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NEWS
Immersive experiences and digital safety among key trends at EAS 2017
POSTED 03 Oct 2017 . BY Lauren Heath-Jones
Visitors got to try out cutting-edge innovations including flying theatres, dark ride systems, and virtual reality offerings
Flying theatres, dark ride systems, interactive solutions and immersive 3D cinemas – these are the cutting edge products that dominated the agenda at this year's Euro Attraction Show (EAS).

As the trend for immersive experiences continues, Attractions Management saw exhibitors showcase an array of technology at the Messe Berlin exhibition centre in Germany last week, as well as new ticketing systems, food and beverage offerings, theming solutions and safety products.

Other major talking points included digital safety, profit and revenue, and safety and security.

“EAS 2017 has been a great experience for the attendees, the exhibitors and IAAPA," said Paul Noland, president and CEO of organisers IAAPA.

“The attractions industry is strong and growing in the EMEA region. That growth combined with the opportunity to see the latest innovations, learn from industry leaders, and experience all that Berlin has to offer worked together to create these great results.”

In addition to the event's tradeshow, which covered more than 12,000sq m (130,000sq ft), EAS also featured an extensive education programme, with a list of speakers including Christoph Kiessling from the Loro Parque Group, Andreas Leicht from Hansa-Park, Martin Kring from Legoland Deutschland and Bas Bakkers from The Coca-Cola Company.

Some of the world's biggest operators were in attendance, with representatives from Walt Disney Parks and Resorts and Merlin Entertainments among those in attendance. Regionally, delegates from some of Germany's top amusement parks attended, including those from Fort Fun and Hansa-Park.

IAAPA hailed this year's show as a "big success", with preliminary estimates indicating that more than 12,400 visitors from over 100 countries.

EAS 2018 will take place between 25 and 27 September at the RAI in Amsterdam, Holland.
EAS 2017 featured an extensive education programme, speakers included Christoph Kiessling (pictured) from the Loro Parque Group
RELATED STORIES
  EAS 2017: Frontgrid and Simworx launch 'world first' VR attraction


Industry newcomer Frontgrid has partnered with media-based dynamic simulation attraction developer Simworx to launch a 'world first' virtual reality attraction at this year's Euro Attractions Show (EAS).
  EAS 2017: IAAPA names new European VP at EAS Opening Ceremony


The International Association of Amusement Parks and Attractions (IAAPA) opened EAS 17 by officially announcing the appointment of Jakob Wahl as its new senior vice president of its EMEA arm.
  Delegates gather in Berlin for EAS 2017


Buyers and suppliers from across the world have descended on Berlin ahead of this year’s Euro Attractions Show, which will see more than 500 companies showcase the latest innovations in the attractions sector to an audience of more than 11,000 industry professionals
  FEATURE: Promotional feature: EAS 2017


Preparations for the European attractions event of the year are well under way – so what can attendees expect?
MORE NEWS
Warner Bros Discovery collaborates on upcoming Pompeii attraction
A new immersive attraction designed to transport visitors into the final hours of ancient Pompeii is preparing to open near the world-famous archaeological site in southern Italy.
Bob Rogers hands BRC to long-serving leadership team
Experience design company, BRC Imagination Arts, has completed a transition that sees founder Bob Rogers pass ownership of the business to four long-serving senior executives, while remaining actively involved with the company.
Rainer Maelzer joins Therme Group as chief entertainment officer
Rainer Maelzer, an experiential entertainment innovator, has been appointed chief entertainment officer by Therme Group.
Movie Park Germany reveals new Paramount attraction as part of its 30th anniversary celebrations
Movie Park Germany has opened a new Paramount Pictures-themed attraction as part of its 30th anniversary celebrations, using immersive storytelling and adaptive reuse to reinforce the park’s longstanding “Hollywood in Germany” positioning.
+ More news   

COMPANY PROFILES
Vekoma Rides Manufacturing B.V.

Vekoma Rides has a large variety of coasters and attractions. [more...]
IAAPA EMEA

IAAPA Expo Europe was established in 2006 and has grown to the largest international conference and [more...]
Clip 'n Climb

Clip ‘n Climb currently offers facility owners and investors more than 40 colourful and unique Cha [more...]
IDEATTACK

IDEATTACK is a full-service planning and design company with headquarters in Los Angeles. [more...]
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FEATURED SUPPLIER

Iconic Liverpool attraction opens door to new operators
An opportunity to reimagine one of the UK’s most recognisable towers has been formally opened by Rivington Hark, as St Johns Beacon invites operators and partners to shape its next phase. [more...]
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NEWS
Immersive experiences and digital safety among key trends at EAS 2017
POSTED 03 Oct 2017 . BY Lauren Heath-Jones
Visitors got to try out cutting-edge innovations including flying theatres, dark ride systems, and virtual reality offerings
Flying theatres, dark ride systems, interactive solutions and immersive 3D cinemas – these are the cutting edge products that dominated the agenda at this year's Euro Attraction Show (EAS).

As the trend for immersive experiences continues, Attractions Management saw exhibitors showcase an array of technology at the Messe Berlin exhibition centre in Germany last week, as well as new ticketing systems, food and beverage offerings, theming solutions and safety products.

Other major talking points included digital safety, profit and revenue, and safety and security.

“EAS 2017 has been a great experience for the attendees, the exhibitors and IAAPA," said Paul Noland, president and CEO of organisers IAAPA.

“The attractions industry is strong and growing in the EMEA region. That growth combined with the opportunity to see the latest innovations, learn from industry leaders, and experience all that Berlin has to offer worked together to create these great results.”

In addition to the event's tradeshow, which covered more than 12,000sq m (130,000sq ft), EAS also featured an extensive education programme, with a list of speakers including Christoph Kiessling from the Loro Parque Group, Andreas Leicht from Hansa-Park, Martin Kring from Legoland Deutschland and Bas Bakkers from The Coca-Cola Company.

Some of the world's biggest operators were in attendance, with representatives from Walt Disney Parks and Resorts and Merlin Entertainments among those in attendance. Regionally, delegates from some of Germany's top amusement parks attended, including those from Fort Fun and Hansa-Park.

IAAPA hailed this year's show as a "big success", with preliminary estimates indicating that more than 12,400 visitors from over 100 countries.

EAS 2018 will take place between 25 and 27 September at the RAI in Amsterdam, Holland.
EAS 2017 featured an extensive education programme, speakers included Christoph Kiessling (pictured) from the Loro Parque Group
RELATED STORIES
EAS 2017: Frontgrid and Simworx launch 'world first' VR attraction


Industry newcomer Frontgrid has partnered with media-based dynamic simulation attraction developer Simworx to launch a 'world first' virtual reality attraction at this year's Euro Attractions Show (EAS).
EAS 2017: IAAPA names new European VP at EAS Opening Ceremony


The International Association of Amusement Parks and Attractions (IAAPA) opened EAS 17 by officially announcing the appointment of Jakob Wahl as its new senior vice president of its EMEA arm.
Delegates gather in Berlin for EAS 2017


Buyers and suppliers from across the world have descended on Berlin ahead of this year’s Euro Attractions Show, which will see more than 500 companies showcase the latest innovations in the attractions sector to an audience of more than 11,000 industry professionals
FEATURE: Promotional feature: EAS 2017


Preparations for the European attractions event of the year are well under way – so what can attendees expect?
MORE NEWS
Warner Bros Discovery collaborates on upcoming Pompeii attraction
A new immersive attraction designed to transport visitors into the final hours of ancient Pompeii is preparing to open near the world-famous archaeological site in southern Italy.
Bob Rogers hands BRC to long-serving leadership team
Experience design company, BRC Imagination Arts, has completed a transition that sees founder Bob Rogers pass ownership of the business to four long-serving senior executives, while remaining actively involved with the company.
Rainer Maelzer joins Therme Group as chief entertainment officer
Rainer Maelzer, an experiential entertainment innovator, has been appointed chief entertainment officer by Therme Group.
Movie Park Germany reveals new Paramount attraction as part of its 30th anniversary celebrations
Movie Park Germany has opened a new Paramount Pictures-themed attraction as part of its 30th anniversary celebrations, using immersive storytelling and adaptive reuse to reinforce the park’s longstanding “Hollywood in Germany” positioning.
Therme Manchester reveals 90:90 strategy – 90 per cent of the UK population within a 90-minute drive of a Therme
Therme Manchester’s 28-acre development, which will include interconnected glass pavilions that measure 65,000sq m, will be the largest bathing and wellbeing attraction in the world once complete, according to prof David Russell, CEO of Therme UK. 
Efteling expands family offer with new Hooghmoed drop tower
Efteling has opened Hooghmoed, a new family drop tower designed to broaden the appeal of its recently launched Sirene Island themed area and introduce younger visitors to thrill attractions.
+ More news   
 
COMPANY PROFILES
Vekoma Rides Manufacturing B.V.

Vekoma Rides has a large variety of coasters and attractions. [more...]
IAAPA EMEA

IAAPA Expo Europe was established in 2006 and has grown to the largest international conference and [more...]
Clip 'n Climb

Clip ‘n Climb currently offers facility owners and investors more than 40 colourful and unique Cha [more...]
IDEATTACK

IDEATTACK is a full-service planning and design company with headquarters in Los Angeles. [more...]
+ More profiles  
FEATURED SUPPLIER

Iconic Liverpool attraction opens door to new operators
An opportunity to reimagine one of the UK’s most recognisable towers has been formally opened by Rivington Hark, as St Johns Beacon invites operators and partners to shape its next phase. [more...]
CATALOGUE GALLERY
+ More catalogues  
DIRECTORY
+ More directory  
DIARY

 

09-11 Jun 2026

World Sauna Forum 2026

Savutuvan Apaja, Haapaniemi, Finland
23-26 Aug 2026

Elevate Spa Riviera Maya Edition

The Riviera Maya Edition Kanai, Playa del Carmen, Mexico
+ More diary  
 


ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2026

ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
LEISURE MEDIA HANDBOOKS
LEISURE MEDIA WEBSITES
LEISURE MEDIA PRODUCT SEARCH
ATTRACTIONS MANAGEMENT NEWS
ATTRACTIONS HANDBOOK
PRINT SUBSCRIPTIONS
FREE DIGITAL SUBSCRIPTIONS