pairs of running shoes are sold each year in the US alone – with most of them ending up in landfills.
The shoes can be returned to Adidas where they are ground to pellets and melted into material for components for a new pair of shoes
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NEWS
Adidas reveals world's first 'fully recyclable' trainer
POSTED 23 Apr 2019 . BY Tom Walker
Sportswear giant Adidas has developed what it calls the world's first "100 per cent recyclable performance running shoe".

Produced under the Futurecraft.Loop brand, all components of the shoe – from the sole and laces to the traditionally woven upper – are made entirely from one single material, called Thermoplastic Polyeutherane (TPU).

Once the shoes come to the end of their "first" life, they can be returned to Adidas where they are washed, ground to pellets and melted into material for components for a new pair of shoes, with zero waste and nothing thrown away.

This is in contrast with the traditional manufacturing methods of sports footwear, which typically include complex material mixes and component glueing, resulting in a shoe which can only be downcycled.

“We set out to create a new type of product that we can take back, grind up and reapply into new Adidas product," said Tanyaradzwa Sahanga, technology and innovation manager at Adidas.

"We knew this was a far-reaching vision in every way; technically and behaviourally.

"There were times when it didn’t seem like we could get over some of the technical hurdles - now we’ve made the first leap, the playing field has changed.

"We cannot create a circular future on our own, we are going to need each other. We’re excited to see this first step come to life as part of the beta launch.”

The first generation of Futurecraft.Loop shoe is now being rolled out as part of a global beta programme across the world’s major cities.

Adidas has recruited 200 testers who will run, return the shoes and share feedback on their experience, ahead of the second-generation product.

The insights will be used to shape the roadmap for the wider consumer release targeted for 2021.

The Futurecraft.Loop project is aimed at tackling the problem of plastic waste, enabling a “closed loop” or circular manufacturing model, where the raw materials can be repurposed again and again.

It is estimated that more than 45 million pairs of running shoes are sold each year in the US alone – with most of them ending up in landfills.
The shoes can be returned to Adidas where they are ground to pellets and melted into material for components for a new pair of shoes
RELATED STORIES
Latest Leisure Opportunities news round-up is now live!


Adidas reveals world's first fully recyclable running shoe, a virtual reality tour of the universe narrated by Stephen Hawking to launch in 2020, Bodystreet plans to open 200 EMS studios in the UK and the Mental Health Foundation chooses body image as the theme for its Mental Health Awareness Week.
Adidas builds sustainable pitch using 1.8m plastic bottles


Sportswear giant Adidas has built a sustainable American football pitch in Florida, using 1.8m recycled plastic bottles.
Adidas and Stella McCartney launch vegan Stan Smiths


Fashion designer Stella McCartney and Adidas have teamed up to produce a leather-free, vegan shoe.
Adidas launches holistic women's fitness app


Sports apparel giant Adidas has launched a 360-degree fitness app in an effort to help women turn exercise into a lifestyle.
MORE NEWS
Butterfly sanctuary to host hot yoga during retreat at Jersey Zoo for Hotel de France
Hotel de France, located on the British Isle of Jersey, has created a wellness retreat package that includes a hot yoga session that will take place in Jersey Zoo’s butterfly sanctuary.
Warner Bros Discovery collaborates on upcoming Pompeii attraction
A new immersive attraction designed to transport visitors into the final hours of ancient Pompeii is preparing to open near the world-famous archaeological site in southern Italy.
Bob Rogers hands BRC to long-serving leadership team
Experience design company, BRC Imagination Arts, has completed a transition that sees founder Bob Rogers pass ownership of the business to four long-serving senior executives, while remaining actively involved with the company.
Rainer Maelzer joins Therme Group as chief entertainment officer
Rainer Maelzer, an experiential entertainment innovator, has been appointed chief entertainment officer by Therme Group.
Movie Park Germany reveals new Paramount attraction as part of its 30th anniversary celebrations
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Polin Waterparks

Polin was founded in Istanbul in 1976. Polin has since grown into a leading company in the waterpa [more...]
Taylor Made Designs

Founded in 1993, Taylor Made Designs supply corporate clothing and brand-enhancing merchandise to [more...]
IAAPA EMEA

IAAPA Expo Europe was established in 2006 and has grown to the largest international conference and [more...]
iPlayCO

iPlayCo was established in 1999. [more...]
+ More profiles  
FEATURED SUPPLIER

Iconic Liverpool attraction opens door to new operators
An opportunity to reimagine one of the UK’s most recognisable towers has been formally opened by Rivington Hark, as St Johns Beacon invites operators and partners to shape its next phase. [more...]
CATALOGUE GALLERY
+ More catalogues  
DIRECTORY
+ More directory  
DIARY

 

23-26 Aug 2026

Elevate Spa Riviera Maya Edition

The Riviera Maya Edition Kanai, Playa del Carmen, Mexico
29 Sep - 02 Oct 2026

Synergy - The Retreat Show

Pical Resort, Valamar Collection, Porec, Croatia
+ More diary  
 


ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2026

ABOUT LEISURE MEDIA
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LEISURE MEDIA WEBSITES
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