New Disney app transforms park experience with gaming addition
POSTED 29 Jun 2018 . BY Tom Anstey
The app is a first for Disney and is designed to enhance the existing park experience
Disney is gamifying its park experience, releasing a new app which will add a new layer of interaction to its US locations.
Available as a free download from 30 June at both Disneyland Resort in California and Walt Disney World Resort in Florida, the Play Disney Parks app has been created with group play in mind, also offering visitors a new activity while waiting to ride its signature attractions.
Gamification of queue lines is a major part of the new application, with a number of interactive experiences available for select rides. At California Adventure, "Playset Party" will be available for the Toy Story Mania ride. The same ride at Hollywood Studios also offers the game, as well as “Andy’s Boardgame Blast!” at the newly-opened Slinky Dog Dash rollercoaster. At Disneyland, Peter Pan's Flight and Space Mountain have gaming experiences called "Off to Neverland" and "Rocket Race" respectively, with the same rides and games also on offer at Magic Kingdom.
In addition to the new games, guests signed into a Disney account can earn, collect and share uniquely themed achievements, rewarded for playing games, answering trivia, completing challenges and experiencing select attractions across both US resorts.
Disney has said it will continue to add to the application over time, with the operator already confirming new additions for the upcoming Star Wars: Galaxy's Edge lands coming in 2019 to its US parks.
The app is a first for Disney and is designed to enhance the existing park experience. In addition to the new games, the app is paired with Apple Music to offer curated audio experiences, featuring official Disney-themed playlists inspired by the parks, their attractions, and Disney characters. The app also acts as a park map, showing visitors where they are at any time.
Gamification of queue lines is a major part of the new application, with a number of interactive experiences available for select rides
RELATED STORIES
Disney debuts Pixar Pier at California theme park POSTED 25 Jun 2018. BY Tom Anstey Disney has kicked off its summer of Pixar at its Disneyland Resort in California, with the
official launch of the rebranded Pixar Pier.
Hotel de France, located on the British Isle of Jersey, has created a wellness retreat package
that includes a hot yoga session that will take place in Jersey Zoo’s butterfly sanctuary.
A new immersive attraction designed to transport visitors into the final hours of ancient Pompeii
is preparing to open near the world-famous archaeological site in southern Italy.
Experience design company, BRC Imagination Arts, has completed a transition that sees founder
Bob Rogers pass ownership of the business to four long-serving senior executives, while
remaining actively involved with the company.
An opportunity to reimagine one of the UK’s most recognisable towers has been formally
opened by Rivington Hark, as St Johns Beacon invites operators and partners to shape its
next phase. [more...]
New Disney app transforms park experience with gaming addition
POSTED 29 Jun 2018 . BY Tom Anstey
The app is a first for Disney and is designed to enhance the existing park experience
Disney is gamifying its park experience, releasing a new app which will add a new layer of interaction to its US locations.
Available as a free download from 30 June at both Disneyland Resort in California and Walt Disney World Resort in Florida, the Play Disney Parks app has been created with group play in mind, also offering visitors a new activity while waiting to ride its signature attractions.
Gamification of queue lines is a major part of the new application, with a number of interactive experiences available for select rides. At California Adventure, "Playset Party" will be available for the Toy Story Mania ride. The same ride at Hollywood Studios also offers the game, as well as “Andy’s Boardgame Blast!” at the newly-opened Slinky Dog Dash rollercoaster. At Disneyland, Peter Pan's Flight and Space Mountain have gaming experiences called "Off to Neverland" and "Rocket Race" respectively, with the same rides and games also on offer at Magic Kingdom.
In addition to the new games, guests signed into a Disney account can earn, collect and share uniquely themed achievements, rewarded for playing games, answering trivia, completing challenges and experiencing select attractions across both US resorts.
Disney has said it will continue to add to the application over time, with the operator already confirming new additions for the upcoming Star Wars: Galaxy's Edge lands coming in 2019 to its US parks.
The app is a first for Disney and is designed to enhance the existing park experience. In addition to the new games, the app is paired with Apple Music to offer curated audio experiences, featuring official Disney-themed playlists inspired by the parks, their attractions, and Disney characters. The app also acts as a park map, showing visitors where they are at any time.
Gamification of queue lines is a major part of the new application, with a number of interactive experiences available for select rides
RELATED STORIES
Disney debuts Pixar Pier at California theme park POSTED 25 Jun 2018. BY Tom Anstey Disney has kicked off its summer of Pixar at its Disneyland Resort in California, with the
official launch of the rebranded Pixar Pier.
Hotel de France, located on the British Isle of Jersey, has created a wellness retreat package
that includes a hot yoga session that will take place in Jersey Zoo’s butterfly sanctuary.
A new immersive attraction designed to transport visitors into the final hours of ancient Pompeii
is preparing to open near the world-famous archaeological site in southern Italy.
Experience design company, BRC Imagination Arts, has completed a transition that sees founder
Bob Rogers pass ownership of the business to four long-serving senior executives, while
remaining actively involved with the company.
Movie Park Germany has opened a new Paramount Pictures-themed attraction as part of its 30th
anniversary celebrations, using immersive storytelling and adaptive reuse to reinforce the park’s
longstanding “Hollywood in Germany” positioning.
Therme Manchester’s 28-acre development, which will include interconnected glass pavilions
that measure 65,000sq m, will be the largest bathing and wellbeing attraction in the world once
complete, according to prof David Russell, CEO of Therme UK.
+ More news
COMPANY PROFILES
Alterface Alterface’s Creative Division team is
seasoned in concept and ride development,
as well as storyte [more...]
An opportunity to reimagine one of the UK’s most recognisable towers has been formally
opened by Rivington Hark, as St Johns Beacon invites operators and partners to shape its
next phase. [more...]
