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NEWS
IAAPA 2017 Exclusive: Frontgrid announces two new product launches
POSTED 16 Nov 2017 . BY Lauren Heath-Jones
Matt Wells (left) is CEO and founder of Frontgrid
Matt Wells (left) is CEO and founder of Frontgrid
Frontgrid has announced the launch of two new products based on its world-first Paradrop VR attraction at the IAAPA Attractions Expo in Orlando, Florida.

Paradrop VR - which has already sold its first unit to the Universe Science Park in Denmark - is an IP-protected, world-first attraction that enables riders to experience paragliding. It also features an element of gamification that lets riders score points during their virtual descent.

Paradrop VR, developed in partnership with media-based dynamic attractions specialist Simworx, has released a new version of the ride that is designed to simulate the sensation of hang gliding. It features new theming, including a hang glider canopy, and a handle bar that controls the ride’s movement.

The second launch is an outdoor version of the Paradrop VR, which will enable operators to place the ride outside.

“When we launched Paradrop VR we always saw it as something that would suit an indoor FEC, retail kind of environment," said Matt Wells, CEO and founder of Frontgrid, speaking to Attractions Management.

"Now it can be bought as part of an outdoor package, operators can effectively put it inside a building or put it outside and it’s ready to operate."

Check back with Attractions Management and AM2 during the week for all the latest breaking news from IAAPA 2017

A new version of the ride is designed to simulate the sensation of hang gliding
RELATED STORIES
  EAS 2017: Frontgrid and Simworx launch 'world first' VR attraction


Industry newcomer Frontgrid has partnered with media-based dynamic simulation attraction developer Simworx to launch a 'world first' virtual reality attraction at this year's Euro Attractions Show (EAS).
  FEATURE: Promotional feature: Simworx


Simworx partners with Frontgrid to bring new ‘world-first’ attraction to market
MORE NEWS
Warner Bros Discovery collaborates on upcoming Pompeii attraction
A new immersive attraction designed to transport visitors into the final hours of ancient Pompeii is preparing to open near the world-famous archaeological site in southern Italy.
Bob Rogers hands BRC to long-serving leadership team
Experience design company, BRC Imagination Arts, has completed a transition that sees founder Bob Rogers pass ownership of the business to four long-serving senior executives, while remaining actively involved with the company.
Rainer Maelzer joins Therme Group as chief entertainment officer
Rainer Maelzer, an experiential entertainment innovator, has been appointed chief entertainment officer by Therme Group.
Movie Park Germany reveals new Paramount attraction as part of its 30th anniversary celebrations
Movie Park Germany has opened a new Paramount Pictures-themed attraction as part of its 30th anniversary celebrations, using immersive storytelling and adaptive reuse to reinforce the park’s longstanding “Hollywood in Germany” positioning.
+ More news   

COMPANY PROFILES
RMA Ltd

RMA Ltd is a one-stop global company that can design, build and produce from a greenfield site upw [more...]
IAAPA EMEA

IAAPA Expo Europe was established in 2006 and has grown to the largest international conference and [more...]
Sally Corporation

Our services include: Dark ride design & build; Redevelopment of existing attractions; High-quality [more...]
IDEATTACK

IDEATTACK is a full-service planning and design company with headquarters in Los Angeles. [more...]
+ More profiles  
FEATURED SUPPLIER

Iconic Liverpool attraction opens door to new operators
An opportunity to reimagine one of the UK’s most recognisable towers has been formally opened by Rivington Hark, as St Johns Beacon invites operators and partners to shape its next phase. [more...]
CATALOGUE GALLERY
 

+ More catalogues  
DIRECTORY
+ More directory  
DIARY

 

09-11 Jun 2026

World Sauna Forum 2026

Savutuvan Apaja, Haapaniemi, Finland
23-26 Aug 2026

Elevate Spa Riviera Maya Edition

The Riviera Maya Edition Kanai, Playa del Carmen, Mexico
+ More diary  
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Get Attractions Management digital magazine FREE
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Jobs    News   Products   Magazine   Subscribe
NEWS
IAAPA 2017 Exclusive: Frontgrid announces two new product launches
POSTED 16 Nov 2017 . BY Lauren Heath-Jones
Matt Wells (left) is CEO and founder of Frontgrid
Matt Wells (left) is CEO and founder of Frontgrid
Frontgrid has announced the launch of two new products based on its world-first Paradrop VR attraction at the IAAPA Attractions Expo in Orlando, Florida.

Paradrop VR - which has already sold its first unit to the Universe Science Park in Denmark - is an IP-protected, world-first attraction that enables riders to experience paragliding. It also features an element of gamification that lets riders score points during their virtual descent.

Paradrop VR, developed in partnership with media-based dynamic attractions specialist Simworx, has released a new version of the ride that is designed to simulate the sensation of hang gliding. It features new theming, including a hang glider canopy, and a handle bar that controls the ride’s movement.

The second launch is an outdoor version of the Paradrop VR, which will enable operators to place the ride outside.

“When we launched Paradrop VR we always saw it as something that would suit an indoor FEC, retail kind of environment," said Matt Wells, CEO and founder of Frontgrid, speaking to Attractions Management.

"Now it can be bought as part of an outdoor package, operators can effectively put it inside a building or put it outside and it’s ready to operate."

Check back with Attractions Management and AM2 during the week for all the latest breaking news from IAAPA 2017

A new version of the ride is designed to simulate the sensation of hang gliding
RELATED STORIES
EAS 2017: Frontgrid and Simworx launch 'world first' VR attraction


Industry newcomer Frontgrid has partnered with media-based dynamic simulation attraction developer Simworx to launch a 'world first' virtual reality attraction at this year's Euro Attractions Show (EAS).
FEATURE: Promotional feature: Simworx


Simworx partners with Frontgrid to bring new ‘world-first’ attraction to market
MORE NEWS
Warner Bros Discovery collaborates on upcoming Pompeii attraction
A new immersive attraction designed to transport visitors into the final hours of ancient Pompeii is preparing to open near the world-famous archaeological site in southern Italy.
Bob Rogers hands BRC to long-serving leadership team
Experience design company, BRC Imagination Arts, has completed a transition that sees founder Bob Rogers pass ownership of the business to four long-serving senior executives, while remaining actively involved with the company.
Rainer Maelzer joins Therme Group as chief entertainment officer
Rainer Maelzer, an experiential entertainment innovator, has been appointed chief entertainment officer by Therme Group.
Movie Park Germany reveals new Paramount attraction as part of its 30th anniversary celebrations
Movie Park Germany has opened a new Paramount Pictures-themed attraction as part of its 30th anniversary celebrations, using immersive storytelling and adaptive reuse to reinforce the park’s longstanding “Hollywood in Germany” positioning.
Therme Manchester reveals 90:90 strategy – 90 per cent of the UK population within a 90-minute drive of a Therme
Therme Manchester’s 28-acre development, which will include interconnected glass pavilions that measure 65,000sq m, will be the largest bathing and wellbeing attraction in the world once complete, according to prof David Russell, CEO of Therme UK. 
Efteling expands family offer with new Hooghmoed drop tower
Efteling has opened Hooghmoed, a new family drop tower designed to broaden the appeal of its recently launched Sirene Island themed area and introduce younger visitors to thrill attractions.
+ More news   
 
COMPANY PROFILES
RMA Ltd

RMA Ltd is a one-stop global company that can design, build and produce from a greenfield site upw [more...]
IAAPA EMEA

IAAPA Expo Europe was established in 2006 and has grown to the largest international conference and [more...]
Sally Corporation

Our services include: Dark ride design & build; Redevelopment of existing attractions; High-quality [more...]
IDEATTACK

IDEATTACK is a full-service planning and design company with headquarters in Los Angeles. [more...]
+ More profiles  
FEATURED SUPPLIER

Iconic Liverpool attraction opens door to new operators
An opportunity to reimagine one of the UK’s most recognisable towers has been formally opened by Rivington Hark, as St Johns Beacon invites operators and partners to shape its next phase. [more...]
CATALOGUE GALLERY
+ More catalogues  
DIRECTORY
+ More directory  
DIARY

 

09-11 Jun 2026

World Sauna Forum 2026

Savutuvan Apaja, Haapaniemi, Finland
23-26 Aug 2026

Elevate Spa Riviera Maya Edition

The Riviera Maya Edition Kanai, Playa del Carmen, Mexico
+ More diary  
 


ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2026

ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
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LEISURE MEDIA WEBSITES
LEISURE MEDIA PRODUCT SEARCH
ATTRACTIONS MANAGEMENT NEWS
ATTRACTIONS HANDBOOK
PRINT SUBSCRIPTIONS
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