New Star Wars AR app calls on users to 'find the force' at 20 global landmarks
POSTED 30 Aug 2017 . BY Tom Anstey
Special banners with the Find the Force logo will allow players to make one of 15 characters appear in AR
The Eiffel Tower, Grand Canyon and Sydney Harbour Bridge are among 20 global landmarks that will be tied to the Star Wars universe as part of the second annual Force Friday event, with AR experiences and a pop-up treasure hunt calling on fans to “find the force”.
Themed around the forthcoming film Star Wars: The Last Jedi, anyone within a mile of the historic landmarks will be able to use the Star Wars app to unlock an augmented reality scene, which will see a Star Destroyer loom over as two TIE Fighters fly by into the distance.
This will be linked with a Star Wars AR game, downloadable for free, in which fans have to track down holograms of their favourite characters in a VR scavenger hunt.
Taking place between 1-3 September, special banners with the Find the Force logo will allow players to make one of 15 characters appear in AR, with the ability to then film video or take pictures of their interactions with the character using their phones. In addition to the 20 heritage sites, more than 20,000 stores worldwide are participating, in line with a product launch for Star Wars: the Last Jedi.
“Force Friday II puts fans right at the centre of the action using augmented reality to bring our characters to life like never before,” said Jimmy Pitaro, Disney Consumer Products and Interactive Media chair.
The technology theme continues in the Star Wars: The Last Jedi product line, which is our most innovative yet – we can’t wait for fans to see what’s in store.”
A new immersive attraction designed to transport visitors into the final hours of ancient Pompeii
is preparing to open near the world-famous archaeological site in southern Italy.
Experience design company, BRC Imagination Arts, has completed a transition that sees founder
Bob Rogers pass ownership of the business to four long-serving senior executives, while
remaining actively involved with the company.
Movie Park Germany has opened a new Paramount Pictures-themed attraction as part of its 30th
anniversary celebrations, using immersive storytelling and adaptive reuse to reinforce the park’s
longstanding “Hollywood in Germany” positioning.
+ More news
COMPANY PROFILES
IDEATTACK
IDEATTACK is a full-service planning and
design company with headquarters in
Los Angeles. [more...]
Alterface
Alterface’s Creative Division team is
seasoned in concept and ride development,
as well as storyte [more...]
QubicaAMF UK
QubicaAMF is the largest and most
innovative bowling equipment provider with
600 employees worldwi [more...]
Simworx Ltd
The company was initially established
in 1997. Terry Monkton and Andrew
Roberts are the key stakeh [more...]
An opportunity to reimagine one of the UK’s most recognisable towers has been formally
opened by Rivington Hark, as St Johns Beacon invites operators and partners to shape its
next phase. [more...]
New Star Wars AR app calls on users to 'find the force' at 20 global landmarks
POSTED 30 Aug 2017 . BY Tom Anstey
Special banners with the Find the Force logo will allow players to make one of 15 characters appear in AR
The Eiffel Tower, Grand Canyon and Sydney Harbour Bridge are among 20 global landmarks that will be tied to the Star Wars universe as part of the second annual Force Friday event, with AR experiences and a pop-up treasure hunt calling on fans to “find the force”.
Themed around the forthcoming film Star Wars: The Last Jedi, anyone within a mile of the historic landmarks will be able to use the Star Wars app to unlock an augmented reality scene, which will see a Star Destroyer loom over as two TIE Fighters fly by into the distance.
This will be linked with a Star Wars AR game, downloadable for free, in which fans have to track down holograms of their favourite characters in a VR scavenger hunt.
Taking place between 1-3 September, special banners with the Find the Force logo will allow players to make one of 15 characters appear in AR, with the ability to then film video or take pictures of their interactions with the character using their phones. In addition to the 20 heritage sites, more than 20,000 stores worldwide are participating, in line with a product launch for Star Wars: the Last Jedi.
“Force Friday II puts fans right at the centre of the action using augmented reality to bring our characters to life like never before,” said Jimmy Pitaro, Disney Consumer Products and Interactive Media chair.
The technology theme continues in the Star Wars: The Last Jedi product line, which is our most innovative yet – we can’t wait for fans to see what’s in store.”
A new immersive attraction designed to transport visitors into the final hours of ancient Pompeii
is preparing to open near the world-famous archaeological site in southern Italy.
Experience design company, BRC Imagination Arts, has completed a transition that sees founder
Bob Rogers pass ownership of the business to four long-serving senior executives, while
remaining actively involved with the company.
Movie Park Germany has opened a new Paramount Pictures-themed attraction as part of its 30th
anniversary celebrations, using immersive storytelling and adaptive reuse to reinforce the park’s
longstanding “Hollywood in Germany” positioning.
Therme Manchester’s 28-acre development, which will include interconnected glass pavilions
that measure 65,000sq m, will be the largest bathing and wellbeing attraction in the world once
complete, according to prof David Russell, CEO of Therme UK.
Efteling has opened Hooghmoed, a new family drop tower designed to broaden the appeal of its
recently launched Sirene Island themed area and introduce younger visitors to thrill attractions.
+ More news
COMPANY PROFILES
IDEATTACK IDEATTACK is a full-service planning and
design company with headquarters in
Los Angeles. [more...]
Alterface Alterface’s Creative Division team is
seasoned in concept and ride development,
as well as storyte [more...]
QubicaAMF UK QubicaAMF is the largest and most
innovative bowling equipment provider with
600 employees worldwi [more...]
Simworx Ltd The company was initially established
in 1997. Terry Monkton and Andrew
Roberts are the key stakeh [more...]
An opportunity to reimagine one of the UK’s most recognisable towers has been formally
opened by Rivington Hark, as St Johns Beacon invites operators and partners to shape its
next phase. [more...]
